• Korean Institute of Interior Design Journal
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• v.21 no.2
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• pp.133-140
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• 2012

Our government finally understood the true meaning of this wisdom and is attempting to revive the rural area by establishing local produce exhibition hall. This is to allow different regions to promote their specialties and provide diverse experience to the public. However, the reality is that unstructured marketing and PR is not achieving much. Marketing in the past was a paradigm of function and benefit. As we passed 20th century, this was challenged, leading to experiential marketing. Customers' cultural urge and interest in experience and participation are getting stronger. With the facilitation of Promotion Center for local special products, local special products and relevant local communities will be promoted, and the distribution business will grow further. This research was performed to establish basic research materials for planning information center in order to invigorate regional products. This study brought about the following results: first, the Promotion Center for local special products can acquire emotional elements by associating the elements with local special products; secondly, the Promotion Center for local special products can acquire cognitive elements by harmonizing local communities' unique identities with their own other special products; thirdly, the Promotion Center for local special products can acquire behavioral elements by enjoying various experiences and events; fourthly, the Promotion Center for local special products can acquire relational elements by integrating other new spaces.

• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.979-986
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• 2022

In this study, the virtual exhibition using 3D architectural space was analyzed in terms of the viewer's experience. For this purpose, the analysis items of the virtual architectural space include whether the actual architectural space is reproduced, the introduction of surreal elements, the degree of freedom of movement and circulation, the level of photorealism of spatial expression, the level of reproduction of the exhibits and information provision method, and the interaction with other participants. Six virtual exhibition projects designed by a well-known architect were selected and analyzed. Three directions were found through the analysis. First, even when designing a virtual exhibition space with a high degree of freedom, there is a tendency to present a familiar architectural environment. Second, the current method of creating a virtual architectural space is that the method using a 360-degree rendering image and the method using a game engine coexist with pros and cons. Third, the interaction between participants in the virtual exhibition is implemented only by using a game engine. It is expected that the virtual space production environment using the game engine to be developed will become more advantageous in the future.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2006.11a
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• pp.183-186
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• 2006

The growth in human has a close relationship with circumstances and there are two different types of form as a method. One of them Is a great influence of which the environment has a certain effect to human and that is called environmental effect. The other one Is a great reaction of human against the environment which is environmental experience. Human's being loved nature and conservation of nature as a living condition have already processed out for a long time. However, in these days, it is different that a special emphasis on the conservation of nature is being destroyed and it Is perceived the principal of the destruction is human itself. The Museum of Natural Environment has no doubt in a relation with conservation of nature. The main subject of this thesis Is to restore the disappearing beauty in natural environment, an importance of resources in general needs and a change in futuristic perceptions against preservation of the species. Therefore, to produce a complexity in a combination with education and entertainment to a water resource as a main theme is now relieved from its original deteriorated public information center with its simpleness. It Is purposed to secure a cultural space for a community activity and regional peculiarities, dams and lakes, localities of rivers as a main theme to specify their details, to maximize its educational space furtherance with a value as a tourist resource in particular.

• Journal of People, Plants, and Environment
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• v.22 no.3
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• pp.289-298
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• 2019

As part of the free semester program, the 'Gardener for a day' program in the Korea National Arboretum was newly developed in 2018. The program was developed as a free semester program reflecting the works of a 'gardener' who performs the planning, preparation, maintenance and management of exhibition gardens. This 'Gardener for a day' program was applied to a total of 106 middle school students in October 2018. Educational elements were extracted from Korea National Arboretum exhibition gardens and career exploration of gardeners. The program was designed to provide education on theory and practices, including watching the gardener video, visiting the gardener booth, meeting with actual gardeners at Korea National Arboretum, visiting two exhibition gardens, and participating in three types of practical training as a gardener. A survey about program satisfaction and education was conducted after the program to analyze the students' satisfaction with the program (contents, management, instructor), free semester program (career planning, occupational attitude, independence), and education (awareness of forest biospecies, preservation will). The analysis showed that the following results: satisfaction with the program (score 4.0), free semester program (score 3.8), and education (score 4.0). Comparative analysis of the pretest-posttest questionnaires showed that there were significant educational effects in career planning, occupational attitude, and awareness of forest biospecies.

• Korea Science and Art Forum
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• v.37 no.4
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• pp.205-216
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• 2019

Today, there have been more museums with architectural freeform structure. From an academic perspective, that caused a change in the paradigm of the genealogy of architectural forms. Accordingly, it has been required to find whether the freeform architecture influences an exhibition space. Therefore, in order to analyze the correlation between freeform architecture and exhibition space, this study looks into the tendency of actual freeform architecture through case analysis after 2000. An exhibition space of museum serves as a socially, culturally, and locally symbolic icon and has the function of delivering information to viewers through the aesthetic presentation of articles on exhibition. This study is meaningful in the point that it drew the conclusion of the correlation between freeform architecture and exhibition space in order to infer that a freeform exhibition space is more effective at viewers' spatial experience. The method and results of this study are presented as follows: Firstly, literature survey on the concept of the freerform architecture of museum and the classification of architectural forms was conducted and previous studies were analyzed in order to establish criteria. Secondly, a case study was conducted through visits to Singapore, Germany, and the Netherlands in order to look into the current state and characteristics of freeform architecture and exhibition space. In this case, Karel Vollers' architectural freeform criteria were used for analysis. Thirdly, to prove the correlation between freeform architecture and exhibition space, each case was cross-checked on the basis of Karel Vollers' architectural freeform criteria and freeform exhibition classification, and then results were drawn. The study results are presented as follows: Firstly, EX(angle, ortho) of freeform architecture had a significant correlation with the diagonal form of exhibition space. That was proved 92.3% accurately more in the Netherlands and Germany than in Singapore. However, the curve form of exhibition space had a unclear correlation. In Singapore case, the curve form correlation was made through RO, FR, and TW. Secondly, freeform architecture had complex-typed combination with the diagonal and curve forms of exhibition space. In particular, N-02 and G-02 had a combination form, basically EX, and partially various forms so as to induce the complexity of free form. As such, architectural freeform makes it possible to achieve infinite transformation in various combinations. For responses, combinational approaches are required in multilateral ways. Based on this study, it will be planned to analyze the correlation between freeform architecture of museum and exhibition presentation.

• Culinary science and hospitality research
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• v.7 no.2
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• pp.243-266
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• 2001

In order to attain the research objective which it sees with method of research the literature research which investigates an existing system with triangular position of one concept the relationship literature, a statistical data and information back from data analysis it arranged the data which is necessary in foundation, it applied. Travel ep with direct conversation investigation of the person in charge and experience of the researcher it accomplished a research with character during that time. The research result with afterwords provides a same current events point First. It is a diversification of marketing. Secondth. It is an exhibition and exhibition travel goods wool visitor concentrating. Thirdth. It attempts a travel agency merger anger. Fourthth, goods reservation it sleeps and the pro wool of the on-line travel agency against syen it is. Fifth. Advance reservation discount my execution or it is a customer objective card my introduction. Sixth. Must promote an individual travel goods development and an order travel goods development.

• Management & Information Systems Review
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• v.34 no.2
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• pp.171-191
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• 2015

This study is about the exhibition and convention visitors' satisfaction level and the participating companies' perception on the performance. The two topics were approached with integrated model. Accordingly, this study examined how service quality and experiential quality affect exhibition and convention visitors' satisfaction level and the participating companies' perception on the performance, and how the correlation between exhibition and convention visitors' satisfaction level and the participating companies' perception on the performance is affected. The result demonstrates that the quality of experience exerts positive effect on the visitors' sense of satisfaction(Hypothesis 3), while service quality is not statistically significant when it comes to the visitors' satisfaction(Hypothesis 1). When the correlation between service quality and experiential quality, and the participating companies' perception on the performance is examined, service quality exerts positive effect on the participating companies' perception on the performance(Hypothesis 2), while experiential quality is not statistically significant on the participating companies' perception on the performance(Hypothesis 4), When the correlation between exhibition and convention visitors' satisfaction level and the participating companies' perception on the performance is examined, it was shown that positive effect is exerted just like the results of the previous studies(Hypothesis 5), lastly, correlation between participating companies' perception on the performance, companies' satisfaction and company loyalty was examined. In case of the participating companies' perception on the performance, it exerts positive effect on the companies' satisfaction(Hypothesis 6), while company loyalty is not statistically significant (Hypothesis 7). In case of companies' satisfaction, it exerts positive effect on the company loyalty (Hypothesis 8). The results of this study will provide help to increase overall understanding of the exhibition and convention visitors' satisfaction level and the participating companies' perception on the performance, and to provide important implications for the development of strategy for exhibition and convention's vitalization.

• Korean Institute of Interior Design Journal
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• v.26 no.3
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• pp.55-62
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• 2017

As recently too many local museums have been built in the whole country, most of them cannot attract enough spectators. In order to resolve this problem, it is needed for local museums to differentiate their spaces and programs related to their exhibition. Thus, the purpose of this study was to analyze the characteristics of spaces and programs of local museums from the perspective of spatial marketing to activate them, and contribute to development of local cultures. This study targeted historical public museums located in Seoul and Incheon. Through preceding research, an analysis frame was established based on the keywords related to spatial marketing, and then the characteristics of spaces and programs of local museums were analyzed based on the frame. The study results are as follows. 1) Access convenience refers to openness that public museums located in Seoul and Incheon can embrace accessible locations, points of interest, and convenient facilities easily recognized by pedestrians. 2) Symbolic formativeness is to express symbolic historical contents in the museum lobby or exhibition to show the identity of local museums. 3) Visibility is needed for direct guidance signs or spaces to let spectators know directions and locations. 4) Public concern is for spectators and local residents to participate in local museums to share and utilize their partial spaces. 5) Interactivity is to induce activation of local museums by utilizing experience exhibition contents and having spectators directly contact exhibits. 6) Interest is related to cultural festival programs of exhibition to arouse spectators' and local residents' curiosity. 7) Participation is to activate spaces and spectators by providing educational programs. 8) Usefulness is to induce spectators' interest in local museums by providing historical, social, and cultural information. These results are expected to be used as baseline data to suggest a new direction for activation of local museums from the perspective of spatial marketing.

• Archives of design research
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• v.18 no.2 s.60
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• pp.91-100
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• 2005

There is few cultural tourism festival study which investigated snow related sculptures satisfaction from festival visitors and residents. The purposes of this study were to investigate the satisfaction of snow related sculptures based on festival visitors' and residents' evaluation and give directions for festival planners The important results of this study are as following: First, visitors from out of Taebak city satisfied with National Snow Sculpture Contest, International Snow Sculpture Exhibition, and Mysterious International Snow Culture Exhibition. They did not satisfied with Making Snowmen for Genius, Our Family Snow Sculptures, and Winter Riding Experiences. Secondly, residents satisfied with International Snow Sculpture Exhibition, Mysterious International Culture Snow Exhibition, and National Snow Sculpture Contest. Their satisfaction was low about Our Families' Snow Sculptures, and Winter Riding Experiences. Thirdly, introducing experience-oriented programs and facilities are recommended to festival planners for better festival than this year.

• Journal of KIISE:Computing Practices and Letters
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• v.13 no.6
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• pp.412-416
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• 2007

In this paper, we present a haptic virtual exhibition space that allows users to interact with 3D graphic objects not only through the sense of sight but also through the sense of touch. The haptic virtual exhibition space offers users in different places some efficient ways to experience the exhibitions of a virtual musical museum using the basic human senses of perception, such as vision, audition, and touch. Depending on 3D graphic objects, we apply different properties to let those feel realistic. We also provide haptic device based navigation which prevents users from rushing between various interfaces: keyboard and mouse. The haptic virtual museum is based on Client-Server architecture and clients are represented in the 3D space in the form of avatars. In this paper, we mainly discuss the design of the haptic virtual exhibition space in detail and in the end, we provide performance analysis in comparison to other similar applications such as QTVR and VRML).