• Fashion, Industry and Education
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• v.14 no.2
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• pp.35-46
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• 2016

The purpose of this study was to examine female consumers' attitudes and purchase intentions toward intimate apparel brands. To understand female consumers' shopping behaviors for intimate apparel products, this study examined interrelationships among brand familiarity, perceived risk, attitudes, and purchase intentions toward intimate apparel brands. A conceptual model was developed by adopting perceived risk theory (Cox, 1967) and theory of reasoned action (Ajzen & Fishbein, 1980). A pre-survey using a paper and pencil was conducted to identify the most familiar intimate apparel brand to young female consumers. The majority of pre-survey respondents (66 female college students) indicated Victoria's Secret as the most prominent intimate apparel brand. Therefore, Victoria's Secret was used to examine possible effects of brand familiarity on perceived risk and attitudinal and behavioral responses toward the brand. Using a web-based survey, 384 complete responses were collected from young female college students between the ages of 18-29 at a Mid-southern U.S. university. A structural equation modeling was employed to test the proposed research model and hypotheses. Results showed positive, statistically significant associations among the four variables (e.g., brand familiarity, perceived risk, attitudes, and purchase intentions). The findings suggested that young female consumers who are familiar with a particular intimate apparel brand are likely to perceive a low level of risk, leading to positive, strong attitudes with purchase intentions toward that particular intimate apparel brand. This suggests establishing brand familiarity through integrated marketing communication is crucial for risk reduction strategy in intimate apparel shopping.

• Asian Journal for Public Opinion Research
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• v.11 no.2
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• pp.145-162
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• 2023

This research investigates how users of Bilibili, a video sharing website based in China have responded to carbon neutrality. By conducting quantitative textual analyses on 3,311 comments on Bilibili using LDA topic extraction and content statistics, this research discovers that: (1) Bilibili users have assigned more weight to geopolitical topics (56.3%) than energy (22.0%) and environmental topics (21.7%). (2) When assessing carbon neutrality, Bilibili users considered geopolitical (53.8%) and energy factors (15.8%) more heavily than factors related to the class (9.2%), economy (8.9%), environment (8.7%), and definition (3.6%). (3) More Bilibili users had negative (64.6%) attitudes towards carbon neutrality, with only a small portion of them expressing positive (26.8%) and neutral (8.6%) attitudes. (4) Negative attitudes towards carbon neutrality were mainly driven by geopolitical concerns about the West's approach to China, other countries' free-riding on China's efforts and the West's manipulation of rules, doubts about the feasibility of energy transition and suspicion of capitalists exploiting consumers through this concept. This research highlights the geopolitical concerns behind the environmental attitudes of Chinese people, deepening our understanding to psychological constructs and crisis sensitivity of Chinese people towards environmental issues.

• Journal of Environmental Science International
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• v.8 no.5
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• pp.559-568
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• 1999

This study was conducted to develop the questionnaire for the measurement of environmental attitudes and test its reliability and validity. Development and valiadation of the 46 survey items that measure environmental attitudes were described. The total of 3 surveys were conducted and the total of 510 persons including diverse sample groups were questionnaired. The SAS $PC^+$ package program was used in both the reliability analysis and the validity analysis of surveyed data. Results revealed the very high reliability and the high validity of the questionnaire. The reliability of the finalized questionnaire was increased to the level of Cronbach-$\alpha$ 0.92 after the repeated reliability analyses and revisions of the firstly and secondly designed questionnaires. The validity of our questionnaire was sufficiently affirmed through the use and aplication of factor analysis and known-groups technique.

• Korean Journal of Human Ecology
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• v.11 no.3
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• pp.237-247
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• 2002

The purpose of this study was to compare the attitudes and behaviors toward money among college students after and before IMF economic crisis. The subject of investigation consists of 389 students in the year of 1995 and 112 students in the year of 2000 in Wonkwang university. The major findings are as follows: 1) The exploratory factor analysis of money attitudes and behaviors scale drew four factors such as; power, obsession, money management and pleasure. 2) Male students have a tendency more likely than females not only to look upon money as power but also to have an obsession before IMF economic crisis. But gender differences were disappeared after. 3) In comparison of the before and after IMF economic crisis, the behavior value in reference to money is generally increased. The social power and the cognitive attitude like an obsessional increased smaller than that of a practical such as money management or pleasure. The pleasure is raised the largest. 4) The level of attitudes and behavior for money management is raised the most for female students while, the value of the pleasure has the greatest increase for male students rate.

• Journal of Environmental Science International
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• v.21 no.3
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• pp.351-362
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• 2012

The purpose of this study is to make a Result analysis on the free inquiry Method of elementary school student. also, this study investigates how free inquiry activities effect the science Process skills and environment-friendly attitudes of elementary school student For this study 150, sixth year, elementary school students from Busan city were selected. The inquiry examined the effectiveness of each of the following free inquiry methods: the PBL inquiry, the Project inquiry, the IIM inquiry, the small group inquiry and the science notebooks inquiry. The students were divided into groups in which they incorporated the respective methods into their practice. Test showed the following results: The environmental class which applies a free inquiry method(PBL inquiry, Project inquiry, IIM inquiry, small group inquiry and science notebooks) was effective in science process skills improvement. Second, The environmental class which applies a free inquiry method((PBL inquiry, Project inquiry, IIM inquiry, small group inquiry and science notebooks) was effective in environment-friendly attitude improvement.

• Korean Journal of Child Studies
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• v.30 no.6
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• pp.459-472
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• 2009

This study investigated educational effects of soil play activities by analyzing the influence of soil play activities on children's nature-friendly attitudes and emotions. Fifty 5-year-old children enrolled in K-kindergarten in Y-city were randomly selected for the study. Assessment of nature-friendly attitudes and emotions was by 11 questions selected from Musser & Diamond's (1999) Pro-environmental Attitude Test (adapted by Lee, Hye Sun, 2006) and from Bar On and Parker's (2000/2001) Emotion Test, an Emotional Quotient Scale for Young Children. Results showed that children who participated in the Soil Play Activities program acquired more nature-friendly attitudes and emotions than the control group. In conclusion, soil play activities can improve nature-friendly attitudes and emotions of 5-year- old children.

• Korean Journal of Human Ecology
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• v.17 no.3
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• pp.457-467
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• 2008

The purpose is to explore elementary students' attitudes towards money and the effects of parents' educational involvement on children's economic behaviors. The subjects are elementary students(N= 123) from first grade to sixth grade. The survey consists of question items of money ethics, attitudes towards money, consumer ethics, parents' attitudes toward economic education, and children's economic practices such as management of allowance, income, saving and savings account. The results are as follows: first, the elementary students show the double standard in attitudes to money, thinking of money as positively being important, at the same time, as being negative social value. Second, the parents play positive models in children's economic education. However, their efforts are not enough so that their children could have desirable economic habits. Therefore, economic education is first needed for the parents and then for children.

• Korean Journal of Human Ecology
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• v.18 no.4
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• pp.869-878
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• 2009

The purpose of this study was to review university students' attitudes towards value-based consumption and their influences on it to the types of LOHAS lifestyle. The statistical analysis was based on a questionnaire survey by 275 subjects. Several attitude variables included in the study such as 'attitudes toward LOHAS lifestyle', 'environment', 'charity', 'need of business ethics', 'investment into socially responsible business', and 'good consumption'. By the results of the study, first, students' attitudes and concerns about the environment were positive, however, not expanded to the absolutely positive attitudes for their future society. Second, there is no clear relationship between their participation in the community and their attitudes to the LOHAS lifestyle. Third, university students' consumption was not based on the values of LOHAS, but on the attitudes to their own well-being. Fourth, groups with lower income and with no religious tendency revealed more positive attitudes toward LOHAS lifestyle than other groups. Fifth, there are some relations between LOHAS lifestyle and the individual's economic role performances such as the attitudes to 'environment', 'charity', 'need of business ethics,' 'investment into socially responsible business', and 'good consumption'.

• Hwankyungkyoyuk
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• v.14 no.2
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• pp.76-94
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• 2001

Promoting positive values, attitudes, participation and personal actions on the basis of the acquisition of one's knowledge and skills is emphasized on teaching environmental education. To complete this purpose of environmental education, it is necessary not only to use various and practical educational resources, but also to develop information system, with multimedia and internet, which are effective for learning. This research attempts to assess the consistency of planning, organization and operation of integrated program for social environmental education which was developed for the necessities mentioned above. We surveyed about the accuracy of contents, usefulness, convenience and easiness of Integrated program for social environmental education. Also, we used a questionnaire to clarify the values and attitudes of respondents after they took environmental education. Then, technically, descriptive statistical method has been used to analyze the results of these surveys. Finally, we conduct an examination of the distribution of chi-square to verify the relationship between the learner's experience of using computer and one's concern about environmental issues. The results of this program, developed by research team, can be assessed by following five basic elements: usefulness, practicality, appropriation, efficiency and effectiveness. More than 90% of respondents said that this program is convenient and easy to loam. Also, more than 85% of whole respondents identified that after teaming this program they recognized more clearly what the main contents of environmental education are. In addition, we got positive response from 93% of respondents that they could understand environmental problems. On the other hand, values and attitudes of respondents have not improved a lot after the environmental education compared with the remarkable change in their recognition and understanding of environmental issues; only 34% of respondents responded that they changed their life style for making better environment after teaming this program. But it is clear that they understand much better about the environmental policy after they are educated. Developed by using information system, this integrated program for social environmental education may get different results according to a respondent's experience of using computer. Therefore, the more a respondent got a chance to use computer for a long period of time, the more he/she gave positive evaluation on the convenience and easiness of this program. However, there was no certain relationship between the frequence of using computer and one's understanding of environmental issues. Futhermore, a person who has constant concerns about environmental problems showed more positive attitudes against the understanding of environmental education. This integrated program for social environmental education, characterized by integrated, specialized and efficient educational system, can also be used as a curriculum or teaching materials for environmental education for adults; especially, it would be appropriate for teaching learners at all levels, who have different personal characteristics, to let them acquire virtual education by using information system.

• The Research Journal of the Costume Culture
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• v.22 no.2
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• pp.225-239
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• 2014

This study examines how environmental consciousness and socially responsible clothing consumption attitude influence people's perceptions of the consequences of fast fashion. Data were collected through a questionnaire survey administered to females in their 20s to 40s, and a total of 430 surveys were used in the final analysis. The research results are as follows. First, environmental consciousness-which was conceptualized as interest in consumer effectiveness and the environment-had a positive influence on attitudes toward socially responsible clothing consumption attitude, i.e., clothing recycling and resource conservation. As the perception of consumer effectiveness was high, respondents had a tendency not to follow trends. Second, consumers with a high level of interest in the environment perceived the effect of fast fashion on the environment as serious, and they felt negatively toward personal use of fast fashion. Third, consumers with strong resource conservation behavior perceived the effect of fast fashion on the environment as serious, but those with positive attitudes toward secondhand clothing did not appear to have that perception. Finally, consumers who followed trends and those with weakly held attitudes about resource conservation felt positively toward personal use of fast fashion. The results of this research indicate that environmental consciousness is an important factor for socially responsible clothing consumption behavior. In addition, consumers with strong attitudes regarding resource conservation were more perceptive of the negative effect of fast fashion on the environment.