• 한국항만경제학회지
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• 제25권3호
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• pp.321-338
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• 2009

본 연구는 부산항과 인천항간 컨테이너 연안운송이 중단된 배경을 비용구조와 수입 배분의 특성, 시장에서 기업의 행동상 제약으로 구분하여 살펴보았다. 이를 위해 연안운송의 국내물류체계와 연관된 선박 운영비용의 구조를 고찰하고 비용함수를 추정하였다. 또한 연안선사내 운영수입의 배분비율을 살펴보았으며, 144TEU급과 215TEU 급 선박의 평균수입을 산정하였다. 경제적 제약 측면에서는 기업의 이윤 극대화 혹은 손실 최소화라는 목표를 전제로, 연안운송의 중단 원인을 찾으려 노력하였다. 연구 결과, 연안운송은 운영비용 측면에서 최대적재능력에 가까운 적재율을 실현하고 대형선박을 투입할 경우 규모의 경제를 실현할 수 있었다. 운영수입에서는 트럭운송시장의 영향, 복잡한 물류체계에 따른 낮은 평균수입으로 적자가 누적될 가능성이 있었다. 경제적으로는 평균수입이 평균비용보다 낮아, 연안선사가 서비스를 중단하였던 것으로 판단되었다. 따라서 전용선박에 의한 연안운송이 지속되려면 정부 등의 보조금 지원이 필요하다고 판단된다.

• Asia Marketing Journal
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• 제15권3호
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• pp.141-157
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• 2013

Managing customers based on customer equity (CE) has emerged as the most effective way of doing business because of its ability to foster profitable customer relationship management (CRM) through appropriate marketing activities. Most research studies provide conceptual and empirical evidence of the positive link between CE and firm performance. However, regarding this possibility, it has been suggested by some researchers that this link may not hold true for other firms with different firmographic factors, such as firm growth rate, size, and resources. As previous research emphasizes that marketing managers should implement a strategy based on their unique business environment, our study addresses this issue by extending the framework to a different industry setting to investigate the impact of CE on firm performance. We develop a model for examining the relationship between the firm's estimated CE and firm performance by each time period using a distributed lagged model. Then, we investigate the effect of CE on the firm's profitability using a regression analysis. Finally, even though CRM is in increasing demand and firms are focusing on the customer as an asset, we conclude that there is a limited condition for this positive effect of CE. When the life cycle was divided by growth rate, CE was shown to have a distinctive effect on profit. In the case of a high-growth stage, the effect of CE on profit is positive because of its potential customer base, whereas the effect is not significant in a low-growth stage. That is, when the business environment is saturated and the firms are no longer competing in the market, CRM may not be effective. In other words, a long-term performance orientation may not be as effective as previously believed. This research contributes to the previous literature, providing a counterintuitive suggestion that firm managers should be cautious about implementing a CRM strategy and should allocate resources properly in terms of their resource capabilities and ability depending on their situation.

• 한국건축시공학회:학술대회논문집
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• 한국건축시공학회 2007년도 추계 학술논문 발표대회
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• pp.109-113
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• 2007

This paper introduces a system, Simulation based Stochastic Markup Estimation System (S2ME), for estimating optimum markup for a project. The system was designed and implemented to better represent the real world system involved in construction bidding. The findings obtained from the analysis of existing assumptions used in the previous quantitative markup estimation methods were incorporated to improve the accuracy and predictability of the S2ME. The existing methods has four categories of assumption as follows; (1) The number of competitors and who is the competitors are known, (2) A typical competitor, who is fictitious, is assumed for easy computation, (3) the ratio of bid price against cost estimate (B/C) is assumed to follow normal distribution, (4) The deterministic output obtained from the probabilistic equation of existing models is assumed to be acceptable. However, these assumptions compromise the accuracy of prediction. In practice, the bidding patterns of the bidders are randomized in competitive bidding. To complement the lack of accuracy contributed by these assumptions, bidding project was randomly selected from the pool of bidding database in the simulation experiment. The probability to win the bid in the competitive bidding was computed using the profile of the competitors appeared in the selected bidding project record. The expected profit and probability to win the bid was calculated by selecting a bidding record randomly in an iteration of the simulation experiment under the assumption that the bidding pattern retained in historical bidding DB manifest revival. The existing computation, which is handled by means of deterministic procedure, were converted into stochastic model using simulation modeling and analysis technique as follows; (1) estimating the probability distribution functions of competitors' B/C which were obtained from historical bidding DB, (2) analyzing the sensitivity against the increment of markup using normal distribution and actual probability distribution estimated by distribution fitting, (3) estimating the maximum expected profit and optimum markup range. In the case study, the best fitted probability distribution function was estimated using the historical bidding DB retaining the competitors' bidding behavior so that the reliability was improved by estimating the output obtained from simulation experiment.

• 한국컴퓨터정보학회논문지
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• 제25권2호
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• pp.221-229
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• 2020

화장품뷰티산업이 차세대 핵심 산업으로 성장하면서 산업화센터 설립이 필요한 상황이지만 투자규모의 적정성과 타당성을 검증하지 못하면 재정 부담으로 이어질 수 있다. 본 연구에서는 산업화센터의 건립 사업비와 시설 현황을 검토하여 비용추정, 수익추정, 추정손익계산, 영업현금흐름의 추정 결과를 근거로 경제적 타당성을 분석하고자 한다. 수익추정 기준은 연구사업 예상 수주(24억)의 90%, 시험장비(구축비 45억)의 임대율 12%로 적용하여 분석한 결과, 편익/비용비율은 1.02, 순현재가치는 '0'원보다 높으며, 내부수익률 또한 사회적 할인율 5.06%로 세 가지 분석 방법 모두에서 기준을 초과하여 경제적 타당성이 있는 것으로 나타났다. 따라서 화장품뷰티 산업화센터 건립이 경제적 타당성을 갖추기 위해서는 연구사업 수주를 90% 이상, 장비임대 수익률은 12% 이상 유지가 필요하며, 사업수익 다양화를 위한 전략적 접근이 필요하다.

• 한국콘텐츠학회논문지
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• 제15권12호
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• pp.483-492
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• 2015

본 연구는 부산광역시의 초등학생들을 대상으로 기상분야 교육서비스를 제공하는 사회적협동조합 설립을 가정하고, 첫 해의 성공적 운영을 위해 1년 뒤 예상되는 기대수익을 분석하였다. 수익과 비용에 관련된 12개 변수를 도출하였고, 최적의 기대수익 분석을 위해 의사결정나무를 사용하였다. 수입 관련 변수는 시간당 교육비, 교재가격이다. 비용 측면 변수는 교재제작비, 강사연봉, 강사교육비, 교재개발비, 출장비, 임대료, 운영비이다. 그밖에 교육수요, 학년 수, 강사 수 변수를 추가하여 수입과 지출 변동을 고려한 기대수익 변화를 분석하였다. 그 결과 다소 낮은 수요가 예상되더라도 교재가격과 시간당 교육비를 높이는 것이 기대수익을 높이는데 유리하게 나타났다. 그 이유는 수요가 늘어난 만큼 교재제작비가 증가하게 되는데, 낮아진 교재가격과 교육비로 인해 늘어난 비용을 상쇄할 만큼의 수익을 내지 못했기 때문이다. 사회적협동조합의 공익적 가치를 생각하여 수요증가만을 의식한 가격결정은 지양되어야 할 것이다.

• 한국병원경영학회지
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• 제7권4호
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• pp.1-23
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• 2002

This study examined the influence of the separation of prescribing and dispensing roles(SPD) policy implemented in Korea in July 2000, especially on the change in the net profit of medical institutions. Using the data set from the Korea's National Health Insurance and the previous research, this study elicited the following main results. First, tertiary care institutions was estimated to lose about 631 billion won after the SPD policy. Second, general hospitals and hospitals gained about 557 billion and 564 billion won, respectively. Third, it is shown that clinics also gained 389-659 billion won. Finally, however, the change in net profit of medical institutions after the SPD policy largely depends on different estimation models. Moreover, it also varies from the assumptions on the price differential of a reimbursable drug which worked as cross-subsidy to insufficient physician's fee before the SPD policy. Despite such limitations as lack of data outside of the National Health Insurance's coverage, this study differs from others. This is the first research to explore the effect of the SPD policy on different types of medical institutions and to attempt to purely focus on the SPD policy. In this study, we can draw the policy implication that preparing for a policy change, the government should set up the policy evaluation system to collect the concerned data and develop the methodologies in advance to the policy implementation.

• Current Research on Agriculture and Life Sciences
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• 제1권
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• pp.215-238
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• 1983

The study was conducted to indentify systematically current marketing structure and markeiing efficiency of major cash crops such as red peppers and garlics. That various data and information have been used to analyze the problems related, some of them have come from secondary sources, but major parts of real circum stances were primarily obtained from the scheduled field survey. Some of valuable facts and consequences stemmed from the research can be summarized as fellows: First of all, the commercial rates of peppers and garlics produced by sample farms were 87.5 percent and 69 percent, respectively. On the other hand, annual handling volumes per marketing firm of those two crops were on the average estimated into 51,000 kyun(about 600gr) for peppers and 20,000 hundred bulbs of garlic. As seen physical losses over the entire marketing channels of each crop, it was approximately calculated in 14.7 percent of peppers and 21.1 percent of garlic, respectively. Secondarily, it was found that marketing chanells of these crops are very diversified and complex. However, the five-staged chanell is typical: i.e., from producers to local consigners, to local carry-out merchants, to consigner-wholesales, and finally to retailers. Thirdly, it was also estimated that gross marketing margin, marketing cost and profit based on average grade of peppers were 56.1 percent, 22.6 and 33.5 percent, respectively, having 43.8 percent of farmer's share, and those of garlic 38.9, 17.1, 21.8 and 61.1 percent, separately. To the end, it seems that current collective bargaining power of farmers' cooperatives is virtually weak compared to free individual marketing firms in terms of bssiness volumes and quantity handled over the year.

• 한국신재생에너지학회:학술대회논문집
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• 한국신재생에너지학회 2011년도 춘계학술대회 초록집
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• pp.189.1-189.1
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• 2011

Global warming effect was intensified due to rapid growth of fossil fuel consumption caused by urbanization and industrialization. Various efforts was being done to solve the problems leading to anomaly climate such as flood, downpour, heavy snow. As a results of international efforts for management of global warming, Kyoto Protocol, which was passed in Kyoto, Japan in 1997, designated $CO_2$, $CH_4$, $N_2O$, HFCs, PFCs, $SF_6$ as a global warming gases. And IPCC(Intergovernmental Panel on Climate Change) suggested IPCC guideline for systematic establishment of national greenhouse gas inventory. Among five categories in IPCC guideline, the representative emission source of waste category is SWDS(solid waste disposal site). The concentrative research should progress for effective management of greenhouse gas related with waste. In this study, Tier1 and Tier2 methods which was suggested by 2006 IPCC(Intergovernmental Panel on Climate Change) guideline, was used to predict methane generation from C sanitary landfill located in Chungju area. To predict methane generation from C sanitary landfill, all factors were defaults values that were provided by 2006 IPCC guideline and Korea emission factors for Tier1 and Tier2 method. And economics of generated methane was estimated. From the predicted result using IPCC guideline, the methane generation was persistingly increased over a 9-year period(2000 ~ 2008). Aggregated amount of methane generation was about 3,017ton and 3,170ton predicted by Tier1 and Tier2, respectively. From the results of estimated economic value gained by generated methane from the C sanitary landfill for ten years from now(2010 ~ 2020), the profit was about 2.39 ~ 2.76 hundred million won.

• International Journal of Advanced Culture Technology
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• 제5권4호
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• pp.15-19
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• 2017

With the increased economic profit in China, people tend to give more attention to the nurturing of children. The change in the food markets directly connected to the infants' health seem to have brought various consumption patterns different than before. Based on the actual condition survey operated by this research, the expansion in the scale of consumption and preference to the imported food for infants appeared in the Chinese food markets for infants. The rapidly increased amount of the online purchases of the food for Chinese infants was checked through the condition survey. Based on the analysis results, with the purpose of increasing the purchase opportunities of the Korean food for infants to the Chinese consumers, it should not only perform the promotion activities such as the promotion for the product's superiority and various promotional event, but also establish the pricing strategy for each entry step to the Chinese market. Because the purchase experience of the Korean food for infant plays the important role for the additional payments decision, it is estimated that there is a need to expand the opportunities for the Chinese consumers to approach the Korean food for infants both directly and indirectly.

• 한국디지털건축인테리어학회논문집
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• 제10권2호
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• pp.5-12
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• 2010

Unlike housing development project that can ensure profit by selling built units, a hotel development depends on long-term business operation to be profitable due to characteristics of service industry. The expected cash flow has substantial uncertainty depending on room occupancy rate and room charge. Thus, even after construction is complete, business risk tends to rise. It is necessary to ensure strategic response to uncertainty in future value of a hotel. The objective of the study is to explore strategic measures to deal with risk and uncertain future value in hotel development project by adopting abandonment option, which is a type of real options. The case in analysis had sevenyears of project period: Two years for construction, and five years for operation; a plan was made to sell the hotel after five years' of operation. For the research purpose, option value ofrecoverable investment amount was estimated, and value of abandonment option was KRW 124.921 billion. When abandonment option is applied, the project value was deemed to be KRW 120.592 billion. Generally, the amount of loss is enormous when a real estate project like a hotel development fails, and therefore, application of option is expected to be an effective measure to leverage uncertainty of a project.