• Title/Summary/Keyword: Ensemble

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Changes in Mean Temperature and Warmth Index on the Korean Peninsula under SSP-RCP Climate Change Scenarios (SSP-RCP 기후변화 시나리오 기반 한반도의 평균 기온 및 온량지수 변화)

  • Jina Hur;Yongseok Kim;Sera Jo;Eung-Sup Kim;Mingu Kang;Kyo-Moon Shim;Seung-Gil Hong
    • Atmosphere
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    • v.34 no.2
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    • pp.123-138
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    • 2024
  • Using 18 multi-model-based a Shared Socioeconomic Pathway (SSP) and Representative Concentration Pathways (RCP) climate change scenarios, future changes in temperature and warmth index on the Korean Peninsula in the 21st century (2011~2100) were analyzed. In the analysis of the current climate (1981~2010), the ensemble averaged model results were found to reproduce the observed average values and spatial patterns of temperature and warmth index similarly well. In the future climate projections, temperature and warmth index are expected to rise in the 21st century compared to the current climate. They go further into the future and the higher carbon scenario (SSP5-8.5), the larger the increase. In the 21st century, in the low-carbon scenario (SSP1-2.6), temperature and warmth index are expected to rise by about 2.5℃ and 24.6%, respectively, compared to the present, while in the high-carbon scenario, they are expected to rise by about 6.2℃ and 63.9%, respectively. It was analyzed that reducing carbon emissions could contribute to reducing the increase in temperature and warmth index. The increase in the warmth index due to climate change can be positively analyzed to indicate that the effective heat required for plant growth on the Korean Peninsula will be stably secured. However, it is necessary to comprehensively consider negative aspects such as changes in growth conditions during the plant growth period, increase in extreme weather such as abnormally high temperatures, and decrease in plant diversity. This study can be used as basic scientific information for adapting to climate change and preparing response measures.

Trends identification of species distribution modeling study in Korea using text-mining technique (텍스트마이닝을 활용한 종분포모형의 국내 연구 동향 파악)

  • Dong-Joo Kim;Yong Sung Kwon;Na-Yeon Han;Do-Hun Lee
    • Korean Journal of Environmental Biology
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    • v.41 no.4
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    • pp.413-426
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    • 2023
  • Species distribution model (SDM) is used to preserve biodiversity and climate change impact. To evaluate biodiversity, various studies are being conducted to utilize and apply SDM. However, there is insufficient research to provide useful information by identifying the current status and recent trends of SDM research and discussing implications for future research. This study analyzed the trends and flow of academic papers, in the use of SDM, published in academic journals in South Korea and provides basic information that can be used for related research in the future. The current state and trends of SDM research were presented using philological methods and text-mining. The papers on SDM have been published 148 times between 1998 and 2023 with 115 (77.7%) papers published since 2015. MaxEnt model was the most widely used, and plant was the main target species. Most of the publications were related to species distribution and evaluation, and climate change. In text mining, the term 'Climate change' emerged as the most frequent keyword and most studies seem to consider biodiversity changes caused by climate change as a topic. In the future, the use of SDM requires several considerations such as selecting the models that are most suitable for various conditions, ensemble models, development of quantitative input variables, and improving the collection system of field survey data. Promoting these methods could help SDM serve as valuable scientific tools for addressing national policy issues like biodiversity conservation and climate change.

Certains problemes fondamentaux de la syntaxe $reconsid{\acute{e}}r{\acute{e}}s$ du point de vue de la syntaxe positionnelle (위치통사론을 통해 살펴 본 몇 가지 통사론의 본질적 문제)

  • Leem, Jai-Ho
    • Lingua Humanitatis
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    • v.7
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    • pp.271-289
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    • 2005
  • Dans cet article, nous discutons de certains $probl{\grave{e}}mes$ syntaxiques en ayant recours $\grave{a}$ la $th{\acute{e}}orie$ linguistique de Milner. Nous remettons en question $l'ind{\acute{e}}pendance$ et $l'identit{\acute{e}}$ de la structure syntaxique, la relation entre le plan syntaxique et le plan lexical, le $caract{\grave{e}}re$ de la $g{\acute{e}}om{\acute{e}}trie$ de la syntaxe, etc.. La discussion est non seulement linguistique mais aussi interdisciplinaire et ${\acute{e}}pist{\acute{e}}mologique$, dans la mesure $o{\grave{u}}$ nous examinons la nature de $l'entit{\acute{e}}$ syntaxique et la $m{\acute{e}}thode$ "scientifique" de la syntaxe qui donne $acc{\grave{e}}s$ $\grave{a}$ $l'entit{\acute{e}}$ syntaxique. Selon Milner, il faut distinguer la place du terme lexical avec la position syntaxique qui est $l'entit{\acute{e}}$ syntaxique. La $premi{\grave{e}}re$ n'est pas syntaxique $\grave{a}$ strictement parler, mais elle, observable contrairement $\grave{a}$ la seconde, sert $\grave{a}$ conjecturer la dimension syntaxique, $c'est-\grave{a}-dire$ le $syst{\grave{e}}me$ positionnel. Le dispositif $th{\acute{e}}orique$ dans la $th{\acute{e}}orie$ linguistique de Milner n'est rien d'autre que l'ensemble des propositions qui permet, en absence d'observatoire, de conjecturer le $syst{\grave{e}}me$ positionnel sur la base du $syst{\grave{e}}me$ des places. Dire $l'ind{\acute{e}}pendance$ de la structure syntaxique revient $\grave{a}$ dire qu'il y a une coupure entre le $syst{\grave{e}}me$ positionnel et le $syst{\grave{e}}me$ des places. Autrement dit, sans cette coupure, on ne peut parler de $l'ind{\acute{e}}pendance$ de la structure syntaxique. Ainsi $distingu{\acute{e}}s$, les deux $syst{\grave{e}}mes$ en cause se mettent en relation soit naturels soit non naturels ou par distorsion $d'apr{\grave{e}}s$ Milner. La relation naturelle est une relation lexico-syntaxique $n{\acute{e}}e$ au moment $o{\grave{u}}$ un terme lexical occupe une position syntaxique dont la $cat{\acute{e}}gorie$ est identique $\grave{a}$ celle de son occupant. A la $diff{\acute{e}}rence$ de cette relation d'occupation naturelle $suppos{\acute{e}}e$ chez Milner comme une tendance du langage naturel, la relation d'occupation non naturelle est "paradoxale" dans le sens $o{\grave{u}}$ elle est produite dans la rencontre plus ou moins "anomale" entre l'occupant lexical et $l'occup{\acute{e}}$ syntaxique. Le $degr{\acute{e}}$ de l'anomalie qu'une langue autorise peut ${\hat{e}}tre$ $mesur{\acute{e}}$ empiriquement et doit ${\hat{e}}tre$ $vari{\acute{e}}$ en fonction de la langue $concern{\acute{e}}e$. Le $caract{\grave{e}re$ $g{\acute{e}}om{\acute{e}}trique$ de la syntaxe $am{\grave{e}}ne$ ${\grave{a}}$ remettre en cause, entre autres, $l'empiricit{\acute{e}}$ et la $mat{\acute{e}}rialit{\acute{e}}$ de la $g{\acute{e}}om{\acute{e}}trie$ syntaxique. En ce qui concerne ces sujets, nos $th{\grave{e}}ses$ sont les suivantes : la nature de la $g{\acute{e}}om{\acute{e}}trie$ syntaxique n'est pas a priori mais empirique ; la $g{\acute{e}}om{\acute{e}}trie$ de la syntaxe peut et doit ${\hat{e}}tre$ construite $\grave{a}$ l'aide de la logique "empirique".

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A Real-Time Stock Market Prediction Using Knowledge Accumulation (지식 누적을 이용한 실시간 주식시장 예측)

  • Kim, Jin-Hwa;Hong, Kwang-Hun;Min, Jin-Young
    • Journal of Intelligence and Information Systems
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    • v.17 no.4
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    • pp.109-130
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    • 2011
  • One of the major problems in the area of data mining is the size of the data, as most data set has huge volume these days. Streams of data are normally accumulated into data storages or databases. Transactions in internet, mobile devices and ubiquitous environment produce streams of data continuously. Some data set are just buried un-used inside huge data storage due to its huge size. Some data set is quickly lost as soon as it is created as it is not saved due to many reasons. How to use this large size data and to use data on stream efficiently are challenging questions in the study of data mining. Stream data is a data set that is accumulated to the data storage from a data source continuously. The size of this data set, in many cases, becomes increasingly large over time. To mine information from this massive data, it takes too many resources such as storage, money and time. These unique characteristics of the stream data make it difficult and expensive to store all the stream data sets accumulated over time. Otherwise, if one uses only recent or partial of data to mine information or pattern, there can be losses of valuable information, which can be useful. To avoid these problems, this study suggests a method efficiently accumulates information or patterns in the form of rule set over time. A rule set is mined from a data set in stream and this rule set is accumulated into a master rule set storage, which is also a model for real-time decision making. One of the main advantages of this method is that it takes much smaller storage space compared to the traditional method, which saves the whole data set. Another advantage of using this method is that the accumulated rule set is used as a prediction model. Prompt response to the request from users is possible anytime as the rule set is ready anytime to be used to make decisions. This makes real-time decision making possible, which is the greatest advantage of this method. Based on theories of ensemble approaches, combination of many different models can produce better prediction model in performance. The consolidated rule set actually covers all the data set while the traditional sampling approach only covers part of the whole data set. This study uses a stock market data that has a heterogeneous data set as the characteristic of data varies over time. The indexes in stock market data can fluctuate in different situations whenever there is an event influencing the stock market index. Therefore the variance of the values in each variable is large compared to that of the homogeneous data set. Prediction with heterogeneous data set is naturally much more difficult, compared to that of homogeneous data set as it is more difficult to predict in unpredictable situation. This study tests two general mining approaches and compare prediction performances of these two suggested methods with the method we suggest in this study. The first approach is inducing a rule set from the recent data set to predict new data set. The seocnd one is inducing a rule set from all the data which have been accumulated from the beginning every time one has to predict new data set. We found neither of these two is as good as the method of accumulated rule set in its performance. Furthermore, the study shows experiments with different prediction models. The first approach is building a prediction model only with more important rule sets and the second approach is the method using all the rule sets by assigning weights on the rules based on their performance. The second approach shows better performance compared to the first one. The experiments also show that the suggested method in this study can be an efficient approach for mining information and pattern with stream data. This method has a limitation of bounding its application to stock market data. More dynamic real-time steam data set is desirable for the application of this method. There is also another problem in this study. When the number of rules is increasing over time, it has to manage special rules such as redundant rules or conflicting rules efficiently.

Analysis of Mosaic Image of Animation (애니메이션 <플랫 라이프>의 모자이크 이미지 분석)

  • Lee, Ji-Hyun
    • Cartoon and Animation Studies
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    • s.49
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    • pp.465-491
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    • 2017
  • This paper analyzes the short animation film which faithfully follows the external dimension of cartoons, and studies the hidden subject and the way of narrative in the back of the figure. In this process, we analyze the theme of using the analysis method of mosaic image. The narrative of cartoons is usually the majority in discussing the differences in the aspectual part. However, this animation uses cartoons to reach the linear narrative of ordinary narrative movies. As Janet Murray explains, if a 'mosaic image' approaches a theme through a mosaic approach, we can limit the 'mosaic film' that are introduced in the film format among them. First of all, conceptually uses the characteristics of 'mosaic image', at the same time, it utilizes a work utilizing the narrative features of 'mosaic film'. By analyzing this animation film by bifurcation, the first half reveals the characteristics of open-minded mosaic video platform, and the second half introduces the linear narrative method of film narrative. This paper divides the narrative method of 'multi plot Film' into three types: mosaic narrative film, network narrative film, and multi-draft film. Thus, we can analyze the ending of as a narrative method of 'network narrative film' which is composed of parallel or juxtaposed stories. In other words, if the early part of the animation follows the 'mosaic narrative' as an 'extension of ensemble film', the latter part faithfully follows 'network narrative'. Even in the way of talking about the subject, this animated film uses the way of speaking the mosaic image. Considering the aspectual tendency of cartoons, it can be said that this film derives the meaning of 'humor' or 'satire' in an open way. If the first half refers to 'the ambiguous routine of modern man', the latter half draws a profound theme called 'the reality of human selfishness in modern society'. is a film for a wide range of social criticism designed for adults who can interpret meaning.

A Study on the Prediction of Suitability Change of Forage Crop Italian Ryegrass (Lolium multiflorum L.) using Spatial Distribution Model (공간분포모델을 활용한 사료작물 이탈리안 라이그라스(Lolium multiflorum L.)의 재배적지 변동예측연구)

  • Kim, Hyunae;Hyun, Shinwoo;Kim, Kwang Soo
    • Korean Journal of Agricultural and Forest Meteorology
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    • v.16 no.2
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    • pp.103-113
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    • 2014
  • Under climate change, it is likely that the suitable area for forage crop cultivation would change in Korea. The potential cultivation areas for italian ryegrass (Lolium multiflorum L.), which has been considered one of an important forage crop in Korea, were identified using the EcoCrop model. To minimize the uncertainty associated with future projection under climate change, an ensemble approach was attempted using five climate change scenarios as inputs to the EcoCrop model. Our results indicated that most districts had relatively high suitability, e.g., >80, for italian ryegrass in South Korea. Still, suitability of the crop was considerably low in mountainous areas because it was assumed that a given variety of italian ryegrass had limited cold tolerance. It was predicted that suitability of italian ryegrass would increase until 2050s but decrease in 2080s in a relatively large number of regions due to high temperature. In North Korea, suitability of italian ryegrass was considerably low, e.g., 28 on average. Under climate change, however, it was projected that suitability of italian ryegrass would increase until 2080s. For example, suitability of italian ryegrass was more than 80 in 10 districts out of 14 by 2080s. Because cold tolerance of italian ryegrass varieties has been improved, it would be preferable to optimize parameters of the EcoCrop model for those varieties. In addition, it would be possible to grow italian ryegrass as the second crop following rice in Korea in the future. Thus, it merits further study to identify suitable areas for italian ryegrass cultivation after rice using new varieties of italian ryegrass.

The Subjective Estimation on the Ensemble and Comfort of Workers Wearing winter Uniform in Taegu (대구지역 동계 제복 근무자의 피복 착의 앙상블과 쾌적성의 주관적 평가)

  • Ryu, Duck-Hwan;Lee, Uk-Ja;Kim, Seong-Jin;Song, Min-Kyu;Cho, Ji-Hyun;Jung, Meung-Sun
    • Fashion & Textile Research Journal
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    • v.2 no.3
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    • pp.253-264
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    • 2000
  • The purpose of this study was to examine the thermal comfort characteristics of the garments for school, textile and bank worker's uniform. The garments selected for this study were frequently used in Taegu area in terms of design and material used for making garments by the survey for the study The human subject tests were performed to determine the thermal comfort characteristics of garments including thermal, humidity, and wearing sensation and the data were analysed statistically. The results of the study were as follows: 1. According to the result of the survey jacket was mostly used as a school uniform for both male and female high school students. The survey showed that 93% of male students wore 'neck T-shirts' and dimensional fitness for the school uniform got suitable at 2~3 grade high school students. In terms of human subject tests, most students rated 'uncomfortable' in wearing sensation of their school uniform. One of this reason was due to the humidity sensation and air velocity sensation. Level of significance of the thermal sensation for gender difference was higher in hands and feet of the subjects than in chest and thigh of them. 2. According to the result of the survey jacket with zipper was mostly used as a textile worker's uniform. The result of the survey indicated that some textile workers are wearing their inner wear (38.7% for upper and 46.6% for lower). In the human subject tests, about 50% of subjects rated 'comfortable to slightly comfortable' for wearing sensation of the textile worker's uniform. It showed that the female subjects of the humidity sensation was rated higher than the male subjects of the humidity sensation, while the male subjects of the thermal sensation was rated higher than the female subjects of the thermal sensation. There was a closer correlation with the subjective thermal sensation for textile worker's uniform in center parts of the subjects such as back and waist than exposed parts. 3. The result of the survey showed that 70% and 23% of the female banker uniform were blouse and jacket, respectively and 75% and 25% of the male banker uniform were jacket and T-shirt, respectively. All interviewee rated trousers and skirts that were used for their lower. 4. The result indicated that 50% male and 67.7% female subjects for the banker uniform rated 'slightly comfortable for the comfort' sensation. 50% male subjects rated 'neutral' and about 50% female subjects rated 'slightly warm to neutral' for the thermal sensation. In addition, The result showed that 75% male subjects for both upper and lower rated 'neutral' for the humidity sensation and also 75% female subjects rated 'neutral to slightly dry'. Thus, there was no significant different between gender. 5. In the thermal sensation of the subjects for the banker's uniform by parts, 50% subjects rated 'neutral' for their body parts, including head, neck, back, waist, hip, lower arm, and thigh. The extremely cold parts were hands and feet for both male and female subjects.

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Characteristics of Aerodynamic Damping on Helical-Shaped Super Tall Building (나선형 형상의 초고층건물의 공력감쇠의 특성)

  • Kim, Wonsul;Yi, Jin-Hak;Tamura, Yukio
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.37 no.1
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    • pp.9-17
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    • 2017
  • Characteristics of aerodynamic damping ratios of a helical $180^{\circ}$ model which shows better aerodynamic behavior in both along-wind and across-wind responses on a super tall building was investigated by an aeroelastic model test. The aerodynamic damping ratio was evaluated from the wind-induced responses of the model by using Random Decrement (RD) technique. Further, various triggering levels in evaluation of aerodynamic damping ratios using RD technique were also examined. As a result, it was found that when at least 2000 segments were used for evaluating aerodynamic damping ratio for ensemble averaging, the aerodynamic damping ratio can be obtained more consistently with lower irregular fluctuations. This is good agreement with those of previous studies. Another notable observation was that for square and helical $180^{\circ}$ models, the aerodynamic damping ratios in along-wind direction showed similar linear trends with reduced wind speeds regarding of building shapes. On the other hand, for the helical $180^{\circ}$ model, the aerodynamic damping ratio in across-wind direction showed quite different trends with those of the square model. In addition, the aerodynamic damping ratios of the helical $180^{\circ}$ model showed very similar trends with respect to the change of wind direction, and showed gradually increasing trends having small fluctuations with reduced wind speeds. Another observation was that in definition of triggering levels in RD technique on aerodynamic damping ratios, it may be possible to adopt the triggering levels of "standard deviation" or "${\sqrt{2}}$ times of the standard deviation" of the response time history if RD functions have a large number of triggering points. Further, these triggering levels may result in similar values and distributions with reduced wind speeds and either may be acceptable.

A Semantic Comparative Study of Formative Idea and Landscape Elements Composition of Damyang 'Soswaewon(潭陽瀟灑園)' & Suzhou 'Canglang Pavilion(蘇州滄浪亭)' (담양소쇄원(潭陽瀟灑園)과 소주창랑정(蘇州滄浪亭)의 조영사상과 경관구성요소에 관한 의미(意味) 비교연구)

  • Wei-Tiantiani, Wei-Tiantian;Kim, Jai-Sik;Kim, Jeong-Moon
    • Journal of the Korean Institute of Traditional Landscape Architecture
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    • v.35 no.1
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    • pp.36-47
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    • 2017
  • In this research, sematic comparative study on formative idea and landscape elements composition was made between Soswaewon which was a remote villa garden in Joseon Dynasty and Canglang Pavilion which was built at a time when Neo-confucianism had been created in Song dynasty. From which the summary was resulted as below: Firstly, Soswaewon was fully devoted to Neo-confucianism among Korean remote villa gardens, Canglang-Pavilion was deeply affiliated with Neo-confucianism the deep-rooted thought. Adding a comment, as a richly historied Chinese private garden it was the best preserved even now and the farmost point from now and approximately 500 years advanced than Soswaewon, moreover Sosunheum the builder belonged to gentry society in Song dynasty. Secondly, Both Soswaewon and Canglang-Pavilion were remarkable thank to nature friendly concept which was deeply rooted in the eremitic thought(隱逸思想). Most of all, it might be interpreted the location of Soswaewon lay down in a mountain, as to be swallow hidden(小隱) but that of Canglang-Pavilion lay down in a city, as to be middle hidden(中隱). Thirdly, approaching with comparative study to gardens' factors implicated in symbolization when naming both Soswaewon and Canglang-Pavilion, neo-confucianism in Song dynasty in which diverse thoughts ranging Confucianism and Buddhism and Taoism had formed ensemble and developed was deeply built in Soswaewon, as to be in consistency to nature and to be a basis for comprehending diverse symbolization factors found in Canglang-Pavilion. Fourthly, given that forms or factors of gardens was tangibly came up with thoughts' variation we surely underwent to comparative study. Through which we could know Soswaewon was made by maximizing use of nature but minimizing addition of artificial things. In other words, it was trial of expressing semantic feature of the site in a way blending natural circumstance and liberal one. One of the representatives, Daebongdae in Soswaewon was a site where the owner's idea came up with. Scenary was recreated and nature was represented in interspace of Canglang-Pavilion with the high wall around the border, for which it renounced the world. To the end, it was understood there was the location characteristic of Canglang-Pavilion which let us look down from mountain and take some time for introspection. It might be said that the cultural root was in common between Korea and China, however it was found there were lots of differences in forms and features of gardens. We were able to interpret that social and cultural background were led to gardens' formation in which individual characteristic of two nations were blended, from which difference was resulted.

L'usage du clip publicitaire dans l'apprentissage de la langue française (광고 영상을 활용한 프랑스어 교육 방안)

  • KIM, Eunne Kyung
    • Cross-Cultural Studies
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    • v.37
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    • pp.211-231
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    • 2014
  • Comment faciliter l'apprentissage du français pour rendre notre enseignement plus efficace? Beaucoup de recherches ont ${\acute{e}}t{\acute{e}}$ $men{\acute{e}}es$ sur cette question; en $r{\grave{e}}gle$ $g{\acute{e}}n{\acute{e}}rale$ l'enseignement de la langue d'une part et l'expression ${\acute{e}}crite$ et la $r{\acute{e}}flexion$ d'autre part ${\acute{e}}taient$ $men{\acute{e}}es$ $ind{\acute{e}}pendamment$. Notre intention dans ce $pr{\acute{e}}sent$ travail a ${\acute{e}}t{\acute{e}}$ d'introduire et $d^{\prime}e xp{\acute{e}}rimenter$ pendant $l^{\prime}ann{\acute{e}}e$ scolaire des cours associant le $d{\acute{e}}bat$ $d^{\prime}id{\acute{e}}e$ et la $r{\acute{e}}flexion$ $th{\acute{e}}matique$ avec l'apprentissage linguistique(grammaire, vocabulaire${\dots}$), afin de susciter $l^{\prime}i nt{\acute{e}}r{\hat{e}}t$ des apprenants, leur $curiosit{\acute{e}}$ et leur $vivacit{\acute{e}}$, au $del{\grave{a}}$ des $d{\acute{e}}fis$ $pos{\acute{e}}s$ par la langue française. Nous avons en particulier $utilis{\acute{e}}$ une $publicit{\acute{e}}$ comme support d'apprentissage des bases linguistiques et comme moteur $d^{\prime}{\acute{e}}veil$ ${\grave{a}}$ la civilisation française pour mobiliser leur attention et stimuler leur $activit{\acute{e}}$ cognitive par $l^{\prime}interdisciplinarit{\acute{e}}$. Nous avons donc $expos{\acute{e}}$ ici les exemples d'argumentation autour les deux $s{\acute{e}}quences$ publicitaires conduites avec les ${\acute{e}}tudiants$ et les arborescences $d{\acute{e}}gag{\acute{e}}es$ de ces analyses. Presque concomittamment ${\grave{a}}$ "voir" et "${\acute{e}}couter$", l'information est $trait{\acute{e}}e$ par $l^{\prime}activit{\acute{e}}$ "$d{\acute{e}}coder$". Nous approfondissons ensemble cette $interpr{\acute{e}}tation$ $s{\acute{e}}miotique$, et l'analyse de la façon dont la $publicit{\acute{e}}$ capte l'attention du spectateur nous $am{\grave{e}}ne$ ${\grave{a}}$ $d{\acute{e}}gager$ des faits de $soci{\acute{e}}t{\acute{e}}$ et ${\grave{a}}$ y $r{\acute{e}}fl{\acute{e}}chir$; comment, avec l'exemple de la $publicit{\acute{e}}$ jouant la musique $d{\acute{e}}licieuse$ de la gourmandise, nous entrevoyons la $r{\acute{e}}alit{\acute{e}}$ obscure de $l^{\prime}ob{\acute{e}}sit{\acute{e}}$ infantile. Ces approches interdisciplinaires ${\grave{a}}$ partir du multi-$m{\acute{e}}dia$ $r{\acute{e}}pondent$ ${\grave{a}}$ la $n{\acute{e}}cessit{\acute{e}}$ de distance critique que requiert la $soci{\acute{e}}t{\acute{e}}$ contemporaine. $L^{\prime}{\acute{e}}tude$ d'une $s{\acute{e}}quence$ publicitaire ne permet certes pas $d^{\prime}appr{\acute{e}}hender$ la $soci{\acute{e}}t{\acute{e}}$ française dans sa $globalit{\acute{e}}$, mais en $consid{\acute{e}}rant$ que notre travail consiste tout autant ${\grave{a}}$ stimuler la $facult{\acute{e}}$ critique $qu^{\prime}{\grave{a}}$ favoriser l'apprentissage linguistitique, notre $strat{\acute{e}}gie$ nous permet de $r{\acute{e}}aliser$ plusieurs objectifs autour d'un $m{\hat{e}}me$ axe d'enseignement.