• Asia Marketing Journal
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• 제14권2호
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• pp.157-176
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• 2012

시장구조 분석에서 흔히 사용되는 상표전환 자료는 비내구재 분석에 적절한 방법이 될 수 있으나 자동차 같이 사용연한이 장시간인 내구재의 경우에는 소비자의 상표에 대한 선호도가 변할 수 있어 상표전환 자료의 사용에 문제가 있다. 따라서 경쟁을 잘 포착할 수 있는 다른 접근이 필요하다. 본 연구는 이에 대한 대안으로 상표간 경쟁 자료로써 고려상표군을 이용하여 자동차 시장의 구조를 Latent Class 군집분석을 활용한 탐색적 검증방법으로 분석하였다. 또한 소비자 행동분석에 근거하여 상표간 경쟁의 근간을 이루는 고려상표군 형성에 영향을 미치는 인자들을 밝히는데 중점을 두었다. 미국 자동차 시장을 대상으로 분석한 결과, 시장은 상표 원산지 효과에 의해 구분되었다. 즉, 미국 상표, 유럽 상표, 그리고 아시아 상표 등으로 시장이 구분되었다. 또한 각 시장구조 내 소비자들의 고려상표군 형성에 신뢰성/안전, 이미지/즐거움, 경제성 등의 편익과 성별, 소득 등 개인적 요인이 영향을 미치는 것으로 나타났다.

• 마케팅과학연구
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• 제19권4호
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• pp.11-23
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• 2009

HSDPA（高速下行分组接入）是在第三代的W－CDMA技术基础上的3.5代移动通信异步服务. 在韩国, 它主要是通过提供可视电话服务. 由于更强大和多元化的服务扩散, 随着移动通信技术迅速的进步, 消费者需要更多的选择. 然而, 由于各种技术, 不论消费者偏好往往会溢出市场, 消费者感到越来越迷惑. 因此, 我们不应该采取只注重发展假设是下一代新技术项目的战略相反, 我们应该了解消费者接受新的形式和技术的过程, 通过制定战略, 使开发人员能够理解并提供消费者真正想要的, 从而降低进入市场的障碍. 在技术接受模型（TAM）中, 感知到的有用性和使用的简单性被认为是影响人们接受新技术的态度的最重要因素(Davis, 1989; Taylor and Todd, 1995; Venkatesh, 2000; Lee et al., 2004). 感知到的有用性是一个人相信某种特定的技术能提高他或她工作绩效的程度. 感知易用性是主观认为使用某种特定技术不需要太多体力和精力的付出的程度(Davis, 1989; Morris and Dillon, 1997; Venkatesh, 2000). 感知的愉悦性和感知的有用性已经被清楚的证明对接受技术的态度有影响(Davis et al., 1992). 比如, 网上购物的愉悦性已经表现出对消费者对网上商家的态度有积极的影响(Eighmey and McCord, 1998; Mathwick, 2002; Jarvenpaa and Todd, 1997). 消费者的感知风险是一种主观风险. 这种风险和客观可能的风险是有显著区别的. 感知风险包括心理上的风险, 这是当消费者为某一特定物品而选择品牌, 商店和购买方式时所感知到的. 企业革新产品的能力取决于有效的获得有关新产品的知识(Bierly and Chakrabarti, 1996; Rothwell and Dodgson, 1991). 知识获取是公司感知外界新事物和技术的价值的能力(Cohen and Levinthal, 1990); 是公司评估外界最新的技术的能力(Arora and Gambaradella, 1994); 是公司正确预测这项科技对未来革新的能力(Cohen and Levinthal, 1990). 消费者创新是一种在社会体系中比其他人更早接受创新的程度(Lee, Ahn, and Ha, 2001; Gatignon and Robertson, 1985). 也就是说, 它显示了消费者如何快速、方便地接受新的思路. 创新被认为是重要的, 因为它对消费者是否接受新产品和他们多快接受新产品有显著的影响(Midgley and Dowling, 1978; Foxall, 1988; Hirschman, 1980). 我们用技术接受模型来进行跨国家的研究比较, 此模型实证验证了影响态度的因素-感知有用性, 易用性, 感知愉悦, 感知风险, 创新和感知的知识管理水平-和对ＨＳＤＰＡ服务的态度之间的关系. 我们为HSDPA服务提供商开发更有效的管理方法还验证了态度和使用意图之间的关系. 在本研究中, 我们在韩国350名学生中分发了346份问卷调查. 由于其中26份收回的问卷时不完整的或者有缺失数据, 所以在假设检验时320份问卷被使用. 在英国, 200份问卷收回了192份, 舍弃了两份不完整的之后, 总共有190份问卷用于统计分析中. 整体模型的分析结果如下: 韩国, x2=333.27(p=0.0), NFI=0.88, NNFI=0.88, CFI=0.91, IFI=0.91, RMR=0.054, GFI=0.90, AGFI=0.84; 英国, x2=176.57(p=0.0), NFI=0.88, NNFI=0.90, CFI=0.93, IFI=0.93, RMR=0.062, GFI=0.90, AGFI=0.84. 在韩国消费者中, 从有关影响HSDPA服务的使用意图和态度之间的关系的假设检验的结果中, 感知的有用性, 易用性, 乐趣, 知识管理的高水平和促进创新对HSDPA移动手机的态度有积极的影响. 然后, 易用性和感知的乐趣对HSDPA服务的使用意图没有直接的影响. 这可能是因为在日常生活中使用视频电话还不是必需的这一现实. 而且消费者对ＨＳＤＰＡ视频电话的态度和使用意图有直接的关系, 这些态度包括感知的有用性, 易用性, 乐趣, 知识管理的高水平和创新. 这些关系构成了购买意图的基础, 并造成消费者决定谨慎购买的情况. 对欧洲消费者的假设检验结果揭示了感知的有用性, 乐趣, 风险和知识管理水平是影响态度形成的因素, 而易用性和创新则对态度没有影响. 特别是效果价值和感知有用性, 在快乐和知识管理之后对态度有最大的影响. 相反, 认为感知风险对态度影响较小. 在亚洲模型中易用性和感知的乐趣没有发现对使用意图有直接影响. 然而, 因为态度广泛的影响使用意图, 感知有用性, 乐趣, 风险和知识管理可被视为从使用意图中的态度发展的关键因素. 总之, 感知的有用性, 愉悦和知识管理水平在亚洲和欧洲消费者中对态度形成都有影响, 这些梯度形成了消费者的使用意图. 而且, 易用性和感知的乐趣对使用意图的假设被拒绝. 然而, 易用性, 感知风险和创新有不同的结果. 在亚洲消费者中, 感知风险对态度形成没有影响, 而在欧洲消费者中, 易用性和创新对态度都没有影响.

• International journal of advanced smart convergence
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• 제9권1호
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• pp.82-89
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• 2020

This study is a design study related to the application of 3D printer technology for garment printing. Knitting, which used to be a home industry in the early days, originally comes from hand-knitting. This evolved with various personal devices as a small job for the self-sufficiency of early European housewives. In addition, since the Industrial Revolution, mechanical production entered the mass production mass supply system, and various apparel products were provided to consumers in accordance with mass standardized dimensions. This is similar to the development process in Korea. In addition, it has formed a considerable market with the situation that it can produce and supply apparel products at low labor costs of first-generation Namdaemun and Dongdaemun merchants. As the production shifted to the Southeast Asian region due to the increase in labor costs in the domestically developed social situation, the production of garment products in Korea is now almost 5%. As a result, apparel-related production facilities and related companies are constantly moving to other countries to move production facilities sensitively due to rising labor costs. Recently, smart factory automation has been planned to explore new possibilities. In addition, in recent years, with the evolved appearance of consumers, the appropriate supply of the right amount of production has appeared, and the 3D printer applied to personal garment output has attracted considerable interest in the customized market. Therefore, in order to become a new hope and a small addition to various clothing workers, this study conducted related research on the following 3D printers for clothing output and attempted to proceed with a new design.

• 디자인학연구
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• 제15권1호
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• pp.101-112
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• 2002

디자인의 변천사는 시대적 상황이나 사회적 유행에 따라 시시 각각으로 다양하게 변화되어 왔다. 디자인의 가치 또한 다양한 방법으로 판단되고 인정되어 새로운 트렌드의 출현과 발전을 거듭해 왔다. 실용적 생활을 위한 다양한 디자인적 조형의 추구는 보다 풍요로운 삶과 여유를 가져다주었으며, 자동차의 조형 디자인 추구는 과학기술의 눈부신 성장과 발전에 따라, 이제는 과거 그 어느 때 보다도 디자인에 대한 기대와 중요성이 확대되어 요구되어지고 있다. 그것은 기술적, 기능적 측면의 고도화 단계에 있는 최근의 '기술적 평준화' 상황에 있어서 세계시장의 승부는 소비자의 니즈(Needs)에 부합하는 차별화 디자인으로 귀결되기 때문이다. 본 연구는 자동차 디자인에 있어서 근 미래 디자인 트렌드를 예측함으로써 향후 자동차 디자인의 경쟁력 확보를 위한 방향으로 고찰하였다. 연구는 우선 디자인 트렌드의 변화에 의한 시대별 디자인 가치변화의 흐름과 21세기 사회변화의 양상과 그에 따른 소비자 가치관의 변화를 분석하였고, 시대별, 지역별로 자동차와 제품디자인의 트렌드를 비교 연구하였으며 미래 디자인 예측은 미국, 유럽, 일본 등 자동차 선진국의 최근에 나타나고 있는 자동차 디자인 현상을 여러 측면에서 조사, 분석하여 정리하였다.

• 한국임상약학회지
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• 제28권4호
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• pp.263-272
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• 2018

Nonprescription drugs have become increasingly important in Korean healthcare. By leveraging lower-cost drugs and reducing expenditure associated with fewer physician visits, the nonprescription segment can deliver tremendous value to individual consumers and the Korean healthcare system. Many countries have provided simpler and more rapid routes to market entry for qualifying nonprescription drug products, using the established data on drug safety and efficacy, as well as public and professional opinion. In US, the FDA waived the pre-approval process for over-the-counter (OTC) drugs marketed through the OTC Monograph Process. In Australia and Canada, different OTC product application levels are defined, with a reduced level of assessment required when the risks to consumers are considered low. Japan established a new OTC evaluation system in 2014 to facilitate the Rx-to-OTC switch process. The legislative framework for medicinal products in the European Union allows for drugs to be approved with reference to appropriate bibliographic data for old active substances with well-established uses. Through a comparison of the regulatory framework and the requirements for nonprescription approval process in different countries, several ways to improve regulatory practice for the evaluation of nonprescription drugs in Korea have been suggested.

• 한국중재학회지:중재연구
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• 제28권4호
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• pp.89-110
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• 2018

The purposes of this study are as follows: First, this study reviews the Online Dispute Resolution (ODR) regulations of the EU to resolve disputes which can arise in international e-commerce in the future. Second, this study tries to seek out alternative solutions to dispute resolutions based on these regulations. Third, this study increases the efficiency of the transactions by proposing effective and satisfactory dispute resolution methods for international e-commerce. First, this study reviews the concept of cross-border e-commerce, generally explores ODR, and creates comparisons with Alternative Dispute Resolution (ADR). Subsequently, this study looks into domestic ODR system and analyzes the regulations of EU ODR. This study suggests the implications of the European ODR regulations in the conclusion. The EU ODR platform is considered greatly significant in that it has increased the possibility of settlements in small disputes by enhancing consumers' accessibility to ADR procedures. Therefore, this thesis proposes a method for Korean companies to resolve disputes that may arise in e-commerce with EU by using the ODR platform. As a result, it is expected to increase the competitiveness of Korean companies in the EU market. Both legislative trends related to the ODR of the EU and establishment of the EU ODR platform have significant implications for Korean businesses in Europe. This study is expected to be useful for our businesses in the EU in reviewing the applicability of the EU ODR regulations and the dispute settlement procedures through the EU ODR platform. In addition, this study is expected to prove useful in relation to consumer protection by enhancing consumers' accessibility to dispute settlement institutions in domestic electronic commerce.

• 한국의상디자인학회지
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• 제16권1호
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• pp.91-103
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• 2014

In this study, 70 national brands among men's wear brands were selected to examine linguistic characteristics of domestic national men's wear brand names. Linguistic factors which were used in national men's wear brand names were analyzed to understand their characteristics. Formative and semantic characteristics of each brand name were analyzed on the basis of the results from previous studies. It was found that long words with over four syllables are preferred than short words and single words in the form of noun are frequently used for domestic national men's wear brand names in terms of linguistic formality. English is most widely used in brand names, and European languages such as French, Spanish, and Italian are also used frequently under the influence of the country of origin. Next, the analysis result on the semantic characteristics of domestic national men's wear brand names showed that descriptive brand names are used to convey brand information directly and easily, or freestanding brand names which are absolutely irrelevant and newly coined words are chosen to create a characteristic image. In other words, brand names represent detailed business and product category of men's wear by forming a brand image of men's wear (ex. Man, Homme, Zio), and provide the information about properties and benefits related to the product such as dignity, masterpiece, and luxurious lifestyle to consumers by presenting the concept of the brand.

• Current Research on Agriculture and Life Sciences
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• 제31권1호
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• pp.1-10
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• 2013

The exposure of food to ionizing radiation has been recognized as a safe and effective mode of food preservation in more than 55 countries. The benefits include eradication of insect pests, inactivation of food pathogens, extension of shelf-life, and improvement in food hygiene. Regulatory authorities around the world have emphasized the implementation of various national and international regulations to facilitate trade and development of consumers' confidence in purchasing irradiated foods. Therefore, the need for reliable irradiation detection methods has increased to enforce these regulations. At present, a number of promising analytical approaches have been developed and evaluated. Moreover, about 10 European Standards have been adopted as General CODEX Alimentarius methods for the detection of irradiated foodstuffs. However, most of these methods demand relatively expensive equipment and prolonged sample preparation. Therefore, simple and cost-effective approaches would be advantageous for rapid screening of foodstuffs. The suspected samples need to be analyzed further with more validated techniques to confirm the screening results. In this review, existing screening methods (i.e. physical, chemical, and biological) for the identification of irradiated foods have been outlined along with their principles, scopes and limitations.

• 보건행정학회지
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• 제7권2호
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• pp.109-146
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• 1997

This study explores the feasibility of activating private health insurance in Korea. The rationale for expanding private supplementary health insurance can be found in many cases of health care reforms in the European countries. Private health insurance can not only relieve the financial distress of the government health insurance programs but also offer the medical institutions incentives to improve the quality of medical care. In Korea there is no supplementary health insurance that reimburses for various kinds of diseases based on a well designed fee schedule. Recently, the cancer insurance is the best seller in the health related insurance market. As observed in the U. S. case, the cancer insurance which pays the predetermined amount (indemnity coverage) regardless of the medical charges incurred to the patient is limited in its coverage for the insured. To provide better protection against catastrophic diseases, the government should give insurance companies incentives to develop health insurance products that cover multiple diseases rather than a single disease. Consumers can hardly understand and compare complex insurance products. To resolve the information asymmetries, the government should publish a consumer report that compare various health insurance products in a user friendly way. In the long run, insurance companies will plan to sell health insurance products that charge risk related premium only when insurers accumulate the underwriting know-hows, the government shares data on various health statistics including claims and demographics, and risk pool for high risk patients is well established and subsidized by the government.

• Tribology and Lubricants
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• 제38권2호
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• pp.70-72
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• 2022

In this study, we report on a power system developed as a decelerator for a driving module in an electric vehicle. The system is to be mounted in a limited space. The research focus was on development of miniaturization, light weight, and high power density. In particular, we aimed to minimize the layout of existing external components as integrated or built-in, and to maximize the power density by applying optimal cooling technology to increased requirements for developing modular power systems applicable to various OEM models. South Korean automakers ranked fourth in global electric-vehicle sales in 2020, but domestic sales are relatively slow. Despite government's expansion in subsidies for eco-friendly cars, consumers are delaying purchases after 2021 considering the cost-effectiveness of electric vehicles. In major European markets, the demand for electric vehicles exceeded the demand for diesel cars, and sales of hybrid cars, which used to represent eco-friendly cars, are slowing down as Toyota, started selling electric vehicles. In this study, the internal lubrication characteristics of a decelerator installed in an electric vehicle were analyzed in terms of the deceleration time while driving. By selecting the proper oil and oil viscosity, it was confirmed that there is no problem in lubricating the bearings and gears of the decelerator.