• International Journal of Advanced Culture Technology
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• v.9 no.3
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• pp.106-111
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• 2021

Multiple sales promotions for one product can be simultaneously offered. For instance, marketers can offer a premium along with a price discount. In the present research, we primarily focus on offers containing both a bonus pack and a price discount. In particular, this research examines whether consumer evaluations of offers containing both a bonus pack and a price discount (i.e., BP + PD offers) vary according to consumers' saving orientation. Specifically, we predict that for consumers with strong (vs. weak) saving orientation, offers containing the high PD but low extra amount of BP will be more favorably evaluated than offers with a high extra amount of BP but low PD. A series of two experimental results show that consumers' saving orientation moderates their evaluations of BP and PD offers, which supports the prediction. The findings imply that marketers can evoke more positive consumer responses to BP and PD offers, considering individual differences such as saving orientation.

• Journal of Home Health Care Nursing
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• v.25 no.3
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• pp.240-248
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• 2018

Purpose: The purpose of this study was to evaluate the validity of an educational program developed for geriatric visiting nurses in Seoul by assessing their satisfaction level and level of learning goal achievement. Methods: This descriptive research study was conducted to develop, implement, and evaluate the educational program in accordance with the ADDIE Instructional System Model. Participants were 170 nurses hired for the 2016 Seoul Metropolitan Government visiting service for older people. Based on Kirkpatrick's Training Evaluation Model, reaction and learning evaluations were conducted during and after the educational program. Data were analyzed using descriptive statistics. Results: The developed educational program consisted of basic and professional courses. The evaluations showed that participants were highly satisfied with the lectures and field placement. Over 90% of the participants achieved the learning achievement goals. Conclusion: The program developed for geriatric visiting nurses in Seoul is considered a valid educational program because of the participants' high levels of satisfaction and academic achievement.

• Proceedings of the Korean Society of Computer Information Conference
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• 2019.07a
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• pp.347-348
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• 2019

컴퓨터 프로그래밍 수업에서 학습자들의 평소 학습 이해도를 파악하는 방법으로 형성평가가 보편적으로 많이 이용되고 있다. 교수자에게 형성평가는 학습자들의 이해도를 파악하는 방법이지만, 평가 결과를 성적에 반영할 때 학습자들에게는 학습 동기를 향상시킬 수 있는 요소임을 선행 연구를 통해 알 수 있었다. 본 연구에서는 수년간 컴퓨터 프로그래밍 수업에 적용해온 형성평가의 문제 난이도를 조절하여 난이도가 학습자들의 학습 동기 부여에 얼마나 영향을 미치는 요소인지를 살펴보고자 한다. 특히 형성 평가에 출제한 문제의 난이도 정도가 형성평가 다음에 이어지는 중간고사나 기말고사 등의 큰 평가에서 얼마나 긍정적인 영향을 미치는지를 통해 학습 동기 부여 정도를 분석하고자 한다.

• ETRI Journal
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• v.43 no.3
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• pp.549-560
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• 2021

Cyberattacks are often difficult to identify with traditional signature-based detection, because attackers continually find ways to bypass the detection methods. Therefore, researchers have introduced artificial intelligence (AI) technology for cybersecurity analysis to detect malicious PowerShell scripts. In this paper, we propose a feature optimization technique for AI-based approaches to enhance the accuracy of malicious PowerShell script detection. We statically analyze the PowerShell script and preprocess it with a method based on the tokens and abstract syntax tree (AST) for feature selection. Here, tokens and AST represent the vocabulary and structure of the PowerShell script, respectively. Performance evaluations with optimized features yield detection rates of 98% in both machine learning (ML) and deep learning (DL) experiments. Among them, the ML model with the 3-gram of selected five tokens and the DL model with experiments based on the AST 3-gram deliver the best performance.

• Asia Marketing Journal
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• v.19 no.2
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• pp.25-43
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• 2017

This paper addresses the central issue of whether it is effective for a firm to discourage the purchase of its own product in order to support a social cause. The objectives of this study were: a) to examine whether a cause-related self-prevention ad would stimulate more positive evaluations compared to promotional ad, particularly when the product category is more negatively socially accepted; and 2) to determine if a negative attitude toward the product could induce a boomerang effect of a selfprevention ad. Results from three experiments revealed that socially responsible prevention campaigns against firm's own product may be more effective for the product category negatively associated with social concerns or welfare. If products are more limited in the social context, communications of product prevention are beneficial to improve the public image of the brand. However, the self-hurting approach may be inappropriate for potential customers who currently possess a strong negative attitude toward the product.

• The Pure and Applied Mathematics
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• v.30 no.2
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• pp.131-138
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• 2023

The aim of this note is to provide two new and interesting closed-form evaluations of the generalized hypergeometric function ₅F₄ with argument $\frac{1}{256}$. This is achieved by means of separating a generalized hypergeometric function into even and odd components together with the use of two known sums (one each) involving reciprocals of binomial coefficients obtained earlier by Trif and Sprugnoli. In the end, the results are written in terms of two interesting combinatorial identities.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.17 no.2
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• pp.5-22
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• 2006

A cultural classification and a culture contents industrial classification are the basic tools for cultural policies, cultural supporting, cultural statistics, and evaluations and there is a cyclic processes among them. This study finds out the varieties and short time changes of cultural categorization in laws, statistics, indexes, evaluations, research reports. As a result, colon style new cultural classification is suggested which used networks, media, genre, and cultural comparts as principles.

• Journal of Smart Tourism
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• v.3 no.3
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• pp.5-15
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• 2023

Given the increasing information overload among users of online review websites, understanding the manner in which cognitive costs are reduced and efficient information is made reliable has become increasingly important. This study targets a unique consumer review design and explores how reviews from an external peer-to-peer site embedded in an online travel agency (OTA) website influence subsequent evaluation behaviors. The empirical results indicate that (1) embedded external reviews with a high average valence tend to strengthen the influence of the positive evaluation ratio while diminishing the effect of the review volume, and (2) embedded external reviews with a large variance strengthen the positive effect of the review volume while weakening the effect of the positive evaluation ratio on subsequent positive evaluations. The findings provide practical insights for consumers and online platforms.

• Human Ecology Research
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• v.62 no.2
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• pp.295-302
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• 2024

This study analyzed the quality characteristics of nutritional bars with varying concentrations (0, 0.5, 1.5, 2.5%) of Enteromorpha intenstinalis powder added. To achieve this, color analysis, an assessment of DPPH radical scavenging activities, and sensory evaluations were performed. The results revealed that as the amount of Enteromorpha intestinalis powder (EIP) increased, pH and lightness values decreased. DPPH radical scavenging activities of 75.26%, 56.11%, 71.59%, and 62.49% were exhibited for the 0%, 0.5%, 1.5%, and 2.5% concentrations, respectively at 50 mg/mL. Significant differences were observed between the samples with respect to the color, appearance, texture, taste, and overall preference for the nutritional bars. Overall preference was highest for the nutritional bar with 1.5% Enteromorpha intenstinalis powder added. Therefore, adding 1.5% of Enteromorpha intenstinalis powder to a nutritional bar is most suitable for enhancing preference and quality characteristics.

• The Pure and Applied Mathematics
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• v.31 no.2
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• pp.189-200
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• 2024

We derive modular equations of degree 3 to find corresponding theta-function identities. We use them to find some new evaluations of $G(e^{-{\pi}{\sqrt{n}}})$ and $G(-e^{-{\pi}{\sqrt{n}}})$ for $n\,=\,\frac{25}{3{\cdot}4^{m-1}}$ and $\frac{4^{1-m}}{3{\cdot}25}$, where m = 0, 1, 2.