• Title/Summary/Keyword: Excitement

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Luxury value-based segmentation, brand personality, and purchase behavior of Mongolian female consumers (몽골 여성 소비자의 명품 소비가치 세분화와 브랜드 개성 및 구매행동에 관한 연구)

  • Amarjargal, Ganbold;Kim, Jonghoon;Park, Jee-Sun
    • The Research Journal of the Costume Culture
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    • v.26 no.3
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    • pp.427-449
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    • 2018
  • The current study aimed to segment Mongolian female consumers based on luxury consumption values and to compare lifestyle, demographic characteristics, purchase behavior, and perceived brand personality among the segments. The survey was administered to consumers who had purchased luxury products in Ulaanbaatar, Mongolia. A total of 184 surveys were used for data analysis. Exploratory factor analysis revealed five luxury values: quality value, hedonic value, conspicuous value, social value, and unique value. Using the five luxury values, clustering analysis was conducted, showing that there were four distinct segments: passive shoppers, showoffs, rational value groups, and hedonists. ANOVAs and chi-square analyses revealed that these four segments differed in consumption values, demographic characteristics, lifestyle dimensions (including appearance consciousness, leisure orientation, life enjoyment, and achievement orientation), and purchase behavior (including purchase frequency, price of products purchased, and product selection criteria). Moreover, value segments showed differences in five dimensions of luxury brand personality: sincerity, professionalism/attractiveness, excitement, materialism, and sophistication. The results suggest that consumption values serve as a significant basis for segmentation. Furthermore, the current study indicates that value segments can be described as consumers' perceived brand personality. The study concludes with a discussion of the results, theoretical and practical implications, and limitations.

Emerging Poetry Composition and Poetic Expression in 4 year Olds Stemming from Forest Activities (숲 활동을 토대로 한 만 4세 유아의 자발적 동시 짓기 과정과 시적 표현)

  • Kim, Yu-Mi
    • Korean Journal of Childcare and Education
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    • v.13 no.2
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    • pp.59-80
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    • 2017
  • Objective: The purpose of the present study was to find out the development of 4-year-old children's emerging poetry composition process and features of poetic expression through their own forest experiences. This research also aims to explore the possibility of alternative poetry education for early childhood. Methods: This study collected data from one class of four-year olds through classroom observation, interviews with teachers, and the researcher's journal entries on events that occurred during forest walking activities. Results: Research findings showed that it was possible to encourage free expression of metaphors and imagination in children and they were able to share excitement about poetry with their classmates when provided with an alternative environment. One remarkable finding was that children's spontaneous writing and pleasure in poetry did not continue when given the new theme of 'Mom and Dad'. Conclusion/Implications: The results imply that to encourage the development of children's intuitive poetic words we need to be interested in how to organize and highlight the experiences of children. This study also suggests that positive methodological and teleological changes are needed for poetry education that is separate from language education.

Brain Stimulation of Elderly with Dementia Using Virtual Reality Home

  • Park, Sung-jun
    • Journal of Information Technology Applications and Management
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    • v.26 no.4
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    • pp.1-18
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    • 2019
  • The virtual reality (VR) is an immerging technology used in the serious games industry to treat psychological disorders like dementia. We created a system named as Virtual Reality Home (VRH) for the elderly who lived with Alzheimer's disease (or other form of dementia) and cognitive impairment using virtual reality technology. The purpose of our study is to measure the long-time immersion and retention of VRH on the moods and apathy, enhancement in physical and brain stimulation as well as a decision making with peoples of dementia and explore the experience of aged care home staff's member. The VRH shows a positive impact on the elderly participants and staff members. During the VRH experience, excitement and a great level of alertness were observed among the participants but few of them were feeling anxiety. Furthermore, we observed the improvement in physical, memory and brain stimulation, but the participants have a low focus on decision making because they wanted to explore all interactable objects in the VRH. This study suggests that the VR may have the potential to improve the quality of life, and these results can assist to expand the future development in the enhancement of efficiency of people with dementia.

The Effects of Toluene Inhalation on Blood Toluene Concentration in Time Sequence and Behavioral Change in Rats (흰쥐에 있어서 톨루엔 흡입노출이 시간경과에 따른 혈중 톨루엔농도 및 행동변화에 미치는 영향)

  • Baek, Seung-Gyeong;No, Il-Hyeop
    • YAKHAK HOEJI
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    • v.40 no.5
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    • pp.545-549
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    • 1996
  • Male Sprague-Dawley rats were exposed to the toluene at 3,000${\pm}$200ppm via inhalation for two hours in the single inhalation group and three weeks by two hours per day, six da ys per week in the repeated inhalation group. The blood toluene concentration in the repeated inhalation group was significantly lower than that in the single inhalation group after 210 and 240 minutes of exposure. The peak concentration of blood toluene was 58.13${\pm}$4.63${\mu}$g/ml in the single inhalation group and 54.24${\pm}$6.87mcg/ml in the repeated at the end of 120 minutes of the exposure. The behavioral change of rats for the initial 30 minutes of the toluene inhalation showed mildly increased movement and excitement but remained calm and inhibitory behaviors after that period; more inhibitory behaviors in the single inhalation group compared with the repeated inhalation group. In open-field test, after the termination of the toluene inhalation, no difference had been statistically observed between the toluene inhalation group and the control group in ambulation, rearing, preening and grooming.

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A Survey Study on the Opinions of Tourists and Local Residents for the Remodelling of Youngwol Gossi-cave Area (영월 고씨동굴관광지 리모델링을 위한 관광객 및 지역주민 의견에 관한 조사 연구)

  • Choi, Jang-Soon;Hwang, Gil-Sik
    • Journal of the Korean Institute of Rural Architecture
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    • v.10 no.1
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    • pp.1-9
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    • 2008
  • The purpose of this study is to investigate and analyse the opinions of tourists and local commercial residents for remodelling of Youngwol Gossi-cave area so that to find the way how to activate it. Therefore this study has been focused on the opinions of tourists to visit it, local merchants to sell goods and foods and officers to take charge of the control office. The present conditions of Gossi-cave area are stagnated since the service level is low by the excessive competition among the local merchants. As a result, the inner troubles have arisen among the local merchants. Therefore firstly the sustainable and future-oriented remodelling development of Youngwol Gossi-Cave area is required. And then the basic remodelling plan of participant type to be centered with tourists and local residents as the central figures through local residents' ability strengthening must be established. Lastly the basic remodelling plan through the connection of surrounding tour resources and the resource increase of local amenities must be established. Also it is necessary for the conversion as a tour place of sojourn by supplying with various shows through connections among surrounding tour resources worthy of seeing and the creation of concept to provide the excitement through the education and experience in a basic remodelling plan direction of Youngwol Gossi-cave area.

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Controversies in Usefulness of EEG for Clinical Decision in Epilepsy: Pros. and Cons. (간질 치료에서 뇌파의 임상적 유용성에 관한 논란: 긍정과 부정적 관점에서)

  • Park, Soochul
    • Annals of Clinical Neurophysiology
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    • v.9 no.2
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    • pp.59-62
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    • 2007
  • Electroencephalogram (EEG) is an indispensable tool for diagnosis of epilepsy and is the only assisting barometer of complete remission of epilepsy, which means prolonged, persistent suppression of cortical excitement in epileptic focus in addition to the clinical control of epileptic seizure. The specific morphologies or distribution of epileptic form discharges give us good information for the classification of seizure or epilepsy and epileptic syndromes, which consists of "Pros." in terms of diagnostic approach. In contrast, the EEG as a tool for long-term follow up might be limited due to the various clinical situation of each patient, which consists of "Cons." in terms of the usefulness of EEG for clinical decision. "Cons." aspect of EEG, which clinicians are more frequently coped with than those of "Pros", is an obstacle of utilization of follow up EEG in clinical practice. This is an overview about controversies in usefulness of EEG and the detailed aspects of "Pros." and "Cons." of EEG for clinical decision will be discussed following two articles. We tried to make consensus for the usefulness of EEG especially in the situation of "Cons." with plausible guideline.

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An Exploratory Study on the Shopper Experience of Shopping Malls Using Photo Elicitation Interviews

  • Lee, Jongbae;Kim, Soyoung;Lee, MiYoung
    • Journal of Fashion Business
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    • v.21 no.6
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    • pp.122-138
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    • 2017
  • Shopping malls in Korea have grown in size and number, and their one-stop convenience has expanded to include various retail stores, service outlets, and entertainment providers. This study closely examines the shoppers' experience in a shopping mall. Using the photo elicitation interview (PEI) method, this study aims to provide deeper understanding of the subjective perceptions and context of shopping mall users. Ten shopping mall users participated in this study. They visited a shopping mall and took photos from their points of view about the shopping experience, and later participated in a personal interview. Convenience, excitement, relaxation, and socialization are the major themes of a pleasant shopping mall experience. Crowdedness and ineffective store design are the major themes of an unpleasant shopping mall experience. Core contents of each pleasant and unpleasant theme are presented. Given the current retail environment where shopping malls are continuously expanding, understanding the behavior and perception of consumers related to shopping malls is important in designing and providing a compelling experience in shopping malls.

Affective Computing in Education: Platform Analysis and Academic Emotion Classification

  • So, Hyo-Jeong;Lee, Ji-Hyang;Park, Hyun-Jin
    • International journal of advanced smart convergence
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    • v.8 no.2
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    • pp.8-17
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    • 2019
  • The main purpose of this study isto explore the potential of affective computing (AC) platforms in education through two phases ofresearch: Phase I - platform analysis and Phase II - classification of academic emotions. In Phase I, the results indicate that the existing affective analysis platforms can be largely classified into four types according to the emotion detecting methods: (a) facial expression-based platforms, (b) biometric-based platforms, (c) text/verbal tone-based platforms, and (c) mixed methods platforms. In Phase II, we conducted an in-depth analysis of the emotional experience that a learner encounters in online video-based learning in order to establish the basis for a new classification system of online learner's emotions. Overall, positive emotions were shown more frequently and longer than negative emotions. We categorized positive emotions into three groups based on the facial expression data: (a) confidence; (b) excitement, enjoyment, and pleasure; and (c) aspiration, enthusiasm, and expectation. The same method was used to categorize negative emotions into four groups: (a) fear and anxiety, (b) embarrassment and shame, (c) frustration and alienation, and (d) boredom. Drawn from the results, we proposed a new classification scheme that can be used to measure and analyze how learners in online learning environments experience various positive and negative emotions with the indicators of facial expressions.

Formulation and Verification on Ritz Method for In-Cabinet Response Spectrum (캐비닛내부응답스펙트럼 산정을 위한 리츠방법의 정식화 및 단순예제를 통한 검증)

  • Kim, Ki Hyun;Hong, Kee-Jeung;Cho, Sung Gook;Park, Woong Ki
    • Journal of the Earthquake Engineering Society of Korea
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    • v.23 no.5
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    • pp.279-288
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    • 2019
  • Safety-related cabinets and their electrical parts, such as relays and switches in nuclear power plants, should maintain continuous functioning, as well as structural safety according to the nuclear regulatory guidelines. Generally, an electrical part is qualified if its functioning is maintained without abnormality during excitement by motion compatible with the test response spectrum, which is larger than its in-cabinet response spectrum (ICRS). ICRS can be determined by shake-table test or dynamic analysis. Since existing cabinets in use can hardly be stopped and moved, dynamic analysis is preferred over shake-table test in determining ICRS. The simple method, suggested by the Electric Power Research Institute (EPRI) to determine ICRS, yields conservative or non-conservative results from time to time. In order to determine that the ICRS is better than EPRI method in a simple way, Ritz method considering global and local plate behaviors was suggested by Gupta et al. In this paper, the Ritz method is modified in order to consider the rocking and frame behaviors simultaneously, and it is applied to a simple numerical example for verification. ICRS is determined by Ritz method and compared with the results by finite element method (FEM). Based on this numerical example, recommendations for using Ritz method are suggested.

Development and Utilization of Smart Festival Costumes for Korean Traditional Costumes and Chinese Traditional Costumes (한국과 중국의 전통복식을 이용한 스마트 축제의상의 개발 및 활용)

  • Kim, Hee-Sook;Ko, Jooyoung;Yi, Wang;Kim, Suhyun;Lim, Hyeong-Gyu
    • Journal of Korea Multimedia Society
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    • v.22 no.1
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    • pp.70-78
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    • 2019
  • The smart festival costume developed in this study maximizes the design elements by attaching electronic device to clothing, and uses voice, movement, and light sensor to utilize as expression elements. In addition, as a way to maximize cultural exchanges between Korea and China, smart festival costume was developed by applying smart clothing technology to the traditional costumes of both countries. and it was exhibited for 10 days at the 'Andong International Mask Dance Festival 2018'. The smart festival costume has the effect of multiplying the dynamism and excitement of the festival by the use of colorful lighting and it has been evaluated that the experience of wearing traditional costume of both countries contributes greatly to promote international cultural exchange. However, since smart clothing is inconvenient to wear due to the use of electronic products, meticulous research for consumer safety is required for practical use. Smart devices is expected to utilize for the development of traditional culture resources and the fashion industry in the future.