• Journal of the Korea Society of Computer and Information
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• v.24 no.8
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• pp.159-166
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• 2019

In this paper, we propose takes network marketing as a starting point for analysis, uses the theory of purchasing behavior and enterprise performance to analyze the network marketing strategy of artistic products, incorporates the practical problems encountered by some artistic products enterprises in Zhejiang Province in network marketing into theoretical research. The theoretical model of network marketing strategy acting on enterprise performance through the intermediary effect of purchasing behavior is constructed. This paper conducted an in-depth survey of three representative core domestic companies engaged in Internet marketing of artistic products, and analyzed the questionnaires of 357 respondents. The initial model was verified by statistical tools such as SPSS and AMOS, and three conclusions were drawn: Firstly, network marketing strategies of different dimensions have different effects on purchasing behavior: pricing strategy and product strategy have significant positive effects on impulse purchasing behavior, but channel strategy has no significant impact on impulse purchasing behavior; Channel strategy and product strategy have a significant positive impact on repeated purchasing behavior, but pricing strategy has no significant impact on repeated purchasing behavior. Second, user purchasing behavior has a significant positive impact on enterprise performance. Third, network marketing strategies of different dimensions have significant direct and positive impact on enterprise performance.

• The KIPS Transactions:PartC
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• v.15C no.2
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• pp.93-102
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• 2008

The network weather map and bandwidth time-series graph are popularly used to understand the current and past traffic condition of NSP, ISP, and enterprise networks. These systems collect traffic performance data from a SNMP agent running on the network devices such as routers and switches, store the gathered information into a DB, and display the network performance status in the form of a time-series graph or a network weather map using Web user interface. Most of current enterprise networks are constructed in the form of a hierarchical tree-like structure with multi-Gbps Ethernet links, which is quietly different from the national or world-wide backbone network structure. This paper focuses on the network weather map for current enterprise network. We start with the considering points in developing a network weather map system suitable for enterprise network. Based on these considerings, this paper proposes the best way of using SNMP in constructing a network weather map system. To prove our idea, we designed and developed a network weather map system for our campus network, which is also described in detail.

• Asia pacific journal of information systems
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• v.10 no.2
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• pp.97-123
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• 2000

This paper proposes a model for assessing enterprise network maturity. We define maturity in terms of the institutional and member support for the network(organizational maturity) and its technical sophistication(technological maturity), and examine their relationships. We build several hypotheses about the relationships between the maturity types and between the maturity of the network and various organizational factors including industry, size, and performance of the enterprise. We test the hypotheses using data collected from a questionnaire survey with Korean firms. The results show that there is a positive correlation between organizational and technological maturity. It is also found that investment in the network infrastructure has a positive influence on the organizational efficiency. However, it is found that industry type does not affect network utilization, but size does, suggesting that large firms utilize network infrastructure more than small ones do. We also identify various relationships among performance, satisfaction level and the maturity of the enterprise networks. Finally, we provide an overview on the current technological state of the Korean enterprise networks.

• Journal of the Korean Society of Safety
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• v.20 no.4 s.72
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• pp.154-161
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• 2005

As disasters in the modem era become a large scale and complexity, no single entity can manage them. Instead collective cooperation between civilian, enterprise, school and government sectors is significantly needed, along with a well prepared mechanism. Thus, I attempt to construct the applicable network of civilian, enterprise, school and government sectors for disaster management through exemplary case studies of established countries as well as Korea's current operations and its drawbacks, based upon a networking design of disaster management organizations as belows: Firstly, it is cooperation and coordination among relevant organizations that are required essentially in the new era, in view of formative condition of necessary environment for civil participation. The cooperation and coordination can be made only through the network of civilian, enterprise, school and government sectors. Secondly, in order to build up the network, major roles and tasks which should be done by civilian, enterprise, school and government sectors respectively are listed based upon a stage of disaster management. Thirdly, operation models of a safety monitoring unit, a disaster prevention unit, a emergency response unit, and a rehabilitation unit are proposed in line with the network of civilian, enterprise, school and government sectors in regional base.

• Knowledge Management Research
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• v.16 no.1
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• pp.143-170
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• 2015

In the rapidly changing business environment, companies are introducing information technology to effectively manage internal resources in order to achieve a sustainable competitive advantage. We presented the Enterprise Social Network Service(SNS) as new information technology. Enterprise SNS provided employers with sociable functions like Facebook while supporting general task such as mail, authorization and notice. In this research, we focused on Enterprise SNS and suggested self-disclosure, enjoyment in helping others, perceived organizational support, generativity capacity as antecedent variables of Enterprise SNS usage. In addition, we verified the effect of the mediating role of generativity capacity between Enterprise SNS usage and job performance. For empirically verifying the proposed model, we collected sample data from 225 workers using Enterprise SNS and conducted analysis using a structural equation modeling. We expect that this study provides managers who are interested in introducing enterprise SNS with insights on how to facilitate enterprise SNS usage. Also, this study suggests useful theoretical implications to researchers who are interested in the use of enterprise SNS from the context of knowledge management.

• Journal of KIISE:Computing Practices and Letters
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• v.15 no.1
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• pp.21-28
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• 2009

In this paper, we consider the Femtocell based enterprise wireless network using 2G/3G/4G cellular network technologies. And, we apply the open network service API which enable an easy development of ISP or enterprise services to P2P enterprise services. Based on the proposed scheme, enterprise services can be always connected at anywhere and anytime via heterogeneous devices. By using a qualitative analysis, we evaluate the performance of the proposed scheme and compare with that of the famous P2P service - Skype. Results show that the proposed scheme requests smaller servers and flows with enhanced service quality.

• Journal of information and communication convergence engineering
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• v.7 no.2
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• pp.157-163
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• 2009

With the wide usage of internet in many fields, networks are being exposed to many security threats, such as DDoS attack and worm/virus. For enterprise network, prevention failure of network security causes the revealing of commercial information or interruption of network services. In this paper, we propose a method of prevention of DDoS attacks for enterprise network based on traceback and network traffic analysis. The model of traceback implements the detection of IP spoofing attacks by the cooperation of trusted adjacent host, and the method of network traffic analysis implements the detection of DDoS attacks by analyzing the traffic characteristic. Moreover, we present the result of the experiments, and compare the method with other methods. The result demonstrates that the method can effectively detect and block DDoS attacks and IP spoofing attacks.

• Proceedings of the Korea Database Society Conference
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• 2010.06a
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• pp.309-318
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• 2010

Nowadays, more and more organizations are implementing the USE' of emerging enterprise 2.0 applications consciously or unconsciously such as Blogs, Wikis, Social Networks, etc. However, as the end users, employee's attitude toward adoption of enterprise 2.0 applications still lacks theoretical support. On the other hand, many organizations which have implemented enterprise2.0 applications are confused about how to promote employees' use of enterprise 2.0 applications. The purpose of this study aims to provide a conceptual examination the determinants that affect employee's adoption of these enterprise2.0 applications using the revised UTAUT model. To test the model, structural equation modeling will be employed to analyze data collected from two organizations in which experimental tests of enterprise social network platforms are conducted. The findings of this research will show effective and reasonable ways of promoting employees' participations in an enterprise 2.0 environment so as to maximize the benefits generated from implementing enterprise 2.0 applications. This research will also provide a theoretical foundation for academics and practical implications for development of enterprise 2.0 applications.

• Journal of Information Processing Systems
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• v.12 no.3
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• pp.511-524
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• 2016

The Virtual Local Area Network (VLAN) has been used for a long time in campus and enterprise networks as the most popular network virtualization solution. Due to the benefits and advantages achieved by using VLAN, network operators and administrators have been using it for constructing their networks up until now and have even extended it to manage the networking in a cloud computing system. However, their configuration is a complex, tedious, time-consuming, and error-prone process. Since Software Defined Networking (SDN) features the centralized network management and network programmability, it is a promising solution for handling the aforementioned challenges in VLAN management. In this paper, we first introduce a new architecture for campus and enterprise networks by leveraging SDN and OpenFlow. Next, we have designed and implemented an application for easily managing and flexibly troubleshooting the VLANs in this architecture. This application supports both static VLAN and dynamic VLAN configurations. In addition, we discuss the hybrid-mode operation where the packet processing is involved by both the OpenFlow control plane and the traditional control plane. By deploying a real test-bed prototype, we illustrate how our system works and then evaluate the network latency in dynamic VLAN operation.

• The Korean Journal of Franchise Management
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• v.2 no.2
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• pp.24-44
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• 2011

Many companies are increasingly using social network service(SNS) as an online marketing tool, and its marketing activation has been in the limelight as a differentiation strategy most recently. The purpose of this study is to analyze online marketing cases utilizing SNS and to apply it in Franchise Enterprise in order to activate its marketing activities. This study is more concerned with the cases of facebook, twitter, and blog among social network services and suggests some ways of utilizing them in Franchise Enterprise as follows: Based on the examples of facebook, firstly, we set up the role as a homepage in individul, Franchise Enterprise, and other organizations. Secondly, we also set up the role as an organizing tool in communities, and thirdly, setting up the role as a location map tool. Regarding some applications in marketing tool of Franchise Enterprise, we suggest the role as a public relation tool of the company and brand, and also propose the role of brand planning and development. Finally, we suggest a way of overcoming the limitation in offline operations.