• Journal of Contemporary Eastern Asia
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• v.18 no.1
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• pp.217-234
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• 2019

This study examined effects of the social-psychological motivations to use Instagram (i.e., identity seeking, social interaction) and narcissistic personality on personal attachment to Instagram and intention to post photos on Instagram. Identity seeking, social interaction and narcissistic personality (i.e., grandiose/exhibition) had significant positive effects on personal attachment to Instagram. Identity seeking and social interaction had significant positive effects on intention to post photos on Instagram. However, narcissistic personality had no effect on the intention to post photos on Instagram. The study results support the theory of the extended-self in the digital context. This study also provides useful information to help organizations understand why people use Instagram as well as how to take advantage of Instagram to enhance their services and consumer experiences.

• Journal of Digital Convergence
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• v.11 no.6
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• pp.57-71
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• 2013

The purpose of this study identify factors affecting the purchasing behavior of consumers flowering distribution only by spring flowers and distribution of sustainable growth strategy to provide the basic data for the purpose of the study. Thus, conclusions about the factors on the purchasing behavior of consumers flowering distribution only, and propose suggestions for the proper management of retail industry flowers.

• International Area Studies Review
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• v.12 no.3
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• pp.269-291
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• 2008

MICE industry has been accepted as a growing and profitable tour market to improve profitability of vulnerable domestic tourism industry. To explore the influence of development factors of Korea MICE industry on authorities' role and ripple effects, this study examined the perception of MICE experts. The development factor were suggested to include 'marketing' and 'human resources' and the ripple effects were presented into two factors of economic and national promotion. The results reveal that marketing and human resources development had significant influence on authorities' role. The results also show that authorities' role had significant influence on ripple effects of economic and promotional effects.

• Journal of the Korean Institute of Landscape Architecture
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• v.45 no.2
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• pp.40-50
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• 2017

Compared to the traditional format, the revised IPA is an effective method for selecting a management strategy as compared to the traditional IPA. Comparison between the traditional IPA and revised IPA with a management strategy has been, however, limited. Therefore, the difference between the traditional IPA and revised IPA was compared to select an effective management strategy in the Suncheon Bay Wetland Reserve. First of all, related papers were reviewed to select an appropriate revised IPA. It was found that Deng (2007)'s revised IPA was appropriate for quantifying service quality and a management strategy that affects the measurable satisfaction of visitors in the space. Second, the results of the traditional IPA were compared with the revised IPA in the Suncheon Bay Wetland Reserve and the management strategy of the revised IPA and the changes of management factors were discussed. It was found that some management factors deviated from the order of the quadrant "low priority for managers", "Concentrate management here", "Keep up the good work" were moved to the order of the quadrants "Concentrate management here", "low priority for managers" and "Possible overkill" in the revised IPA grid. The complexity as a management factor resulted in higher demand management than the traditional IPA, which moved from "low priority for managers" to "Concentrate management here". Management factors resulted in lower demand management than the traditional IPA moved from "Concentrate management here" to "low priority for managers"; these consisted of shade trees, exhibition exteriors, programs, and a guided tour. Also, management factors moved from "Keep up the good work" to "Possible overkill" consisted of relaxation facilities, glow of the setting sun, a hedge, and an exhibition interior. Over all, the revised IPA responded properly to changes in the measurable satisfaction of visitors to the Suncheon Bay Wetland Reserve. Therefore, a revised IPA should be provided for accurate and reliable guidelines when decision makers establish management strategies.

• Journal of the Korean Institute of Landscape Architecture
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• v.37 no.6
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• pp.39-47
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• 2010

The coastal area is the place where two conflicting values provide opportunities for recreation, tourism and conservation of the natural environment. Most of these coastal areas have been disregarded in terms of tourism because of the high value placed on natural resources. Management strategy has usually been first on the priority list of natural. resources. However, due to the significant number of visitors, the Important-Satisfaction Analysis(ISA) was applied as a mean of complement since the 1970s. This study analyzed the difference between visitor satisfaction and the importance of the main management strategy targeting visitors to Sun-cheon Bay Ecological Park on weekdays and weekends. Results show that Sun-cheon Bay Ecological Park and the city government have paid a lot of attention and invested a lot of money, but efficiency of publicity didn't come up to their afford. Therefore, we should prepare information facilities, public education facilities and human power. Also needed are visitors' temporal-spacial control to set specific programs and a guide for information education control. It means visitors' company forms change depends on weekday and weekend. In addition, a breeding space for birds should be built for observation, education and exhibition to help meet visitor expectations. Visitors' positive satisfaction might be provided in establishing strategy as a very important measure in limited area. In conclusion, this study might be provided as preliminary data when the management strategy and related guidelines are established through the management priority of coastal regions where importance and satisfaction conflict.

• Cartoon and Animation Studies
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• s.17
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• pp.175-186
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• 2009

With its reopening in 2009, Korea Manhwa Contents Agency(KOMACON) divided its major business into two domains named "Contents Business Center" and "Museum Manhwa Gyujanggak", in charge of promoting Korean manhwa industry and Korean manhwa culture, respectively, in two separate buildings. Since the former is not likely to earn operation income for the time being at least because of the nature of the business, the latter plays an all the more important role. Accordingly, it is requisite for KOMACON to develop an operating plan for the museum which can be regarded as a multi-cultural space of manhwa in that it includes various cultural activities including exhibition, library, and research. This paper aims to propose a basic framework for its purpose of foundation, objects, organization, and personnel composition, and then, its sources of operating income-business operating profit and financing-, if not all of the details regarding the museum.

• Korean Institute of Interior Design Journal
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• no.10
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• pp.77-81
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• 1997

The study is for interior design and planning of new c conceptual modern shop(called "Value Conscious Store") t through the history of retail store, and its process is based on m most great cites in USA. The Value Conscious Store has c come into existence for consumer and retailer who have had v various lifestyles and characters. From analysis of new l lifestyle consumer to retailer's strategy. we could find i interesting design solutions and, forecast next concerns for d designing store. Store has been designed up-scaled and opened to give pleasure and comfort and made by a theme to m make unique and strong impact for customers. Also it uses M Multi-Media for excitment, and is designed as exhibition of m museum to lead constomers to new culture and trend. From t these interior trends will go on to next generation with new c concepts : environment and nature, senses and sensibility. T These words will be the new solution for creative and s successful store design by the designer who has environm mentally conscious and social responsibility in his mind. his mind.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.7
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• pp.882-893
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• 2013

This study provides an efficient marketing strategy for the cosmetic market by analyzing the effect of consumer desire on buying motive, brand satisfaction, brand attachment, and brand loyalty. The research conducted a survey using convenience sampling for adult women (from 20 years to 60 years) who purchased cosmetic items within 6 months. A total of 463 samples were used for the final analysis. Data analysis consisted of descriptive statistics, Cronbach's alpha, a confirmatory factor analysis, and a structural equation modeling analysis. Customer cosmetic consumption need had six factors: exhibition need, safety need, need to look younger and to pursue beauty, need to go along with others, eco-friendly need, and pleasure need. The buying motive had four factors: others-oriented motive, motive to keep skin healthy, economic motive, and motive to change products. The causality model showed that customer consumption need influenced buying motive, brand satisfaction, brand attachment, and brand loyalty. There were also significant effects on buying motive for brand satisfaction, brand attachment, and brand loyalty. In addition, there were indirect effects on the relationship between customer consumption need and brand loyalty. The pursuit for pleasure had a significant indirect effect on brand loyalty.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.9 no.5
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• pp.1201-1209
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• 2008

In Seoul, there are lots of skyscrapers that have above 60 stories and buildings that have more than 8 basement levels, as well as massive distribution complex region which is connected to subways, departments, malls, hotels, and exhibition halls. When an accident, such as fire and explosion, happens in these areas or structures, if we can't find where fire-fighters are, who go into the building to suppress the fire, we couldn't be sure of their safety as well as effective command. Actually, it may cause much more damage itself and restrict either fire suppression or lifesaving. To protect people's life and properties as much as possible, this study will show the method to construct system of disaster-management supports with effective operation of fire force and scientific fire strategy in the scene by using Ubiquitous technique to enormous disasters.

• Fashion & Textile Research Journal
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• v.17 no.3
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• pp.372-381
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• 2015

This study investigates differences in fashion products attributes, mobile shopping mall attributes, impulse buying behavior, and satisfaction according to mobile shoppingconsumption value. The findings provide new information on marketing strategy for mobile shopping malls. A total of 283 usable questionnaires were obtained from college students. Data were analyzed by frequency analysis, factor analysis, and ANOVA using SPSS 21.0 for Windows. The results were as follows. First, according to the consumption value, consumer were classified into 3 groups: social/functional oriented, indifference and epistemic/emotional oriented. Second, the conspicuous-functional pursuit group considered utility and exhibition more important in regards to fashion products attributes for the consumption value group, the personality pursuit group also considered aesthetics and utility more important than other groups. Third, conspicuous-functional pursuit group considered continuous management more importantin regards to the importance ofmobile shopping mall attributes for the consumption value group, the personality pursuit group considered informationexchange more important than the other groups. Fourth, the conspicuous-functional pursuit group and Personality pursuit group considered impulse purchase behavior more important than the emotionalpursuit group. The conspicuous-functional pursuit group considered satisfaction after impulse purchase behavior more important than other groups.