• 한국산학기술학회논문지
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• 제15권2호
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• pp.914-922
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• 2014

본 연구는 여중생과 여고생을 대상으로 외모관리행동에 영향을 미치는 요인을 검증하기 위한 서술적 비교조사연구이다. 연구 목적은 외모에 대한 사회문화적 태도(내면화, 인식), 신체이미지(외모평가, 외모지향, 신체만족도), 자아존중감이 여중생과 여고생의 외모관리행동에 미치는 영향을 규명하여 청소년의 외모관리 지도를 위한 자료를 제공하기 위한 것이다. 대상자는 K도에 소재하고 있는 여중생 186명, 여고생 198명이 선정되었다. 여중생과 여고생의 사회문화적 태도 중 내면화와 인식을 비교한 결과 여고생의 내면화와 인식이 통계적으로 유의하게 여중생보다 높았다. 신체이미지 중 외모평가, 외모지향 역시 여고생이 여중생보다 유의하게 높았으나, 신체만족도는 여고생이 여중생보다 낮았다. 여고생의 외모관리행동 중 체중관리, 의복관리, 얼굴관리 모두 다 여중생보다 관리를 더 하고 있었다. 여중생의 외모관리행동을 회귀분석 한 결과 40.5% 설명하였고, 영향을 미치는 변수는 외모에 대한 사회문화적 태도인 내면화와 인식, 신체이미지 중 외모지향이었다. 여고생은 외모관리행동을 20.1% 설명하였으며, 영향을 미치는 변수는 신체이미지인 외모평가, 외모지향, 신체만족도이었다. 본 연구 결과는 사춘기 여학생을 위한 외모와 관련된 교육이나 상담 시 여중생과 여고생에 따라 다른 접근법이 필요함을 나타내고 있었다.

• 한국조리학회지
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• 제9권2호
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• pp.64-84
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• 2003

There is this research that supply better experience and satisfaction of most suitable in users standpoint to users through family restaurant website importance and assessment of satisfaction. Also, there is purpose of this research to supply pendulum in family restaurant internet marketing strategy establishment that website can achieve continuous role as marketing means to be not public information that drive revisit and substantial restaurant visit. Family restaurant website estimation received satisfaction assessment which do not get in importance (expected value) in general as analysis result. In other words, domestic family restaurants website are doing construction. operation by marketing means but real users are various interaction part that can collect and achieve about customer opinion except design part that can do to emboss company's image could see side that satisfaction is unenchanted and presented improvement way in website construction. operation on contents part of various and correct information offer and so on that customer infancy strategy part and user of event and coupon event etc. that is distinction robbers need. Also, realization possibility for restaurant prescription that latent customers who use net can raise family restaurant website revisit and substantial sale could see side. Ditto improvement way in that family restaurants construct and operate website conclusively as a marketing tool that public information is not that three offers satisfaction of most suitable to latent customers who use existent net to website as can achieve continuous role contribute.

• International Journal of Human Ecology
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• 제9권2호
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• pp.55-65
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• 2008

This study examined the personal and relational factors influencing the formation of body image among older persons. Aging-rel￡lted physical changes, health, marital relationship, cognitive age, and moods were personal and relationship factors explained for influence on the body image of older persons. Data were collected via a mail survey of older married couples residing in three US. metropolitan areas of Florida. A total of 94 married couples who were 60 years older participated in this study. Results indicated that aging-related physical changes, effect of physical changes on the self, self-assessed health, and evaluation of spouse's attractiveness, and perceived attractiveness (one's perception of the other spouse's appraisals of his or her attractiveness) were found to be significantly related to the body image of older men and women. For men, self-assessed health, evaluation of spouse's attractiveness, and perceived attractiveness were significantly related to body image while physical changes, effect of physical changes, and perceived attractiveness were found significant for women. The feelings of older persons about and satisfaction with their bodies and appearance were estimated by aging-related and relationship-related variables.

• 한국주거학회논문집
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• 제8권3호
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• pp.141-151
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• 1997

This study was conducted to examine the environmental factors of apartments and therefore to suggest elements necessary to plan environments by evaluating and analysing both reside environments and conditions with residents at high-rise apartments in Kumi city. Kyongbuk. Korea. The result of this study is summarized as follows: 1) The motive of residence at apartment showed mainly the better environment of nature. and that the locational condition of those apartments was considered as a good standard for evaluating the apartment. 2) The evaluation of satisfaction showed that residents residing at apartment A tended to be satisfaied with all factors other than ‘complex’ although there was wholly dissatisfaction. In addition. it was shown that apartment B was satisfaied with housing and complex. apartment C with comfort. respectively. and apartment D with housing. 3) The evaluation of image showed that apartment C indicated the lowest variety of its complex while other factors were highly considered. Their image concerning residence was highest in apartment A. most lowest in apartment C. Then. apartment B showed the highest familiarity with and recognition of apartment complex.

• 한국의류학회지
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• 제42권2호
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• pp.311-326
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• 2018

The satisfaction of wearing an outfit in daily life can lead to the attitude toward the clothes and further the brand image and repeat purchases; however, satisfaction generated from the moment the outfit was purchased is only temporary. Therefore, it would be necessary to study the antecedent variables that precede daily outfit satisfaction. In the current study, to understand the antecedent variables that influence the daily outfit satisfaction of consumers, in-depth interviews were conducted on thirteen women in their 20s and 30s. The results showed that peoples' outfit satisfaction was dependent on a comparison between their prior expectation and the performance of the outfit based on expectation-performance disconfirmation. The outfit performance was evaluated by themselves or others. Simultaneously, it was found that the others' opinion on the clothes and surroundings influence daily outfit satisfaction. This research helps deepen the understanding on the individual and social influential factors of the temporary satisfaction from purchase to the satisfaction of actually using clothes. This result ultimately intensifies the understanding on the consumption and evaluation of clothes in the whole life cycle of clothing products from purchase to disposal.

• 한국도로학회논문집
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• 제16권6호
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• pp.137-147
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• 2014

PURPOSES : Daejeon is basically divided into an old downtown and a new downtown, and the recent relocation of the Chungcheongnam-do Provincial Government of Republic of Korea from the old downtown and the opening of governmental buildings in the new downtown as well have made this new downtown only densely populated with industrial and business facilities. Such changes in the downtowns have promoted the conditions of the new downtown while, consequently, dragging down the old downtown. Out of concern for those unbalanced developments of the two downtowns, Daejeon is now carrying out several city projects to revive the old downtown. In the light of that, as a part of the project to promote the old downtown, this study aims to conduct an evaluation on landscape of the culture and arts street in Daeheungdong which was built upon those ideas of a theme street project by Daejeon. METHODS : Based on the findings from the questionnaire not only on the components that would design the streetscape of the culture and arts street but also on the public satisfaction with the streetscape, the study defined how those changes in the components affect emotional factors of the pedestrians. In order to achieve the research goal, the study made changes in D/H ratio of the street structural components as well as the roadside trees. In terms of the questionnaire method, the study used the SD scale, and proceeded with its investigation through the frequency analysis, the principal component analysis (the factor analysis) and the structural equation model. RESULTS : According to the results from the factor analysis and the regression analysis, of those three factors, such as the openness, the comfortable sensation and the safety, the openness followed by the comfortable sensation and the safety was determined to have the most positive influence on the total satisfaction. The structural model analysis reported that the D/H and the structural components of the roadside trees and planting have a positive effect on the emotional image, and this emotional image also appeared to be positively related to the total satisfaction. CONCLUSIONS : This study looked into how the changes in the street structural components of the culture and arts street in Daeheungdong would affect the satisfaction with the streetscape, and finally confirmed that the D/H and the planting are what would have a positive effect on this satisfaction. What has been learned from this study will be the basic data to figure out how to promote and improve the culture and arts street in Daeheung-dong as this data will also help designing and developing of those specialized streets in other regions.

• 복식문화연구
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• 제12권1호
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• pp.121-135
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• 2004

The purpose of this study is to analyze the image evaluation and the preference of tailored jacket according to the body type and the degree of satisfaction with their body of middle-aged women. The subjects used for this study were three hundred and twenty three middle-aged women ranging from 35 to 50 years old. We measured their bodies and asked them report to the questionnaire. The results are as follows. 1) Middle-aged women were classified into four typical types of body. The type 1 was tall and thin and had a front view silhouette with the form of a letter X. The type 2 was the tallest and the medium of fatness and had a front view silhouette with the form of a letter H that the lower part of the body is short. The type 3 was the medium of height and width and had a front view silhouette with the form of a letter A that the upper part of the body is short compared with their height. The type 4 were the shortest and the fattest and had a front view silhouette with the form of a letter Y that the lower and upper parts of the body is the longest. 2) Middle-aged women roughly tended not to be satisfied with part of their body. The results showed that a neck was the most satisfied body part and the weight was the least satisfied as well as overall leg shape among all 13 body parts. 3) The type 1 had the highest the degree of satisfaction on their face size, upper arm girth, waist, hip girth, weight and body shape, etc., excepting hip shape among 4 body types.

• 패션비즈니스
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• 제8권2호
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• pp.1-14
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• 2004

The purpose of study is to analyze the consumer attitude toward original brand and imitation goods. To carry out this purpose, the study examined consumers' purchase frequency, degree of concern, future purchase, intention, other people's evaluation and self-satisfaction. The results of experiment can be summarized as follows: First, the consumers didn't show high degree of purchase frequency, of concern, of future purchase but they showed positive attitude in other people's evaluation and self-satisfaction. Second, they showed high degree of the purchase of imitation goods but they didn't show high degree of their degree of satisfaction. Third, with regard of their purchase intention, they purchased imitation goods because they were cheap, regardless of image, quality and design which original brand name goods had. Finally, to figure out the correlation between original brand name goods and imitation goods, their purchase intention of original brand name goods was surveyed according to their satisfaction with imitation goods after they purchased them. According to the result, they answered that they would purchase original brand name goods when they satisfied with imitation goods.

• 한국조경학회지
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• 제22권3호
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• pp.65-78
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• 1994

This study deals with the consciousness and visual preference and image about the fence that is an important factor and a vertical element in the streetscape. The analysis was performed by the data obtained from the questionnaires and the photos for the fence scene. 1. The answerers considering the fence had great influence on the beauty of a city were over 80%, also the fence influence good effect on a city was higher than 63%. 2. The answerers prefering the fence materials mixed with inanimate materials and plants was higher than 50%. Also the design offence was regarded to be the most important element when established. 3. While the satisfying factors for the visual preference were peculiarity, abundance and harmony, the dissatisfying factors were commonplaceness, disharmony and isolation(closing). Also the preference factors were the design and material in several elements of the fence. 4. At the part of function, the preferable places were estimated highly as boundary mark, eye interception but in the visual effect were so low. 5. Psychological factor, related to the satisfaction of the fence, had a grip of three factors, evaluation, formation, potentiality, and the presumption formula was: Satisfaction=1.61(Evaluation)+0.30(Formation)+0.55(Potentiality)+6.23(R2=0. 63)

• 감성과학
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• 제10권2호
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• pp.187-198
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• 2007

본 연구에서는 판매매장별 구매심리에 따른 디스플레이 항목 에 대한 전문가 평가와 매장 방문 고객을 대상으로 한 반응 설문조사를 병행하여 실제 판매환경에서의 VMD에 대한 통합적 분석을 행하고, 브랜드 감성과의 일치성, 브랜드 감성 형성 요인 등을 조사하여 판매 매장별로 비교하였다. 그 결과, 거리숍이 백화점내 매장보다 고객의 시선을 사로잡고 구매자극력이 큰 것으로 나타났다. 또한 시각적 만족과 매장 방문 만족도는 고객의 구매의지와 비례관계에 있었으며 전문가에 의한 감성평가와 고객의 제품구매의지는 상관이 있었다 구매심리단계별 VMD 요소의 부족한 점과 이행이 잘 되는 점을 상호보완하면 각 판매 환경에서 VMD로 인한 즐거운 쇼핑문화를 이룩하고 또한 구매효과도 증진시킬 수 있을 것이다. 고객반응을 바탕으로 한 소비자 조사를 통하여 매장 VMD 효과를 분석하고 상품구매 욕구와의 연관성을 이끌어냄으로써 소비자 조사 결과가 유용한 방법이다. VMD가 이뤄지는 곳은 실제 판매환경인 매장이므로 VMD의 효과와 고객반응에 대한 조사는 지속적으로 이루어져야 할 것이다.