• Korea Science and Art Forum
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• v.37 no.2
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• pp.205-217
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• 2019

This study began with the focusing the growth of importance of cultural marketing and its successes by applying to branding in a phase in which the cultural production era has arrived after the industrial production era. This study aimed to reveal the effect of cultural marketing, which are used as marketing strategy in the tourism field, on brand attitude and awareness. Therefore, this study tried to investigate the brand equity and attitude in accordance with the cultural marketing factors by survey Chinese tourists visiting Korea. The result and contents of the study are as follows. First, it was confirmed that the research question on the possibility of market segmentation in accordance with cultural marketing factors; the market segments were classified as Cluster 1 general involvement perceived group, Cluster 2 high involvement perceived group, Cluster3 middle involvement perceived group. Second, it revealed significant differences on brand attitude among the segments; Cluster 2 showed high brand attitude and Cluster 3 showed average level on brand attitude. Third, it found a statistically significant differences in the perception of brand equity including perceived quality, brand awareness and brand image of tourism destination. In conclusion, this study was able to identify market segments in accordance with cultural marketing factors of tourism destination and revealed significant differences in the segments by brand attitude and brand equity. This could provide practical implication that various cultural marketing activities to generate positive results on brand equity and brand attitude and cultural marketing strategies is also needed to increase foreign tourists' awareness of these cultural marketing activities.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.20 no.4
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• pp.755-762
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• 2016

Motion graphic is the recently emerged technique which extends the ways of expression in video industry. Currently, it is worldwide trends that the image design gets more attention in the field of movie, advertisement, exhibition, web, mobile, games and new media, etc. With the development of computer's new technologies, VFX methods for the visual content is dynamically changed. Such production methods combine the real scenary and CG(Computer Graphic) to compose realistic scenes, which cannot be pictured in the ways of ordinary filming. This methods overcome the difference between the real and virtual world, maximize the expressive ways in graphics and real space. Match moving is technique of accurate matching between real and virtual camera to provide realistic scene. In this paper we propose the novel technique for motion graphic image production. In this framework we utilize the match moving methods to get the movements of the real camera into 3D layer data.

• Journal of Korea Entertainment Industry Association
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• v.15 no.4
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• pp.73-87
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• 2021

Special theaters were created to provide a sense of immersion and spectacles due to differentiated screens, sound, seating facilities, and advanced services, and also expanded screens. The purpose of this study is to perform comparative analysis of the technical characteristics formats shown in special theaters(3D film, 4DX, IMAX, ScreenX, and VR) in order to identify and find ways to overcome the technological limitations in production. The various formats show differences in field of view depending on the exhibition technology and these differences affect the mise-en-scene, narrative, and editing of the film and consequently result in changes in the production environment and process. Therefore, directors and creators must understand the technological features and limitations of the new formats before making their approach. However, a new format encounters limitations on production sets due to the decline of technical education and succession. In situations where shooting with a special camera is essential, the particular characteristics of each format should be carefully considered from the planning stage but financial problems arise due to increase in production period and cost. To overcome these various obstacles, it is essential to first identify problems and present alternatives through in-depth research on the production set of each format. Finally, this research aims to explore the prototype of each format and analyze the current state of production technology with formats that have not been adapted to the market trends by combining with the other formats and showing that they can survive in new ways.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.5
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• pp.2416-2424
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• 2011

This study focused on the transition from modularity of a mechanical construction system to the seriality in a digital production system in architecture and arguing how digital design process affects the design of surface in the contemporary architecture and development of digital technology actively intermediate surface of architecture and expressive characteristics of media on surface. The analysis of two exhibition facilities of Herzog & de Meuron expose process of fabrication in the surface design and makes possible to implementation of the concept of code to seriality which shows images employed to reveal immediate representation of the perceptual communication with humans and architecture through the role and significance of digital design techniques.

• Journal of the Korea Fashion and Costume Design Association
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• v.22 no.2
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• pp.87-103
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• 2020

This study investigates critical fashion and discusses its critical messages, as it challenges the existing system of the fashion industry. This study reviews the literature on critical art and critical design and analyzes exhibition catalogs, magazines, and websites related to critical fashion practices. Thereupon, this study assumes the two distinctive messages of critical fashion design: materiality and experience, and the redefinition of the ideal body. First, materiality and experience pursues a change in perceptions of clothing materials by way of deconstructing clothes and exposing the process of production. This type of critical fashion breaks away from the traditional sartorial conventions and articulates new structures and experiences through dematerialization. Second, the redefinition of the ideal human body attempts to subvert the stereotypes of ideal beauty and introduce a variety of beauty in the human body. This type of critical design reconstructs the human body through transformation, expansion, and deconstruction and is often liberated from the dichotomy of gender norms.

• Asian-Australasian Journal of Animal Sciences
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• v.13 no.8
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• pp.1059-1062
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• 2000

The objective of the investigation was to study the effect of intramuscular $PGF_2\;{\alpha}$ and GnRH on estrus behavior and ovarian response in Murrah buffalo heifers. Twelve Murrah buffalo heifers at 32 months of age that had not exhibited behavioral estrus symptom were included in the experiment. Out of 12,4 heifers were in follicular phase (plasma estradiol $57.05{\pm}12.52pg/ml$), another 4 heifers were in luteal phase (Plasma progesterone $2.24{\pm}0.25ng/ml$) while the ovaries of remaining four heifers were inactive (estradiol $23.70{\pm}1.66pg/ml$and progesterone $0.32{\pm}0.06ng/ml$). $PGF_2\;{\alpha}$ (25 mg, Lutalyse, im) and GnRH (200 ug, Fertagyl, iv) was administered to each heifer at interval of 10 days. The plasma progesterone concentration decreased within 48 hrs after $PGF_2\;{\alpha}$ injection and followed thereafter with follicular growth, estrus and ovulation. GnRH administration induced follicular growth, elevation of plasma estradiol concentration with subsequent exhibition of behavioral estrus in 2 out of 4 heifers having inactive ovary. The observation reveals that Murrah buffalo heifers at 32 months of age have developed receptors for $PGF_2\;{\alpha}$ and GnRH on ovarian and pituitary tissue respectively and response the single injection of $PGF_2\;{\alpha}$ and GnRH similar to the mature cycling animals.

• Fashion & Textile Research Journal
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• v.17 no.2
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• pp.168-177
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• 2015

The purpose of this study is to investigate sustainable fashion flows and to outline their characteristics by analysing Esthetica as the largest trade-based sustainable fashion exhibition in the UK. Most of the researchers have focused on its ethical meaning rather than on fashionable criteria or marketable value. This pioneer work could be helpful in order to plan and study sustainable fashion flows. The research method is to identify characteristics of sustainable fashion trends through literature reviews and case studies focused on the UK, Esthetica events and participating brands. The following results were obtained. Upcycling suggests the extension of a product's lifecycle, a trend on the increase. Transparency is the crucial issue in sustainable fashion. Estethica shows that nurturing sustainable brands is one effective way of boosting the sustainable industry, as well as encouraging the production of sustainable products. Sustainable fashion has come to be included in mainstream fashion in terms of aesthetics and commercial competitiveness. Finally, sustainable fashion highlights quality of garments. Thus, Esthetica shows the present of sustainable fashion and its future, that is, sustainable fashion not just as a trend but a lifestyle for both its consumers and the industry. As the sustainable industry is a growing sector, it would be useful to carry out separate in-depth case studies on leading sustainable brands and qualitative aspects.

• Conservation Science in Museum
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• v.14
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• pp.1-5
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• 2013

This study was conducted to analysis and conserve a lacquered sheath excavated from Soochon-ri, Gongju, Korea. The lacquered sheath was collected together with iron relics. The lacquered sheath was damaged and lost the parts by the external pressure. Many parts were adhered with the rust. Firstly, the object was understanded to have the relation with the iron materials excavated together through the X-ray photographs. As the analysis of the lacquer layers, the report conducted to a study the method of production. After the analysis of relic, the conservation treatment was performed for the stability of original shape. And we made the protection frame for the storage and exhibition.

• Conservation Science in Museum
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• v.14
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• pp.115-124
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• 2013

Disassembly and restoration work of Janghang-ri Stone Standing Buddha in the outdoor exhibition hall of Gyeongju National Museum were conducted for safe management of the collection due to problems like weathering of bonding materials by the outer environment, fixation of pollutants on the surface, and cracks by unidirectional load of rocks. A drawing was made through three-dimensional precise actual measurement, basic material research was conducted, and cement mortar and resin of the weathered part were removed. The restored part was bonded and restored by new stones using the same kind of rock. In addition, in order to prevent damages from microorganisms, fumigation treatment was made. It is under continuous observation.

• Conservation Science in Museum
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• v.27
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• pp.1-22
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• 2022

A chimi(a roof ridge decoration) excavated from the Busosan Temple Site in Buyeo was restored in 1978 at the Buyeo Museum. The gypsum restoration material had deteriorated over time and part of it was seriously damaged and unable to bear the weight of the chimi. The chimi features traces of emergency treatment revealing that the inside of the body and some portions of the tail were reinforced several times using epoxy resin. A condition survey performed in preparation for its transfer for an exhibition found the lower body and wings of the chimi to be highly vulnerable and it was determined that the chimi needed further restoration. The dismantling of the chimi for restoration revealed several elements that provide clues to the production techniques applied by its makers, so they were subjected to inspection. This study explores the production techniques used in the chimi from the Busosan Temple Site that were revealed during the process of dismantling it for restoration. The chimi was inspected using 3D scanning and its rigid vertical shape was restored to a natural form based on the production techniques identified during the dismantling process. The existing restoration material was replaced to improve durability. 3D printed elements were produced based on 3D modelling and were joined to the original chimi to correct its shape and fill in the missing parts, restoring the chimi to its original appearance.