• 마케팅과학연구
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• 제18권4호
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• pp.307-331
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• 2008

The CEO and the Corporate Image is considered very important in the aspect of marketing. The fact that CEO image itself influences the company or value of the product directly and indirectly has been verified through many cases. Recently, the differentiation of products and services between companies became difficult because the disparity in technique between companies retrenched. As a result, the rate of people who decide to purchase or invest their money based on the corporate image or reputation has been increased. Also in the knowledge society like today, the talented employees are the company's customer and the company's necessity for managing those brains of marketing perspective on how to satisfy and attract the customers is being embossed. The Fashion industry is one of the most value-added industry and in those value-added businesses, the most important factor is the human resources' knowledge power. However the study of the relationships among the CEO image, the corporate image and employment brand value in fashion industry has not been carried out yet. This research considers that dynamic relationship exists among the CEO image, corporate image and employment brand value that affects a company's main goal of pursuing benefits and intends to investigate the relationships of the three concepts. The specific purposes of this study were, 1) to analyze the impact of CEO image on a corporate image, 2) to analyze the impact of corporate image on employment brand value, 3) to analyze the impact of CEO image on employment brand value, 4) to analyze whether corporate image plays a mediating role in the relationship between CEO image and employment brand value or not. A survey design with a structured questionnaire was employed for this research. A convenience sample of 398 subjects was selected from two groups, which are university students majoring in fashion and practitioners working in fashion industry. For the data analysis, descriptive statistic (i.e., frequency, percentage), factor analysis, and multiple regression analysis were used by utilizing SPSS 12.0 for Windows program. The results for this research are as follows, first, the study of the impact of CEO image (i.e., Managerial Competence, Reliability/Leadership, Personal Attractiveness) on corporate image (i.e., Product Image, Corporate Social Responsibility Image, Corporate Cultural Image) brought conclusion that the CEO image generally affected the corporate image in fashion industry. Managerial Competence and Reliability/Leadership affected Product Image, Corporate Social Responsibility Image and Corporate Cultural Image. However, while CEO's Personal Attractiveness affected Product Image and Corporate Social Responsibility Image, it did not affect Corporate Cultural Image. Second, the study of the impact of corporate image on employment brand value brought conclusion that corporate image (i.e., Product Image, Corporate Social Responsibility Image, Corporate Cultural Image) affected employment brand value. Corporate Cultural Image affected employment brand value the most and then the Corporate Social Responsibility Image and Product Image. Third, the study of the impact of CEO image on employment brand value brought conclusion that CEO image (i.e., Managerial Competence, Reliability/Leadership, Personal Attractiveness) affected the employment brand value. CEO's Reliability/Leadership affected the employment brand value the most and then CEO's Personal Attractiveness and CEO's Managerial Competence. Forth, the study examined whether corporate image plays a mediating role in relationship of CEO image and employment brand value and concluded that it does. Corporate image played a full mediating role between CEO's Managerial Competence and employment brand value while it played a partial mediating role between CEO's Reliability/Leadership and CEO's Personal Attractiveness. This study is meaningful in a sense that it examines the relationship among the CEO image, corporate image and employment brand value which has not been carried out yet in fashion industry. It will ultimately contribute to the success of a fashion company by providing useful information of establishing strategies for managing proper the CEO and the corporate image to the fashion company and operating the talented employees.

• 경영정보학연구
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• 제16권2호
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• pp.77-95
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• 2014

한국의 ICT산업은 TDX, CDMA에서부터 인터넷 발전 및 최근의 소셜미디어 붐에 이르기까지 엄청난 발전을 이루어왔다. 그렇지만, 최근에는 이러한 ICT산업이 생산성 증대효과를 일으키는 것과는 반대로 고용에는 오히려 도움이 되지 않는다는 우려가 존재하고 있으며, 반면에 ICT산업의 노동대체효과에도 불구하고 산업 자체의 규모가 확산되기 때문에 고용의 증대를 가져온다는 상반된 주장도 있다. 따라서, 과연 ICT산업에 대한 투자와 산업의 발전이 고용에 부정적인 영향을 미치는지에 대해 현재의 시점에서 실증적으로 살펴볼 필요가 있다. 본 연구는 1995년부터 2011년까지의 국내 ICT산업 설비 총 투자량과 ICT산업 총 생산량을 ICT산업 발전의 대리변수로 두고, 고용변수를 全산업의 총 고용, 이중 제조업, 서비스업, 그리고 ICT산업의 총 고용으로 세분화하여 살펴보았다. 이를 통하여, ICT산업의 고용에 대한 효과를 벡터자기회귀모형을 사용하여 Granger 인과관계 분석 및 동태적 충격반응함수 분석을 시도하였다. 분석결과, 국내 ICT산업의 발전은 서비스업 부분에서 고용감소 효과를 보였으나, 제조업 부분의 고용은 소폭 상승한 것으로 나타났다. 반면에, ICT산업 자체 내의 고용은 통계적으로 유의한 관계가 없는 것으로 나타났다. 종합적으로 ICT산업의 발전은 전체 산업측면에서는 부정적인 측면이 있지만, 적어도 제조업의 고용에는 긍정적인 영향을 미칠 수 있음을 확인할 수 있었다. 기존에 존재하고 있는 ICT산업이 발전함에 따라 고용시장은 축소된다는 주장과 달리, 본 연구결과에서는 ICT산업의 발전이 고용에 반드시 부정적 영향을 미치는 것이 아니라는 것을 알 수 있었다.

• 지역사회간호학회지
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• 제27권2호
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• pp.95-105
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• 2016

Purpose: This study examined the characteristics differences associated with 1-year continuous smoking abstinence in Korean young adult and middle-aged male workers. Methods: 'Korea National Health and Nutrition Examination Survey (KNHANES)' is an ongoing surveillance system that assesses the health and nutritional status of Koreans. For a secondary analysis of cross-sectional data from KNHANES VI-1, this study selected 683 Korean male workers as a subpopulation, who were young adult or middle-aged. The subpopulation was composed of success or failure group of 1-year continuous smoking abstinence. Binomial logistic regression analysis was performed. Results: Success group was more likely to be older, live in urban areas, rate their health status as excellent or good, and have ever been diagnosed with hypertension than failure group. Additionally, Success group was less likely to have used electronic cigarettes (e-cigarettes), drink more than once a month, and have been exposed to secondhand smoking in workplace within a week. Conclusion: Developing smoking cessation programs requires consideration of resources in rural areas, promoting self-efficacy, restricting e-cigarettes and drinking, and promoting a smoke-free workplace.

• 경영과정보연구
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• 제35권2호
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• pp.13-26
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• 2016

평생직장 개념이 사라지면서 스스로 고용가능성을 높이기 위해 경력단절이나 직장이동을 경력개발을 위해 전략으로 활용하려는 이른바 무경계 경력관리(boundaryless career)나 프로틴 경력(protean career)이 주목받고 있다. 본 연구는 개인차원에서의 경력관리을 위한 경력단절이 경력성과에 어떤 영향을 미치고 있는지를 분석하는데 목적을 두고 있다. 이를 위해 한국직업능력개발원에서 실시한 "제3차 인적자원기업패널(HCCP)" 자료를 사용하여 경력관리를 위한 경력단절 경험이 있는 그룹(자기주도적 경력추구자)과 일반경력단절 그룹(일반경력관리자)으로 구분하여 이들 두 집단간 경력성과에 차이가 있는지를 실증하였다. 분석결과, 첫째, 자기주도적 경력추구자일수록 경력단절과 경력전략에 더 적극적인 것으로 나타났다. 특히, 자기주도적 경력관리를 하고 있는 근로자일수록 자신의 경력목표 달성에 도움이 되는 것이라면 다른 조직으로의 경력단절의 빈도가 높은 것으로 조사되었다. 둘째, 자기주도적 경력관리 집단일수록 실질적인 경력성공 달성도가 높은 것으로 나타났다. 일반 경력관리자 집단보다 자기주도적 경력추구자 집단이 경력개발을 위한 경력단절이 이후 임금 및 근로조건 개선되었을 뿐만 아니라 실질적인 임금에 있어서도 통계적으로 유의한 수준에서 차이가 있는 것으로 나타났다.

• 유통과학연구
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• 제14권2호
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• pp.83-92
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• 2016

Purpose - The purpose of this study is to identify the relations among perceived organizational support, career planning, and subjective career success (career satisfaction and job satisfaction). In particular, this study focuses on the mediating effect on the career planning between perceived organization and subjective career success. The target cases are employees of a Korean branch of a global company (A), which operates formal career program to support a career development for employees. Research design, data, and methodology - The data were collected from December, 2014 to March, 2015. 211 out of 300 questionnaires were returned (response rate 70.3%). After the data cleaning, 209 questionnaires were used for the data analysis. These data were analyzed through descriptive statistics, correlation analysis, exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equation modeling (SEM). The whole process of the data analysis was accomplished using the SPSS 21.0 for windows and the AMOS 21 program. Results - The findings of the study are as follows: First, the better the organizational support is perceived, the higher career satisfaction and job satisfaction is. That is, the employees' career and job satisfaction is higher, when they feel themselves received more supporting. Second, perceived organizational support has a positive impact on employees' career planning. This result means that it is important to support employees in their career development. Third, career planning has a positive impact on career satisfaction, but not on job satisfaction. Lastly, it is verified that career planning has a mediating effect between the perceived organizational support and career satisfaction. Not only has the perception of an organizational support a direct impact on career satisfaction, but also an indirect impact through career planning. However, there is not an indirect relationship through career planning, just an direct relationship between the perception of an organizational support and job satisfaction Conclusions - Based on the findings of this study, the major conclusion of the study was as follows: The study provides theoretical values and practical implications for the fact that the differences of the subjective perception about organizational support exist among employees, and the differences have an impact on their career planning as well as subjective career success. Furthermore, some recommendations for workplace were suggested: The companies should support the career development for employees in organization level. Even though employment instability makes individual workers themselves to be responsible for their own career development, it is an important issue in organizational level that employees' career success could have positive effects on organizational development and success, as well. However, there is a limit in the study that analyzing results cannot be generalized due to the data from a single company. Some recommendations for future research are suggested: First, a comparative study should be conducted with other various companies. Second, a hierarchical analyzing model needs to be applied to substantiate how organizational context influences on subjective career success of employees.

• 한국콘텐츠학회논문지
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• 제9권8호
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• pp.433-441
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• 2009

청소년기는 삶에 결정적으로 영향을 미치는 대학이나 학과 그리고 직업선택을 해야 하는 시기이기 때문에, 청소년들이 보다 현명한 진로의사결정을 하도록 돕기 위해서는 올바른 자아정체감 형성이 중요하다. 본 연구는 청소년의 자아정체감 형성이 진로의사결정유형에 미치는 영향을 규명하고자 한다. 본 연구결과 청소년의 미래확신성과 자기수용성 정도가 높을수록 합리적으로 진로의사결정을 한다는 것을 알 수 있다. 즉, 진로에 대하여 구체적인 계획을 갖고 뚜렷한 삶의 목표를 정해놓고, 무엇이 되고 싶은가를 분명히 알고 있는 학생일수록 합리적 진로의사결정을 하는 것으로 나타났다. 뿐만아니라, 자신을 꼭 필요한 존재로 생각하며, 능력있다고 생각하며, 사람들 앞에서 자신의 참모습이 드러나는 것을 두려워하지 않는 학생일수록 진로의사결정을 합리적으로 한다는 것을 알 수 있었다. 이는 청소년의 자아정체감 형성이 진로의사 결정유형에 유의한 영향을 미치고 있음을 알 수 있다.

• 공학교육연구
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• 제20권5호
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• pp.3-13
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• 2017

The purpose of this study was to investigate the effect that completing long-term on-site training with varying grades of success had on the job satisfaction of former university students after obtaining employment. Although the grades themselves achieved during long-term on-site training did not directly affect job satisfaction, positive effects on job satisfaction were shown due to the mediating effects of job match and organizational commitment. The results of this study are as follows: First, it was found that employees who participated in long-term on-site training showed different results in belonging and attachment to their organizations according to their achievement. The higher the grades during long-term on-site training, the higher the degree of reported job match and organizational commitment, suggesting a positive correlation with job satisfaction. Therefore, long-term on-site training should not be operated as simply a program for temporary experiential learning, but instead should be optimized by companies and schools to motivate their students to achieve high grades for the purpose of their future job satisfaction.

• 디지털산업정보학회논문지
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• 제15권3호
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• pp.139-147
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• 2019

Software education is inevitable for the success of the Fourth Industrial Revolution, and university education also requires innovation to cope with revolutionary change of the society. The number of students seeking employment in the IT field is steadily increasing regardless of the major of the student. However, the existing software-related courses offered by universities or private educational institutions are limited. This paper analyzes the existing software curriculum of several major universities for non-IT major students. In addition, in-depth surveys by students at Seoul Theological University is conducted to figure out the demand for the advanced level computer science subjects. Finally, new software education curriculum is proposed to fulfill the needs of non-IT major students and to improve the employment rate of non-IT major students seeking tech companies. The new curriculum will help to cultivate intermediate level IT experts that bridge the gap between advanced level IT experts and primitive level computer technicians.

• 디지털산업정보학회논문지
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• 제15권3호
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• pp.149-173
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• 2019

Software education is inevitable for the success of the Fourth Industrial Revolution, and university education also requires innovation to cope with revolutionary change of the society. The number of students seeking employment in the IT field is steadily increasing regardless of the major of the student. However, the existing software-related courses offered by universities or private educational institutions are limited. This paper analyzes the existing software curriculum of several major universities for non-IT major students. In addition, in-depth surveys by students at Seoul Theological University is conducted to figure out the demand for the advanced level computer science subjects. Finally, new software education curriculum is proposed to fulfill the needs of non-IT major students and to improve the employment rate of non-IT major students seeking tech companies. The new curriculum will help to cultivate intermediate level IT experts that bridge the gap between advanced level IT experts and primitive level computer technicians.

• 한국컴퓨터정보학회:학술대회논문집
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• 한국컴퓨터정보학회 2023년도 제67차 동계학술대회논문집 31권1호
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• pp.195-197
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• 2023

본 연구의 목적은 청년 대학 졸업자 취업 성공 요인 분석과 수도권과 비수도권의 결정 요인 비교를 통해 대학의 취업 지원을 전략과 방향을 제시하는 것이다. 이를 위해 2019년 대졸자 취업경로이동조사 자료를 활용하여 개인특성, 학교특성, 진로선택 및 취업프로그램 참여, 취업 준비 활동 경험을 독립변수로 하고 취업 성공 여부를 종속변수로 하여 취업 성공 요인을 분석하였다. 그 결과, 서울·수도권 대졸자는 개인특성 중 연령, 부모자산, 어학연수 경험이 취업 성공(+) 요인이었고, 대학특성은 2~3년제 대졸자가 4년제, 교육대 대졸자 보다 취업성공 가능성이 높았다. 진로선택 및 취업프로그램 참여 중 직장체험, 면접·이력서 작성이 취업 성공(+)요인으로 직업심리검사는 취업 성공(-) 요인으로 나타났다. 취업준비활동 경험 중 SSAT 자격증, 공모전 수상, 대외활동, 이력서·면접훈련은 취업 성공(+) 요인으로 졸업 전 구직활동, NCS 준비, 외모관리는 취업 성공(-)요인으로 나타났다. 반면, 비수도권 대졸자는 개인특성 중 연령, 부모자산이 취업 성공(+)요인이었고, 2~3년제 대졸자가 4년제, 교육대 대졸자 보다 취업성공 가능성이 높았다. 진로선택 및 취업프로그램 참여 중 직장체험, 면접·이력서 작성이 취업 성공(+)요인으로, 직업심리검사, 기업채용설명회는 취업 성공(-)요인으로 나타났다. 취업준비활동 경험 중 봉사활동, 공모전 수상, 대외활동, 모의면접은 취업 성공(+)요인이었고, 졸업 전 구직활동, 자격증, 외모관리는 취업 성공(-)요인이었다. 이를 바탕으로 4년제 대학의 비교과 활동 강화, 취업환경과 유사한 실무능력 배양 교육, 면접·이력서 작성 등 실제적 취업지도 프로그램 시행을 제시하였고, 봉사활동, 대외서포터즈, 공모전 등 취업처에 실무능력을 보여줄 수 있는 실무활동 참여를 지원하는 방안 등을 제시하였다.