• Journal of Distribution Science
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• v.9 no.2
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• pp.73-81
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• 2011

This study is designed to examine the effects of information source effects of the word mouth have on the formed expectations for the private institution and to explore the formed expectations' effects on the actual sales of the educational service. Moreover, its purpose is in analyzing what medication effects the pre-conceived expectation has on selecting the educational service. After testing hypothesis, the results showed that the source effects of the information from word of mouth had a significant effect on the expectation factors, in terms of expertise, similarity, likability and familiarity expectation factors. However, it was found that effect was not significant for the truthfulness. The significant result was found on the expectation factors before visiting the private institution on selecting educational service, indicating a positive effect. As for the influence of source of the word of mouth information on selecting educational service, the results from the mediation effects of the expectation factors on selecting the educational service showed that for expectation factors, expertise had the partial mediation effect, truthfulness, perfect mediating effect, similarity, partial mediation effect, likability, perfect mediating effect, and familiarity, perfect mediating effect. A test of the mediating role of attribute expectations in the influence of WOM message source attributes on educational services choices showed the following: 1) It was proven that attribute expectations played a partial mediating role in the influence of expertise and similarity, respectively, on educational services choices. 2) On the influence of trustworthiness, likability, and familiarity on educational services choices, respectively, attribute expectations had a full mediation effect. This research differs from the previous ones, which focused only on consumer satisfaction with educational services offered by private educational institutions in that it covers not only the influences of both WOM source attributes and key component factors of educational services on both educational services choices and satisfaction with such services but also the influence of WOM source attributes on attribute expectations prior to the first visit to a particular private educational institutions, and in turn the influence of such attribute expectations on educational services choices. Most particularly, the significance of this study lies in the fact that in an effort to more clearly explain the causal relationship between WOM source effects and educational services choices a test of the mediating role of attribute expectations was conducted. Although the research seems simple, some theoretical implications can be drawn as follows: WOM message source effects on educational services choices were positive and moreover these positive impacts are likely to be reinforced by means of the mediating variable of attribute expectations.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.5
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• pp.2079-2086
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• 2012

In this paper, the relation model for three important entrepreneurial entities are studied based on the expectation theory for entrepreneurs. The three entrepreneurial entities include entrepreneurial expectancy, entrepreneurial outcome and expect growth intentions. In this study, the entrepreneurial expectancy is defined as the expectation about establishment, while entrepreneurial outcome and expect growth are related to entrepreneur's dominant idea for enterprises' operation and management. Based on the investigation data via questionnaire for 489 subjects, the relation model hypothesis for the three entrepreneurial entities is tested using structural equation model analysis. According to the analysis result, arguments can be made that entrepreneurial expectancy can have a significant positive effect on realization of successful entrepreneurial activities, and entrepreneurial outcome may have a significant positive effect on realization of expect growth intentions. Therefore, a kind of mutual promotion model can be observed among the three entrepreneurial entities. In addition, the proposed relation model is applied to both Korean and Chinese entrepreneur, and their differences are compared and discussed.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.477-488
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• 2022

The purpose of this study is to examine how factors that select Airbnb service affect service satisfaction and the moderating effect according to marital status. The subjects of this study are customers who who have used Airbnb services in the metropolitan area. The questionnaire survey was conducted with 150 people, and the results were analyzed and hypothesis testing was performed using Structural Equation Model(SEM). As a result of the study, it has been found that price, online review, and Unique Experience Expectation(UEE) among the factors that selected Airbnb have positive effects on service use satisfaction. In addition, marital status has been found to play a mediating role among price, UEE and customer satisfaction. For single customers, price is an important factor influencing service satisfaction, but for married customers, it is not. In this sense, it is important not only to conduct marketing and promotions considering only gender, but also to provide services according to whether they are single or married.

• Proceedings of the Korean Vacuum Society Conference
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• 2012.02a
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• pp.523-523
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• 2012

As the wafer geometric requirements continuously complicated and minutes in tens of nanometers, the expectation of real-time add-on sensors for in-situ plasma process monitoring is rapidly increasing. Various industry applications, utilizing plasma impedance monitor (PIM) and optical emission spectroscopy (OES), on etch end point detection, etch chemistry investigation, health monitoring, fault detection and classification, and advanced process control are good examples. However, process monitoring in semiconductor manufacturing industry requires non-invasiveness. The hypothesis behind the optical monitoring of plasma induced ion current is for the monitoring of plasma induced charging damage in non-invasive optical way. In plasma dielectric via etching, the bombardment of reactive ions on exposed conductor patterns may induce electrical current. Induced electrical charge can further flow down to device level, and accumulated charges in the consecutive plasma processes during back-end metallization can create plasma induced charging damage to shift the threshold voltage of device. As a preliminary research for the hypothesis, we performed two phases experiment to measure the plasma induced current in etch environmental condition. We fabricated electrical test circuits to convert induced current to flickering frequency of LED output, and the flickering frequency was measured by high speed optical plasma monitoring system (OPMS) in 10 kHz. Current-frequency calibration was done in offline by applying stepwise current increase while LED flickering was measured. Once the performance of the test circuits was evaluated, a metal pad for collecting ion bombardment during plasma etch condition was placed inside etch chamber, and the LED output frequency was measured in real-time. It was successful to acquire high speed optical emission data acquisition in 10 kHz. Offline measurement with the test circuitry was satisfactory, and we are continuously investigating the potential of real-time in-situ plasma induce current measurement via OPMS.

• Informatization Policy
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• v.22 no.1
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• pp.73-95
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• 2015

This research has a purpose to verify whether the Internet diffusion through the Official Development Assistance (ODA) can bring about democratic changes in authoritarian political system of developing countries. This research has found out that IT ODA has 'positive(+)' effect on the Internet diffusion in recipient countries. It seems to support the expectation of donor countries that they can lead the political democratization by constructing infrastructure and promoting the use of the Internet. However, as the impact of IT ODA on the Internet diffusion is not considerable as well as the Internet diffusion has no strong influence on the development of democracy in developing countries, and also each of these aspects of countries looks different, it is hard to see that the democratization hypothesis based on the optimistic technological determinism is reasonable. Therefore, this paper argues that IT ODA must be based on not blind optimism that IT transfer will lead to the political democratization in developing countries, but the social structuralism which is based on distinctiveness and uniqueness of countries. and suggests that the discuss of the effect of IT ODA proceed with the constructive way.

• Journal of Korean Academy of Nursing
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• v.25 no.4
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• pp.617-632
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• 1995

Nowadays, most big hospitals have a computer system to manage their administration. For maxi mum effectiveness in managing the computer system, an analysis of the variables affecting its implementation is necessary from the beginning. This study was done to analyze the variables influencing the operation of a hospital information system (HIS). The theoretical base for this study considered the combined effects of user expectations of computerization, and computer-anxiety. The relationship between variables in the theoretical base were analyzed and the individual characteristics influencing each variable were also analyzed. This study was done in two steps. First, 344 nurses were given an initial questionnaire developed to evaluate the reliability of the items. Based on the results, a second revised questionnaire was administered to 88 nurses who had been working in the areas where HIS was applied. The results of the first and second steps of the study are as follows 1. The initial study was done with nurses who were trained on the computer system briefly before HIS was implemented. The individual characteristics influencing computer anxiety and expectation regarding computer system usage in that initial study included, length of career, type of degree or certification, previous experiences with a computer, training on a computer, desire for computer training, and level of acceptance of a computerized work environment. But in the second study with nurses working in areas of the hospital where HIS was introduced, the work site was the only influencing characteristics. There-fore, in applying a computer system, overcoming work-environment barriers will be more import-ant than any individual characteristics. 2. The computer anxiety of the nurses in both groups, before and after the computer system ap-plication, was below the average level but the expectation of the effects of computerization was above average. The nurses using the computer program showed an above average level of satis-faction with the computer system itself, and with its effect on their efficiency. Therefore, the ability of nurses operating HIS will be positively. predictive. 3. For the variables included in the theoretical framework of the study, all of the correlational coefficients were statistically significant in the analysis of variation correlation. Therefore, the theoretical base of the study, "expectation in con junction with computer anxiety" can be considered an model which can be evaluated. Accord-ing to our analysis, the higher the level of nurses' motivation to use the computer system and the lower the anxiety about computer usage, the higher the possibility of computer system acceptance by nurses. The results of this study showed that in applying a computer system in the hospital, the main characteristic influencing acceptance was where the individual worked rather than personal characteristics such as length of career, type of degree or certification, and previous experiences with a computer. Therefore, it is suggested that the first step in uncovering and eliminating hindrance factors in ap-plication of a computer system should be an analysis of working conditions in relation to the functional content of the computer system. The suitability of the theoretical model based on the hypothesis ap-plied in this study should be further tested.

• Genomics & Informatics
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• v.5 no.2
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• pp.61-67
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• 2007

The allele frequencies of markers as well as linkage disequilibrium (LD) can be changed in cases due to the LD between markers and the disease allele, exhibiting spurious associations of markers. To identify the true association, classical statistical tests for dealing with confounders have been applied to draw a conclusion as to whether the association of variants comes from LD with the known disease allele. However, a more direct test considering LD using estimated haplotype frequencies may be more efficient. The null hypothesis is that the different allele frequencies of a variant between cases and controls come solely from the increased disease allele frequency and the LD relationship with the disease allele. The haplotype frequencies of controls are estimated using the expectation maximization (EM) algorithm from the genotype data. The estimated frequencies are applied to calculate the expected haplotype frequencies in cases corresponding to the increase or decrease of the causative or protective alleles. The suggested method was applied to previously published data, and several APOE variants showed association with Alzheimer's disease independent from the APOE ${\varepsilon}4$ variant, rs429358, regardless of LD showing significant simulated p-values. The test results support the possibility that there may be more than one common disease variant in a locus.

• Journal of the Korean Institute of Landscape Architecture
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• v.35 no.4
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• pp.105-118
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• 2007

The purpose of this study is not only to compare between 'Opened Landscape' and 'Filtered Landscape' image and preference but also to suggests a guide line of planting design for progressive realization. For this, the image structures of photo-sketch simulation for parallax landscape have been investigated by Semantic Differential scale(S.D. scale) and the Factor analysis. The results could be summarized as follows. The results of S.D. scale values for landscape through parallax were greater than non-parallax landscape. The scenes through parallax were better preferred to direct view. Thus the results of photo-sketch simulation test support the expected hypothesis that the visual environment of complexity and variety is closely correlated with the parallax effect and monotonous or non-parallax environment, and parallax effect on close view more bigger than the distant view. Factors covering the spatial image of parallax landscape were found to be seven and Total values were 60.35 %. The most important factors determining the parallax effect were Factors I 'depth of space' and VI 'expectation of space and interest'. An outstanding view must be handled properly to be preserved or accentuated. In this sense, the parallax spatial beauty with tree could be improved through the visual aspects of plan arrangements and the progressive realization appeared to be one effective design technique for landscape planning and design.

• Proceedings of the Korean Society for Language and Information Conference
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• 2007.11a
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• pp.259-267
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• 2007

This paper sets forth the phenomenon of Contrastive Reduplication (CR) in English relevant to the notion of contrastive focus (CF). CF differs from other reduplicative patterns in that rather than the general intensive function, denotation of a more prototypical and default meaning of a lexical item appears from the reduplicated form resulting as a semantic contrast with the meaning of the non-reduplicated word. Thus, CR is in concordance with CF under the concept of contrastivity. However, much of the previous works on CF associated contrastivity with a manufacture of a set of alternatives taking a semantic approach. We claim that a recent discourse-pragmatic account takes advantage of explaining the vague contrast in informativeness of CR. Zimmermann's (2006) Contrastive Focus Hypothesis characterizes contrastivity in the sense of speaker's assumptions about the hearer's expectation of the focused element. This approach makes possible adaptation to CR and recovers the possible subsets of meaning of a reduplicated form in a more refined way showing contrastivity in informativeness. Additionally, CR in other languages along with similar set-limiting phenomenon in various languages will be introduced in general.

• Wind and Structures
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• v.17 no.5
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• pp.479-494
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• 2013

The vehicle-induced aerodynamic loads bring vibrations to some of the highway sound barriers, for they are designed in consideration of natural wind loads only. As references to the previous field experiment, the vehicle-induced aerodynamic loads is investigated by numerical and theoretical methodologies. The numerical results are compared to the experimental one and proved to be available. By analyzing the flow field achieved in the numerical simulation, the potential flow is proved to be the main source of both head and wake impact, so the theoretical model is also validated. The results from the two methodologies show that the shorter vehicle length would produce larger negative pressure peak as the head impact and wake impact overlapping with each other, and together with the fast speed, it would lead to a wake without vortex shedding, which makes the potential hypothesis more accurate. It also proves the expectation in vehicle-induced aerodynamic loads on Highway Sound Barriers Part1: Field Experiment, that max/min pressure is proportional to the square of vehicle speed and inverse square of separation distance.