• 복식문화연구
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• 제18권3호
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• pp.550-558
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• 2010

Russian Constructivism, which took the lead in the Russian trend of art until the late 1920's, was influenced by European Cubism and Futurism. Breaking away from the previous realistic tendency, Russian Constructivism, to meet the ideology of the revolution, insisted the "Art into Street" and the "Art in Industry" with its abstract and geometric design. Russian Constructivism effected paintings of mid 1920's, as well as Industrial design and costume design. This operated remarkable changes in Russian form of costume and textile area. An unusual situation like revolution had provided the social justification to develop a new costume design not for the special class of people, but for the general public. In this atmosphere, the plan of clothing mass production began to progress. Although the Russian Constructivism costume of arts shows the similarity in the trend of fashion and the physical forms of those days, its fundamental idea in manufacturing costumes was 'to create costumes to be possible to mass-produce and to be wearable to anyone regardless of the social class'. Therefore, Constructivism costume of arts pursued dynamism and geometric form through non-objective design that has broken away from the handcrafted and traditional standards of the past. These distinct characteristics served as a momentum to seek costume design based on productivity and functionality.

• 복식문화연구
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• 제13권1호
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• pp.133-149
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• 2005

Western designers have long been inspired by exotic and mysterious looks and feelings of non-western countries in their design works. The influence of Orientalism has been prevalent not only in fashion but also in overall aspects of Western cultures ad it dated back to the B.C period. Orientalism has been interpreted differently in different ages. Orientalism has been in effect since the strong emergence of Western powers beginning in the 13th century. There have been produced many studies to analyze the tradition of Western fashion under the framework of Orientalism, but most of them have focused on women's wear and the researches on men's wear have hardly been productive, particularly on men's skirts. This paper aims to analyze the restoration movement of men's skirt fashion in Western societies such as tin America and European countries from the standpoint of Orientalism and attempts to forecast its future. The paper shows how we can reveal the identity of the tradition of men's skirt in Western fashion by making a critical comparison between the pictures of western men's skirts and those found in the folk fashion tradition in non-western countries.

• 한국의류학회지
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• 제40권1호
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• pp.1-11
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• 2016

Traditional costumes have evolved while reflecting the social, cultural and psychological values of the era. Costumes gain meaning by being worn that also allows their various symbolic meanings to be derived. Costumes worn in festivals by specific societies and organizations have especially apparent symbolism pertaining to their purpose. Most countries have traditional festivals that embody the country's distinct culture, history and traditions. These festivals are acts of consciousness expressing a special meaning of the community. Costumes represent a glimpse of life and culture during a festival period; in addition, the costume's style, color elements and decorations are expressions of community values and a distinct symbolic mechanism. Totemism (a significant element of these festivals) has been passed down for many generations. The current costumes for Totemism are distinct (compared to normal festival costumes) and embody a more symbolic meaning. This study deduces the exaggerated style, the concealment and disguise of the human body, and the pursuit of pleasure expressed in the Totemism costumes of regional European festivals. The symbolization theories of C. G. Jung and an analysis of Totemism costumes allow an understanding of their existential significance, their role as the medium between consciousness and unconsciousness, their meaning of symbolic transcendental unity, and their meaning of giving consciousness to the mind.

• 패션비즈니스
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• 제5권2호
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• pp.1-14
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• 2001

The purpose of this research is for confirming the aesthetics of 'little black dress' as one of the important items in contemporary women's fashion lives. Through the work, what is the aesthetic value that women really needed can be found. This research was processed by literal material with fashion photos, fashion books and articles which were related fashion trend from 1920 to 1990. The results are as follows ; The birth period of little black dress was 1920s to 1930s. Freedom and modernity was represented by little black dress. European elegance and American smartness were expressed on this item through 1950s to 1960s. In the end of 20th century, 'little black dress' has diversity just like fashion trend. As the aesthetics characteristics of little black dress, (1) contemporary woman's identity through chic and modernity (2) strong power of passing image (3) dual values of temptation and tatoo were found. Therefore this research can be useful to extent the meaning of little black dress in fashion study and to recognize contemporary women's needs.

• 한국의류산업학회지
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• 제18권3호
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• pp.301-316
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• 2016

Due to the dramatic increase in consumers' price sensitivity and growing importance for global retailers to create relevant price strategies, this study investigates the global pricing strategy of the main SPA brands such as ZARA, H&M and UNIQLO. Based on price information shown on official website, the study developed SPA brand index by using exchange rates in terms of US dollars and ratio of differences between the local price and the US price. These figures were compared with GDP per person data in order to analyze each brand's price level against the income level. The study also compared SPA brand index with Big Mac index to identify the difference in price levels between the fast fashion market and the fast food market. ZARA and H&M were mostly targeting Middle East and Asia as a high-price market when considering index only. After taking the income level into account, however, Asia came out be the highest price market and Middle East was similar to the US market. On the other hand, UNIQLO targeted Asia as the lowest price market and the US and EU as the highest in terms of index only. But, Asia came out to be the highest price zone after considering the income level while the price of the US and EU was reasonable. Comparison with Big Mac Index indicated that most of Asia had a higher price level of the fashion market than the food market, whereas most European countries had a similar or high-price level of food market.

• 복식문화연구
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• 제10권1호
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• pp.37-48
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• 2002

The following paper deals with the interaction between an Austrian art trend from the late 19th century until World War I, the Vienna Separatist Movement, and the Vienna Workshop dress and its ornaments in part designed by the artists belonging to the former mentioned school. Gustav Klimt′s paintings along with his photographs and pictures and articles published in the "Wiener Mode" magazine were subject of analysis. The focus was on Klimt′s paintings with female themes whereby a comparative analysis was made between the development of the forms, hues and ornaments of clothing and the style of paintings at that time. The whole development was classified into three phases. The first period from 1897∼1905 marks the birth of the Vienna Separatists along with the clothing reform movement. The heyday of the Separatists represents the second phase from 1906∼1913 and the decline of the very school and the Vienna Workshop period lasts from 1913∼1918. Refromed dresses were started to be recognized as alternatives, from 1897 when the Separatists started to gain foot until 1o05, and Kimt and Van de Velde published designs that were comfortable and elegant. From 1906 to 1913 the expressionism and Reform Mode of the Vienna artists started to flourish. But during the War the Separatist Movement, which triggered the modernazation of Vienna declined and instead the decorative art of Vienna Workshops started to develop. The asymmetric design of the dress, exotic patterns, shades of complementary colors and reformed clothing were frequently used by Kimt and other Separatists. This is an instance where fashion design directly influenced art and different branches can reflect the same aesthetic standards within the same time frame.

• 복식
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• 제65권4호
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• pp.109-123
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• 2015

The object of this research is to take a bilateral look into cultural exchanges of the Netherlands and Japan through the East India Company and thereby improve the general understanding in regards to the exchanges of costume cultures between the East and the West. The study conducted qualitative analyses on features of contemporary costumes of the Netherlands and Japan from 1602 to 1799 by investigating the secondary sources, such as the histories of costumes, arts, and literature. The results are as follows; the traditional sleeves of the Japanese Kimono were basically cut out in a straight line. However due to the growing popularity of the kimono home gown in Europe, the producers of the kimono in India as well as several other European countries modified them into western-style sleeves. Regarding the costumes of the Netherlands, which were introduced to Japan, the study found that Japan imported Dutch fabrics, instead of specific clothing items. In Japan, costume controls and anti-conspicuous consumption regulations among social classes including a closed-door policy had negative effects on both developments and exchanges of costumes of the country. However, when it comes to the Jinbaori, a costume for ruling classes, Japan was open to using fabrics, patterns and designs of the West. In light of what have been discussed so far, the study confirmed that the costume exchanges between the two countries started long after their first business of the general cultural exchanges. Though it is clear that the advancements in the natural sciences that the Japanese made can be attributed to the West, Japan was one of the nations that impacted the costume cultures in Europe.

• 복식
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• 제56권9호
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• pp.66-82
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• 2006

Clothes and human body are inseparably related. Aesthetic consciousness of the body determines the form of clothing, reflecting the time and culture as well as the individual and society. Clothes can even reorganize the meaning of the body, while transcending their instrumental functions of protecting, expanding and deforming the body. Using 'body' to analyze the clothing form, my study develops a framework by which to classify the representation of the body in fashion focusing on the representation of physicality. In order to inquire the formative style and aesthetic values expressed in representing body in fashion, my study examines subjects from the 14th century European costumes to fashion collections of the 20th century. In fashion, representation of the body is visually analogous to the ideal boily shape and structure, including a realistic presentation of the body as well as reflection of aesthetic ideals. Manipulation of physicality entails the reconstruction of the ideal body image through the clothes that modify physicality into unnatural body. Ruff collar, gigot sleeve, crinoline, bustle, stomacher, and corset were all used to materialize the fictitious curves symbolizing femininity, authority, healthiness, maternity, virginity, socioeconomic status, and fertility. Accentuating specific clothing parts represents emphasizing the symbolism of the correspondent body parts. Consequently, in this phase signifiant is $signifi\'{e}$. Aesthetic ideal of the body is visualized in the firm of a dress. Fashion continues to explore forms and images that transcend the traditional representations of the clothed body. As a type of intimate architecture, fashion always mediates the dialogue between clothes and body, or fashion and figure. My study suggests a framework to analyze bodily representation in fashion, focusing on the relationship between the clothes and body.

• 한국의상디자인학회지
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• 제23권1호
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• pp.71-86
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• 2021

The purpose of this study was to compare and analyze the Chinese robe styles of the Paris and Beijing collections from 2014 to 2018 to find the differences between the expressions of European and Chinese designers on the Chinese robe style. The methods of research were a literature review to derive the design analysis items of Chinese robe styles, and a case analysis. The results are as follows. First, both the Paris and Beijing collections showed an increase in use of Chinese robe styles year by year. Second, in the Paris collection, designs using qipao styles from the Republic of China era appeared the most among the robe styles of various Chinese dynasties. Qipao style appeared the most in the Beijing collection too, but the robe styles from the era of Pre-Qin, Qin, Han, Song, Ming, and Qing dynasties appeared more often than in the Paris collection. Third, in the comparison of silhouette type, there were mostly X-type silhouettes in the Paris collection and A-type silhouettes in the Beijing collection. As for neckline and sleeve type, both collections showed stand collars and tube sleeves. Fourth, in color comparison, there were mostly red-based colors in the Paris collection and blue-based colors in the Beijing collection. Fifth, in the comparison of pattern type, there were the mostly plant motif patterns in the Paris collection, and complex patterns in the Beijing collection. In conclusion, it was confirmed that the Chinese robe styles of the Paris Collection expressed a design fused with various styles due to the tendency to respect the diversity of various cultures and of the Beijing Collection emphasized the beauty and ethnicity of traditional Chinese clothing.

• 패션비즈니스
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• 제11권4호
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• pp.232-246
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• 2007

The purpose of this study is to investigate aesthetic characteristics and aesthetic consciousness of the style that European fashion(Paris, London, Netherlands) has accepted the since $19^{th}$ century. The mode Japonisme's development process in around $20^{th}$ century and 21st century has 6 characteristics as follows; 1. Accepting kimono as dressing gown 2. Accepting kimono as Japanese style's objet of Japanese taste 3. Accepting Japanese textile's skills, patterns, and asymmetry. 4. Accepting kimono's formative nature : flat pattern, flexibility, style etc. 5. Shocking of Japanese style's beauty 6. Accepting characters and casual wear Japanese aesthetic consciousness expressed on unconstructed design or deconstructed design that is the aesthetic characteristic of Japanese fashion is , , and the aesthetic consciousness expressed on Zen(Seon) style, cartoons of character fashion, and costume play is .