• Journal of Korea Trade
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• 제25권4호
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• pp.37-59
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• 2021

Purpose - Although models of innovation and exporting dominate recent studies of relations between innovation and access to foreign markets, relations between innovation and foreign direct investment (FDI) are less explored. This is especially true of relations between types of innovation and FDI. We fill that gap in the literature with empirical evidence that clarifies whether firms enter foreign markets through exports or FDI. Design/methodology - In order to assess the role of innovation in firms' international engagement strategies, we develop research hypotheses and present new empirical evidence on firms' choice of entry - exports and FDI - based on firm-level data. Findings - Our empirical results suggest that the impact of product innovation is more significant in transition from being a purely domestic firm to an exporter, while process innovation more significantly affect transition from being an exporter to a multinational enterprise. Our results also support 'self-selection into FDI' rather than 'learning-by-performing FDI' in the relationship between innovation and firms' overseas expansion. Originality/value - Recent literature on the relationship between innovation and firms' participation in foreign markets is dominated by models of innovation and export behavior. However, foreign direct investment by multinational enterprises may also be associated with firms' innovative activities. We first analyze how product and process innovations influence firms' choices to initiate exports or FDI.

• Earthquakes and Structures
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• 제22권4호
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• pp.387-399
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• 2022

To study the seismic damage of masonry structures and understand the characteristics of the multi-intensity region, according to the Dujiang weir urbanization of China Wenchuan earthquake, the deterioration of 3991 masonry structures was summarized and statistically analysed. First, the seismic damage of multistory masonry structures in this area was investigated. The primary seismic damage of components was as follows: Damage of walls, openings, joints of longitudinal and transverse walls, windows (lower) walls, and tie columns. Many masonry structures with seismic designs were basically intact. Second, according to the main factors of construction, seismic intensity code levels survey, and influence on the seismic capacity, a vulnerability matrix calculation model was proposed to establish a vulnerability prediction matrix, and a comparative analysis was made based on the empirical seismic damage investigation matrix. The vulnerability prediction matrix was established using the proposed vulnerability matrix calculation model. The fitting relationship between the vulnerability prediction matrix and the actual seismic damage investigation matrix was compared and analysed. The relationship curves of the mean damage index for macrointensity and ground motion parameters were drawn through calculation and analysis, respectively. The numerical analysis was performed based on actual ground motion observation records, and fitting models of PGA, PGV, and MSDI were proposed.

• 산경연구논집
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• 제9권9호
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• pp.53-62
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• 2018

Purpose - The focus of this study is to investigate the structural influences such as brand value, relationship value, market orientation, long-term orientation, and performance. The effects of brand value and relationship value on the differences on transaction performance in b2b was investigated. Research design, data, and methodology - The subject of this study was a liquor and beverage distribution company that deals in b2b. The research hypothesis is based on literature of the preceding research analysis of brand value, relationship value, market orientation and long-term orientation. This study has constructs that was defined operationally by referencing previous studies. Operational questionnaire was used to investigate the target key staff who work in the liquor and beverage distribution company. 178 survey data were used for empirical analysis to prove the hypothesis. This study used structural equation techniques(AMOS) to prove the research hypothesis. Results - The main results of this empirical study were as follows. First, supplier's brand awareness has a positive effect on market orientation, but did not affect long-term orientation. Brand awareness of suppliers indicates that they are not directly related to long-term orientation. Second, supplier's brand image has a positive effect on market orientation and long-term orientation in b2b transaction. So, the brand image and reputation of the supplier suggest that it is important for the b2b transaction to have a market orientation tendency or a long-term orientation. Third, supplier's relationship value has a positive effect on long-term orientation, but does not affect market orientation. Relationship value indicates that they are not directly related to market orientations of the buyer. Fourth, Market orientation has a positive effect on long-term orientation and marketing performance and long-term orientation has a positive effect on marketing performance in b2b. Additionally, the buyers market and long term orientation are important factors in marketing performance in b2b. ' Conclusions - Based on empirical results, this study confirmed that brand image rather than brand awareness positively influenced long-term orientation as well as market orientation in b2b. Relationship value can be found in transactions, which is important for long-term orientation. Especially, these findings are suggestive in the consumer goods distribution market.

• 마케팅과학연구
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• 제8권
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• pp.451-473
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• 2001

본 연구에서는 전문서비스 점포에서의 서비스 품질, 서비스 가치, 고객만족, 관계의 질 및 재 이용의도에 관한 구조적 관계를 분석하여, 소비자와 서비스 제공자간의 관계형성에 관한 개념적 틀을 제시하고자 하였다. 실증분석 결과 서비스 품질은 선행연구들과 마찬가지로 서비스가치, 소비자 만족, 관계의 질 및 재 이용의도에 유의적인 정의 효과가 있었으며, 서비스 가치는 소비자 만족과 관계의 질을 긍정적으로 향상시켜주었다. 그리고 소비자 만족 및 관계의 질은 재 이용의도에 대하여 각각 직접적인 정의 효과가 있었으나, 서비스 가치의 재 이용의도에 대한 직접적 영향력은 유의적이지 못하였다. 특히 재 이용의도에 대한 제 영향요인들의 구조적 탐색결과 소비자 만족이 재 이용의도에 미치는 영향력보다 구매자와 공급자간의 상호작용에 의해 구축된 관계의 질이 더 큰 영향을 미치는 것으로 나타났다.

• 디지털융복합연구
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• 제10권7호
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• pp.129-139
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• 2012

본 연구는 개인기부자들의 기부기관에 대한 관계지속성에 관한 연구로서 개인기부자들의 기존경험만족과 일체성, 친밀도가 관계의 질과 기부의도 및 충성도를 변수로 해서 연구를 진행하고자 한다. 기부행위에 대한 기존연구 고찰을 통해서 기부행위에 영향을 주는 변수들간에 관계성을 기초로 기부자와 기부기관의 관계지속의도 모형을 도출해 보고 그 모형을 바탕으로 비영리기관의 관계성을 증대하기 위한 마케팅 시사점을 제시하고자 한다. 서울 및 경기지역에 비영리기관에 물질적 또는 시간적기부를 하고 있는 242명을 대상으로 8개의 가설을 검증한 결과 기부기관의 기부의도 및 충성도는 관계의 질에 영향을 받는 것으로 나타났고 있다. 또한 관계의 질인 신뢰와 몰입은 기존경험만족과 기부기관의 친밀도가 영향을 주는 것으로 나타나고 있다. 따라서 기부기관의 기부 경험자들에 만족도를 높이는 노력과 기부자들과 기부기관의 친밀도를 높일 수 있는 노력과 활동이 필요하다. 적극적인 홍보활동을 통해서 기부자들에 기부만족도를 높이는 방법과 친밀도를 높일 수 있는 마케팅 활동이 필요하다.

• 융합경영연구
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• 제2권1호
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• pp.1-17
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• 2014

In today's highly competitive and fast changing business environment, key account management-a supplier company initiated relationship marketing approach targeted at the most important customers to solve their complex requirements with special treatment that eventually ensures both parties' financial and nonfinancial objectives- has regarded as a strategic weapon of many companies' sales efforts to manage their strategically important customers. On the basis of the existing studies, this research introduces a theoretical model highlighting the hypothetical relationship between key account management performance and repeat order. In addition, moderating effect of length of relationship on the relationship between key account management performance and repeat order is also introduced. We theorize the conditions under which key account management performance influences key customer repeat order behavior as well as the influence of moderating variable of length of relationship on key account management performance-repeat order relationship. Theoretical and managerial implications are provided along with suggestions to isolate a platform for future empirical research.

• 지식경영연구
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• 제14권1호
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• pp.57-72
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• 2013

This paper examines the relationships between the Korean government-owned banks and the firm performance. We investigates this empirical analysis using a data set containing virtually all Korean publicly listed firms for the period of 2004-2006. We find the negative relationships between government-owned banks and firm performance. The strong relationships between the Korean government-owned banks and the Korean listed firms may lower firm performance. The Hold up costs may be present in the government-owned bank relationships. The government-owned bank relationships in the Korean listed firms may could shape the negative management decisions and firm performance. On the lines of concerns on the impact of government banks, this paper will provide new evidences on the impact of government-ownership of banks on the Korean Economy. Particularly, empirical analyses in this paper revealed new evidences on the recent firm-bank relationship or government banks researches.

• 한국경영과학회지
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• 제38권1호
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• pp.29-44
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• 2013

This study suggests that as receiving feedback is moved back, the effectiveness of problem-solving increases. Utilizing data from innovation contests in which a number of problem solvers compete with each other, we answer questions such as whether the order of receiving first feedback affects problem-solving effectiveness and how problem-solving experience moderates the relationship between the first feedback order and problem-solving effectiveness. Empirical results based on data collected from Kaggle, an online platform for innovation contests, showed that the order that contest participants receive the first feedback increases problem-solving effectiveness. Furthermore, the more prior experience of contest participants accentuates the suggested relationship between the order of receiving the first feedback and problem-solving effectiveness.

• 기술혁신학회지
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• 제2권2호
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• pp.169-186
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• 1999

This study empirically investigates innovative behaviors of the firm. In so doing, a Probit was employed and estimated. We used the raw data of the "corporate innovation survey"(CIS), which, in consent with OECD efforts, is regularly undertaken by the Science and Technology Policy Institute(SIEPI). The data set includes more than 3400 firms in the manufacturing sector. Three types of innovation, i.e., new product, product improvement and process innovation, are studied, assuming that determinants of innovation are firm′s age. number of employees as the size of firm, ratio of foreign ownership and innovation costs. To investigate the relationship between firm′s innovation behavior and the size, we estimate the Probit including the quadratic term of the firm size. Empirical findings showed that the sign of the quadratic term of the firm size turned out to be negative. It means that the probability of firm's making innovation shows the inversed-U relationship with the firm size. Such an empirical result may have a significant implication for the industrial policy.

• 지식경영연구
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• 제18권4호
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• pp.119-136
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• 2017

This paper focuses on proactive personality as one of the main personality traits relevant to knowledge sharing and examines how this personal trait influences knowledge sharing behavior. Moreover, in order to consider the interactive effect between proactive personality and a contextual factor, this study utilized the construct of LMXSC which can reveal restoration of resource losses due to knowledge sharing. Because LMXSC can have opposite directions depending on used theories, this study investigates how LMXSC moderates the relationship between proactive personality and knowledge sharing behavior by using conservation of resources theory and trait activation theory. This study tests hypotheses with the data of supervisor-employee dyads in various industries. An empirical results showed that proactive personality increased knowledge sharing behavior and LMXSC strengthened the positive relationship between proactive personality and knowledge sharing behavior as conservation of resources theory predicts. Based on these theoretical arguments and empirical findings, this study suggests theoretical and practical implications, limitations, and the directions of future research.