• 한국생활과학회지
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• 제19권6호
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• pp.1071-1082
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• 2010

This study examined the effects of underwear brand identity color on brand equity. A self-administered questionnaire mainly consisted of BI color, brand image, and brand equity for underwear. Five underwear brands (Calvin Klein, Yes, Solb, Venus, and Body Guard) were selected based on the frequency they were purchased in pilot study. To collect data, respondents were asked to choose a brand which they were most familiar with, and to assess BI color, brand image, and brand equity including cognitive value, emotional value and purchase intention. A total of 228 usable questionnaires were obtained from consumers aged 19 to 46. BI colors were classified into four color groups: Achromatic (white, black, gray), Vivid (red, blue, yellow), Pink, and Beige. Additionally, underwear brand images consisted of four factors: Sophisticated, Classic, Casual, and Elegant images. Findings showed significant differences in the four factors of brand image and cognitive brand value between the BI color groups. Also, the factor of cognitive value was higher for achromatic or beige brand color groups, than for vivid or pink color groups. Also, brand image factors had positive effects on cognitive or emotional brand value. Especially, the factor of emotional value was more likely to increase purchase intentions than cognitive value in the BI color groups. The implications for managerial decision marking in fashion marketing strategy were also discussed.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2009년도 춘계학술대회
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• pp.79-82
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• 2009

Movies are not only for projecting graphical contents but also for Kansei evaluation that stimulate human beings' sense and emotion in real time. Also, when one views movies or moving images with stories, including movies and dramas, the audience would often be sympathized through various factors of movies, such as performances of actors/actress, graphics, and music, are moved to tears and feel fear. Especially, emotional movement is different from impression and brought about as a result of responding to joy, which is one of the basic emotions of human beings. Moreover, it is suggested that emotion is the most positive aesthetic measurement toward objects. In this study, focusing on emotional movement that is one of many aesthetic reactions in human beings' watching movies, we developed an interface for measuring of emotional changes. The goal of this study is to apply the output of our quantitative analysis on the results of the measurements to the effective designing and production of movies.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제16권3호
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• pp.1076-1094
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• 2022

Technology for emotion recognition is an essential part of human personality analysis. To define human personality characteristics, the existing method used the survey method. However, there are many cases where communication cannot make without considering emotions. Hence, emotional recognition technology is an essential element for communication but has also been adopted in many other fields. A person's emotions are revealed in various ways, typically including facial, speech, and biometric responses. Therefore, various methods can recognize emotions, e.g., images, voice signals, and physiological signals. Physiological signals are measured with biological sensors and analyzed to identify emotions. This study employed two sensor types. First, the existing method, the binary arousal-valence method, was subdivided into four levels to classify emotions in more detail. Then, based on the current techniques classified as High/Low, the model was further subdivided into multi-levels. Finally, signal characteristics were extracted using a 1-D Convolution Neural Network (CNN) and classified sixteen feelings. Although CNN was used to learn images in 2D, sensor data in 1D was used as the input in this paper. Finally, the proposed emotional recognition system was evaluated by measuring actual sensors.

• 한국의류학회지
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• 제45권6호
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• pp.949-964
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• 2021

Accumulation of high-quality data is crucial for AI learning. The goal of using AI in fashion service is to propose of a creative, personalized solution that is close to the know-how of a human operator. These customized solutions require an understanding of fashion products and emotions. Therefore, it is necessary to accumulate data on the attributes of fashion products and fashion emotion. The first step for accumulating fashion data is to standardize the attribute with coherent system. The purpose of this study is to propose a fashion emotional classification system. For this, images of fashion products were collected, and metadata was obtained by allowing consumers to describe their emotions about fashion images freely. An emotional classification system with a hierarchical structure, was then constructed by performing frequency and CONCOR analyses on metadata. A final classification system was proposed by supplementing attribute values with reference to findings from previous studies and SNS data.

• 한국콘텐츠학회논문지
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• 제15권11호
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• pp.1-9
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• 2015

감성인식을 규칙적으로 제어하고 변화하려는 감성컴퓨터 연구에 관심이 집중되고 있다. 따라서 색채 감성컴퓨팅의 정량화한 객관적인 평가 방식 적용이 필수적인 상황이다. 이에 본 논문은 이미지 감성인식을 숫자화한 표현방식으로 색채 디지털 감성컴퓨팅 계산을 적용한다. 감성컴퓨팅 연구방식은 이미지에 집중된 감성인식인 색채 속성으로 구성하고, 색채 감성속성은 색상, 명도, 채도로 구분한다. 감성속성의 비중톤 증감에 따른 감성점수와 가중치를 감성식에 적용하여 계산한다. 감성계산식은 쾌정도(X축), 긴장도(Y축)를 계산한다. 그리고 감성좌표에 쾌정도(X축), 긴장도(Y축)의 교차점을 감성점으로 위치한다. 감성좌표는 러셀의 핵심 효과(Core Affect)를 활용한다. 감성점 위치에서 대표감성크기와 감성상관관계를 숫자화하고, 색채 감성컴퓨팅을 통해 정량화한다.

• 한국실내디자인학회논문집
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• 제21권1호
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• pp.103-110
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• 2012

With a theoretical focus on the emotional experiences created via the interface, and the relationship between human beings and space, this study aims to corroborate and clarify the formation and verification of emotional interactions between human beings and space using body movements. It follows the method of Coining "Movement Phrases" through the analysis of body movements in the experimental space, thereby developing them into a complete scenario to produce the story of emotional expression. This study has hereby generated the following outcomes: First, the "pocket-type" exhibition displays a higher frequency of body movements than the "general" exhibition. It has close connections with emotional vocabularies: "Curious," "interesting," "warm," and "fun." The "general" exhibition records a relatively high frequency of emotional vocabularies like "natural," "efficient," and "free." Second, it is possible to analyze the story of space using a scenario, just like drama, based upon attributes and serial relationships. The "exposition" section reveals a high degree of "curiosity" and a large number of body movements, while the "development" section indicates high degree of "surprise" plus slight body movements. The "transition" sections manifest high "interest" and many body movements, and the "climax" section shows a high frequency of "surprise" and many changes in body movements. The "conclusion" section finally invokes images together with body movements.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2021년도 추계학술대회
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• pp.613-617
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• 2021

서비스 산업의 성장과 함께 감정노동자의 스트레스가 사회적 문제로 인식되어 2018년 감정노동자 보호법이 시행되었다. 그러나 실질적인 감정노동자 보호 시스템의 부족으로 스트레스 관리를 위한 디지털 시스템이 필요한 시점이다. 본 논문에서는 대표적인 감정노동자인 고객 상담사를 위한 딥러닝 기반 스트레스 감지 시스템을 제안한다. 시스템은 실시간 얼굴검출 모듈, 한국인 감정 이미지 중심의 이미지 빅데이터를 딥러닝한 감정분류 FER 모듈, 마지막으로 스트레스 수치만을 시각화하는 모니터링 모듈로 구성된다. 이 시스템을 통하여 감정노동자의 스트레스 모니터링과 정신질환 예방을 목표로 설계하였다.

• 디자인학연구
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• 제14권4호
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• pp.5-14
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• 2001

[감성지향 제품] 디자인에 있어서는 디자이너가 제품을 통해 표현하려는 이미지와 사용자가 제품을 통해 느끼는 감성적 평가와의 사이에 존재하는 갭(gap)이 문제가 되고 있는데, 이 갭을 해소하는 데에 있어 디자인 과정에서 활용되어진 이미지화상들과 디자인 평가를 위해 사용되었던 감성적 평가어 사이와의 관련도에 관한 정보는 특히 유효하다. 본 연구에서는 이러한 관련도 정보에 근거하여, 이미지 화상 및 이미지어 탐색을 통해 스타일링 디자인을 지원하는 감성검색시스템을 제안한다. 본 시스템에 있어서 관련도 정보는 이미지어와의 유사도를 유의어 계수로 상정한 퍼지 시소러스에 의해 표현된다. 또한 이미지어 사이의 유사도는 이미지 화상 평가를 기초로 산출된다. 이미지 탐색은 검색 중시도(weight)를 파라메터로한 퍼지 시소러스 전개의 알고리즘에 의해 실행되며, 탐색 모드로서 이미지어 상호간, 이미지어에서 이미지화상, 이미지 화상에서 이미지어, 이미지 화상간의 합계 네 종류의 모드가 제공 된다. 또한 이들 모드간의 이행은 직접 조작형 인터페이스에 의해 실행되며, 이로 인해 아이디어 탐색단계에 있어서의 디자이너의 발상과정이 원활하게 지원된다. 시스템은 감성적 평가의 계측 유니트와 갭의 연산, 가시화 유니트로부터 구성되며, 조작의 일관성을 유지하기 위해 통일적인 인터페이스의 환경 하에서 구축하였다.

• 한국실내디자인학회논문집
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• 제21권3호
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• pp.111-118
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• 2012

The purpose of this study is to focus on living rooms that are preferred as a place for changing space image to the maximum and to find a method how finishing materials are expressed by selecting space with mix & match of many images. The study methods are as follows. First, understand the expressive trend of space images through the precedent studies and magazines, and examine its relationship with finishing materials. Second, select space images based on the contents understood earlier and extract adjective words that represent each space image through an expert survey. Third, find the cases where space images are expressed based on the extracted words and analyze expression methods of finishing materials. The results of the study are as follows. First, it was confirmed that recent space images are actively expressed through finishing materials. Second, space images selected through data related to the trend were classified as modern+natural, modern+traditional, modern+retro, classic+natural, classic+humor, and futurism+natural and 4 adjective words for each space image were extracted. Third, expressive elements of finishing materials were extracted as 'material'. 'texture', 'color', and 'pattern' through the precedent studies. Fourth, expressive methods of finishing materials for each space image could be suggested by analyzing the examples that show mix & match based on the contents extracted earlier. Lastly, it is expected to find various methods that lead space image into finishing materials by evaluating responses and changes in visual perception of residents according to expression of finishing materials based on this study.

• 한국실내디자인학회논문집
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• 제17권6호
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• pp.128-136
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• 2008

It wouldn't be exaggerating to say that we're living in a "Brand age" these days. Brand is easily spotted anywhere around our surroundings, influencing us in a material and a moral way. BI(Brand Identity) which brings increase on sales by constructing and improving the brand image, are infect visually compressed Identity designs that will give the interior space that have applied it, superiority in building a unified image. Then, graphic plays an important role in expressing Identity designs visually. These days, interior space graphic is an emotional field that can materialize images, which became an important expressing medium that offers various images and creativity and show interior space's brand identity. In this manner, space graphic that applies identity designs, clearly states brand's intentions on space communication and users by designing company images or brand's emotional factors visually and dimensionally. Also, it escapes plane level, and gives space, dimensional and kinetic elements, which can give differentiation with other brand's space. These kinds of flexibility let space graphic be used efficiently in extending space identity.