• 한국IT서비스학회지
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• 제13권3호
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• pp.77-92
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• 2014

Korean entertainment companies like SM entertainment, YG and JYP contribute enormously to the recent K-pop fever. They expand their businesses aggressively to foreign markets which has been successful. This paper seeks to find out their precise strategies to succeed in the global market. Our study focus on SM entertainment which manages successively in the Asian market. As a result, one of their successful strategies on the global market is localization. They rearrange a group with in the members to suit into the local market : for instance, Super Junior, representative boy group, has rearranged and reformed to Super Junior M (mandarin), Super Junior happy (for Japan market), etc. Coopration with SNS (Social Network Service) is another successful strategies of SM Entertainment : page views of K-pop on Youtube achieved more than 0.8 billion in 2013. Furthermore, for marketing, many members play an advertizing model for global products.

• 통상정보연구
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• 제19권1호
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• pp.99-126
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• 2017

인도네시아는 지속적인 경제성장, 중산층 성장, 인터넷(SNS포함) 사용자 증가, 모바일 브로드밴드 서비스 접근성 확대 등으로 전자상거래 시장이 크게 발전하고 있다. 특히, 스마트폰 기기의 보급 확대로 모바일과 SNS를 통한 소비자들의 온라인 쇼핑이 급증하고 있다. 본 연구는 인도네시아 전자상거래 시장특징, 문제점, 진출사례 및 시사점 등을 상세하게 분석하여 전자상거래 플랫폼을 통한 한국 중소기업의 인도네시아 수출확대방안을 제시했다. 본 연구는 국내외 연구기관, 무역지원기관, 현지 진출 전자상거래업체 등으로부터 입수한 자료를 심층 분석하여 전략을 도출하였다. 인도네시아에 대한 수출확대를 위해서는 오프라인 시장을 직접 공략하기 보다는 기 구축된 온라인 플랫폼을 통해 간접 진출하는 것이 효과적일 수 있다. 현지 소비자들의 기호를 충족시키고 독창적인 제품을 개발하여 온라인 플랫폼에 입점한다면 효과적으로 시장을 공략할 수 있다. 인도네시아 전자상거래 플랫폼을 활용한 수출확대방안으로는 현지 온라인 판매유통망 구축, 물류배송 및 결제시스템 구축, 무슬림시장 공략을 위한 할랄 인증 취득, 철저한 시장조사를 통한 현지화 시장진출전략 수립, 한류 마케팅전략의 적극적 실행, 제품차별화 및 시장세분화 전략 수립, SNS 모바일 마케팅 전개 등이다.

• 한국프랜차이즈경영연구
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• 제14권3호
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• pp.17-35
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• 2023

Purpose: As more and more food franchise companies want to expand overseas, related research is becoming more and more necessary. This study aims to examine the critical factors for successful overseas expansion according to the stages of overseas expansion, derive vital associations, and examine the success factors of overseas expansion through semantic network analysis. Research Design, Data, and Methodology: This study conducted in-depth interviews with three food franchise companies that have experienced overseas expansion and conducted semantic network analysis among crucial associations. The semantic network analysis was conducted using the Textom program. Results: Based on the results of the in-depth interview analysis, the factors considered when expanding overseas were categorized as 1) standardization and localization strategies of overseas franchisees, 2) physical environment of overseas franchisees, 3) entry types of overseas franchisees, 4) constraints of overseas franchisees, and 5) success criteria of overseas franchisees. The semantic network analysis based on the corresponding keywords showed that the importance of local partners is very high in common. Conclusion: This study examined and re-categorized the important factors to consider when a restaurant franchise company expands overseas in a step-by-step manner. In addition, an attempt was made to examine the keywords derived from the semantic network analysis objectively. The results provided theoretical and practical implications for the successful overseas expansion of franchise companies.

• 한국항해항만학회지
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• 제40권5호
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• pp.337-343
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• 2016

The core decisions of bulk shipping businesses can be summarized as the timing and the choice of period for which carrying capacity is traded. In particular, frequent decisions to trade freight either with repeated spot transactions or with a one-off long-term deal critically impact business performance. Even though a variety of freight trading strategies can be employed to facilitate the decisions, chartering practitioners have not been active in utilizing these strategies, and academic research has rarely proposed applicable solutions. The specific properties of freight as a tradable commodity are not properly reflected in existing studies, and limitations have been reported in their application to the real world. This research focused on the establishment of applicable freight trading strategies by taking into account two properties of freight: time perishability and term-dependant pricing. In addition to traditional trading strategies, artificial neural networks were applied for the first time to the test of freight trading strategies. The performances of the trading strategies were measured and compared to produce a remarkable outperformance of the ANN. This research is expected to make a significant contribution to chartering practices by enhancing the quality of chartering decisions and eventually enabling the effective management of freight rate risk. In addition to methodological expansion, the result will propose a way to approach the controversial issue of freight market efficiency.

• 통상정보연구
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• 제8권3호
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• pp.3-21
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• 2006

This study aims to explore the developing strategies of knowledge based industry in ChunChon Area. This study suggests several strategies for promoting local development in Chunchon Area as follows ; first, building of local innovation system in chunchon area and convergence and diffusion of knowledge based industries. second, making of industrial environment suitable to developing knowledge based industries. third, the establishment of overall industrial supporting systems. fourth, expansion of industrial infra and prevention of the brain drain. fifth, transformation of industrial complex into innovation clusters. The result of this study will be useful for the chief executives officers to make more rational decision making for industrial developing strategies is related to the Knowledge based Industries. The paper also strives to provoke debate in this area with to encouraging further research on the topic.

• Asian Journal of Innovation and Policy
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• 제10권2호
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• pp.195-211
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• 2021

This paper measures the economic impacts of the U.S. port investment strategies coping with the Panama Canal expansion. Using secondary import data, negative and positive estimates of the impacts were presented in this study. Reduced port activities into the West Coast Customs Districts negatively affect transportation and warehousing industries, among other effects. Still, they have simultaneous positive effects in other states from increased imports resulting from modal shifts and changes in the entry port located in the South and East coasts. This study applied the supply-driven National Interstate Economic Model that measures all interstate trade among the U.S. states to divert foreign imports from 15 Pacific Rim countries. For this purpose, the following assumption was adopted: larger ships using the canal will lead to a redirection of seaborne trade among U.S. (and other) ports and result in secondary effects, e.g., using different freight modes and regional growth spillovers. This study also accounted for the entry point change and significant port investments for foreign trade under alternative scenarios. The choice of ports for international trade depends on decisions about how to minimize multimodal delivery costs. The total direct reduction of transportation and warehousing activities associated with foreign imports in the West Coast ports was estimated at $3.3 billion, leading to total negative effects of $5.8 billion. Total positive impacts from the shift of transportation modes with the choice of an entry port and new warehousing activities for foreign imports in the selected 12 states varied. As expected, states that involved an entry port had the most prominent benefits, but Texas, New York, and New Jersey may be benefited through all the port enhancement projects in the U.S. Also, except for Transportation and Postal, and Warehousing industries, Construction is another dominant positive affected industry of the Canal expansion in the U.S.

• 한국건축시공학회지
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• 제22권4호
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• pp.391-402
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• 2022

최근 해외사업은 민간자본을 유입하여 SOC 사업을 발주하는 형태의 사업들이 증가추세이기 때문에, 해외건설 글로벌 기업들은 해외수주전략을 이에 맞게 수립하여 진출할 필요가 있다. 따라서 본 연구는 개발도상국가의 PPP 역량 평가모델을 개발하여 국내 해외건설기업들이 해외진출 전략을 수립하는데 활용하고자 한다. PPP 역량평가모델은 선행연구 고찰과 해외건설전문가 면담조사를 통하여 PPP 역량평가 항목과 인프라 환경 역량평가 항목과 중요도를 분석하였다. 상기 분석결과와 전문가 조사를 통하여 해외건설기업의 PPP시장 진출시 문제점과 개선방안을 제안하였다. 특히 우리나라의 해외건설기업들이 PPP사업 진출 가능성이 높은 국가는 PPP 제도 수준이 성숙하고, 건설리스크가 낮고, 인프라 시장규모와 성장률이 높은 진출환경이 양호한 국가가 선정되었다. 또한 해외건설PPP 시장진출시 문제점으로는 PPP 투자 경험부족, PPP역량 및 인프라 환경 정보부족, PPP 전문가 부족이 도출되었고, 개선방안으로 단독진출보다는 국내외 업체와 협력하여 진출하고, PPP 사업진출 국가 환경에 맞는 사업에 맞게 진출하는 것을 제안하였다. 또한 PPP 금융 및 계약전문가의 확보를 위한 교육과정 개발과 각 국가별 PPP 정보 제공하는 방안을 제안하였다. 이러한 결과는 해외건설기업이 해외건설 시장진출 전략을 제안하여 해외진출 전략과 정책수립에 활용하는데 기여할 것으로 기대된다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제10권8호
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• pp.3529-3550
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• 2016

In heterogeneous networks (HetNets), energy saving is vital for a sustainable network development. Many techniques, such as spectrum allocation, network planning, etc., are used to improve the network energy efficiency (EE). In this paper, micro BSs utilizing cell range expansion (CRE) and spectrum allocation are considered in multi-channel heterogeneous networks to improve EE. Hotspot region is assumed to be covered by micro BSs which can ensure that the hotspot capacity is greater than the average demand of hotspot users. The expressions of network energy efficiency are derived under shared, orthogonal and hybrid subchannel allocation schemes, respectively. Particle swarm optimization (PSO) algorithm is used to solve the optimal ratio of subchannel allocation in orthogonal and hybrid schemes. Based on the results of the optimal analysis, we propose three service control strategies on the basis of large-scale user behaviors, i.e., adjust micro cell rang expansion (AmCRE), adjust micro BSs density (AmBD) and adjust micro BSs transmit power (AmBTP). Both theoretical and simulation results show that using shared subchannel allocation scheme in AmBD strategies can obtain maximal EE with a very small area ratio. Using orthogonal subchannel allocation scheme in AmCRE strategies can obtain maximal EE when area ratio is larger. Using hybrid subchannel allocation scheme in AmCRE strategies can obtain maximal EE when area ratio is large enough. No matter which service control strategy is used, orthogonal spectrum scheme can obtain the maximal hotspot user rates.

• 대한전기학회:학술대회논문집
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• 대한전기학회 2003년도 추계학술대회 논문집 전력기술부문
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• pp.479-483
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• 2003

The outage cost has very important position for determination of the optimal level or optimal range of reliability in power system expansion planning. Establishing the worth of service reliability is a very difficult and subjective task. This paper suggests strategies for the role, need and assessment algorithm and methodology of the outage cost in power system expansion planning. Organization, data collections and method about D/B for outage cost assessment is proposed in the this study.

• 복식문화연구
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• 제27권2호
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• pp.98-108
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• 2019

With the expansion of various distribution channels in online and offline stores, TV, and mobile, consumers now have more information search and retail selection channels to choose from than ever before. Major retailers now use multi- and omni-channel strategies. This study focused on cross-channel consumption, which involves the use of different information search and purchase channels. Using cross-channel consumption, consumers can search for information online and then make purchases offline and vice versa. The purpose of this study was to examine the relationship between channel strategies and other consumer variables, and the study also assessed the effect of product type. To conduct this empirical study, the researchers developed a consumer questionnaire concerning three consumer channel strategies-on-on, cross, and off-off-and four product categories-clothing, cosmetics, books, and electronics. The results indicated that gender and marital status did not influence consumer channel strategies, but that age did have a significant influence. The analysis showed that consumers in their 40s preferred the cross channel strategy, perceiving it to be effective, satisfactory, and rewarding. Compared to other products, clothing products showed higher levels of cross channel strategies. Consumers indicated that they prefer searching for information online and then purchasing clothing offline. Overall, clothing products generated higher levels of channel satisfaction and channel switch intentions. Cross-channel clothing shoppers reported effective information retrieval times but longer delivery times.