• Korean Journal of Human Ecology
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• v.3 no.1
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• pp.40-50
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• 2000

The purpose of this study is to investigate the influential variables related to the value orientation and environmental preservation behavior. This study is also to provide data for environment education. The subjects were 538 children, in June. 1998, in Kwangju. The data obtained were analyzed by Pearson's correlation. Cronbach's u coefficient. multiple regression. and Path analysis. The major findings were as follows : 1) The influential variables for childrens'egoistic value orientation were grade level of children and education level of mother The influential variables for childrens'altruistic orientation were the frequency of contact for environmental information and age of mother. The influential variables for childrens'biospheric orientation were education level of mother and the frequency of contact for environmental information. 2) The influential variables for the childrens'behavior on the environmental preservation were the frequency of contact for environmental information. biospheric orientation. grade level of children and education level of mother.

• Journal of Distribution Science
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• v.12 no.8
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• pp.71-82
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• 2014

Purpose - This study is to examine the effect of environmental orientation on innovation, environmental and market performance in Korean franchise firms' context. This study also investigates how environmental orientation, innovation and environmental performance play mediating roles between environmental orientation and market performance. For these purposes, the authors developed a structural model which consists of several constructs. In the model, environmental orientation was proposed to affect innovation and environmental performance, while innovation and environmental performance influence market performance. Specifically, innovation and environmental performance were proposed as core mediators between franchise firms' environmental orientation and market performance. Research design, data, and methodology - The data were collected from 155 franchise firms in Korea during January 2012. The results of factor analysis with reliability test with Cronbach's α warranted unidimensionality of the measures for each construct. In addition, nomological validity of the measures of each construct was warranted from the result of correlation analysis. The data were analyzed with reliability analysis, and structural equation modeling with SPSS Win/PC 18.0 and AMOS 18.0. Results - The results of the overall model analysis appeared as follow: χ²=52.388(df=21), p=.000. GFI=.932, AGFI=.854, NFI=.964, CFI=.978, RMSEA=.099, RMR=.059. Since the result of the overall model analysis demonstrated a good fit, we further analyzed our data. The findings can be summarized as follows: Firstly, the environmental orientation had a positive effect on innovation and environmental performance, but had not a direct effect on market performance. Secondly, innovation had a positive effect on environmental performance, but had not a direct effect on market performance. Thirdly, environmental performance had a positive effect on market performance. Conclusions - The results of this study show that, in order to achieve competitive advantages and environmental and market performance in turbulent market situation, franchise firms should emphasize internal and external environmental orientation, and put through improvements in perspective of technology, organization, and product. Consequently, this research suggests that environmental orientation is a motive for franchise companies' innovation, environmental performance, and market performance. It also suggests theoretical and managerial implications, limitations, and further research directions.

• Journal of Family Resource Management and Policy Review
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• v.2 no.1
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• pp.15-31
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• 1998

The purpose of study is to understand the home management strategy to cope with rapid changing environments and to verify that how personal value orientation affect home management strategy. The research results are summarized below. First, variables that affect the value orientation of Korean urbanite are sex, area of dwelling, degree of information using and degree of stress recognition in case of material orientation, degree of information using in case of environmental orientation, academic career, sex, degree of information using, degree of stress recognition in cases of fate control orientation, number of children, sex, degree of information using in case of equilibrium orientation, sex, degree of stress recognition in case of present orientation and academic career, degree of stress recognition in case of individualistic orientation. Second, value orientation variables that affect overall home management strategy of Korean urbanite are material orientation, environmental orientation, fate control orientation and individualistic orientation. Third, variables that affect overall home management strategy of Korean urbanite are age, academic career, degree of information using, degree of stress recognition, perception level of living relative to others, environmental orientation and fate control orientation and it is shown that degree of information using is domineering variable.

• Journal of Family Resource Management and Policy Review
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• v.2 no.2
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• pp.1-19
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• 1998

The purpose of study is to understand the home management strategy to cope with rapid changing environments and to verify that how personal value orientation affect home management strategy. The research results are summarized below. First, variables that affect the value orientation of Korean urbanite are sex, area of dwelling, degree of information using and degree of stress recognition in case of material orientation, degree of information using in case of environmental orientation, academic career, sex, degree of information using, degree of stress recognition in cases of fate control orientation, number of children, sex, degree of information using in case of equilibrium orientation, sex, degree of stress recognition in case of present orientation and academic career, degree of stress recognition in case of individualistic orientation. Second, value orientation variables that affect overall home management strategy of Korean urbanite are material orientation, environmental orientation, fate control orientation and individualistic orientation. Third, variables that affect overall home management strategy of Korean urbanite are age, academic career, degree of information using, degree of stress recognition, perception level of living relative to others, environmental orientation and fate control orientation and it is shown that degree of information using is domineering variable.

• Journal of Family Resource Management and Policy Review
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• v.2 no.1
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• pp.103-117
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• 1998

The purpose of this study were (1)to investigate the housewives’value orientation toward environmental effect, (2)to examine the effect of environments and value-orientation on housewives’green-consumption behavior and (3)to analyze the hypothesized causal direct or indirect explanation effect among the housewives’green-consumption behavior. The 310 subjects of this study were selected from housewives lived in Seoul. The data obtained were analyzed by Mean, Pearson’s correlation, and Stepwise Multiple Regression Analysis. The major results were as follows: 1) The mean score of housewives’value-orientation was 4.45 out of 5. The value-orientation of housewives was affected by the following variables in order to: environmental pollution and participation I community organization. 2) The mean score of housewives’green-consumption behavior was 3.62 out of 5. The housewives’green-consumption behavior was affected by the following variables in order : value orientation, environmental knowledge, participation in community organization, mass media and recycling system. 3) The most influential variables on the housewives’ green-consumption behavior were in the rank of the value orientation(R²=.39). mass meia(R²=.11). and environmental knowledge(R²=.07).

• Journal of the Korean Home Economics Association
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• v.42 no.9
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• pp.111-134
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• 2004

The purpose of this dissertation is firstly to examine the level of pro-environmental behavior of urban employed wives depending on their life style type and secondly to identify effective ways to promote their pro-environmental behavior. A structured questionnaire interview was conducted with 700 urban employed wives who lived in the Seoul Metropolitan area, and 566 of the responses were valid for analysis. For statistical analysis, this research reviewed the frequencies, percentage, mean, standard deviation(SD), Pearson's correlations, Cronbach's u, factor analysis, cluster analysis, ANOVA, $\chi$$^2$-test, Duncan's Multiple Range Test, and multiple regression using SPSS/PC WIN. The findings of analysis of the study are as follows: 1. Among life style types of employed wives, the order of ecological value was orientation type (37.3%), followed by economical value orientation type (25.8%), uninterested type (18.7%), and convenience-centric value orientation type (18.2%).Pro-environmental behavior scored relatively highly at 3.45 in average. 2. In the analysis of the relationship between life style and background variations, every variation except environmental knowledge was meaningful. 3. In the relationship between pro-environment behavior and background variations, every variation was meaningful except housing types, having helper or not, and environmental knowledge. 4. The recognition level of environmental pollution was important among the variations affecting pro-environmental behavior. 5. There was a difference in pro-environmental behaviors by the following life style types: ecological value orientation, economical value orientation, convenience centric orientation and uninterested. 6. For the relative contribution comparison of background variations (socio-economic variation and environmental variation) and life style variations to the pro-environmental behavior of urban empolyed wives, this research additionally applied each independent variable group. As a result, the explanation level drastically increased in the third step that analyzed the relationship with life style.

• The Journal of the Korea Contents Association
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• v.14 no.6
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• pp.355-366
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• 2014

The purpose of this study is to examine the factors influencing social performance of entrepreneurial orientation, market orientation, and CSR activities. This model tests various theoretical research hypotheses relating to social enterprise, entrepreneurial orientation, market orientation, and CSR activities. Entrepreneurial orientation have been classified as innovativeness, proactiveness, and risk-taking. And CSR activities have been classified as community responsibility and environmental responsibility. The proposed model is analyzed to target social entrepreneurs. Valid 115 questionnaires have been collected within three months of 2013. Smart Partial Least Square(PLS) 2.0 have been utilized for deriving the study results. The result of hypothesis testing are as follows. First, innovativeness and proactiveness positively influence market orientation. But risk-taking does not influence market orientation. Second, market orientation positively influence community responsibility and environmental responsibility. Finally, community responsibility and environmental responsibility positively influence social performance. The results of this study will provide various implications to improve social performance and entrepreneurial orientation, market orientation, and CSR activities.

• Journal of the Korean Home Economics Association
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• v.36 no.5
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• pp.75-88
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• 1998

The purpose of this study is to investigate (1) the level of childrens' concern and behavior on the environmental preservation, (2) the influential factors related to the two dependent variables above mentioned. The subjects were 286 childrens, in October, 1997, in kwangju. The data obtained were analyzed by Mean, Person's correlation, Stepwise Regression and Path Analysis. The major findings were as follows: 1) The general tendency of the childrens' concern and behavior on the environmental preservation was over the average level. 2) According to the background variables(ie: environment information contracting time, family cohesion and adaptability, biospheric orientation, egoistic orientation), the childrens' concern on the environment was significantly different. 3) According to (1) the background variables(ie: environment information contracting time, family cohesion and adaptability, concern on the environment, biospheric orientation), (2) intermediated variable(ie: concern on the environment), the childrnes' behavior on the environmental preservation was significantly different. 4) The indirect variable of the positive influence for childrnds' behavior on the environment, environment information contracting time. The indirect variable of the negative influence for childrens' the environmental behavior was egoistic orientation.

• Fashion & Textile Research Journal
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• v.11 no.5
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• pp.732-740
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• 2009

The purpose of this study was to classify consumers by orientation of clothing shopping and to analyze the type of preference store and recognized environmental elements of clothing shop. This survey was carried out through questionnaires of 312 females(Busan region) in their twenties and the data were analyzed by using Factor analysis, Cluster analysis, one-way ANOVA, Duncan test as a post identification and ${\chi}^2$-test. The results of this research can be summarizedas follows: First, orientations of clothing shopping consisted of pleasure shopping orientation, planned shopping orientation, brand shopping orientation, and information of store orientation. The respondents were classified into four groups by these characteristics: high interested shopping group, brand-oriented shopping group, low interested shopping group, and unplanned shopping group. These groups had different type of preference store and there were significantly different preferences among department store, brand agency and regular discount store. The recognized environmental elements of clothing shop were service policy, store atmosphere, store layout, trend of products, product variety, freedom of shopping, and reception service. The groups by characteristics of clothing shopping had different attitude regarding those factors. Especially, they are susceptible to store atmosphere, trend of products and reception service. There was the correlation between type of preference store and environmental elements of store and mainly recognized environmental elements of clothing shop had differences according to type of store.

• International Journal of Contents
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• v.8 no.1
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• pp.82-87
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• 2012

Organizational improvisation, the convergence of planning and execution, has emerged as an alternative approach to the limitations in strategic planning. Organizational improvisation has a significant impact not only on organizational performance, but also on market orientation, which has emerged as a key issue in the field of technology commercialization. This study investigates both the effect of organizational improvisation on market orientation, as well as the effect of environmental turbulence and time pressure on organizational improvisation. Results show that organizational improvisation has a positive influence on market orientation, with a stronger effect on the diffusion of market information. This is greatly impacted by environmental turbulence and time pressure. As a result, promoting competencies in organizational improvisation at the corporate level is suggested as a significant means to enhance market-oriented organizational innovation.