• 한국의류산업학회지
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• 제9권4호
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• pp.401-408
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• 2007

The study aims to examine consumer awareness of green fashion products and demographic characteristics by subdividing environmentally conscious consumers of such products in the current domestic fashion market. It then compares the result with the characteristics of environmentally conscious consumers studied by 1999 in order to understand the trend of the consumer group in the fashion market and to promote the use of green fashion products. Marketing strategies for green fashion products suggested by the study are as follows: First, fashion firms are required to develop and publicize shops selling recycled or second-hand clothing that environmentally conscious consumers show constant interest. For instance, clothing patterns may be developed to enable consumers to make their kids' clothing easily at home, and various garments made from recycled materials may stimulate environmentally conscious consumers' desire to buy. Particularly, advanced technologies should be developed and publicized to manufacture garments that can excel existing ones made of normal materials in their features in order to satisfy consumers' interest in clothing made from recycled PET bottles. In addition, various natural dyes should be developed to decrease water pollution. Second, it seems imperative to develop clothing made of recycled knitted apparel that attracts consumers' interest more than ever, fashionable multi-purpose clothing, and environmentally friendly materials. As the use of natural fur or leather can cause the endangerment of wild animals and the destruction of the ecosystem, synthetic fur or leather may be used to develop sophisticated products with the same texture as real ones to attract environmentally conscious consumers' interest.

• 한국생활과학회지
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• 제23권4호
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• pp.733-742
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• 2014

Atopic dermatitis is a chronic relapsing inflammatory skin disease. In the past years, numbers of children with atopic dermatitis has increased all over the world. Objective of this study was to evaluate awareness of students in atopy-friendly elementary schools about environmentally-friendly grown agricultural products and their practice levels for dietary guidelines. This study was conducted by using a questionnaire on 116 students from three atopy-friendly schools in Jin-an, Jeong-eup, and Gwang-ju and 124 students from general elementary schools. According to the results, the numbers of children who suffer from atopic dermatitis between atopy-friendly schools and general schools were not significantly different. Among, students with atopic dermatitis, more students in atopy-friendly school, compared to general school, restricted foods. Since different school feeding services have been provided, students in atopy-friendly schools generally get more information about the environmentally-friendly agricultural products through nutrition education. However, most results did not show differences in knowledge levels and practice levels for dietary guidelines for children between students in atopy-friendly schools and general schools about environmentally-friendly produces. However, students in atopy-friendly schools less frequently eat cookies, soda drinks, or fast foods. In conclusion, appropriate program for nutrition education should be provided to elementary school students with atopic dermatitis.

• 한국유기농업학회지
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• 제12권1호
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• pp.67-80
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• 2004

Farm economy is getting worse because of the free trade trends in agriculture sector and unreasonable application of market economy principles to agricultural products. And The worldwide issues of environmental pollution as well as want of food, water and energy make human future be anxious. In addition, consumers raise questions in argument about safety of foods produced by traditional farming or imported. So I propose the urban-rural living community movement(URLCM) as an alternative plan for sustainable domestic agriculture. URLCM based on environmentally friendly agriculture and community consciousness will be able to solve many of present issues on agriculture and rural society through incessant interchanges between urban and rural community. This URLCM has to be basically founded on principles of symbiosis-coexistence and life circulation. So those that have to be driven forward arc organizing producers and consumer cooperatives, making environmentally friendly rural region and products, combining with consumer cooperatives, training the participants and so forth.

• 한국식품영양과학회지
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• 제44권10호
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• pp.1567-1582
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• 2015

본 연구는 충북지역 영양(교)사들을 대상으로 친환경 식재료에 대해 학교급식에 적용하고 있는 이용실태, 인식 및 의견, 친환경 급식제도 개선을 위한 요구도와 구매절차 개선방안을 조사하였다. 가장 사용빈도가 높은 친환경 농산물은 '잡곡류(58.9%)'였고 가장 사용하고 싶은 친환경 농산물은 '과실류(43.6%)'로 나타났다. 가장 사용빈도가 높은 친환경축산물은 '계란(36.6%)'이었고 가장 사용하고 싶은 친환경축산물로는 '돼지고기(40.8%)'로 응답되었다. 친환경 수산물을 사용한 적이 없다는 응답은 81.7%로 매우 높게 나타났고, 가장 사용하고 싶은 수산물은 '어류(54.5%)'로 조사되었다. 친환경 식재료 선택 시 '신선도'가 가장 중요시 되었고, 수산물은 농 축산물에 비해 친환경의 사용빈도가 매우 낮았고 수산물 인증에 대한 개념의 이해 정도가 낮게 나타났으며, 인증에 대한 신뢰도와 필요성도 낮은 수준으로 응답되었다. 중요도는 '친환경 인증 여부'와 '공급능력'이 높게 평가되었다. 친환경 식재료 공급업체의 납품능력에 대해 농 축산물은 보통 정도로 나타난 반면에 수산물의 경우 납품능력이 낮은 것으로 조사되었다. 친환경 식재료를 검수하기 위해 농산물은 '부착된 마크', 축산물은 '친환경 인증서류', 수산물은 '친환경 인증서류', 가공식품류는 '부착된 마크'를 각각 활용하였다. 친환경 식재료 최소 품질 요구 기준으로 무농약 농산물 수준 이상이 납품되어야 한다는 의견이 가장 많았다. 친환경 급식제도 개선을 위해 신뢰할 수 있는 납품업체 확보에 대한 요구도가 가장 높았고, 구매절차에 대한 개선안으로는 친환경 학교급식 전담센터 설치에 대한 요구도가 높게 조사되었다.

• 한국유기농업학회지
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• 제14권1호
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• pp.41-53
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• 2006

The objectives of this study were to find development process and strategies for school lunch program using environmentally friendly agri-products (EFA). In order to improve the quality of school lunch program from elementary school to high school, the demand of EFA is increasing step by step such as a parent's association and the citizen group. For that reason, establishment by regional ordinance for school lunch program using EFA is rapidly expanded throughout the country. To develop school lunch program using EFA, we have to consider WTO regulations and product reliable EFA under the demand-supply stabilization. Moreover, environmentally friendly agri-policy to be more focused on the promotion the consumer's interests and food safety need.

• 동아시아식생활학회지
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• 제24권4호
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• pp.488-502
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• 2014

Research on the actual state of healthy Korean food menu items made from environmentally-friendly organic foods showed that 65.6% of subjects had experience of purchasing environmentally-friendly organic foods, and both genders chose 'expensive but reliable' as their prime reason for purchasing. Having no experience of purchasing environmentally-friendly foods constituted 34.5% of respondents, and the reasons were 'high price' and 'finding no difference from ordinary food'. Research on awareness of healthy Korean food menu items made from environmentally-friendly organic ingredients showed that both men and women thought the given menu items were 'fresh' but had little awareness of other factors such as 'good value for price', 'good visual style' and 'various recipes'. Regarding development prospective of environmentally-friendly organic foods, the number of subjects who answered positively was 405 (93%), which indicates that most research subjects showed positive attitudes. Top-selling menu items in the grain section were Sundubu-jjigae, Dubu-kimchi and Jeonju-bibimbap, and pajeon took first place in the vegetable selection. Moreover, Imjasu-tang showed high scores in the meat section. Furthermore, research on menu selection showed that menu selection was usually dependent on 'the price of menu (3.86)', 'fresh ingredients (4.03)', 'harmony of color (3.65)' and 'mood of the day (3.25)'. Research on menu selection revealed that 'quality of food' factors had the greatest influence upon preference and purchase intention for environmentally-friendly organic foods. Visual and psychological factors and values had significant an effect. Therefore, the food service industry should use this study as a source to develop menu items, by considering quality and visual factors. In addition, there should be various research performed on marketing strategies about menus from using environmentally-friendly organic foods and high value products.

• Asian Journal for Public Opinion Research
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• 제8권2호
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• pp.160-177
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• 2020

In Indonesia, concern about environmental protection is increasing. Thus, companies not only adjust their products but also create promotion strategies with environmentally friendly messages, called green marketing. This study identifies the effect of green marketing on purchase intentions. A quantitative method with an explanatory design was conducted. Data was gathered online. In this study, the population was @InnisfreeIndonesia Instagram followers. Thus, a direct message with the survey invitation was sent to randomly selected Instagram followers. Additional followers were invited daily for about a month until 100 responses were collected. The majority of respondents were Indonesian females, age 21-25. The results show that green products partially influence purchase intentions. Once consumers consider environmental friendly issues before buying a skin care product, they may identify whether the product is toxic-free, environmentally friendly, and holds a certification that identifies it as such. Thus, potential consumers tend to seek information to set expectations about the product they want to buy, prioritize them over other products, and to refer the product to others.

• 자원ㆍ환경경제연구
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• 제31권4호
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• pp.481-503
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• 2022

본 연구는 환경혁신이 환경친화적 제품의 수출에 미치는 영향을 동태패널모형을 이용하여 분석한다. 분석결과 환경친화적 제품의 수출은 장기 균형에 느리게 수렴하는 동태적 조정 과정이 있는 것으로 분석되었다. 또한 환경혁신으로 대표되는 환경 부문의 민간 특허와 환경관련 공공 R&D 지출의 경우 환경친화적 수출에 긍정적인 효과가 있는 것으로 나타났다. 구체적으로 환경친화적 제품은 자원 관리, 오염 관리, 청정 기술 부문의 제품으로 분류되어 있는데, 특허의 경우 자원 관리 부문의 수출에, R&D 지출의 경우 모든 부문의 수출에 기여하는 것으로 나타났다. 동태효과에 대한 추정결과 환경혁신의 수출 증진 효과는 장기로 갈수록 크게 나타났으며, 공공 부문의 환경혁신이 민간 부문의 환경혁신에 비해 수출에 더 크게 기여하는 것으로 나타났다.

• 한국산림과학회지
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• 제95권4호
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• pp.415-422
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• 2006

본 연구는 임산물 가운데 생산과 수출 양면에서 가장 중요한 위치를 차지하고 있는 밤을 대상으로 친환경 밤에 대한 소비자 구입의향 및 행태를 통계학적으로 종합 분석하여 친환경 밤의 소비확대를 도모할 수 있는 방안을 제시하고자 하였다. 이를 위해 우리나라 소비중심지인 서울(350명)과 수도권의 신도시 일산(150명), 분당(150명) 등 총 650명의 가정주부를 대상으로 설문조사를 실시하였다. 그 결과, 친환경 밤에 대한 소비촉진 활동은 모든 소비자를 대상으로 하기보다는 일차적으로 대도시에 거주하고 있는 3~4인 가족, 연령층은 30~40대의 젊은 주부계층, 교육 수준은 대졸학력 이상, 윌평균 수입액은 450만원 이상 고소득, 친환경임산물을 구입한 경험이 있는 소비자 등을 특정 표적대상으로 하여 소비확대 방안을 마련하는 것이 효과적이라 할 수 있다. 이를 위해서는 친환경임산물 판매처의 안정적인 확보와 함께 소비자가 인식하고 있는 친환경 밤에 대한 가치와 품질이 가격에 반영되는 가격설정이 필요하다. 이는 본 연구에서 실시한 소비자들의 종합적이며 결집된 지표인 친환경 밤에 대한 지불의사금액을 기초로 가능할 수 있을 것으로 판단된다.

• The Journal of Asian Finance, Economics and Business
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• 제8권4호
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• pp.491-499
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• 2021

The purpose of this study was to examine the moderating effect of attitude toward green brand on green brand positioning and repurchase intention of environmentally friendly products, product knowledge on attitude toward green brand and the effect of green product knowledge on green repurchase intention. This study uses a structural equation approach with a sample size of 175 and uses an eight-point Likert scale. The data collection technique used purposive sampling. The criteria for respondents are to use environmentally friendly cosmetic products and the respondents live in Central Java and have consumed more than two times. Online sampling using google form. Data were analyzed using statistical software AMOS 22. The results showed that green brand positioning has a significant effect on repurchase intention. Attitude toward green brand has a positive effect in mediating the relationship between green brand positioning and repurchase intention. Similarly, green brand knowledge has a positive effect on attitudes, although green knowledge has no positive effect on repurchase intention. Product positioning in the minds of consumers is important in shaping attitudes. It is important for companies to continue to develop environmentally friendly products so that product positioning can be distinguished from competitors' products.