• 제목/요약/키워드: Expansion Strategy

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IPTV 뱅킹 서비스 이용 의도에 영향을 미치는 요인 (Factors that Influence User Intention of IPTV Banking Service)

  • 김문선;김문오;김효진;류성렬
    • Journal of Information Technology Applications and Management
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    • 제16권2호
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    • pp.79-98
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    • 2009
  • IPTV has risen as a new driving force amid concerns against the saturated internet market and gained enormous attention of both the government and industry as niche market. Especially, IPTV banking which is one of the major services, IPTV has risen up recently as another financial service channel. Prior to the expansion of the new technology, this study attempts to predict its success possibility. In order to grasp variables that would effect formation of user intention of potential adopters, and external variables that influence user intention of IPTV banking have been confirmed and studied empirically based on Technology Acceptance Model(TAM). As a result, it was validated that self?efficacy, facilitating condition, social influence, and perceived importance to TV banking needs are the influential variables. Therefore, one may able to find appropriate direction of marketing activities for effective expansion of IPTV banking service through this study. Also, considering the fact that the number of service users has absolute influence over profit determination in the IPTV banking service industry, the study about characteristics and intention of such potential adopters could certainly be significant.

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Typology of Dress in Contemporary Fashion

  • Yim, Eunhyuk;Istook, Cynthia
    • 한국의류학회지
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    • 제41권1호
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    • pp.98-115
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    • 2017
  • This study categorizes the formative aspects of dress and their implications according to the extent of revealing or concealing corporeality based on body perceptions. By considering the notion of dress as bodily practice to be a theoretical and methodological framework, this study combines a literature survey and case analysis to analyze and classify the forms of women's dress since the 1920s when contemporary fashion took hold. As examined in this study, the typology of dress was categorized as body-consciousness, deformation, transformation, and formlessness. Body-consciousness that is achieved through tailoring, bias cutting, and stretchy fabric displays corporeality focusing on the structure and function of the body as an internalized corset. Deformations in dress are categorized into two different subcategories. One is the expansion or reduction of bodily features based on the vertical or horizontal grids of the body, which visualizes the anachronistic restraint of the body through an innerwear as outerwear strategy. The other is exaggerations of the bodily features irrelevant to the grid, which break from the limitations and constraints of the body as well as traditional notions of the body. Transformations of the body refer to as follows. First, the deconstruction and restructuring of the body that deconstruct the stereotypes in garment construction. Second, the abstraction of the body that emphasizes the geometrical and architectural shapes. Third, transformable designs which pursue the expansion and multiplicity of function. Formlessness in dress denies the perception of three-dimensionality of the body through the planarization of the body.

공공도서관의 지역문화발전 기여전략 연구 (The Contribution Strategy of Public Library to Local Cultural Development in Korea)

  • 윤희윤
    • 한국도서관정보학회지
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    • 제46권4호
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    • pp.1-20
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    • 2015
  • 이 연구는 문화기반시설인 공공도서관의 지역문화발전 기여전략을 제시하는데 목적이 있다, 이를 위하여 먼저 공공도서관이 수행하는 업무와 지역문화발전의 상의적 수수관계를 바탕으로 기여도를 평가하고 한계를 적시하였다. 이어 공공도서관과 밀접한 지역문화를 지식문화, 독서문화, 학습문화, 대중문화, 여가문화로 구분하고 이들의 발전과 진흥을 위한 공공도서관의 기여전략(장서개발과 이용서비스 중심의 핵심역량 제고, 디지털 정보해득력 교육 지원기능 강화, 독서생활화를 위한 독서촉진과 저변확대, 평생학습(문화)프로그램 제공서비스의 최적화, 시설 공간의 개방화 및 친숙성 증대, 지역 유관기관과의 연계 협력사업 확대)을 제안하였다.

국내 전개 패션 상품의 브랜드 확장에 관한 연구 - 메인 브랜드가 세컨드 브랜드에 미치는 영향 - (A Study on the Brand Expansion Strategy of Fashion Industry - The Effect of the Main Brand on the Second Brand -)

  • 임성경;유지헌
    • 복식문화연구
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    • 제18권3호
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    • pp.452-464
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    • 2010
  • The purpose of the study was to give a help in making a successful expansion of fashion brand by making a close inquiry into an effect of the main brand in fashion brand on an image of the second brand and into an effect of satisfaction and loyalty for main brand on satisfaction and loyalty for the second brand. The study made a survey of the total eight brands including four main brands and each second brand, and used 217 questionnaires. The results of this study are as follows. First, The main brand image and second brand image did not match. Second, the satisfaction of the main brand affected the satisfaction of their second brand, especially in the main brand of the image, design, user experience, staff friendliness, variety of products and brands on display. Third, the ranking of main brand loyalty and the ranking of second brand loyalty were different. All the main brand loyalty had a significant effect on the second brand. The consumers who preferred the main brand had a high confidence and a strong tendency to repurchase.

WTO 체제하의 쌀 생산전략 -영농규모화사업을 중심으로- (Production Strategy of Rice under WTO System -Farming Size Expansion Policy-)

  • 박재근;임재환;구승모
    • 농업과학연구
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    • 제29권2호
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    • pp.135-148
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    • 2002
  • In recent years, domestic market environment of rice production is confronted with the problems of excessive production and decrease in per capita consumption, resulting in steady decline of domestic rice price. Moreover, as new trade negotiations of WTO or FTA are being forwarded, cheap price of imported rice will also make the rice production environment being worse off. One of the possible production strategies to relieve this situation could be expanding farm size, which increases market competitiveness in terms of cost-saving. Since 1990's, one of the main agricultural policies for rice production in Korea has been expanding farm size. This study aims at 1)exploring brief history of Korean government's agricultural policy for expanding farm size, 2)examining economic effect of farming size expansion, and 3)discussing major role of government to promote appropriate programs for rice-farming and producers. Main conclusion suggests that appropriate farming size should be expanded upto at least five hectares per farm, with producers' effort to reduce farming costs and continuous investments on agricultural infrastructures including irrigation systems, etc. Continuous government's investment on operation and maintenance on water facility is also one of the important factors in expanding farm size.

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소비자 문화 트렌드 변화에 따른 현대 패션산업 특성 고찰 - 리처드 도킨스의 밈(meme) 이론을 중심으로 - (A Study of Contemporary Fashion Industry According as the Change of Customer's Cultural Trend - Focusing on the 'Meme' Theory of Richard Dowkins -)

  • 양희영
    • 한국의상디자인학회지
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    • 제15권4호
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    • pp.83-99
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    • 2013
  • This research is a follow-up study about analysis on the many different customer groups and their various culture trend, which intends to realize diverse values depending on the sense. The purpose of this study was to develop direction forecast for the future fashion industry through consideration about the characteristics of contemporary fashion industry by the change of different customer's culture trend. And also try to find solution to survival strategy of fashion fields able to evolve with customer. Change of the customer's cultural trend draws a shift in policy in the 21st fashion industry as follows : 1) mash-up 2) complexation through decentering and blurring 3) invisible and immaterial value oriented 4) expansion of minor small market. Moreover, this shows sociocultural meaning as follows. First is spread of flexible and horizontal relationship through collaborative consumption and collaboration. Second is concentration on floating and indeterminate chance through dismantling of various different fashion categories. Third is formation of the permanent difference by selection and focus. Last is expansion of understanding about cultural-ecology. Customer cultural trend is 'meme' of cultural gene in fashion field, so it intends to co-evolute with customer by continuous change.

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통신서비스 보편화 이슈 분석 : 초고속인터넷과 이동전화를 중심으로 (Expansion of Universal Service into Broadband and Mobile Communications : The Case of Korea)

  • 이종용;이동희
    • Journal of Information Technology Applications and Management
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    • 제22권1호
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    • pp.61-76
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    • 2015
  • In general universal service in telecommunications means a regulatory tool to secure the availability of basic communication services like fixed telephony at an affordable price throughout a country. A re-evaluation of the scope of existing universal service, however, is becoming a core issue as the penetration and usage of broadband and mobile communications matures and a new ICT ecosystem emerges. This study examined whether the universal service polices in Korea need adapting and updating to include broadband and mobile telephony in the universal service, which is based on the necessary and sufficient conditions derived from previous research and foreign countries' experiences : geographical ubiquity of a certain service and the market's ability to provide the service. The result shows the nationwide ubiquity of broadband and mobile communications exists but the ultimate goal pursued by universal service polices trying to make them available and affordable for all is being fulfilled by market dynamics in Korea. Thus, the inclusion of both services in the scope of universal service is regarded as an unnecessary regulation at present time and the expansion of universal service could be addressed as a long-term issue depending on market conditions in the future.

전자상거래 확산과 비즈니스 서비스 산업 활성화 방안 (Expansion of e-business Transaction and Its Effective Vitalizations Strategy)

  • 조석홍
    • 통상정보연구
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    • 제4권2호
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    • pp.187-199
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    • 2002
  • Global economy these days is characterized with an unlimited competition due to Globalization and Information Age. Expansion of E-business accelerates informationized and globalized society and also intensifies market competition. As a result, global economy gradually develops to knowledge-based economy, and Business Service Industry becomes essential to the production increase in the manufacturing industry as well as its high added value comes into the spotlight as one of rapidly growing business industry. Business Service Industry has not yet been academically established, however, it may be defined as the industry of which production is a mediating service in the production process rather than in the final consumption. The export of the manufacturing industry has traditionally played mainstream role in Korea where economic development has been centered on the manufacturing export. However, as with increasing emphasis on the role of service sector and highly developed industrial field in the national economy, not only the relationships between manufacturing industry and service industry becomes rapidly more involved, but also the importance of highly competitive service industry becomes emphasized in accordance with open global economy after WTO system takes off. Now it is time we come to the realization that service is in the center of national competitive power as a result of global door open in all service industry.

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3D 스테레오스코픽(Stereoscopic)기술의 효율적 활용에 관한 연구 (Research on Efficient Usage of 3D Stereoscopic Technology)

  • 김지수
    • 한국콘텐츠학회논문지
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    • 제10권2호
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    • pp.138-145
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    • 2010
  • 입체영상 기술은 차세대 입체 멀티미디어 정보통신 분야에서 공통적으로 요구되는 핵심 기반기술이라 할 수 있다. 현실과 가까운 자연스러운 영상을 표현하고자 하는 입체영상의 구현은 인간이 끊임없이 노력해온 부분으로, 초기의 시각 인식체계에서 시작해 양안시차를 이용한 입체사진을 거쳐 동영상 입체시대로 이행 되었다. 생활이 변화하고, 새로운 문화가 형성되고, IT산업 확장 등 핵심 트렌드의 바탕에는 가상을 실제처럼 구현하는 기술의 발전이 있으며, 그 중심에는 3D 입체영상 기술이 있다. 본 논문에서는 3D 입체영상 기술개발 동향 및 개발전략을 살펴보고, 지속적인 시장 확대를 위한 3D 입체영상 기술의 효율적 활용방안을 제시하고자 한다.

Multi-type, multi-sensor placement optimization for structural health monitoring of long span bridges

  • Soman, Rohan N.;Onoufrioua, Toula;Kyriakidesb, Marios A.;Votsisc, Renos A.;Chrysostomou, Christis Z.
    • Smart Structures and Systems
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    • 제14권1호
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    • pp.55-70
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    • 2014
  • The paper presents a multi-objective optimization strategy for a multi-type sensor placement for Structural Health Monitoring (SHM) of long span bridges. The problem is formulated for simultaneous placement of strain sensors and accelerometers (heterogeneous network) based on application demands for SHM system. Modal Identification (MI) and Accurate Mode Shape Expansion (AMSE) were chosen as the application demands for SHM. The optimization problem is solved through the use of integer Genetic Algorithm (GA) to maximize a common metric to ensure adequate MI and AMSE. The performance of the joint optimization problem solved by GA is compared with other established methods for homogenous sensor placement. The results indicate that the use of a multi-type sensor system can improve the quality of SHM. It has also been demonstrated that use of GA improves the overall quality of the sensor placement compared to other methods for optimization of sensor placement.