• Title/Summary/Keyword: Enterprise performance

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Research on the Impact of the Network Marketing Strategy on Enterprise Performance of Artistic Products - Centered on Consumers' Impulsive and Repeated Purchasing Behaviors

  • Du, Mingzhe
    • Journal of the Korea Society of Computer and Information
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    • v.24 no.8
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    • pp.159-166
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    • 2019
  • In this paper, we propose takes network marketing as a starting point for analysis, uses the theory of purchasing behavior and enterprise performance to analyze the network marketing strategy of artistic products, incorporates the practical problems encountered by some artistic products enterprises in Zhejiang Province in network marketing into theoretical research. The theoretical model of network marketing strategy acting on enterprise performance through the intermediary effect of purchasing behavior is constructed. This paper conducted an in-depth survey of three representative core domestic companies engaged in Internet marketing of artistic products, and analyzed the questionnaires of 357 respondents. The initial model was verified by statistical tools such as SPSS and AMOS, and three conclusions were drawn: Firstly, network marketing strategies of different dimensions have different effects on purchasing behavior: pricing strategy and product strategy have significant positive effects on impulse purchasing behavior, but channel strategy has no significant impact on impulse purchasing behavior; Channel strategy and product strategy have a significant positive impact on repeated purchasing behavior, but pricing strategy has no significant impact on repeated purchasing behavior. Second, user purchasing behavior has a significant positive impact on enterprise performance. Third, network marketing strategies of different dimensions have significant direct and positive impact on enterprise performance.

A Study on Determinants of Micro-enterprise Performance (소상공인의 경영성과 결정요인)

  • Oh, Sangyoung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.12
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    • pp.5759-5763
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    • 2012
  • I conducted structural model analysis which is considered the influence of "government policy and micro-enterprise manager's characteristics" on management performance through effective analysis on governmental policy for micro-enterprise funding, training and consulting support. This study results showed characteristics of micro-enterprise manager and government policy significant to management performance. In the structural model, significant independent variables are customer's accessibility, promotion availability, goods mobility, customer attractive ability, effectiveness of funding, size of supported training, and effectiveness of training and satisfaction of supported consulting size.

The Influence of the Debt Ratio and Enterprise Performance of Joint Stock Companies of Vietnam National Coal and Mineral Industries Holding Corp.

  • HOANG, Thi Thuy;HOANG, Lien Thi;PHI, Thi KimThu;NGUYEN, Minh Thu;PHAN, Minh Quang
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.10
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    • pp.803-810
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    • 2020
  • This objective of this study is to enrich the literature by the debt ratio and enterprise performance of Joint stock companies of Vietnam National Coal and Mineral Industries Holding Corporation Limited (Vinacomin). The debt ratio is an important index of capital structure, and it influences and decides the enterprise performance. Therefore, the determination of reasonable debt ratio level is beneficial to the stable operation of Vinacomin's enterprises. Based on the research conclusion about the effect on capital structure of debt ratio from domestic and foreign scholar, collecting data from 2014-2018 of Vinacomin's enterprises as a research sample, the article conducts research on the relationship between debt ratio and business performance of Vinacomin, as measured by return on total Assets. In addition, the study uses free cash flow, company size, growth opportunity, investment opportunities, operating costs to sales ratio as control variables.The study shows the debt ratio of Joint stock companies of Vietnam National Coal and Mineral Industries Holding Corporation Limited has a negative effect on the enterprise performance. Furthermore, the research results of the article are references for Vinacomin' enterprises in the course of production and business activities, determining a reasonable debt ratio, and improving the operational performance of enterprises.

A Study on the Effects of Small Enterprise Start-up Preparatory Factors on Business Performance

  • Kim, Seung-Hee;Kim, Young-Ki;Choi, Shin-Hea
    • The Journal of Industrial Distribution & Business
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    • v.8 no.5
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    • pp.23-33
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    • 2017
  • Purpose - The present study aims to examine the relationship between small enterprise start-up preparatory factors and increases in sales and operating profits, which are business performances utilizing the National Survey of Actual Conditions of Small Enterprises conducted by the Small Enterprise, Market Service. Research design, data, and methodology - Start-up preparatory factors were divided into six types; business type, start-up history, start-up motives, preparatory periods, and start-up funds to figure out the relationship between sales and operating profits with regression analyses. Regression analyses were conducted based on the foregoing with a view to identifying the effects of start-up preparatory factors on business performance. Results - Since start-up preparatory factors generally affect business performance, it was identified that start-up preparatory factors importantly affect operating profits and sales, which are business performances. However, start-up preparatory periods and the implementation of education among preparatory activities were shown to have no effect on business performances, and the effect of the ratio of start-up fund provided by the founder on operating profits was shown to be not significant. Conclusions - The present study comprehensively examined those start-up preparatory factors that have positive effects on business performances after start-up. The present study is meaningful in that it can provide positive implications for efficient start-up of small enterprises hereafter.

The Effects of Dynamic Capabilities on Enterprise Performance: Focusing on the Mediating Effect of Ambidextrous Innovation Activities (동적역량이 기업성과에 미치는 영향: 양면적혁신활동의 매개효과 중심으로)

  • Choi, In Woo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.4
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    • pp.175-192
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    • 2020
  • This study analyzed the effects of corporate dynamic capabilities on enterprise performance by using ambidextrous innovation activities as mediators, focusing on SME employees. The sub-variables of dynamic capabilities were divided into opportunity exploration capability, resource acquisition capability, and resource reconstruction capability. 282 questionnaires collected from small and medium-sized enterprises residing in the metropolitan area were used for empirical analysis. SPSS v22.0 and Process macro v3.4 were used to analyze the parallel multiple mediation model. First, the results of the analysis showed that opportunity exploration capability, resource acquisition capability had a positive (+) effect on the ambidextrous innovation activities, and the effect of resource reconstruction capability on ambidextrous innovation activities was not significant. Second, the ambidextrous innovation activities had a significant effect on the enterprise performance. Third, it was found that opportunity exploration capability and resource acquisition capability had a positive (+) effect on enterprise performance, and the effect of resource reconstruction capability on enterprise performance was not significant. Fourth, the ambidextrous innovation activity mediated the relationship between opportunity exploration capability and enterprise performance. Fifth, the ambidextrous innovation activity mediated the relationship between resource acquisition capability and enterprise performance. Sixth, the ambidextrous innovation activity did not mediate the resource reconstruction capability and the enterprise performance. As a follow-up study, it is necessary to find third mediators besides the mediators used in this study, analyze the serial mediation model through these, and study for the moderated mediation analysis through the conditional process model in which the moderator is introduced.

A Study on the Antecedent Factors of Performance and Sustainability of Social Enterprises (사회적기업의 성과와 지속가능성의 성공요인에 관한 연구)

  • Lee, Jin-Min;Lee, Sang-Shik
    • Journal of Korea Society of Industrial Information Systems
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    • v.22 no.2
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    • pp.123-142
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    • 2017
  • After the Enactment of Support of Social Enterprise in 2007, Cultivation of Social Enterprises has been Promoted in Eearnest these days. This Study Attempts to Examine the Factors that Affect the Sustainability of Social Enterprise, Which is the Current Policy Issue Regarding the Social Enterprise. For this Purpose, the Study Developed a Research Model that has Antecedent Factors(strategy, managerial capability, business environment and social entrepreneurship) of Social Enterprise as an Independent Variable, Performance as Parameter and Sustainability as a Dependent Variable. Using this Model, the Study Established Hypotheses that Examine the Performance and Antecedent Factors of Sustainability of Social Enterprise. According to the Hypothesis Testing Results, the Economic Performance Showed Partial Mediating Effect on the Impact of Strategy, Management Capacity, Business Environment and Social Entrepreneurial Spirit on the Sustainability. As for the Social Performance, Strategy, Management Capacity and Social Entrepreneurial Spirit Turned out to Partially Mediate the Impact on Sustainability. Meanwhile, The Social Performance did not Show Mediating Effect in the Impact of Business Environment on Sustainability.

Coated cysteamine, a potential feed additive for ruminants - An updated review

  • Muhammad Umar Yaqoob; Jia Hou;Li Zhe;Yingying Qi;Peng Wu;Xiangde Zhu;Xiaoli Cao;Zhefeng Li
    • Animal Bioscience
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    • v.37 no.2
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    • pp.161-172
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    • 2024
  • For sustainable development, better performance, and less gas pollution during rumen fermentation, there is a need to find a green and safe feed additive for ruminants. Cysteamine (CS) is a biological compound naturally produced in mammalian cells. It is widely used as a growth promoter in ruminants because of its ability to control hormone secretions. It mainly controls the circulating concentration of somatostatin and enhances growth hormone production, leading to improved growth performance. CS modulates the rumen fermentation process in a way beneficial for the animals and environment, leading to less methane production and nutrients loss. Another beneficial effect of using CS is that it improves the availability of nutrients to the animals and enhances their absorption. CS also works as an antioxidant and protects the cells from oxidative damage. In addition, CS has no adverse effects on bacterial and fungal alpha diversity in ruminants. Dietary supplementation of CS enhances the population of beneficial microorganisms. Still, no data is available on the use of CS on reproductive performance in ruminants, so there is a need to evaluate the effects of using CS in breeding animals for an extended period. In this review, the action mode of CS was updated according to recently published data to highlight the beneficial effects of using CS in ruminants.

Determinant Factors of Business Agility for Real Time Enterprise : Empirical Validation (실시간 기업구현을 위한 비즈니스 민첩성의 결정요인에 관한 실증적 연구)

  • Kim J. W.;Park C. H.;Nam K. C.;Park S. Y.;Kim B. W.
    • Journal of the Korean Operations Research and Management Science Society
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    • v.30 no.4
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    • pp.83-97
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    • 2005
  • We could confirm through this study that in the company which has secured its agility in an information technology dimension, a process dimension and an organization behavior dimension as a real time enterprise, various agility competences of that company are used more effectively for productivity Improvement, development on new products and customer satisfaction. Therefore, based on these determinant factors, it has been proved that an individually differentiated investment of technical and organizational resources for development and innovation of new products has contributed affirmatively to get a more efficient enterprise performance : and, in this point, it is verified again that the agility secured through a conversion toward the real time enterprise (RTE) is a more effective plan to increase the enterprise performance.

A Study on the Effect of Social Enterprise Types on Performance and Sustainability - Focused on Work Integration of Social Enterprise (사회적기업 유형이 성과와 지속가능성에 미치는 영향에 관한 연구 - 일자리 제공형을 중심으로)

  • Lee, JinMin;Lee, SangShik;Kim, JongWeon
    • Journal of Korea Society of Industrial Information Systems
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    • v.23 no.6
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    • pp.139-152
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    • 2018
  • The purpose of this study is to analyze the factors that are necessary for the social enterprise providing jobs and social service provision which is the original purpose pursued by the social enterprise and to examine what factors affect the performance of the social enterprise. The objective is to analyze the factors that are necessary for companies to be sustainable. As a result of the analysis, it is necessary to make efforts to strengthen managerial capacity of managers in order to increase social performance in the case of work integration social enterprises and to improve the business environment so that self - reliance can be made without relying on the support of government or local government. It is necessary to look for a plan.