• Asia Marketing Journal
• /
• 제22권2호
• /
• pp.19-57
• /
• 2020

A rapidly shifting, hyper-sensitive modern fashion industry, coupled with an increasingly developing global environmental concern, has seen to an ever-imperative role for corporate social responsibility (CSR) to play in the successful operation of fashion companies. This study primarily investigates effective measures for successful CSR implementation in both corporate and consumer domains, looking at Patagonia, an exemplar company with an environmental mission, to understand the central contributions of active consumer engagement to the success of CSR initiatives. We explore consumer admiration as a concept necessary to elevate CSR practices from image maintenance to genuine engagement and advocacy, and how such admiration could be cultivated on the consumer-side, investigating perceived CSR authenticity and corporate self-sacrifice as primary determinants. Specifically, we speculate the asymmetric role of consumers' moral identity, revealing that moral identity symbolization positively interacts with both determinants while negatively moderating the relationship of these intentions and consumer admiration. We derive our analysis from diverse international and Korean data, concluding with theoretical and managerial implications for domestic and international companies in pursuit of environmental CSR campaigns that bridge consumer and company, as well as limitations and future research directions.

• 한국환경과학회지
• /
• 제31권12호
• /
• pp.1117-1126
• /
• 2022

This study analyzed the effect of Corporate Social Responsibility and ESG (Environmental, Social and Governance) score on information asymmetry from the perspective of investors, who are important stakeholders of the company. For KOSPI-listed companies from 2017 to 2020, the effect of ESG overall score and each item score (E, S, G) on the bid-ask spread, which is a proxy for information asymmetry, was confirmed. The results are as follows. First, the increase in corporate CSR activities resulted in lowering information asymmetry of investors. It was found that the higher the ESG score, an indicator of CSR activity, the lower the bid-ask spread, which is a proxy variable for information asymmetry. Second, as a result of analysis using ESG scores for each section, information asymmetry decreased as companies with higher scores in the environmental (E) and social (S) aspects, while the governance (G) score did not have a statistically significant effect. The analysis confirmed that corporate CSR activities can contribute to improving market efficiency by resolving information asymmetry of investors and convergence of the stock market into a state of equilibrium. This means that the company's CSR activities are reflected in the investment decision-making, which suggests that the company should consider the investor as a stakeholder in decision-making related to CSR activities.

• 환경위생공학
• /
• 제9권1호
• /
• pp.1-16
• /
• 1994

Water environment is vital for our daily life, especially all living things, next to the air environment we breathe. In this regard, Great Britain is known as one of the most developed and well experienced countries which has developed a comprehensive system of the water environment management. In England and Wales, the National Rivers Authority was established in 1989, as an independent regulatory body taking over from the 10 Regional Water Authorities responsibility for the management of water environment. In Scotland, responsibility rests River Purification Boards and Island Council while, the Department of the Environment is the sole water authority for Northern Ireland. Overall results has made by the authority together with their strategies are reviewed in this paper.

• 환경영향평가
• /
• 제22권1호
• /
• pp.117-124
• /
• 2013

The introduction of Extended Producer Responsibility(EPR), voluntary agreements and operating were analyzed in this study. The voluntary agreement to participate in the manufacturers, recyclers and management reporting agency data and literature data to verify through research and analysis assessing the performance of the management plan for this system was analyzed. The effectiveness of Voluntary Agreement(VA) on waste analysis system of voluntary agreements with the voluntary agreement of waste reduction savings exemption amount and reductions in greenhouse gases, such as comparison and understanding of business organizations participate waste recycling effects were verified. The Voluntary Agreements as a means of future regulatory system for the ongoing operation of the waste recycling operations and systems effectiveness analysis of the problems appearing in operators and manufacturers suggest ways to improve it.

• 복식
• /
• 제60권9호
• /
• pp.136-149
• /
• 2010

One of the most important objectives that apparel company will pursue in 21 century is to achieve the critical factors of the sustainability. The concept of sustainability is to meet the demands for the valuable life of contemporary generation and to satisfy the desires for preservation of the species and the productive life of future generation by protecting the earth environment from the waste and pollution and by developing and maintaining harmoniously main economical, social, environmental and cultural factors. The practice of sustainability was focused only on the environmental factors in past. Now, the effective and efficient practice of sustainability should be fulfilled and executed in social factors of the responsibility company has, in economical factors and in the cultural factors that is the critical in fashion industry. The purpose of the study is to develop the practical framework consisting of four sustainable factors which apparel brand should refer and apply to the practice of sustainability. By executing the practical factors of the frameworks, apparel company can take a lot of advantages. By practicing the environmental factors, company can get Eco-efficiency. Apparel company can take the social responsibility by performing social sustainable factors, can make economical quality growth by fulfilling economical sustainable factors, and can understand cultural diversity by executing cultural sustainable factors. As one of the most important preparation in 21 century industry, the apparel brand should have an interest in and require the practical management of sustainability, objective setting and practice of brand unit, reflection on the sustainability in brand planning.

• 한국생활과학회지
• /
• 제22권1호
• /
• pp.167-179
• /
• 2013

In recent years, Corporate Social Responsibility (CSR) has received particular attentions from both practitioners and scholars. This study focused on Korean national fashion businesses and identified various types of CSR practices in addition to social contributions. Besides, comparison in corporation by size of the number of full-time employees and sales volume were examined. A total of 1054 cases of 147 brands, 86 corporations between 2000 and 2012 were collected from internet articles and brand home pages. Findings were as follows. First, the types of CSR activities were categorized into the following six: economic responsibility, legal responsibility, consumer protection, protection of worker's right, protection of environment, and social contribution. Social contribution took largest portion of CSR activities (67.7%), followed by environmental protection (14%), and protection of worker's right (6.2%). The other three types presented limited cases but included negative aspects of CSR. Social contribution consisted of six sub categories (culture & art, sports, education, donation, voluntary service, and campaign), and donation took the largest part of social contribution area. Second, comparing 86 corporations by the size of the number of full-time employees, companies more than 300 employees (38.1%) were more likely to practice CSR activities. Similarly, companies with more than 500 billion won sales (13.1%) were more active in their CSR activities than their counterparts. Suggestions are given for improving CSR practices to fashion business.

• 융합경영연구
• /
• 제8권2호
• /
• pp.13-17
• /
• 2020

Purpose: In modern corporate management, the establishment of a crisis management system that minimizes damage through measures used to respond to corporate crises is no longer an option. The importance of corporate reputation and brand asset management in modern enterprise management cannot be overemphasized and negative events that might arise from a number of different causes can cause brand crises. Research design, data and methodology: More than half of the questionnaire respondents were female (252 or 53%). More than a fourth of the respondents were aged 20 (122 or 26%) and the number of married participants was 196 (41%). Of the participants, 32% (153) had graduated from college. Only 18% (87) were employees and the monthly household income was 121. In this study, we conducted factor analysis in order to extract the variables that may enhance the explanation capability of each variable. For the method of factor extraction, an Eigen value of at least 1 was used as was factor loading. An analysis was performed using the Cronbach's alpha coefficient to verify the reliability of the measurement scale. Results: First, the analysis of the impact of the social responsibility activities on brand image revealed that the social, economic, philanthropic, ethical, and environmental responsibility activities significantly affected brand image, but legal responsibility activities were not statistically significant. Second, the analysis of the impact of brand image on loyalty showed that brand image had a significant impact on loyalty. Third, the analysis of the impact of social responsibility activities on loyalty showed that they had a significant impact on loyalty. Conclusions: The pro-social enterprise image is not only a brand asset that can be shared, but also a heavy proposition followed by a corresponding social responsibility, it will have to practice transparent corporate management based on clear principles through the establishment of various systems and the implementation of a strict code of conduct within the enterprise.

• 한국환경교육학회지:환경교육
• /
• 제17권1호
• /
• pp.43-56
• /
• 2004

The purpose of environmental education is to cultivate democracy citizens suitable for sustainable society. Suitable citizens for sustainable society are fostered person of environmental literacy, environmental sensibility, ecological and synthetic sights of environmental problems, decision making of environmental problems, and environmental responsibility etc. by environmental education. To achieve this purpose of environmental education effectively, it is desirable that produces and utilizes ICT(Information and Communication Technologies) works and methods that can show efficiently special sides(inter-relation, long-term effects etc.) of environmental problems. ICT environmental education materials and methods are raising the interest and participate of teenagers to environmental education because they are accustomed to the Internet in South Korea. Students can easily conversation with the person of similar interests and environment experts through cyber ICT environmental education. The directions of developing ICT teaching materials for environmental education to enforce self-directed learning, cooperation studying etc.

• 한국환경교육학회지:환경교육
• /
• 제20권4호
• /
• pp.97-105
• /
• 2007

The purpose of this study is to find out educational effect of school environmental education utilized school eco-audit. The result of the study is as followings. First, environmental education program based on school eco-audit was developed. Environmental education program was applied school environmental education. According to developed program, students surveyed environmental problem of school and drove to solution of environmental problem. Second, after environmental education, students became to recognize the fact we are responsible for the environmental problem and also affect the solution of it too much. Also, result showed that will to save energy and resource get higher. In conclusion, school eco-audit is effective cultivation of positive attitude for solution and responsibility of environmental problem. Therefore school eco-audit have to introduce school environmental education because school eco-audit derive participation for solution of environmental problem and learning of decision-making.

• 한국컴퓨터정보학회논문지
• /
• 제7권4호
• /
• pp.220-234
• /
• 2002

This study examined the impact of preventive environmental management practices on sales growth, manufacturing and environmental performance of the US chemical manufacturing companies. In order to investigate the impact, this study examined the relationship between the degree of preventive environmental programs and sales growth, manufacturing and environmental performances. Using a cross-sectional research design to test three hypotheses. a survey questionnaire was mailed to chemical companies in the USA. To investigate the relationship between the degree of Preventive environmental programs and sales growth, manufacturing and environmental performances. t-tests were used. According to the results of t-tests the higher preventive implementation programs achieved better manufacturing and environmental performances than lower preventive or reactive strategies. But there was no difference in sales growth between tow groups.