• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2004년도 춘계학술발표대회 논문집
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• pp.127-130
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• 2004

In order to verify the validity of the exhibition moethod in a science museum, this study undertakes a visitor follow-up survey, and clarifies the influence an exhibition method affect visitor's behavior, and its feature. The tracking research performed the visitor follow-up survey to family company children. The characteristic of the visitor's behavior by the exhibition method; Use frequency becomes low in order of 'Experience type' 'Participation type' 'Fixed type'. Experience type has tendencies, such as repetitive and continuing use, and use time was long. Otherwise use time of Fixed type was short. As a result, although the use frequency of Hands-on is high and its use time is longer than Hands-off, it turns out that is influenced according to factors, such as the exhibition method, presentation and the contents of exhibition.

• 한국농촌건축학회논문집
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• 제7권2호
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• pp.21-30
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• 2005

It is not entirely new tendency now that museum have to become 'participation and working activity style' in 21st century. A lot of museums are changed fast to that visitors participate and work actively in museum program recently in Korea. Cheongju city is building various museums which have interesting themes contributed precious inheritances and collections belong to citizens. And Cheongju city is pushing ahead long-term target which is Ecomuseum City Cheongju with citizen is progressing for cultural city continuously. Also to become public museums and facilities which visitors want to come again, Cheongju city is trying to secure various experience space and facilities to keep in step in trend that visitors take part in and work actively in museum program. In an area, there are various cultural, historical, natural and industrial heritages that express relation of human and environment. In meaning that do function of antenna of sending culture which understanding, studying, informing these regional inheritances and promoting activity, in Ecomuseum, those are called "satellite" included not only regional preserved inheritances but also various theme museums which have mutual cooperative function. Satellite(or antenna) is very important element composing Ecomuseum. So I want to provide that is "Exhibition Working-Activity Satellite" that are places having experience space or facilities which visitors can work actively there like that. Such study for Ecomuseum and Exhibition Working-Activity Satellite can be promoted Ecomuseum City which is city for learning lifetime with citizens.

• 기계저널
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• 제18권2호
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• pp.102-109
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• 1978

작년(1977년) 9월 20일부터 29일까지 10일간 서독 Hannover 에서 세계 28개국이 최신, 정예 각종 공작기게를 출품 전시한 제2회 구라파 국제 공작기계전시회 [2. EMO (Exposition Europeennne de Ia Machine-Outil a participation mondiale, European Machine Tool Exhibition with worldwide participation)]이 대성황리에 열려었다. 필자는 당시, 서독 Karlsruhe 대학기계공학부 의 공작기계 및 작업기술(Werkzeugmaschinen und Betriebstechnik)연구소에서 1년간 체유하고 있을 때 이었으므로 개최 2,3개월전서부터 그 날을 손 꼽아 기다리고 있던 중 필자가 있던 동 연 구소에서 소원 각자의 차로 9월 24일부터 10월 2일까지 Hannover에 가서 동전시회를 보고 기타 지역의 몇개 공장과 공대 기계공학부를 방문한다고 하여 이에 동행하였었다. 동 연구소에서는 약 10월간의 여행경비일절을 다 부담해 주는 호의까지 베풀어 주어 물심양면으로 신세를 많이 지면서 Hannover 전시장에 전시된 세계의 공작기계를 볼 수가 있었다. 이것은 그 중 Hannover 전시회에 가서 어데서부터 봐야 빠짐없이 다 볼수 있을지를 몰라서 흥분된 마음과 놀랜 눈으로 이리 뛰고 저리 뒤며 보고 듣고 그리고 느낀 것을 간추려 쓴 것이다.

• 지능정보연구
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• 제18권1호
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• pp.59-69
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• 2012

기존의 전시환경에서 전시 참여업체는 처음에 작성된 개인 정보를 사용하여 모든 관람객에게 동일한 마케팅 정보를 전달하게 된다. 즉, 전시 관람객의 선호도나 반응의 변화에 따른 적절한 대비가 어렵고 개인 별 선호 취향에 따른 개별 대응이 힘들다. 관람객 개개인에게 차별화된 맞춤형 서비스를 제공하기 위해서는 관람객 개개인의 의도를 인지할 수 있어야 하고, 그 인지된 정보를 기준으로 해서 선별적인 서비스를 제공해야 한다. 본 논문에서는 전시 공간에서 관람객 개개인의 선호도와 상황을 인식하고, 인식된 정보를 기반으로 하여 관람객 개인별로 가장 적합한 전시 참가 업체의 마케팅 정보나 부스 정보를 관람객이 소유한 스마트 폰을 통해 제공 하며, 전시 공간에 설치되어 있는 인터랙션이 가능한 디바이스들과 전시 관람객 개개인이 소지하고 있는 스마트 폰 간의 인터랙션 서비스를 제공하기 위한 모바일 프레임 워크를 설계하였다.

• 한국실내디자인학회논문집
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• 제15권2호
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• pp.150-157
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• 2006

Founded on a close relationship between exhibition scenarios and media, this study was conducted 1) to establish exhibition arrangement types by using three analytical indicators, such as arrangement types of exhibition, groupings of similar exhibition media, and exhibition density; and 2) to demonstrate the importance of considering the characteristics of exhibition arrangement types by using viewing behavior codes as a major analytical indicator. The following three types were investigated in this research: First, the Independent type (Type C) was found to be strongly influenced by architectural and spatial forms, especially by low exhibition density and high visual information. Also, compared with the Wall Dominant type, low number of viewing behavior codes and distribution was found even though there were high correlations among viewing behavior codes. This is assumed to be due to low exhibition density. Second, the Wall Dominant type (Type A) was found to be not influenced by architectural and spatial forms. This is because space is planned and restructured centering on the wall type showcases. At the planning stage of exhibition, it is easy to divide or combine space according to the contents and structure of exhibition scenarios. Compared with the Independent type, low correlations were found among viewing behavior codes. This is due to low participation or manipulation exhibitions. However, this implies that more active viewing behaviors can be induced if appropriate exhibition techniques and arrangement methods are used for each exhibition content. Third, the Independent Dominant type (Type B) was found to confuse visitors in selecting routes by displaying too many exhibits at a limited space in a disorderly fashion. It failed to attract visitors to the main exhibition area, where a big space is formed in the center. Visitors were found to view exhibits that are arranged near the major traffic line.

• 한국실내디자인학회논문집
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• 제15권4호
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• pp.106-114
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• 2006

The purposes of natural science museums are to educate the general public on the principles and application of science, and help them understand various aspects of science technology. Data should be analyzed by considering these educational aspects of exhibition, and the methods of presenting exhibits should be decided. Accordingly, the composition of exhibition contents with various exhibition elements has an important role at natural science museums. The relation and structure of exhibition themes are significant factors in helping visitors understand the principles of science and a system of viewing circulation can be used as an important tool for understanding the flow of exhibition. In other words, at the planning stage for the composition of exhibition contents, the relation of exhibition themes as well as the circulation patterns of viewers can induce active viewing behaviors. Therefore, centering on the patterns of viewing circulation as well as on the connectivity of exhibition themes at natural science museums, the purposes of this research are: 1) to conceptualize the composition of exhibition contents; and 2) to find elements that can induce active viewing behaviors by analyzing visitors' viewing behaviors. This research was establishing an analytical indicator of contact for viewing behaviors observed from the composition of exhibition scenarios, the active viewing patterns of engagement, first contact, and repeated contact were analyzed. First, a composition pattern with a high participation rate, in contact with exhibits, was found to induce an overall-viewing circulation and have a big ring of the composition of exhibition themes. Second, by inducing a partial-viewing circulation pattern, a high rate of first contacts was observed from a ring pattern of theme connection. Even for the structure with theme connection with depth, a high frequency of contacts with various exhibits was found when exhibition themes have a ring pattern. Third, the repeated contacts were mostly found in the form of scenarios, which has a successive structure of ring and cross patterns.

• 한국실내디자인학회논문집
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• 제18권6호
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• pp.60-68
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• 2009

Cheoungju International Craft Biennale is not just an art exhibition but more like a pubic festival which is including an experiential learning and a public participation section as well as a special exhibition and an international competition section. Thus it is strongly required to present an appropriate meaning and mood corresponding to each exhibition hall. The paper has examined the exhibition topics during the last 10 years and the plannings and contents to install the exhibition hall according the yearly topic and it has analyzed the comprehensive evaluations after the exhibition. The research scope is limited to the part related to the exhibition hall and facilities, which is including calculation of dimensions and layout, access and movement system, the appropriateness of the design and construction period, measure of applied technology appropriateness, post management as well as planning intent, estimation of the number of the visitors, preliminaries. With the results shown in the comprehensive evaluation and analysis, the paper has presented two issues, the one related to the procensure and preparation and the other related to the facilities. It is showed that both problems are due to the lack of expertise and it is necessary for the experts to participate from the first step of the procedure including planning for the successful exhibition. For the appropriate exhibition hall corresponding to the exhibition planning and scale, it is required to have the professional considerations of successful space and visitor's movement management, display environment, construction method, and post management. The study presents that architectural and interior design have to take an active part in constructing exhibition design in overall stage including the initial, practice, and evaluation stage.

• 한국과학예술포럼
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• 제21권
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• pp.299-311
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• 2015

본 논문의 연구목적은 융복합 컨벤션 산업의 광고속성에 대한 응답자들의 태도를 중심으로 군집분석을 실시하여 각 군집별 컨벤션광고 만족도 및 컨벤션 참가행동에 대한 차이를 분석하고자 실증분석을 실시하는데 있다. 본 논문의 연구방법 및 범위 연구내용은 다음과 같다. 선행연구를 통하여 컨벤션 광고 속성을 도출하고 이에 대한 컨벤션 참가자들의 태도를 컨벤션 광고 개별성, 상호작용성, 정보성의 요인을 도출하여 이를 기준으로 동일한 집단을 세분화하였다. 도출된 요인을 군집분석을 실시한 결과, 컨벤션광고 속성에 따라 부정적, 중도적, 긍정적 집단으로 세분화되었고, 각 군집별 만족도 및 참가행동에 대한 차이를 분석하였다. 연구결과는 다음과 같다. 컨벤션 광고에 대하여 긍정적인 집단은 만족도 및 충성도가 높게 나타난 반면, 부정적인 집단은 만족도가 낮게 나타난 것을 보면, 컨벤션 광고의 속성에 대한 중요성을 시사할 수 있다. 따라서 컨벤션 광고에 대하여 가능한 참가자들의 개별적인 요구사항들에 맞추어 다양한 광고가 필요하며, 필요한 사항을 충분히 제시될 필요가 있다고 할 수 있다. 컨벤션 광고에 대한 상호작용이 매우 중요한 사항임으로 컨벤션 광고를 접하는 사람들에 대한 상호소통을 할 수 있도록 기획해야 할 것이다.

• 한국의류산업학회지
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• 제6권1호
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• pp.71-77
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• 2004

Various types of industry, from manufacturing industry to service industry, can be a subject of exhibition. So, subdivided studies about exhibition for each type of industry or field are necessary. However, there are still insufficient studies about them. Also, fashion industry related exhibitions should be classified differently from other industries' exhibitions because of their special features. Therefore, this study examines that how an exhibition is utilized as a promotion means of a company and the present condition of a fashion exhibition. It also compares a fashion exhibition with other industrial exhibitions to suggest the effective operations and the progressive promotion of the fashion exhibition. This study uses questionnaire from 140 companies for 5 exhibitions, which participated fashion related exhibitions. Data of this study is statistically analyzed using SPSS for window ver. 10.0 program. It also uses frequency, cross tabs, paired t-test, Independent Samples t-test. As a result of this study, fashion related companies' recognition of exhibitions has been increased. However; in terms of exhibition participation, attitudes such as pre-promotion or pre-education for the staff, who are in charge of the exhibition booths, and the outcome of the exhibition aren't maximized because the right understanding concerning exhibitions is lacking and long-term preparation is insufficient. Also, advertisement for the exhibitions isn't enough because of insufficient preparation and absence of pre-promotion, so consultation with promising buyers can't be activated. Even though there are consultations, the consultations don't have much effect.

• 디지털산업정보학회논문지
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• 제11권2호
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• pp.101-112
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• 2015

New media which appeared in accordance with the development of IT technology includes elements of the interaction to be developed as an interactive media. In the field of interactive media which can be most actively applied, there is the filed of experience exhibition based on the active participation of people who experienced. Interactive media applied to the experience exhibition area, in order to have an effective communication that is based on a high degree of immersion, has been utilized as a platform for educational contents. This study is intended to explore the elements of visual perception for developing an optimized interface in the perspective of children who are the main subject of educational contents to present the criteria for the development of an interface for children. Thus, this paper derives the elements by the analysis of the visual perception elements of children and the experiment for the immersion environment. By analyzing the results, this study is to present the criteria of the visual perception elements for the development of interactive media contents for children.