• 한국과학예술포럼
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• 제21권
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• pp.117-129
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• 2015

본 연구는 문화이벤트 태도에 따른 문화이벤트 참여자의 만족도 및 충성도를 분석하는데 연구의 목적이 있다. 최근 다양한 문화이벤트가 이루어지고 있고 이는 문화이벤트 참여자에 대한 다양한 긍정적인 역할을 수행하고 있다고 알려지고 있다. 그러나 문화이벤트 참가자가 어떠한 생각과 태도를 보이는 가에 대한 실증적인 연구가 부족하여 좀 더 체계적이고 효과적인 문화이벤트 구성과 기획을 위한 활용자료가 필요하다고 볼 수 있다. 즉 융합적 연구활동을 통해 참가자의 다양한 욕구와 요구에 맞는 문화이벤트 프로그램 구성과 컨텐츠 개발이 필요하다고 할 수 있으며 어떠한 요소가 문화이벤트 참가자의 만족도와 충성도에 영향을 주는 가에 대한 연구가 필요하다고 할 수 있다. 또한 문화이벤트 관여도에 대한 조절효과를 분석할 필요가 있다고 할 수 있다. 이에 본 연구의 범위 및 방법으로 서울지역 문화이벤트 참여자를 대상으로 실증 분석하여 조절회귀분석을 실시하였다. 이러한 연구결과 문화이벤트의 태도에서 자기성찰과 지식습득, 자부심과 성취감, 스트레스 해소 및 도전 등이 문화이벤트 참여만족도 및 충성도에 영향을 미치며 문화이벤트 관여도의 조절효과를 설명할 수 있었다. 본 연구결과는 문화이벤트 기획과 운영, 프로그램 구성과 컨텐츠 개발에 유용한 자료로 활용될 것으로 사료된다.

• 경영과정보연구
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• 제9권
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• pp.139-163
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• 2002

While the corporate practice of sponsoring major events has existed since the turn of the century, it has only recently become one of the fastest growing areas of advertising and promotion. Despite its long history and recent growth, however, event sponsorship has yet to receive the same kinds of rigorous theoretical and methodological attention that marketing researchers have devoted to other areas of advertising and promotion. Also, the recent Olympic Games in Sydney serve as excellent showcase of the sponsorship phenomenon. On the hand it becomes very clear that an event of such magnitude cannot take place without the commercial support of the sponsors. At the same time, there is a growing concern that the Olympic Games are losing their spirit and are over-commercialized because of the excessive sponsorship-linked marketing activities. At the centre of the debate is the impact and the reaction of the consumers to the growing use of sponsorship to stage major events. While the Olympic Games might be an extreme example of the growth and impact of sponsorship, the proliferation of the phenomenon is widespread across other sports events as well as other cultural and community based events. But a comprehensive model of sponsorship is not currently available in the literature. This research is the aim of the current research to investigate consumer attitude constructs towards sponsorship such as sport involvement, attitude towards the event, attitude towards commercialization. The results still have potentially significant applied and theoretical implication. First, This investigation is the first known effort, grounded in consumer behavior theory, to model antecedent variables believed to influence consumer response to event sponsorship in Korea. Second, these findings are in line with previous research, as sports involvement attitude towards the event, and attitude towards commercialization are found to be significant influences on respondents' ability, motivation and opportunity to process sponsorship information, as well as directly and indirectly impacting emotional response.

• 스마트미디어저널
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• 제5권2호
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• pp.42-50
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• 2016

In case of a emergency situation or a natural disaster, a warning notification system is an essential tool to notify at-risk people in advance and provide them useful information to survive the event. Although some systems have been proposed such as emergency alert system using android, SMS, or P2P overlay network, these works mainly focus on a reliable message distribution methods. In this paper, we proposed a novel design and implementation of a personalized warning notification system to help inform not only the at-risk people but also their family and friends about the coming disaster as well as escape plan and survival information. The system consists of three main modules: the user selection module, the knowledge based message generator, and message distribution modules. The user selection module collects the list of people involved in the event and sorts them based on their level of involvement (their location, working position and social relationships). The knowledge based message generator provides each person with a personalized message that is concise and contains only the necessary information for the particular person based on their working position and their involvement in the event. The message distribution module will then find a best path for sending the personalized messages based on trustiness of locations since network failures may exist in a disaster event. Additionally, the system also have a comprehensive database and an interactive web interface for both user and system administrator. For evaluation, the system was implemented and demonstrated successfully with a building on fire scenario.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제13권8호
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• pp.4108-4122
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• 2019

Workflow process mining is becoming a more and more valuable activity in workflow-supported enterprises, and through which it is possible to achieve the high levels of qualitative business goals in terms of improving the effectiveness and efficiency of the workflow-supported information systems, increasing their operational performances, reducing their completion times with minimizing redundancy times, and saving their managerial costs. One of the critical challenges in the workflow process mining activity is to devise a reasonable approach to discover and recognize the bottleneck points of workflow process models from their enactment event histories. We have intuitively realized the fact that the iterative process pattern of redo-activities ought to have the high possibility of becoming a bottleneck point of a workflow process model. Hence, we, in this paper, propose an algorithmic approach and its implementation to discover the redo-activities and their performers' involvements patterns from workflow process enactment event logs. Additionally, we carry out a series of experimental analyses by applying the implemented algorithm to four datasets of workflow process enactment event logs released from the BPI Challenges. Finally, those discovered redo-activities and their performers' involvements patterns are visualized in a graphical form of information control nets as well as a tabular form of the involvement percentages, respectively.

• 복식문화연구
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• 제21권6호
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• pp.921-937
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• 2013

Sportswear brands in particular have been intensely competing to get an opportunity to prove the value of their new technology and products through sports sponsorship. The purpose of this study was to examine the relationship among sports involvement, the attitude toward sports sponsorship carried by sportswear brands, brand equity, and purchase intention of the products of the sponsor's brand. The study was implemented though a descriptive survey method using a questionnaire. The sample consisted of 455 men (n=289) and women (n=166) in their twenties, residing in Seoul and Gyeonggi area. Data were analyzed by confirmatory factor analysis, correlation analysis, and path analysis of structural equation modeling. The results revealed that sports involvement has an influence on the consumers' attitudes toward sports sponsorship performed by sportswear brands. Also, the sports sponsorship attitude of consumers had an influence on the brand equity and purchase intention toward the sponsor's brand products. It was notable that the attitude toward the manner of sponsoring of the sponsor than the contents itself of the sports event sponsored had an influence more on brand loyalty. Among the component factors of brand equity, brand loyalty showed the biggest impact on purchase intention. Considering the results, in order for sports sponsorship to be more effective, sports involvement of the target market should be considered more carefully.

• Journal of Chest Surgery
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• 제47권2호
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• pp.160-162
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• 2014

Cardiac involvement in hydatid disease is more seldom than the involvement of the liver and the lungs. Cardiac cyst hydatid disease is diagnosed incidentally or by means of symptoms such as dyspnea and angina pectoris. Here, we present the case of a 45-year-old male patient who underwent open heart surgery for a randomly detected cardiac cyst hydatid during investigations carried out in a healthcare institution after accidentally falling from height. On the other hand, this patient did not have any complaints associated with hydatid disease before this event.

• 한국조경학회지
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• 제45권2호
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• pp.1-10
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• 2017

본 연구는 여행참여와 외상적 사건이 주관적 웰빙에 미치는 영향을 검증하였다. 이를 위하여, 긍정적 감정, 부정적 감정 그리고 삶의 만족도를 종속변수로, 여행참여 여부와 외상적 사건의 회상정도를 독립변수로 하여 유사실험을 설계하였다. 2~3주 간격으로 4번 수집한 종단자료를 반복측정 분산분석으로 분석한 결과, 여행참여는 긍정적 감정과 삶의 만족도를 향상시켰으며, 그 효과는 4주 이상 지속되어 여행은 사람들의 주관적 웰빙을 향상시키는 수단이라는 것을 밝혔다. 외상적 사건을 많이 회상한 집단은 부정적 감정이 사고 직후부터 높아졌으며, 그 영향은 7주 이상 지속되었다. 부정적 사건은 긍정적 사건보다 주관적 웰빙에 미치는 영향력이 강하며, 오래 가는 경향이 있기 때문이었다. 여행과 마찬가지로 도시공원 방문도는 즐거운 여가경험이기 때문에 본 연구의 결과를 적용해 도시공원이 중장기적으로 도시민의 주관적 웰빙을 증가 또는 유지시키며, 스트레스를 완화시킬 수 있는 수단이라는 점을 고찰하였다.

• 한국의료질향상학회지
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• 제23권2호
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• pp.23-34
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• 2017

Purpose: Nurse's second victim experiences could influence organizational negative work-related outcome. The purpose of this study was to investigate the casual relationship between nurses' second victim experience and third victim experience and multiple mediation effects of second victim supports. Methods: A cross-sectional, self-report survey (the Second Victim Experience and Support Tool) was conducted with 305 nurses working in a general hospital. Data were collected from October 20 to November 25, 2016 and analyzed using SPSS Win version 23.0. Results: The nurses' perceived second victim experience was $3.24{\pm}0.61$ and the third victim experience was $3.12{\pm}0.92$. Nurses' second victim experience was found to have a direct effect on increasing third victim experience and indirect effect of colleague support as mediator (p<.05). However, institutional support and supervisor support had not a partial and indirect effect on third victim experience. Conclusion:This study is one of the first to connect second victim experience to third victim experience in South Korea. This study broadens the understanding of the negative effects of a second victim experience influence third victim experience. When involvement in patient safety events, the important role of colleague support in limiting nurse's third victim experience have been acknowledged. This study reinforces the efforts health care leaders are making to develop interventional programs to colleague support their staff as they recover from adverse event involvement.

• 한국콘텐츠학회논문지
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• 제11권10호
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• pp.449-456
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• 2011

본 연구는 글로벌 스포츠 이벤트에 참여하여 얻은 성공적인 결과가 외국인이 인지하는 한국인이미지, 제품이미지, 구매의도 및 방문의도에 미치는 영향을 규명하기 위해 수행되었다. 모집단은 국내 대학에 재학중인 외국인 유학생을 대상으로 설정하였으며, 표본은 목적표집법을 통해 표집하였다. SPSS 12.0 프로그램을 이용하여 t검증, 회귀분석(regression analysis), 신뢰도분석(reliability analysis), 빈도분석(frequency analysis), 기술분석(descriptive analysis)을, AMOS 7.0을 이용하여 확인적 요인분석(confirmatory factor analysis)을 실시하였으며, 이러한 연구방법을 통해 도출된 결과 및 논의를 종합하여 얻어진 결론은 다음과 같다. 첫째, 글로벌 스포츠이벤트에 참여하여 좋은 성적을 거두었을 경우 외국인들이 인지하는 한국인이미지, 제품이미지, 구매의도 및 재방문 의도는 이벤트 개최 전에 비해 개최 후가 더 높다. 둘째, 글로벌 스포츠 이벤트에 참여하여 좋은 성적을 거두었을 경우 피겨스케이팅에 대한 관여도가 외국인들이 인지하는 글로벌 스포츠 이벤트 전 후의 한국인이미지, 제품이미지, 구매의도 및 재방문의도에 긍정적 영향을 미친다.

• Journal of Contemporary Eastern Asia
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• 제20권1호
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• pp.1-23
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• 2021

With regard to the recent developments in public diplomacy, the increasing fusion of strategic communication appears necessary. China engages in public diplomacy with a strategic purpose to shape its national image abroad. Hosting diplomatic advocacy event is regarded as an instrument with expectations to present reliable and responsible image and promote international collaborations. The present research focuses on the Belt and Road Forum (BRF) in May 2017 with the objective to analyze its outcomes and influence on the international news agenda, news frames, and foreign citizens' comments online. The quantitative content analyses are used to compare the media reports (N=364) and Facebook users' comments on the selected news (N=957) between the US and Pakistan. Results reveal that Pakistani media provided more diverse frames and attributed more positive evaluations to the BRF than the US media. However, Facebook comments expressed more unfavorable opinions toward the BRF and China's image with rare differences between two countries. In conclusion, the BRF has served as an eye-catching advocacy of Chinese foreign policy, as it influenced the news agenda in two selected countries. However, news frames vary due to the differences in media system and the involvement in the BRF. China's public diplomacy practices follow a traditional top-down communication which needs meticulous subdivision of target stakeholders, delicate messaging strategies, and integrated tactics.