• 복식문화연구
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• 제29권3호
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• pp.307-327
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• 2021

This study analyzed the effects of fashion consumers' moral identity and empathy propensity on ethical consumption attitude and donation behavior, and the effect of ethical consumption attitude on donation behavior. The survey was conducted on consumers over the 20s who experienced the donation of fashion products, 384 responses were used for data analysis. The result showed that the internality and symbolism of moral identity had a positive effect on ethical consumption attitudes. The all factors of empathy propensity positively affected eco-friendly oriented consumption, and cognitive empathy and social empathy positively affected boycott oriented consumption. The cognitive empathy, social empathy and relational empathy positively affected community oriented consumption and practice oriented consumption. Furthermore, social empathy and relational empathy positively affected recycling oriented consumption. The eco-friendly, boycott, community, and recycling oriented consumption positively affected temporal donation. The all factors of ethical consumption attitude positively affected emotional donation, and eco-friendly, community, recycling, and practice oriented consumption positively affected material donations. The internality and symbolism of moral identity positively affected temporal and emotional donation, and the symbolism except internality positively affected material donation. The cognitive empathy, social empathy and relational empathy positively affected the temporal donation and material donation. In addition, the all factors of empathy propensity positively affected emotional donation. The results of this study will contribute to the ethical product strategy, marketing, and sustainable development of the fashion industry.

• 대한치위생과학회지
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• 제6권1호
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• pp.1-12
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• 2023

연구 배경 : 치과위생사는 보건의료인으로서 윤리성이 강조되고 있으며, 다양한 윤리적 갈등 상황에 효율적으로 대처하기 위하여 합리적 윤리적 가치관 정립이 필요하다. 이에 본 연구는 윤리 교육 프로그램 및 윤리적 가치관 평가 도구 개발을 위한 기초자료로 활용하고자 한다. 연구 방법 : 2023년 1월 1일부터 1월 15일까지 치과위생사 251명을 대상으로 설문조사를 실시하였다. SPSS Win 25.0 프로그램을 이용하여 빈도 분석, T-test, one-way ANOVA, chi-square test, 다중회귀분석을 수행하였다. 연구 결과 : 연구대상자의 윤리적 성향은 이상주의 성향이 3.82점으로 상대주의 성향 3.42점보다 높게 나타났으며, 협동자 관계 영역과 치위생 업무 관계 영역에서 절대론자가 의무주의적 입장을 보였다(p<0.001). 윤리적 가치관에 영향을 미치는 요인에 대한 회귀분석 결과, 윤리적 성향 중 이상주의 성향(β=,444, p=0.000)과 결혼 유무(β=-,123, p=0.035), 직급(β=-.154, p=0.009)이 유의한 관련 요인으로 나타났다. 결론 : 치과위생사의 윤리적 성향을 고려한 윤리 교육 프로그램을 개발하고, 많은 변화와 갈등에 대응할 수 있는 상황 중심적인 윤리 교육을 시행하여 확고한 윤리관을 정립할 수 있도록 구체적인 방안이 모색되어야 할 것이다.

• 한국치위생학회지
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• 제22권5호
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• pp.443-450
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• 2022

Objectives: This study was conducted to investigate the effect of professional self-concept and ethical awareness of dental hygiene (department) students attending a university located in Gwangju and Jeollanam-do on patients' willingness to protect personal information. Methods: Professional self-concept, ethical disposition, and patients' personal information protection intention according to general characteristics were analyzed using t-tests and one-way ANOVA. After confirming the correlation through Pearson's correlation analysis, the effect on the patient's personal information protection intention was confirmed using multiple regression analysis. Results: Professional self-concept, ethical disposition, and the patients' willingness to protect personal information all showed positive correlations. The higher the communication skills of professional self-concept and the higher the idealism of ethical orientation, the higher the patients' willingness to protect personal information. Conclusions: This study, ascertained the effect of dental hygiene students' professional self-concept and ethical consciousness on patients' personal information protection practices. The results suggest that it is necessary to develop an educational program that can enhance the practice of dental hygienists to protect patients' personal information, and to develop and conduct continuous policy development and research.

• 한국융합학회논문지
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• 제9권6호
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• pp.261-269
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• 2018

본 연구는 치위생과 학생들의 윤리성향, 자아존중감 및 임상실습 만족도가 전공만족도에 미치는 영향을 분석하였다. 경남과 울산 소재 3개 대학의 치위생과 3학년 학생 381명을 대상으로 조사연구하였다. 자아존중감은 학과 선택시기가 '고등학교 3학년 이전', 구강건강이 '건강하다', 성격은 '외향적', 가정 분위기는 '화목하다'에서 높았다. 임상실습 만족도는 '치과 아르바이트 경험'이 있다에서 높았고, 전공만족도는 학과 선택시기와 구강건강상태에서 유의한 차이가 있었다(p<0.05). 전공만족도에 영향을 미치는 요인은 자아존중감(${\beta}=.165$, p=.000)과 임상실습만족도(${\beta}=.630$, p=.000)이었다. 따라서 본 연구를 통해 치위생과 학생의 윤리의식 수준과 자아존중감, 임상실습만족도를 향상시킬 수 있는 교육과정 개발의 필요성을 확인하였다.

• 한국치위생학회지
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• 제21권3호
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• pp.301-310
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• 2021

Objectives: The purpose of this study was to identify the types of ethics, professional intuition, and ethical competencies of students majoring in dental hygiene and to provide appropriate dental hygiene education by confirming the relationship between them. Methods: A survey was conducted from March 2 to March 30, 2021 using a questionnaire, and the data were analyzed using chi-square test, one-way analysis of variance, and Pearson's correlation analysis. Results: Regarding the ethics type, absolutists accounted for 36.1%, relativists for 33.8%, subjective for 16.5%, and exceptionalists for 13.5% of the respondents. Dental hygiene professional intuition scored 3.53 points, and ethical competence scored 3.52 points. The points for professional intuition and ethical competence according to the type of ethics were 3.64 and 3.61 for the absolutist, 3.55 and 3.53 for the relativist, 3.47 and 3.53 for the exceptionalist, and 3.27 and 3.37 for the subjective, respectively. The propensity of idealism showed a positive correlation with dental hygiene professional intuition and ethical competence (p<0.001). The tendency of relativism correlated with ethical competence, and ethical competence correlated with dental hygiene professional intuition (p<0.05). Conclusions: The implication of this study is that students majoring in dental hygiene must have clear and high dental hygiene professional intuition and ethical competence in order to demonstrate their potential positively. Therefore, ethics education and proper decision-making training must be included in the dental hygiene curriculum.

• 복식문화연구
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• 제25권5호
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• pp.656-669
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• 2017

Fair trade implies honest wages and eco-friendly products in keeping with the demands of ethical consumerism. Although consumers are presently more interested in fair trade products, it is hard to find aggressive marketing strategies for fair trade fashion products. Therefore, the purpose of this study investigates the effect of consumption propensity on fast and slow fashion goods consumption attitudes and purchase intention on fair trade fashion products. For method of this study, 229 questionnaires were distributed to consumers residing in Seoul, South Korea. The data from the 219 returned usable questionnaires was analyzed by Cronbach's alpha, factor analysis, regression analysis using SPSS 22.0. The results of this study were as follows: First, consumption propensities of spontaneity, histrionics, and imitative nature in descending order positively affect consumption attitude for fast fashion products. And green consumerism negatively affects consumption attitude for fast fashion products. Second, consumption propensity such as donation & sharing consumerism, ethical consumerism, green consumerism, histrionics, and imitative nature in descending order positively affect consumption attitude for slow fashion products. Third, slow and fast fashion products consumption attitude in descending order positively affect purchase intention on fair trade fashion products. Fourth, consumption propensities such as ethical consumerism, green consumerism, and donation & sharing consumerism in descending order positively affect purchase intention on fair trade fashion products. Therefore fair trade fashion products with various usages and sustainable high quality are promoted by differentiated marketing strategies.

• 치위생과학회지
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• 제12권5호
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• pp.503-510
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• 2012

치과위생사의 자아존중감과 윤리적 성향과의 관련성을 분석하기 위하여 2012년 1월 23일부터 3월 30일까지 전국 치과위생사 748명을 대상으로 인구사회학적 특성, 직무관련 특성, 자아존중감과 윤리적 성향을 조사하였고, t-test, one-way ANOVA, Pearson's correlation과 stepwise multiple regression analysis을 시행한 결과는 다음과 같다. 1. 치과위생사의 자아존중감은 3.44점으로 인구사회학적 특성에서는 연령(p<0.01), 결혼상태(p<0.05)에서 차이를 나타냈고, 직무관련 특성에서는 경력(p<0.01), 연봉(p<0.01), 직무만족도(p<0.001)에서 차이를 나타냈으며(p<0.05), 윤리 유형에서는 절대론자(3.53점)와 상황론자(3.51점)가 주관론자(3.35점)와 예외론자(3.35점)보다 높았다(p<0.001). 2. 윤리적 성향 중 이상주의 성향은 자아존중감의 전체 하위요인과 유의한 양의 상관관계를 나타냈고(p<0.001), 상대주의 성향은 타인과의 관계에서 유의한 음의 상관관계를 나타냈으며(p<0.05), 자아존중감 관련요인 분석의 회귀모형 설명력은 11.9%로 이상주의 성향, 만족도, 연봉이 높을수록, 상대주의 성향이 낮을수록 자아존중감이 높았다. 치과위생사가 적극적인 자세로 자신의 잠재력을 발휘하는데 부족함이 없도록 자아존중감을 증진시킬 수 있는 방안을 치위생교육에서 적극 고려해야 할 것으로 사료된다.

• 한국콘텐츠학회논문지
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• 제18권8호
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• pp.544-560
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• 2018

공익연계마케팅은 소비자들이 조직이나 개인의 목적을 만족시키려는 기업과의 이윤 창출적인 교환행위에 참여함에 있어, 기업이 지정된 사회적 명분을 대상으로 일정금액을 기부하는 것을 특징으로 하는 마케팅 활동이다. 본 연구는 공익연계 마케팅 메시지 제시여부가 소비자 제품태도에 미치는 영향력을 확인하고, 더불어 소비자의 윤리적 소비성향 및 사회신뢰성향 그리고 제품유형(실용재 vs. 쾌락재)의 조절적 역할을 규명함으로써 실무적인 시사점을 제시하고자 하였다. 연구결과, 소비자들은 공익연계 마케팅 메시지가 제시되지 않은 제품보다 공익연계 마케팅 메시지가 제시된 제품에 대하여 더 호의적인 태도를 보이는 것으로 나타났다. 또한 소비자의 윤리적 소비성향과 사회적 신뢰성향이 높을 경우 공익연계 마케팅 메시지가 더 강한 영향을 미치는 것으로 나타났다. 하지만 제품유형에 대한 조절효과는 유의하지 않은 것으로 나타났다. 이들 결과는 기업이 공익연계 마케팅 활동을 전개하는 것도 중요하지만, 그에 앞서 소비자들의 윤리적 소비성향과 사회적 신뢰성향을 높여줄 수 있는 다양한 캠페인 등을 전개할 때, 이러한 마케팅 활동이 보다 큰 성과를 낼 수 있음을 시사하고 있다.

• The Journal of Asian Finance, Economics and Business
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• 제9권2호
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• pp.159-168
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• 2022

The purpose of this study is to look at the precise direction and magnitude of cultural elements such as education, gender, power distance, and risk-taking proclivity on ethical decision-making. Data was collected from 194 interviewees in three groups: general business students, accounting major students, and professional auditors in Vietnam. The path analysis is used to test the impact of cultural factors on ethical awareness, ethical judgment, and ethical intention in different dubious scenarios at the personal level as independent variables, intermediate variables, and moderating variables. The metric is the percentage of respondents who believe a particular behavior is unethical based on a set of ethical principles. The researchers used SPSS AMOS software to conduct a confirmatory factor survey to evaluate the convergent and discriminant validity of latent variables. The results show differences between the two groups of students and professionals on these measures, suggesting that all of the four factors have an effect on ethical decision-making. Based on research results, some recommendations are proposed related to the four factors to improve the ethics of future generations of auditors in Vietnam. This study also contributes to the theory of culture in particular and cultural interference in general in the field of accounting-auditing in Vietnam in the process of international integration.

• 유통과학연구
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• 제14권12호
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• pp.23-30
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• 2016

Purpose - As socially responsible consumption increases, green marketing emerges as a new philosophy in marketing. A number of companies are now putting forth green marketing strategies. But there is no single definition of "green brand" that can be used interchangeably. In this paper, we attempt to explore the meaning for "green brand," especially in Information and Technology products. Research design, data, and methodology - The author developed qualitative and quantitative research design. In particular, the paper approaches this topic from the Asian consumers' perspective and applies ethical concepts to green brand research. For this, Chinese and Korean consumers were used as consumer segmentation variables to investigate their ethical perspectives. Results - Qualitative research showed that there are several attributes and benefits we need to consider for green brand. Quantitative study showed positive correlations of the two variables: the higher the consumer ethics are, the more they prefer green brands. Conclusions - The current study shows that consumers clearly have a certain propensity toward green brand equity. Thus, marketers should consider the consumers' evaluation about green brands. This paper also proposes that ethics have a close relationship with green brand equity, and companies may use ethics in marketing strategy management.