• Science of Emotion and Sensibility
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• v.10 no.3
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• pp.491-502
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• 2007

Categorization is very important for product design. Consumer's emotion become different according to a type of categorization, so design concept and design elements must be combined differently with difference of the emotion. Specially, categorization process is necessary if nowadays product line is enlarged, and a product differentiation is not clear. That is, designers decide on correct categories and a design concept based on similarity of emotion and have to provide to consumer-oriented design. The purpose of this study is to provide a design direction for Korean traditional sauce products after extracting consumers' sensitivity from the whole image of Korean traditional sauce and each images of the sauces-korean hot pepper paste, soybean paste, fermented soybeans paste, SsamJang, and soy sauce- and deciding categories of the each sauces based on the extracted sensitivities' similarity. In the result of this study, we knew that Korean traditional sauces didn't differentiate from consumers' preference images. In our empirical research, the research - emotional image survey on sauces - have conclusion that emotional image of "well-being", "tasty" have positive influence, but emotional image of "messy and dirty", "smelly" have negative influence. Therefore, we suggest that positive emotional images like "tasty" should be emphasized, but negative emotional images like "messy" should be eliminated for design and marketing strategy of Korean traditional sauces. This research will suggest the guideline for product design with respect to academic aspects and working-level aspects.

• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.493-506
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• 2016

The purpose of this study is to identify the image of the feel of the local festival visitors participated in local festivals, the local festival image Impact on vistor's satisfaction, revisit and intention of recommendation. In addition, empirically how the visitor's satisfaction impact on their revisit and intention of recommendation. Analysis showed that local festival image factor is derived by three factors, such as cognitive image factor, emotional image factor, facility image factor. All three factors ware seen as the important factors affecting the visitor's facilities satisfaction, but only emotional image of the three images was a factor affecting the visitor's operating satisfaction. Above all should be considered cognitive image Among the three images(cognitive images, emotional images, facilities Images) To enhance the visitor's revisit and intention of recommendation. In other words, it is important that the position of local festival be considered. Should try to raise the quality of cognitive images to improve the visitor's satisfaction, revisit and intention of recommendation at the same time.

• Journal of the Ergonomics Society of Korea
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• v.26 no.3
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• pp.81-89
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• 2007

The purpose of this study is to develop data base and interface for sofa consumers and sofa designers. The human sensibility ergonomics method was used to find the consumer needs and Quality Function Deployment (QFD) method was used to extract the designing characteristics required for sofa production. About 200 words and 100 images were gathered from sofa and furniture related catalogs and internet sites to find the best emotional words and images that can express the various sofa aspect. Among the collected words and images, 34 emotional words were selected for sensibility experiment according to the opinions of experts, relations of closeness and frequency of use, and 50 images were selected for the experiment by the diversity. Selected words and images were used for the semantic differential method with 94 subjects, and sensibility characteristics of sofas were defined through various statistical analysis methods including basic statistical analysis, factor analysis and multi-dimensional scale. In reflecting design characteristics of sofas, design factors of sofas were divided into backrest, seat, armrest, neck support and leg, and relative importance of each factor for design was determined with analytic hierarchy process (AHP) by utilizing the experts' opinions. Based on the results above, relationship analysis between emotional evaluation results and design factors was performed. Also, as various sofa images are presented diagrammatically through multidimensional scaling method, it can be used as an important tool for the development of sofa design. This study will contribute improving the product quality of sofas as it enables applying consumer needs into the sofa design.

• Science of Emotion and Sensibility
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• v.13 no.3
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• pp.501-510
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• 2010

The knowledge base on emotional information is one of the key elements in the implementation of emotion retrieval systems for contents design of Mobile devices. This study proposed a new approach to the knowledge base implementation by automatically extracting color components from full-color images. In this study, the validity of the proposed method was empirically tested. Database was developed using 100 interior images as visual stimuli and a total of 48 subjects participated in the experiment. In order to test the reliability of the proposed 'emotional information knowledge base', firstly 'recall ratio' that refers to frequencies of correct images from the retrieved images was derived. Secondly, correlation Analysis was performed to compare the ratings by the subjects to what the system calculated. Finally, the rating comparison was used to run a paired-sample t-test. The analysis demonstrated satisfactory recall ration of 62.1%. Also, a significant positive correlation (p<.01) was observed from all the emotion keywords. The paired Sample t-test found that all the emotion keywords except "casual" retrieved the images in the order from more relevant to less relevant images and the difference was statistically significant (t(9)=5.528, p<.05). Findings of this study support that the proposed 'emotional information knowledge base' established only with color information automatically extracted from images can be effectively used for such visual stimuli search tasks as commercial interior images.

• Korean Institute of Interior Design Journal
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• v.13 no.3
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• pp.162-170
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• 2004

The purpose of this study is to analyze the emotional color of home office and the trendy color with special comparison of office and library colors, and to suggest the harmony of color combination of home office based on the emotional color of this analytical data. this study, the Color Syntax Program, digital tool for color analysis of images is used. The results of this study are as follows. Firstly, the main color of home office images shows three color classifications of YR-Y, Y-GY, R-YR, and with relatively high ratios of YR-Y in the color of home offices, and B-PB, GY-G in offices and libraries. Secondly, from the point of emotional aspect, the trendy color of the home office can be classified into four color image categories: 'natural', 'peaceful', 'mild', and 'noble'. Under those categories this paper proposes 10 color harmony scheme that can be applied to color of home office interior design.

• Speech Sciences
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• v.5 no.1
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• pp.35-47
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• 1999

This paper describes procedures to model and synthesize emotional speech in a multimedia environment. At first, procedures to model the visual representation of emotional speech are proposed. To display the sequences of the images in synchronized form with speech, MSF(Multimedia Speech File) format is proposed and the display software is implemented. Then the emotional speech sinal is collected and analysed to obtain the prosodic characteristics of the emotional speech in limited domain. Multi-emotional sentences are spoken by actors. From the emotional speech signals, prosodic structures are compared in terms of the pseudo-syntactic structure. Based on the analyzed result, neutral speech is transformed into a specific emotinal state by modifying the prosodic structures.

• Korean Institute of Interior Design Journal
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• v.24 no.3
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• pp.129-136
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• 2015

Korea is changing rapidly from a single-raced nation into a multi-national nation caused by the huge number of immigrants mostly from China, and Southeast Asian countries. Therefore, various social problems are expressed ostensibly, one of them is a difficulty suffered by children of the second generation of multi-cultural families who enroll to elementary schools in Korea. This should be solved urgently as it is predicted to be an unavoidable problem in future. Only by understanding and accepting mutual cultural differences will be the solution to various problems caused by multi-cultural society. This study aims to understand the differences of emotion about the spatial images. This study was target to Korean and Malaysian design students to perform vocabulary appraisals on the spatial images in school health rooms which used to perform various functions for education, counseling, treatment, etc. The emotional vocabularies used at the appraisal for emotion are based on IRI image languages, which were extracted by the experts, and frequency was progressed by the SPSS 12.0 application. The collected data will be compared and analyzed to ensure the reliability.

• Journal of Digital Convergence
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• v.10 no.10
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• pp.475-482
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• 2012

In recent years, visual media for Public Relations has become an important means to improve or change city images. The purpose of this study is to examine the relations between city images and images in visual media for PR. The results of this study would be provided as the fundamental data for making city's promotional video effectively.

• Korean Institute of Interior Design Journal
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• v.23 no.4
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• pp.181-189
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• 2014

Adolescence is differentiated from other development stages for the significant physical and emotional changes a person goes through that stage. This study has surveyed communal residencies in the Seoul area and the community facilities within them and has analyzed their correlation with the adolescents' emotional reactions according to their school age. This study is concerned with evaluating the perceptions of teenagers towards learning, cultural, and exercise facilities. These adjectives were positioned on the IRI adjective images to obtain representative words such as "noble", "gentle", and "cheerful" for the purpose of analysis. Furthermore, each representative word was assigned a color and then made into a simulation for the EEG experiment. The EEG signals of the teenagers in different educational levels indicated that EEG signals of high school students were more activated compared to that of middle school students and both groups responded to the "cheerful" images with high EEG signals. Therefore, in order for community facilities within communal residencies to actively support and activate leisure and academic activities for adolescents, they have to be connected to their emotional characteristics. It is also important to minutely plan according to their school age.

• Journal of the Korea Society of Computer and Information
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• v.23 no.8
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• pp.37-43
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• 2018

In this paper, we propose a framework that automatically suggests emotion using emotion analysis method based on facial expression change. We use Microsoft's Emotion API to calculate and analyze emotion values in facial expressions to recognize emotions that change over time. In this step, we use standard deviations based on peak analysis to measure and classify emotional changes. The difference between the classified emotion and the normal emotion is calculated, and the difference is used to recognize the emotion abnormality. We match user's emotions to relatively relaxed emotions using histograms and emotional meshes. As a result, we provide relaxed emotions to users through images. The proposed framework helps users to recognize emotional changes easily and to train their emotions through emotional relaxation.