• 제목/요약/키워드: Evaluation of Satisfaction & Image

검색결과 138건 처리시간 0.026초

교통정보 제공에 따른 이용자 만족도 모형 개발 - 고속도로상의 VMS 정보제공을 중심으로 - (Develpoment of Customer Satisfaction Model of Providing Traffic Information through VMS on the Freeway)

  • 김장욱;김태희;이수범
    • 대한토목학회논문집
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    • 제28권5D호
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    • pp.597-607
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    • 2008
  • 첨단여행자정보시스템은 운전자에게 자동차 주행 중 필요한 소요시간정보, 교통정체정보, 우회정보, 유고정보 등과 같은 유익한 정보를 직접 제공할 수 있는 시스템으로 다른 시스템과 비교해 특히, 중요한 분야로 주목받고 있다. 하지만 아직까지 교통정보제공에 따른 고속도로이용자의 만족도와 같은 정성적인 항목에 대한 연구가 미진한 실정이다. 따라서 본 연구에서는 고속도로 이용자를 대상으로 개별면접 설문조사를 통해 수집된 고속도로의 교통정보만족도 이미지 데이터를 바탕으로 수량화 제II류에 의한 정준판별분석 및 정준상관분석을 실시하여 고속도로 교통정보 제공에 따른 이용자 만족도에 대한 영향 요인을 규명하였다. 또한 수량화 제I류에 의한 모형화를 실시하여 도로이용자가 느끼는 고속도로 교통정보 만족도에 대한 인식의 변화를 파악하여 고속도로이용자의 인식과 고속도로 교통정보 만족도의 상관성을 명확하게 규명하였다. 마지막으로 고속도로의 교통정보만족도 이미지 특성을 명확하게 규명하기 위하여 주성분 분석을 실시하여 고속도로이용자의 감성인식의 변화를 규명하고, 구조방정식이론을 이용하여 사회인식 및 고속도로 이용자의 실제인식의 변화가 고려된 고속도로의 교통정보 만족도 평가 모형을 개발하였다.

경관형용사를 활용한 생태축 복원사업의 경관변화요인 분석 - 정면경관을 대상으로- (An Analysis of Landscape Change Factors on Restoration Project of Ecological Ridgeline using Landscape Adjectives -Focused on Frontal View-)

  • 이우성;박영대;권태호
    • 한국환경복원기술학회지
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    • 제20권1호
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    • pp.97-115
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    • 2017
  • The purpose of this study is to evaluate the preference and image on landscape of before and after the restoration in the four study areas where the restoration project of Baekdudaegan ecological ridgeline was carried out and to explore the change factors of image preference according to restoration project. The study areas were Beoljae, Ihwaryeong, Bijoryeong, and Yuksimnyeong and 248 questionnaires were used for analysis. As a result of the recognition analysis on restoration project of ecological ridgeline, the awareness of the project was low at 2.63, the satisfaction of the project was 3.42, and necessity of the project was 4.07. In terms of the preference analysis for landscape photographs, the all preferences of four sites were improved after the project than before. In the result of the landscape image evaluation, images such as 'lifeless', 'uniform' and 'ugly' were high before the project, however, images such as 'clean', 'tidy', and 'stable' were high after the project. As a result of analyzing the change factors of image preference according to the restoration project, adjectives such as 'beautiful-ugly' and 'open-closed' influenced the preference change in common. These findings can be utilized as the base data for the planning direction for the construction of new ecological ridgeline or the landscape conservation of existing ecological ridgeline.

Effects of Perceived Service Quality of Cultural Centers in Discount Stores on Relationship Quality

  • Kim, Sang-Cheol;Kim, Mi-Song
    • 유통과학연구
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    • 제12권9호
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    • pp.39-45
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    • 2014
  • Purpose - This study aims to explore whether investing in cultural centers enhances the image and performance of corporations, and seeks to identify the effects of the relationship quality of cultural centers on the relationship quality of discount stores. Research design, data, and methodology - To accomplish the objective, a survey was conducted on the users of the cultural center of NH Hanaro Club's S Branch. Regarding the questionnaires, 155 copies were distributed and 139 were used as valid data responses, which were analyzed through a descriptive statistical analysis, correlation analysis, and a path analysis with structural equation modeling. Results -Cultural centers are lifelong educational institutions revolving around females, and corporations can improve their image and performance through cultural centers in pursuit of profits. Moreover, the reliability and responsiveness of cultural centers positively influenced their relationship quality and that of discount stores. Conclusion - Customer service should be provided promptly and sincerely to achieve maximum customer satisfaction. This will boost the relationship quality of cultural centers, and positive customer evaluation will lead to better relationship quality of the discount stores.

아파트 커뮤니티에서의 거주자 감정지표 개발에 관한 기초 연구 (A Basic Study on Development of Residents Emotion Index in Apartment Community)

  • 박지혜;조성희
    • 한국주거학회:학술대회논문집
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    • 한국주거학회 2011년도 춘계학술발표대회 논문집
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    • pp.247-250
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    • 2011
  • The purpose of this study suggests the emotion of residents as indexes in Korean housing environment for providing a fundamental guideline for precise dwelling social science and indicating the view for understanding of residents in korean housing culture in korea. So this paper explores the role of residents emotion indexes in housing environment and community. For this study, survey and depth-interview methods were used for data collection. The subjects were 514 housewives living in apartments. The statistical methods for data analysis were frequency, mean, multiple linear regression and logistic regression analysis using the SPSS 18.0 program The major findings are as follows: 1)Pride of neighborhood, pride of apartment complex and sense of superiority were important factors for residental satisfaction. 2)Conspicuous image of neighbors and active contact with neighbors were import factors for their neighborship in the apartment complex. The results develop the housing environment evaluation indexes in community through the contextual understanding of space emotion society.

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간호사 이미지에 관한 연구 (A Study on Image of the Nurse)

  • 김형자;김현옥
    • 간호행정학회지
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    • 제7권1호
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    • pp.97-110
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    • 2001
  • An image exists in the thought of every subjective person and it exercises its influence over everything, having a great power in the real world. An positive image of the nurse has an influence on her faith, value and confidence, therefore increasing her job satisfaction, helping to upgrade her level of profession of nursing through qualitative nursing service as a result, considering the necessity of such an image when it comes to improvement of the profession, the confirmation of the image is indispensable to its evaluation of a speciality in nursing. This study is intended to help that improvement of the nursing profession in the present so that the total effort in every field of nursing is made and to offer basic material for developing a strategy to improve the image of nurses. This study is designed to investigate such an image descriptively. The subjects include 105 nurses, 60 doctors, 68 office workers, 88 medical engineers, 127 patients and there protectors with a total of 448 adapted with accidental sampling, who work at Y and W general hospital in Chonju. The measuring instrument consists of 40 question, with the researcher amended and made from on of Inja Song(1993), Donsoon Lee(1995), Ilsim yang(1998), and its Cronbach's alpha coefficient is .95. Data were collected from March 1 2000 to March 20, 2000 using self-reported questionnairs, analyzed with SPSS WIN 7.5 after encoding. The results are as follows: 1. Most of the subjects thinks the nursing as a hard, stressful, always busy job(more than 75%), and consider nurses as good-looking, supportive and responsible to co-workers to above average degree($50.0{\sim}74.9%$), especially it shows the idea that nursing is independently academic job and has come to fasten itself upon the public. But it shows below the everage($25.0%{\sim}49.9%$) in regard to self development as a specialist, affection for there job, an association activity, service to the community, high intelligence level and direct given patient nursing service. It also rated low as a recommendable job, independently nursing accomplishment, social position. 2. The nurses, patients and there protectors expressed more positive opinions than doctors, medical engineers, office workers about the image of the nurse(F=18.80, p=.00). This fact indicates that the former group evaluated the image similarly contrary to lowness of the latter. 3. In the study on what influenced upon the image, it defines to 79.8% by direct contact in the hospital or acquaintance with nurses, and 16.3% by mass media. 67.3% answered that they saw the image in a new light through hospitalization, which suggests an important source for the image management originates from caring for the quality of nursing service. Considering the evaluation of the image above, we need strategies to lead a unique professional knowledge and technological development, insurance of professional self-determination, high social position, participation in group activities, dedication to lifetime job, in order that nursing comes to expand as a professional occupation. Also, as for generating more positive images, we must take the quality of nursing service into account and offer and monitor correct information about the expanded role and function of the nurse continuously so that mass media reflect a more accurate image of nurses in general.

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한국 창작뮤지컬 관람동기의 중요도 연구 (A Study on IPA of Spectator Motivation in the Korean Creative Musical)

  • 구은자;이광호;김혜원
    • 한국산학기술학회논문지
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    • 제14권4호
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    • pp.1595-1603
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    • 2013
  • 본 논문은 한국창작 뮤지컬의 활성화를 위해 한국 창작 뮤지컬의 관람동기에 관한 중요도 연구이다. 중요도 분석(IPA, Importance Performance Analysis)는 다 속성 모델의 각 속성의 상대적인 중요도와 성취도를 동시에 비교 분석하는 평가기법이다. 이 분석은 고객들이 중시하는 요소와 이들 요소에 대한 고객의 만족도를 매트릭스 상의 좌표로 표시하여 식별하는 방법으로 고객만족은 특성 속성에 대한 고객의 기대수준과 그러한 속성에 대한 실행도에 의해 결정된다. 이 분석법을 통해 본 연구는 한국 창작뮤지컬 관람동기 속성의 중요도와 만족도를 알아보았다.

An Evaluation on Citizens' Satisfaction with the Outdoor Landscape Lighting in Gyeongju Historic Areas - The Case of Wolseong District -

  • Park, So-Yeong;Heo, Sang-Hyun
    • 한국조경학회지
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    • 제38권5_2호
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    • pp.186-193
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    • 2010
  • The purpose of this study was to survey the citizens for their satisfaction with the outdoor landscape lighting in Gyeongju Historic Areas registered as UNESCO World Cultural Heritage in November 2000 and thereupon, provide for some basic data useful to the design of the outdoor landscape lighting for the cultural properties. As a result of examining the conditions of the outdoor landscape lighting in Wolseong Zone of Anapji, Banwolseong, Dongbu Sajeokji, Cheomseongdae and Gyerim, there were found 391 lighting fixtures of 12 types in Anapji, 138 lightings of 4 types in Banwolseong, 38 lightings of 6 types in Cheomseongdae, 28 lightings of 3 types in Dongbu Sajeokji and 54 lightings of 5 types in Gyerim. As a result of analyzing citizens' satisfaction with the outdoor landscape lighting, it was found that citizens were satisfied more or less with the nightscape image changed by the outdoor landscape lighting; their satisfaction scored 3.836 on average for Anapji on a 5-point Likert type scale, 3.516 for Banwolseong, 3.446 for Dongbu Sajeokji, 3.650 for Cheomseongdae and 3.479 for Gyerim. However, citizens' satisfaction with the originality of the nightscape was generally low: 3.055 for Anapji, 2.914 for Cheomseongdae, 2.877 for Banwolseong, 2.847 for Gyerim and 2.665 for Dongbu Sajeokji. On the other hand, since most of the lighting fixtures were installed as inserted lights or floodlights, the color tones of light source were relatively highly distinctive, but the peripheral spaces around the cultural properties were rather dark, which means that citizens were feeling inconvenient more or less for using the amenities such as bench or waste box. All in all, their satisfaction with the outdoor landscape at the sample zone at night scored 2.981, lower than the normal level.

한국을 재방문하는 외래 관광객의 특성에 관한 연구 (A Study on the Characteristics of Repeat Foreign Tourists to Korea)

  • 김수정
    • 한국콘텐츠학회논문지
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    • 제18권10호
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    • pp.507-517
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    • 2018
  • 본 연구는 한국을 재방문하는 외래 관광객의 특성을 분석하였다. 한국을 재방문하는 외래 관광객의 특성을 분석한 결과 인구통계학적 특성에 있어서 외래 관광객의 방문 횟수에 따라 성별, 나이, 국가별로 통계적으로 유의미한 차이가 있는 것으로 나타났으며 여행 특성에 있어서는 외래 관광객의 방문 횟수에 따라 여행형태, 동반자수, 방문 목적, 이용 숙박 시설, 주요 방문지, 방문 권역에서 통계적으로 유의미한 차이 있는 것으로 나타났다. 또한 여행지출 경비에 있어서는 외래 관광객의 방문횟수에 따라 1인당 개별 숙박비, 1인당 본인 거주국 지불 경비에서, 만족도에 있어서는 외래 관광객의 방문 횟수에 따라 출입국 절차, 대중교통, 숙박, 음식, 쇼핑, 관광지 매력, 관광 안내 서비스, 치안에서 통계적으로 유의미한 차이가 있는 것으로 나타났다. 그리고 여행 후 행동의도 및 이미지 평가에 있어서는 외래 관광객의 방문 횟수에 따라 향후 3년 내 재방문 의향, 타인 추천 의향, 여행 전 한국 이미지, 여행 후 한국 이미지에서 통계적으로 유의미한 차이가 있는 것으로 나타났다. 따라서 외래 관광객의 재방문율을 높이기 위해서는 이러한 특성을 고려한 관광 상품을 개발하는 것이 관광 수익을 극대화 하는데 필요하다.

시각장애인 인지특성을 기반으로 한 영상자료의 촉각지도 자동 변환 방법 (Automatic Method for Transforming Image into Tactile Map Based on Cognitive Characteristics of Visually Impaired Persons)

  • 김혜영;조진수
    • 한국콘텐츠학회논문지
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    • 제13권4호
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    • pp.452-458
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    • 2013
  • 본 논문에서는 시각장애인에게 다양한 영상정보를 보다 손쉽게 제공하기 위하여 시각장애인의 인지특성을 기반으로 기존 영상자료를 촉각지도 정보로 자동 변환하는 방법을 제안한다. 제안하는 방법에서는 일반 교과서에 수록된 컬러영상의 밝기값 히스토그램을 분석하여 저복잡도 및 고복잡도 영상으로 분류하고, 이를 각 영상 종류에 적합한 서로 다른 변환과정을 적용하여 시각장애인이 인지할 수 있는 촉각지도 정보로 자동 변환한다. 실험 평가에서는 제안한 자동 변환 방법으로 생성된 촉각지도와 수동으로 생성된 기존 점자교과서의 촉각지도들을 가지고 전맹 시각장애인 5인을 대상으로 인지율과 만족도를 평가하는 실험을 수행하였다. 실험결과 제안한 방법으로 생성된 촉각지도에 대한 인지율과 만족도가 기존 점자교과서의 촉각지도에 대한 것들과 매우 유사하였다. 따라서 시각장애인을 위한 교육자료 제작의 시간과 비용을 획기적으로 절감할 수 있으며, 또한 교육자료 내에 영상자료를 보다 손쉽게 많이 추가하여 교육효과를 크게 향상시킬 수 있다.

게이트심장혈액풀 스캔에서 Half-Time 획득 인자 적용에 따른 임상적 유용성 평가 (The Evaluation of Clinical Usefulness on Application of Half-Time Acquisition Factor in Gated Cardiac Blood Pool Scan)

  • 이동훈;유희재;이종훈;정우영
    • 핵의학기술
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    • 제12권3호
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    • pp.192-198
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    • 2008
  • Purpose: The scan time reduction helps to yield more accurate results and induce the minimization of patient's motion. Also we can expect that satisfaction of examination will increase. Nowdays medical equipment companies have developed various programs to reduce scan time. We used Onco. Flash (Pixon method, SIEMENS) that is an image processing technique gated cardiac blood pool scan and going to evaluate its clinical usefullness. Materials and Method: We analyzed the 50 patients who were examined by gated blood pool scan in nuclear medicine department of Asan Mediacal Center from June $20^{th}$ 2008 to August $14^{th}$ 2008. We acquired the Full-time (6000 Kcounts) and Half-time (3000 Kcounts) LAO image in same position. And we acquired LVEF values ten times from Full-time, Half-time images acquired by the image processing technique and analyzed its mean and standard deviation values. To estimate LVEF in same conditions, we set automatic location of the LV ROI and background ROI based on same X and Y-axis. Also we performed blinding tests to physician. Results: After making a quantitative analysis of the 50 patients EF values, each mean${\pm}$standard deviation is shown at Full-time image $68.12{\pm}7.84%$, Half- time (acquired by imaging processing technique) $68.49{\pm}8.73%$. In the 95% confidence limit, there was no statistically significant difference (p>0.05). After blinding test with a physician for making a qualitative analysis, there was no difference between Full-time image and Half-time image acquired by the image processing technique for observing LV myocardial wall motion. Conclusion: Gated cardiac blood pool scan has been reported its relatively exact EF measured results than ultrasound or CT. But gated cardiac blood pool scan takes relatively longer time than other exams and now it needs to improve time competitive power. If we adapt Half-time technique to gated cardiac blood pool scintigraphy based on this study, we expect to reduce possible artifacts and improve accessibility as well as flexibility to exam. Also we expect patient's satisfaction.

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