• 한국건설관리학회:학술대회논문집
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• 한국건설관리학회 2002년도 학술대회지
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• pp.363-366
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• 2002

현행 건설신기술지정제도의 평가는 신규성, 진보성 및 현장적용성의 일률적인 평가기준이 적용되고 정량적 평가가 쉽지 않아, 객관성과 공정성확보에 어려움이 있다. 따라서, 본 논문에서는 건설신기술 지정제도의 실태 및 문제점을 파악하기 위해서 설문조사를 실시하였다. 설문조사 결과 건설신기술의 기술분야별 특성을 반영할 수 있는 구체적인 평가 기준 및 평가방법의 정량화가 필요함을 알 수 있었다. 또한, 신기술 평가의 정량화 방안으로 판별함수식을 이용한 평가 모델을 제시하였다. 평가기관 전문가의 브레인스토밍을 통하여 평가항목변수를 선정하고, t-검정을 실시하여 모델구축의 최종변수를 선정하였으며, 판별분석을 실시하여 판별함수를 도출하였다.

• 한국건설관리학회:학술대회논문집
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• 한국건설관리학회 2004년도 제5회 정기학술발표대회 논문집
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• pp.490-493
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• 2004

국내 건설산업은 인력관리나 제도의 개선보다는 기술 개발을 통하여 생산성 향상을 할 필요가 있으며 국제건설 시장에서도 기술력 향상을 통하여 경쟁력을 키울 필요가 있다. 정부는 기술 수준의 향상을 위하여 건설신기술지정제도를 제정 $\cdot$ 운영하고 있으나 그 사용실적 또한 처음 기대했던 것만큼의 효과를 보지 못 하고 있다. 따라서 본 논문에서는 지정된 신기술의 대부분을 차지하고 있는 전문건설업체를 중심으로 건설신기술지정 현황을 파악한 후 타 관련 제도와의 비교, 문헌조사 및 설문조사를 동하여 신기술 지정제도의 개선전과 이를 통한 건설신기술 개발의 활성화를 위한 방향을 제시한다.

• Journal of Periodontal and Implant Science
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• 제47권1호
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• pp.1-1
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• 2017

• Journal of Contemporary Eastern Asia
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• 제18권1호
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• pp.175-188
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• 2019

This study investigates public receptivity to celebrity's climate change advocacy on YouTube through a semantic network analysis. The results of this study suggest that the YouTube video generated a number of viewers' responses. Celebrity endorsement not only leaded public voices on climate change issue, but also their opinions on the celebrity endorser. This study found that most of viewers were polarized in their judgment and attitude toward the celebrity advocate either positively or negatively. This study offers an exploratory examination of the perceived star power and the role of celebrities as spokespersons for social causes. This study contributes to the theoretical foundation of the role of celebrity advocacy using social media. In addition, this study offers methodological insights into how to detect public perceptions and attitudes toward celebrity endorsement of social causes by analyzing public comments.

• Asia Marketing Journal
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• 제20권3호
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• pp.63-81
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• 2018

This research examines how the announcement of a celebrity endorsement contract with a brand can influence consumers' judgment of its future growth in a market. Using both behavioral experiments and an event study analysis, we find that when the brand is perceived to be technology-focused (versus marketing-focused), the information about the celebrity contract can lead consumers to view the brand's future as less promising. Furthermore, we identify consumers' inferences about the quality of the brand as a psychological factor underlying this effect. This paper provides evidence that star-marketing can sometimes signal management's misjudgment about resource allocation for a brand, which unduly invests in celebrity marketing at the expense of quality improvement for the product.

• 한국콘텐츠학회논문지
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• 제15권9호
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• pp.465-477
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• 2015

강력한 모브랜드 자산을 구축하고 이를 레버리지로 이용하는 브랜드 확장의 활용은 다양한 장점에도 불구하고 모브랜드 자산의 약화 등 여러 부정적 측면도 고려해야 할 필요가 있다. 이에 반해 개별브랜드 전략의 활용은 브랜드 확장전략보다 세분시장 내에서 브랜드 고유의 정체성을 구축하고, 강력한 포지셔닝을 할 수 있다는 장점이 있지만, 강력한 브랜드 자산을 지니기 까지 많은 투자를 요구한다는 약점을 지니고 있다. 본 연구는 이와 관련해 브랜드 확장전략이 아닌 개별 브랜드 전략을 활용해 기업 브랜드 포트폴리오를 관리하는 경우에도 기업 브랜드가 보증의 역할을 수행하는 경우에는 기존 모브랜드의 자산 레버리지를 활용할 수 있는 성공적인 기업의 브랜드 관리 전략 대안이 될 수 있음을 실증하고자 하였다. 이를 위해 본 연구는 브랜드 포트폴리오 전략에 따라 구매의사결정에 영향을 미칠 수 있는 확인비용 및 결정비용의 역할을 검증하고, 각 전략이 의사결정 효율에 어떠한 차이가 가져오는지를 검증하고자 하였다. 연구결과 개별브랜드 전략을 활용하더라도 기업브랜드가 보증의 역할을 하는 수행하는 경우에는 브랜드 확장 전략과 같은 높은 의사결정 효율성을 기대할 수 있음을 확인하였다. 이를 바탕으로 본 연구는 개별 브랜드 전략을 활용하면서 기업브랜드를 통해 보증을 수행할 경우 개별브랜드 장점을 유지하면서 브랜드 관리 효율성은 제고할 수 있음을 제시하고 있다.

• 복식문화연구
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• 제13권3호
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• pp.452-468
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• 2005

The major aim of this study was to find factors that effectively improve the satisfaction of apparel firms' employees who are the internal customer and how these factors affect customer satisfaction. The subjects of the study was salespeople working at major women's apparel retail outlets and their customers located in Seoul. A data from 192 questionnaire were used for the final analysis. Descriptive statistics, factorial analysis, Cronbach's a, Person's correlation coefficient, and multiple regression were conducted. The results indicated that factors influenced by internal marketing were recruitmenteducation training, power endorsement, internal communication, CEO's management style and human resource management Regression analysis results indicated that recruitmenteducation training and power endorsement significantly influenced internal performance of the organization (employee's commitment to and satisfaction with the organization). Employee's commitment significantly influenced external performance of the organization, consumer satisfaction where as employees' satisfaction with the organization did not have significant effect.

• 대한안전경영과학회지
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• 제16권3호
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• pp.307-316
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• 2014

In view of the increased threat arising terrorism, the International Maritime Organization(IMO) adopted the International Ship and Port Facility Security Code (ISPS Code) which attached to the SOLAS Convention. The ISPS Code requires a comprehensive set of measures to enhance the security of ships and port facilities. For example, a shipowner must obtain the International Ship Security Certificate(ISSC). If the carrying vessel has not ISSC, the ship may be detained by the contracting governments. The Joint Cargo Committee(JCC) in London adopted the Cargo ISPS Endorsement, in which the assured who knowingly ships the cargoes on a non-ISPS Code compliant vessel will have no cover. However, where there is no the Cargo ISPS Endorsement in a Marine Cargo Insurance Policy and the cargo is carried by a non-ISPS Code certified vessel, the legal problem is whether or not it would constitute a breach of an implied warranty of seaworthiness and/or an implied warranty of legality. The purpose of this article is to analyze the potential legal issue on the relations between non-ISPS Code compliant vessel and two implied warranties under Marine Insurance Act(1906) in U.K.

• 한국의류학회지
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• 제31권3호
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• pp.387-397
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• 2007

Due to the recent trend of relationship marketing and characteristics of the apparel retail industry that relys heavily on employees' performance, internal marketing toward the employees gives a critical influence on firms' overall performance. This study is aiming at the factors of internal marketing and relationship management that enhance positive attitude toward change. A survey questionnaire was developed and about two hundreds department store sales staffs working for apparel brands participated in the empirical study. Factor analysis ensured the existence of five aspects of internal marketing: educational training, internal communication, power endorsement, management capability and incentive system. Results indicated that age, marital status, years of employment, position rank, and salary types of salespersons had significant influence on internal marketing factors. Incentive system had significant influence on internal customer relationship management. Internal customer relationship management had significant impact on employees' attitude toward change. Educational training had significant influence on employees' perceived importance of change. Educational training, power endorsement and incentive system affected employees' perceived outcome of change.

• 유통과학연구
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• 제20권11호
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• pp.33-45
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• 2022

Purpose: The development of online shopping trends in Indonesia is increasing, and Tokopedia is becoming one of the most popular e-commerce websites. The purpose of this study is to obtain empirical evidence whether mobile shopping, customer review, perceived credibility, and Korean celebrity endorsement affect online purchase decision, whether online purchase decision affects customer satisfaction, and whether customer satisfaction affects brand loyalty of customers in Tokopedia e-commerce. Research Design, data and methodology: Quantitative survey with data was collected using an online questionnaire with sample characteristics were Tokopedia customers who lived in Jakarta by 385 samples using the purposive sampling method, and data analysis was conducted using the Smartpls application program version 3.0. Results: Mobile shopping, customer review, and perceived credibility had positive effects on online purchase decision at Tokopedia in Jakarta. However, Korean celebrity endorsement did not have a positive effect on online purchase decision at Tokopedia in Jakarta. Furthermore, online purchase decision had a positive effect on customer satisfaction at Tokopedia in Jakarta, and customer satisfaction had a positive effect on brand loyalty at Tokopedia in Jakarta. Conclusions: This study proposes significant implications for maintaining customer relationships to achieve purchasing decision, customer satisfaction, and brand loyalty in the e-commerce industry.