• Title/Summary/Keyword: Environmental company

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A Study on Factors Affecting the Degree of RPA Patching Using the TOE Framework - Focusing on the Effect of Adjusting the Size of Small and Medium-sized Businesses - (TOE 프레임워크를 활용한 RPA 도입 의도에 미치는 영향 요인 연구 - 중소기업 규모의 조절효과를 중심으로 -)

  • Kwak, Young-Ki;Lee, Won-Boo
    • Journal of Korean Society for Quality Management
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    • v.52 no.1
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    • pp.149-172
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    • 2024
  • Purpose: By empirically analyzing factors that affect the intention to introduce RPA, we aim to increase understanding of RPA introduction in small and medium-sized businesses and contribute to establishing an effective introduction strategy. The aim is to improve the company's productivity, reduce costs, and strengthen its competitiveness. It also provides policy recommendations for the introduction of RPA. Methods: A survey was conducted to examine whether the technical, organizational, and environmental factors of the TOE framework had an impact on the intention to adopt RPA. We also used stepwise regression analysis to determine whether firm size moderates this relationship. Results: Technical factors, organizational factors, and environmental factors were all found to have a significant impact on small and medium-sized enterprises' intention to adopt RPA. It was confirmed that company size has a moderating effect affecting the intention to adopt RPA. In particular, customer pressure, relative advantage, competitive pressure, age, government support, and the perceived ease of use of RPA was a key determinant of its adoption by small and medium-sized enterprises. Conclusion: This suggests that small and medium-sized businesses should comprehensively consider technical, organizational, and environmental factors when introducing RPA. It is expected to increase understanding of RPA introduction in small and medium-sized businesses, contribute to establishing effective introduction strategies, and contribute to improving company productivity, reducing costs, and strengthening competitiveness.

Effect of Environmental Dynamics on the Business Performance of Franchise Distribution Industry (프랜차이즈 유통산업에서 환경 동태성이 가맹점의 경영성과에 미치는 영향에 관한 연구)

  • Park, Han-Seong;Kim, Joon-Ho;Yu, Jong-Pil
    • Journal of Distribution Science
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    • v.16 no.3
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    • pp.59-68
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    • 2018
  • Purpose - This study empirically examines the effects of environmental dynamics(dynamics of one's own company, dynamics of competitors, and dynamics of customers), within the franchise industry, on the dependence and conflict(dysfunctional conflict and functional conflicts) and the business performances(financial and non-financial). Furthermore, we empirically examined the effects of the dependence of franchise on the conflicts(dysfunctional conflict and functional conflict) and business performances(financial and non-financial). Finally, we empirically examined the effects of the conflicts of franchise (dysfunctional conflict and functional conflict) on the business performances(financial and non-financial). Research design, data, and methodology - Our study conducted a survey on the managers and owners of the franchises located in Seoul, Gyeonggi, and Incheon. The total number of valid samples was 230, and the structural equation model was analyzed by using AMOS program. Results - First, the environmental dynamics(dynamics of one's own company, dynamics of competitors, and dynamics of customers) in the franchise industry were shown to have statistically significant positive effect on the dependence of franchise. Second, among the environmental dynamics in the franchise industry, the dynamics of one's own company and the dynamics of the customers were shown to have a statistically significant positive effect on the dysfunctional conflicts of franchisees. However, in the franchise industry, the dynamics of competitors did not have a statistically significant effect on the dysfunctional conflict of the franchise. Third, in the franchise industry, the environmental dynamics(dynamics of one's own company, dynamics of competitors, and dynamics of customers) did not have a statistically significant effect on the functional conflicts of the franchises. Fourth, the dependence of franchise was shown to have a statistically significant positive effect on the conflicts(dysfunctional conflict and functional conflict). Fifth, the dysfunctional conflict of franchisees was shown to have a statistically significant negative effect on the business performances(financial and non-financial). Sixth, the functional conflicts of franchises was shown to have a statistically significant positive effect on business performances(financial and non-financial). Conclusions - From the franchise industry researches, the environmental dynamics were selected as the preceding factors and the relationship leading to dependence, conflict, and business performance were constructed into model.

하청형 중소기업의 전략적 기업혁신 -기술베이스의 동태적 다각화를 중심으로 -

  • 류태수
    • Journal of Technology Innovation
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    • v.8 no.2
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    • pp.97-117
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    • 2000
  • TOEM strategy is widely used in Japan and Korea because of the diverse advantages such as cost sharing, technology transfer, equipment lease and base technology acquisition between parent company and OEM supplier. There are, however, some disadvantages that (1)OEM suppliers are likely to be reactive to environmental changes and (2) may have difficulty in building competitive position and long-term growth. When the parent company relocates its plant to foreign countries to achieve lower labor cost or to enhance value added this change will affect directly the OEM supplier's outcome. The parent company's divestiture from existing businesses will also affect the OEM supplier. For the OEM supplier to survive in face of these strategic changes it must enter the new countries with the parent company. Alternatively, the OEM supplier must actively diversify its technologies based on its core capabilities of existing product and process technologies and seek new business arenas. The strategy of aligning its businesses with the parent company's new business strategy allows the OEM supplier to share the new market while it requires the OEM supplier to develop core capabilities. In Korea many small and medium sized OEM suppliers are dependent on a few large companies. For the industry structure in Korea where industry concentration is extremely high OEM suppliers should move away from the past strategy, where they are dependent on the parent company's low profitability businesses. They should actively enter new businesses for which parent companies enter to achieve long-term growth.

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A Study on The Marketing Strategy Establishment for The Competitive Advantage

  • Kim, Myung-Soo
    • Journal of Global Scholars of Marketing Science
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    • v.3
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    • pp.235-251
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    • 1999
  • This research deals with the basic ideas and implementation used for developing competitive advantage in the market they serve. The market to which a company belongs is continuously evolving, not static. Therefore, the company is required to adopt a suitable strategy in the market it serves. Marketing strategy establishment requires continual adjustment in the strategy content and redirection in organizational actions to address emerging market problems and opportunities. Much of the strategic implementation is characterized by firefights aimed at solving emerging, unforeseen problems. The concept of strategy was originally introduced to provide companies with a rational means of coping with environmental changes. An old Oriental proverb said that "knowing myself and then understanding others is the best way to success". In line with the proverb, the starting point of marketing strategy establishment for the competitive advantage is to understand the activities of a company wholly. After analyzing the scope of its activities, a company has to understand the market structure, to review competitive environments, to formulate the base of the competitive strategy and to adopt differentiation strategies for obtaining the competitive advantage.

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Recent Advances in Cold-Start and Drive Capability of Fuel Cell Electric Vehicle

  • Sung, Woo-Suk;Suh, Kyung-Won;Kweon, Soon-Gil;Park, Jong-Jin
    • 한국신재생에너지학회:학술대회논문집
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    • 2008.10a
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    • pp.47-50
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    • 2008
  • The sub-zero cold is a major environmental consideration for the operational readiness of FCEVs because fuel cells produce water and utilize wet air with varying water content to generate electricity. Typical fuel cells thus have a fatal flaw in freezing conditions at startup. This drawback becomes more serious with the outsourced fuel cell that is entirely water-based for its internal humidification. In this background, the HMC's self-designed fuel cell was developed as an alternative and was employed in the Tucson-based FCEV in 2006 demonstrating its good cold-startup characteristics. The cold-startup capacity of the vehicle was validated through tests in the cold chamber and on the road, resulting in 50% stack power achieved in 250 seconds at $-15^{\circ}C$.

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A Development of Remote Environmental Home Doctor System Using GIS (GIS를 이용한 원격 환경홈닥터 시스템 구축에 관한 연구)

  • 최병길;라영우;김중식;최재훈
    • Proceedings of the Korean Society of Surveying, Geodesy, Photogrammetry, and Cartography Conference
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    • 2004.11a
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    • pp.435-440
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    • 2004
  • In this study, it is aimed to construct a remote home doctor system utilizing GIS technique. Remote home doctor system consists of three major compartments ; full-duplex communication system, visible communication system, and data backup system. On this system, a company request home doctor is connected with environment specialists and pollution control equipment company. The database in this system consists of spatial data and attribute data. Spatial data are made by topographic data and company location data. Attribute data consists in document data, status of company, products, amount of raw material used, odor discharge process, pollution discharge information and prevention equipments.

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The Relationship between Green Marketing and Firm Reputation: Evidence from Content Analysis

  • WOO, Eun-Jung
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.4
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    • pp.455-463
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    • 2021
  • The purpose of this study is to identify the relationship between firm's green marketing approach and firm's reputation improvement among customers. To investigate the object of the current study and provides adequate material to fill a gap in the literature, the current author collected abundant textual data from numerous extant literature. Because the author needed to augment about reliability and validity, textual data from trusted peer-reviewed sources was obtained from numerous databases. Based on a large body of literature, this study suggests that companies have to declare their stand based on their positioning to safeguard their reputation as an entity and that of its products and services. The five components of a company adopting a recognized environmental marketing strategy include product strategy, demand strategy, pricing strategy, distribution strategy, and labeling strategy Thus, firms' environmental marketing strategies have to be designed with the complete intent of transformation as a solution to enhance their reputation. The current study concludes that the comparison of environmental marketing strategies does not correctly help in ranking the concern in an effective way, and describe the exact details needed in each of the five categories for a company to carry its operations in a sustainable fashion.

Comparative Analysis on Newspaper Editorial Related with Environment -Focusing on the 6-Daily Newspapers- (환경관련 신문사설 비교 -6대 일간지를 중심으로-)

  • Ryu Young-Han;Bae Young-Boo;Kim Yong-Geun
    • Hwankyungkyoyuk
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    • v.19 no.1 s.29
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    • pp.90-103
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    • 2006
  • The purpose of this paper is to analyze media companies' editorial viewpoints regarding environmental issues. Not only do newspaper editorials provide a variety of environmental information, but also they make it possible for the public to form an opinion and to establish communication channels regarding environmental issues. With this in mind, this paper analyzes the changes in environmental reporting over the past two decades. The newspaper companies started writing more frequently about the environment from early 1980s. To show this, I analyzed environmental articles written in the six main news-paper companies: Chosun, Donga, Hangerae, Kyunghyang, Hankook, and Munwha from 1999 to 2004. For this study, the articles have been complied by using the Korean Integrated News Database System (KINDS). Also the data has been sorted according to year, subject, and ty the company of origin. The total number of the environmental articles posted on these six daily newspapers from 1999 to 2004 is 729 and these represent 2.59% of the total articles. Hankook-Ilbo was the company that handled the most of environmental articles followed by Hangerae, Munwha, Kyunghwang, Chosun, and Donga. The major topics of discussion were environmental development and water quality issues. The number of the environmental related articles increased in 1999 and 2000, but then decreased from 2001 to 2003. Again the number increased in 2004. Interestingly while the number of articles covering the environment increased from the 1980s and into the 1990s, the number of articles decreased from 1999 to 2004 as the post-IMF period seems to have suppressed interest in the ecological issues despite the economic growth that followed. With the change in media coverage people have begun to recognize environmental issues as having social impact. As a result the people have begun to take such issues more seriously and take more active role in effecting environmental policy. Thus it is important that the media presents it's stories in an object manner to insure that the public is properly informed.

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