• Title/Summary/Keyword: Empirical power

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Explanatory Variables of Customer's Brand Loyalty to Fashion Luxury Goods (패션명품 소비자의 상표충성에 영향을 미치는 요인에 관한 연구)

  • Park, Min-Joo;Lee, Yu-Ri
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.11
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    • pp.1485-1497
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    • 2005
  • The purpose of this study was to define the mutual relationship between the explanatory variables of brand loyalty and consumer's fashion luxury brand loyalty, and ultimately to show a path model of fashion luxury brand loyalty. Especially this was focused on the relationship among social risk perception, symbolism involvement, marketer leading information search, and continuing brand loyalty. In the empirical study, a questionnaire was developed through the literature search and a survey was conducted both in on-line and off-line questionnaire simultaneously. Finally 291 data from males and females who had a buying experience of luxury brand goods were analyzed. The result showed the 4 significant paths of fashion luxury brand loyalty existed, such as social risk perception$\rightarrow$symbolism involvement, social risk perception$\rightarrow$marketer leading information search, symbolism involvement$\rightarrow$continuing brand loyalty, marketer leading information search$\rightarrow$continuing brand loyalty. And the explanatory factor which has the strongest influencing power to continuing brand loyalty was symbolism involvement. The powers of social risk perception and marketer leading information search to continuing brand loyalty were weaker than symbolism involvement. The findings of this study are expected to contribute to develop a theory on the consumer's loyalty to fashion luxury goods and marketing strategies for enhancing the brand loyalty.

The Impact of Information Access Monitoring between Dilemma of Unethical Information Sharing and Social Networking (비윤리적 정보공유 딜레마와 사회적 네트워킹 관계에서 정보접근 모니터링의 영향력)

  • Jung, Byoungho
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.14 no.2
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    • pp.91-105
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    • 2018
  • The purpose of this study is to examine an immoral effectiveness decrease by information access monitoring between ethical dilemma and unethical information-sharing behavior. Firms are raising the demand of confidential information management and are highlighting the ethical awareness of organizational members. The individuals in organization are concerned information sharing for future-oriented social networking. To prevent their immoral behavior, Firms should consider investing the information access monitoring. This system is aiming at log verification of movement, storage and deletion on information and will reduce an ethical conflict and unethical behavior on employees. I used the structural equation methodology for this empirical study. The research model constructs the voluntary and involuntary dilemma of information sharing on the two independent-variables, the unethical information behavior and the improper networking reinforcement on the two dependent-variables and the information access monitoring the one mediating-variables. This model tests the power effect of direct path, indirect path and total path. According to the study, the two ethical dilemma of information sharing provided a high influence to the unethical sharing action and to the inappropriate social networking strengthens. However, the mediating role of information access monitoring shows the effect weakens of independent and dependent variables. Thus, the mediating variables appeared to be important for the controlling role of an unethical behavior and improper social networking. Ultimately, The firms will need to invest the information access monitoring for a compulsory ethics behavior of organizational members. In addition, this can hinder networking enhancements for future opportunistic behaviors.

A Study on Damping Improvement of a Synchronous Generator with Static VAR Compensator using a Fuzzy-PI Controller (퍼지-PI 제어기를 이용하여 정지형 무효전력 보상기를 포함한 동기 발전기의 안정도 개선에 관한 연구)

  • 주석민;허동렬;김상효;정동일;정형환
    • Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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    • v.15 no.3
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    • pp.57-66
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    • 2001
  • This paper resents a control approach for designing a fuzzy-PI controller for a synchronous generator excitation and SVC system A combination of thyristor-controlled reactors and fixed capacitors (TCR-FC) type SVC is recognized as having the must fiexible control and high speed response, which has been widely utilized in power systems, is considered and designed to improve the response of a synchronous generator, as well as controlling the system voltage A Fuzzy-PI controller for SVC system was proposed in this paper. The PI gain parameters of the proposed Fuzzy-PI controller which is a special type of PI ones are self-tuned by fuzzy inference technique. It is natural that the fuzzy inference technique should be barred on humans intuitions and empirical knowledge. Nonetheless, the conventional ones were not so. Therefore, In this paper, the fuzzy inference technique of PI gains using MMGM(Min Max Gravity Method) which is very similar to humans inference procedures, was presented and allied to the SVC system. The system dynamic responses are examined after applying all small disturbance condition.

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Impact of Information Attributes of Internet Advertising on Purchase Decisions - Empirical Study on Cosmetics Industry (인터넷 광고의 정보속성이 구매의도에 미치는 영향 - 화장품 소비자를 중심으로)

  • Kim, Eehwan;Park, Joosoek;Kim, Jaekyum;Choi, Yoonkyung;Park, Jaehong
    • Journal of Information Technology and Architecture
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    • v.11 no.2
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    • pp.201-216
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    • 2014
  • The internet and the information-oriented communities have brought many changes to increase brand power and product sales in many industries. This study investigates the influence of brand preference and information reliability on consumers' purchase decisions. If product information at the internet advertising matches with consumers' previous brand preference, they are more likely to enhance product information reliability after watching the advertising. Such brand preference match through the advertising will increase consumers' intention to purchase. From the results of our experiment, we found that information reliability and memory from the advertising give a positive impact on the intention to purchase when consumers' previous brand preference matches with advertising attributes. Our study suggests that firms need to develop the internet advertising which is closely matched with consumers' preferences.

Implementation of condition monitoring system in underground utility tunnels using inductive coupler (유도성 커플러를 이용한 지하공동구의 상태감시시스템)

  • Ju, Woo-Jin;Kim, Hyun-Sik
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.21 no.8
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    • pp.1597-1603
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    • 2017
  • The incidence of fire in underground utility tunnel is lower than other fires, but the damage caused by fire can cause social loss due to social management paralysis as well as economic loss. Hereupon, this paper presents the results of an empirical test on the construction of the underground utility tunnel condition monitoring system using the leakage coaxial cable installed in the underground utility tunnel. For this reason, a verification test was conducted by connecting a inductive coupler 200 Mbps power line communication modem with insertion loss characteristics of $-6{\pm}2dB$ to the installed the leakage coaxial cable installed in the underground utility tunnel. As a result, We confirmed sending/receiving of IP cameras up to 500 m. Therefore, it is judged that it is possible to construct a condition monitoring system for underground utility tunnel by using the leakage coaxial cables installed in the underground utility tunnels without installing additional communication lines for data transmission.

Carbon dioxide absorption characteristics according to amine mixtures with different order (급수가 다른 아민 혼합에 따른 이산화탄소 흡수 특성)

  • Choi, Soo-Hyun;You, Jong-Kyun;Park, Ki-Tae;Baek, Il-Hyun;Park, So-Jin
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.9
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    • pp.4635-4642
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    • 2013
  • The advanced absorbent that used amine mixture with different order were developed to separate carbon dioxide emitted from fossil fuel power plant. The carbon dioxide absorption capacity for mixtures with different amine(primary, secondary and tertiary) were investigated according to $CO_2$ partial pressure. The carbon dioxide absorption capacity at the same pressure is ordered as 3DMA1P 30wt%>3DMA1P 27wt%+MEA 3wt%>3DMA1P 27wt%+DEA 3wt%. The result indicates that mixing tertiary amine with primary amine yields more efficient carbon dioxide absorbent than mixing tertiary with secondary amine does. Finally, the predicted semi-empirical gas-liquid equilibrium model fitted with experimental results.

High-Dimensional Image Indexing based on Adaptive Partitioning ana Vector Approximation (적응 분할과 벡터 근사에 기반한 고차원 이미지 색인 기법)

  • Cha, Gwang-Ho;Jeong, Jin-Wan
    • Journal of KIISE:Databases
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    • v.29 no.2
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    • pp.128-137
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    • 2002
  • In this paper, we propose the LPC+-file for efficient indexing of high-dimensional image data. With the proliferation of multimedia data, there Is an increasing need to support the indexing and retrieval of high-dimensional image data. Recently, the LPC-file (5) that based on vector approximation has been developed for indexing high-dimensional data. The LPC-file gives good performance especially when the dataset is uniformly distributed. However, compared with for the uniformly distributed dataset, its performance degrades when the dataset is clustered. We improve the performance of the LPC-file for the strongly clustered image dataset. The basic idea is to adaptively partition the data space to find subspaces with high-density clusters and to assign more bits to them than others to increase the discriminatory power of the approximation of vectors. The total number of bits used to represent vector approximations is rather less than that of the LPC-file since the partitioned cells in the LPC+-file share the bits. An empirical evaluation shows that the LPC+-file results in significant performance improvements for real image data sets which are strongly clustered.

A Study on Empirical Analysis Improvement in Special job of Womanpower performing ablity - Focusing on the woman soldier·police woman survey - (특정직 여성인력의 직무수행능력 향상 방안에 관한 실증 분석 - 여군·여경 설문조사를 중심으로 -)

  • Choi, Mi-Ae;Lee, Sang-Yeol
    • Korean Security Journal
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    • no.43
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    • pp.147-175
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    • 2015
  • Woman officers with the power of the future is likely to be more female officers can increase castration. These changes to the times in order to meet the recent Lady, chosen to increase the Police and military, and female employees in the movement to operate inside the police organization to efficiently is increasing. This study with regard to women soldier and police women a typical one of speecial job of womanpower, there is the purpose of study to suggest the direction to improve the job performing ability through the careful anlysis. On account of the minority in number of women soldier and police women in the group which consist of many men, there are lots of difficulties on duty. In order to keep up with the times for the expansion of opportunities for excellent womanpower, army and police should lead to stronger efforts for them. Besides, in comparison with the general work of womanpower, woman soldier and police woman have a special duty assignments in the groups wihich have a specific predisposition. In conclusion, it is necessary to have lots of politicasl support and cosideration.

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The Effect of Organizational Brand Internalization on the Organizational Brand Permanence (조직브랜드 내부화가 조직브랜드 영속성에 미치는 영향)

  • Choi, Soow-A;Hwang, Yoon Yong
    • Journal of Korea Society of Industrial Information Systems
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    • v.24 no.5
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    • pp.77-93
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    • 2019
  • The purpose of this study is to investigate the effect of organizational brand internalization on organizational brand permanence. Specifically, organizational brand internalization influences customer orientation, brand attachment, and organizational brand permanence. Also, we examined the effect of brand attachment on the relationship between customer orientation and organizational brand permanence. As a result of empirical research, organizational brand internalization plays an important role in enhancing employee's attachment to brand and positively forming relationship with customers. In other words, as brand attachment increases, employees in the organization know and share customer's needs and provide core competencies for the organization's long-term development. Therefore, companies need to strengthen their internal brand power by organizing their brands into a single concept, and to realize organizational integration of employees based on them. Finally, this study suggested practical implications and future research directions from this perspective.

A Study on Analytical Approach for Performance Evaluation of Pyrotechnically Actuated Device (파이로작동기구 성능평가를 위한 해석모델 연구)

  • Choi, Joo-Ho;Sung, Hong-Gye;Kim, Jun-Sik
    • Proceedings of the Korean Society of Propulsion Engineers Conference
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    • 2012.05a
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    • pp.63-64
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    • 2012
  • A pyrotechnic actuated device (PAD) is a component that delivers high power in remote environments by combustion of a self-contained energy source. Historically, the design of these devices has been largely empirical and considered to be an art. In this study, an overview for developing an analytical model is introduced that efficiently evaluates performance of PAD. The model is integrated by three parts of different disciplines that are coupled in sequence with each other. First is the solid explosive burning to form product gas within an actuator and transport to an expansion chamber. Second is the insertion of initially tapered piston into a small hole by gas pressure in the chamber. Third is the shear cutting of the diaphragm from the piston to enable gas flow into the conduit. Some results of preliminary study for each of three parts are introduced in the presentation.

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