• Title/Summary/Keyword: Event Involvement

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A Study of Cultural Event Satisfaction on Quality of Life: - Focused on the Moderating Effect of Involvement - (문화이벤트 참여태도에 따른 문화이벤트 만족도 및 충성도 - 관여도 조절효과를 중심으로 -)

  • Kim, Eun Jin;Lee, Hee Jung;Yoon, Yoo Shik
    • Korea Science and Art Forum
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    • v.21
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    • pp.117-129
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    • 2015
  • The purpose of this study was to examine attitude of cultural events that affect participation satisfaction and loyalty of cultural events. Although cultural events are increasingly important with its positive impact on event participants, the existing literature on cultural event is sparse. This study, thus, investigates moderating effects of cultural events' involvement in a relationship between attitude of cultural event and participations' satisfaction and loyalty to understand the thoughts and attitude of participants. The survey was undertaken of participants to cultural events in Seoul, resulting in 513 valid responses. Through statistical analyses of factor analysis, multiple regression and hierarchical regression, four different factors of cultural event attitude were identified and those factors affect participation satisfaction and loyalty of cultural events. The results of this study provided support that there were moderated effects of cultural event involvement in the relationships between cultural event attitude and satisfaction and loyalty. More theoretical and practical implication were discussed in the conclusion.

A Study on Attitudinal Constructs Influencing on Olympic Sponsorship (올림픽마케팅에서의 스폰서십 효과에 관한 연구)

  • Chun Myung-Hwan;Kim Woo-Hui
    • Management & Information Systems Review
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    • v.9
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    • pp.139-163
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    • 2002
  • While the corporate practice of sponsoring major events has existed since the turn of the century, it has only recently become one of the fastest growing areas of advertising and promotion. Despite its long history and recent growth, however, event sponsorship has yet to receive the same kinds of rigorous theoretical and methodological attention that marketing researchers have devoted to other areas of advertising and promotion. Also, the recent Olympic Games in Sydney serve as excellent showcase of the sponsorship phenomenon. On the hand it becomes very clear that an event of such magnitude cannot take place without the commercial support of the sponsors. At the same time, there is a growing concern that the Olympic Games are losing their spirit and are over-commercialized because of the excessive sponsorship-linked marketing activities. At the centre of the debate is the impact and the reaction of the consumers to the growing use of sponsorship to stage major events. While the Olympic Games might be an extreme example of the growth and impact of sponsorship, the proliferation of the phenomenon is widespread across other sports events as well as other cultural and community based events. But a comprehensive model of sponsorship is not currently available in the literature. This research is the aim of the current research to investigate consumer attitude constructs towards sponsorship such as sport involvement, attitude towards the event, attitude towards commercialization. The results still have potentially significant applied and theoretical implication. First, This investigation is the first known effort, grounded in consumer behavior theory, to model antecedent variables believed to influence consumer response to event sponsorship in Korea. Second, these findings are in line with previous research, as sports involvement attitude towards the event, and attitude towards commercialization are found to be significant influences on respondents' ability, motivation and opportunity to process sponsorship information, as well as directly and indirectly impacting emotional response.

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Design and Implementation of Geo-Social Information based Personalized Warning Notification System

  • Duc, Tiep Vu;Nguyen-Van, Quyet;Kim, Kyungbaek
    • Smart Media Journal
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    • v.5 no.2
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    • pp.42-50
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    • 2016
  • In case of a emergency situation or a natural disaster, a warning notification system is an essential tool to notify at-risk people in advance and provide them useful information to survive the event. Although some systems have been proposed such as emergency alert system using android, SMS, or P2P overlay network, these works mainly focus on a reliable message distribution methods. In this paper, we proposed a novel design and implementation of a personalized warning notification system to help inform not only the at-risk people but also their family and friends about the coming disaster as well as escape plan and survival information. The system consists of three main modules: the user selection module, the knowledge based message generator, and message distribution modules. The user selection module collects the list of people involved in the event and sorts them based on their level of involvement (their location, working position and social relationships). The knowledge based message generator provides each person with a personalized message that is concise and contains only the necessary information for the particular person based on their working position and their involvement in the event. The message distribution module will then find a best path for sending the personalized messages based on trustiness of locations since network failures may exist in a disaster event. Additionally, the system also have a comprehensive database and an interactive web interface for both user and system administrator. For evaluation, the system was implemented and demonstrated successfully with a building on fire scenario.

Discovering Redo-Activities and Performers' Involvements from XES-Formatted Workflow Process Enactment Event Logs

  • Pham, Dinh-Lam;Ahn, Hyun;Kim, Kwanghoon Pio
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.13 no.8
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    • pp.4108-4122
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    • 2019
  • Workflow process mining is becoming a more and more valuable activity in workflow-supported enterprises, and through which it is possible to achieve the high levels of qualitative business goals in terms of improving the effectiveness and efficiency of the workflow-supported information systems, increasing their operational performances, reducing their completion times with minimizing redundancy times, and saving their managerial costs. One of the critical challenges in the workflow process mining activity is to devise a reasonable approach to discover and recognize the bottleneck points of workflow process models from their enactment event histories. We have intuitively realized the fact that the iterative process pattern of redo-activities ought to have the high possibility of becoming a bottleneck point of a workflow process model. Hence, we, in this paper, propose an algorithmic approach and its implementation to discover the redo-activities and their performers' involvements patterns from workflow process enactment event logs. Additionally, we carry out a series of experimental analyses by applying the implemented algorithm to four datasets of workflow process enactment event logs released from the BPI Challenges. Finally, those discovered redo-activities and their performers' involvements patterns are visualized in a graphical form of information control nets as well as a tabular form of the involvement percentages, respectively.

The influence of consumers' sports involvement on their attitudes to sports sponsorship of sportswear, brand equity, and purchase intention (소비자의 스포츠 관여도가 스포츠 스폰서십에 대한 태도와 스포츠웨어 브랜드 자산 및 구매의도에 미치는 영향)

  • Hwang, Choon Sup;Choi, Mi Hyoun
    • The Research Journal of the Costume Culture
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    • v.21 no.6
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    • pp.921-937
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    • 2013
  • Sportswear brands in particular have been intensely competing to get an opportunity to prove the value of their new technology and products through sports sponsorship. The purpose of this study was to examine the relationship among sports involvement, the attitude toward sports sponsorship carried by sportswear brands, brand equity, and purchase intention of the products of the sponsor's brand. The study was implemented though a descriptive survey method using a questionnaire. The sample consisted of 455 men (n=289) and women (n=166) in their twenties, residing in Seoul and Gyeonggi area. Data were analyzed by confirmatory factor analysis, correlation analysis, and path analysis of structural equation modeling. The results revealed that sports involvement has an influence on the consumers' attitudes toward sports sponsorship performed by sportswear brands. Also, the sports sponsorship attitude of consumers had an influence on the brand equity and purchase intention toward the sponsor's brand products. It was notable that the attitude toward the manner of sponsoring of the sponsor than the contents itself of the sports event sponsored had an influence more on brand loyalty. Among the component factors of brand equity, brand loyalty showed the biggest impact on purchase intention. Considering the results, in order for sports sponsorship to be more effective, sports involvement of the target market should be considered more carefully.

Incidentally Detected Cardiac Cyst Hydatid after Blunt Thoracic Trauma

  • Ozbudak, Ersan;Durmaz, Duygu;Arikan, Ali Ahmet;Halici, Umit;Yavuz, Sadan;Emre, Ender
    • Journal of Chest Surgery
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    • v.47 no.2
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    • pp.160-162
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    • 2014
  • Cardiac involvement in hydatid disease is more seldom than the involvement of the liver and the lungs. Cardiac cyst hydatid disease is diagnosed incidentally or by means of symptoms such as dyspnea and angina pectoris. Here, we present the case of a 45-year-old male patient who underwent open heart surgery for a randomly detected cardiac cyst hydatid during investigations carried out in a healthcare institution after accidentally falling from height. On the other hand, this patient did not have any complaints associated with hydatid disease before this event.

Interactional Effects of Travel Experience and Traumatic Event on Subjective Well-Being (여행경험과 외상적 사건이 주관적 웰빙에 미치는 상호작용)

  • Hong, Sung-Kwon;An, Kyung-Jin;Jang, Ho-Chan
    • Journal of the Korean Institute of Landscape Architecture
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    • v.45 no.2
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    • pp.1-10
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    • 2017
  • This study used a quasi-experimental method to investigate if both travel involvement and the degree of recall of a traumatic event affect subjective well-being. For this, independent variables such as positive affect, negative affect, and life satisfaction were established. Four waves of data collection were performed with two to three weeks intervals, then the collected longitudinal data were analysed by repeated measure ANOVA. The study results indicated that travel involvement increases positive affect and life satisfaction, with the effect lasting four weeks or more, which means that travel is an effective tool to boost subjective well-being. Respondents who thought about a traumatic event more frequently had a much higher negative affect following the disaster, and such increased negative affect was maintained over seven weeks or longer. Therefore, this study finds that negative events produce larger, more consistent, or more lasting effects than positive events. As well as travel participation, visiting an urban park is a pleasurable experience. Therefore, the study also finds that urban parks could be utilized for increasing and maintaining subjective well-being in the middle and long term as well as lessening personal stress.

Effects of Nurse's Second Victim Experiences on Third Victim Experiences: Multiple Mediation Effects of Second Victim Supports (간호사가 인식한 이차 피해 경험이 삼차 피해 경험에 미치는 영향과 이차 피해 지지의 다중 매개효과)

  • Kim, Eun-Mi;Kim, Sun-Aee;Kim, Ji-In;Lee, Ju-Ry;Na, Sun-Gyoung
    • Quality Improvement in Health Care
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    • v.23 no.2
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    • pp.23-34
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    • 2017
  • Purpose: Nurse's second victim experiences could influence organizational negative work-related outcome. The purpose of this study was to investigate the casual relationship between nurses' second victim experience and third victim experience and multiple mediation effects of second victim supports. Methods: A cross-sectional, self-report survey (the Second Victim Experience and Support Tool) was conducted with 305 nurses working in a general hospital. Data were collected from October 20 to November 25, 2016 and analyzed using SPSS Win version 23.0. Results: The nurses' perceived second victim experience was $3.24{\pm}0.61$ and the third victim experience was $3.12{\pm}0.92$. Nurses' second victim experience was found to have a direct effect on increasing third victim experience and indirect effect of colleague support as mediator (p<.05). However, institutional support and supervisor support had not a partial and indirect effect on third victim experience. Conclusion:This study is one of the first to connect second victim experience to third victim experience in South Korea. This study broadens the understanding of the negative effects of a second victim experience influence third victim experience. When involvement in patient safety events, the important role of colleague support in limiting nurse's third victim experience have been acknowledged. This study reinforces the efforts health care leaders are making to develop interventional programs to colleague support their staff as they recover from adverse event involvement.

The Influence of Successful Participation in Global Sport Events on the Korean Image, Product Image, Purchase Intention and Revisit Intention (성공적인 글로벌 스포츠 이벤트 참여가 한국인이미지, 제품이미지, 구매의도 및 재방문의도에 미치는 영향)

  • Kim, Ki-Tak;Lee, Wan;Kim, Hong-Seol
    • The Journal of the Korea Contents Association
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    • v.11 no.10
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    • pp.449-456
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    • 2011
  • The purpose of this study was to examine the change of Korean image, product image, purchase intention and revisit intention after successful results in the global sport event. A group of intercollegiate students were selected using the purposive sampling method for the study. Statistical methods were used for enhancing validity and reliability for this paper such as t-test, regression analysis, reliability analysis, frequency analysis, descriptive analysis and confirmatory factor analysis. The statistical package programs for this research were SPSS(ver. 12.0) and AMOS (ver. 7.0). The conclusion of this research were; (1) There are significant differences in factors such as Korean image, product image, purchase intention and revisit intention before and after the global sport events. (2) There are significant differences in factors before and after the global sport events when two groups were separated in terms of event involvements.

Framing advocacy event: Comparing news coverage and Facebook comments of the Belt and Road Forum in Pakistan and the USA

  • Xu, Yi
    • Journal of Contemporary Eastern Asia
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    • v.20 no.1
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    • pp.1-23
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    • 2021
  • With regard to the recent developments in public diplomacy, the increasing fusion of strategic communication appears necessary. China engages in public diplomacy with a strategic purpose to shape its national image abroad. Hosting diplomatic advocacy event is regarded as an instrument with expectations to present reliable and responsible image and promote international collaborations. The present research focuses on the Belt and Road Forum (BRF) in May 2017 with the objective to analyze its outcomes and influence on the international news agenda, news frames, and foreign citizens' comments online. The quantitative content analyses are used to compare the media reports (N=364) and Facebook users' comments on the selected news (N=957) between the US and Pakistan. Results reveal that Pakistani media provided more diverse frames and attributed more positive evaluations to the BRF than the US media. However, Facebook comments expressed more unfavorable opinions toward the BRF and China's image with rare differences between two countries. In conclusion, the BRF has served as an eye-catching advocacy of Chinese foreign policy, as it influenced the news agenda in two selected countries. However, news frames vary due to the differences in media system and the involvement in the BRF. China's public diplomacy practices follow a traditional top-down communication which needs meticulous subdivision of target stakeholders, delicate messaging strategies, and integrated tactics.