• International journal of advanced smart convergence
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• v.13 no.1
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• pp.129-139
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• 2024

In digital marketing, the strategic use of emojis in social media advertising, particularly on the Xiaohongshu app, significantly influences consumer acceptance and purchase behavior. This study examines the impact of emoji-laden advertisements and the role of brand metaphorical warmth on consumer perceptions. Employing a tailored questionnaire, the research explores how emojis affect brand advertisement reception, filling a gap in empirical research on emoji advertising effectiveness. Findings indicate that emojis, when used judiciously, enhance consumer acceptance and contribute to a positive brand perception. However, excessive use may undermine trust. Brand metaphorical warmth emerges as a crucial factor, suggesting that emojis can effectively convey warmth, fostering a deeper emotional connection with consumers. These insights offer practical implications for refining social media marketing strategies, advocating for a balanced approach to emoji usage in advertisements to optimize engagement and influence consumer behavior.

• Science of Emotion and Sensibility
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• v.16 no.4
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• pp.469-480
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• 2013

In this paper, we propose new method to reduce variance and express mixed feelings in Russell's emotional dimension(A Circumplex model). A Circumplex model shows mean and variance of emotions(joy, sad, happy, enjoy et. al.) in PAD(Pleasure, Arousal, Dominace, et. al.) dimension using self-diagnostic method(SAM: Self-Assessment-Manikin). But other researchers consistently insisted that Russell's model had two problems. First, data(emotional words) gathered by Russell's method have too big variance. So, it is difficult to separate valid value. Second, Russell's model can not properly represent mixed feelings because it has structural problem(It has a single Pleasure dimension). In order to solve these problems, we change survey methods, so that we reduce value of variance. And then we conduct survey(which can induce mixed feelings) to prove Positive/Negative(Pleasure) part in emotion and confirm that Russell's model can be used to express mixed feelings. Using this method, we can obtain high reliability and accuracy of data and Russell's model can be applied in many other fields such as bio-signal, mixed feelings, realistic broadcasting, et. al.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.20 no.2
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• pp.215-225
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• 2020

This study was performed to identify the education and training characteristics and the educational performance of the incumbent. For the enterprise in the rapidly changing market environment, the human resources is an important factor to secure the market competitiveness, and the enterprise promotes the development of competence and the corporate performance through the education and training. However, in spite of such effort, the continuously increasing turnover rate and the low utilization rate of educational contents make the enterprises to hesitate the investment in the education and training. Although, the researchers are conducting lots of researches on the characteristics and the performance of the education and training, the research focusing on the characteristics and the field utilization of the education and training is not sufficient due to such reasons, Therefore, this study intended to draw the factors of education and training characteristics through existing researches and find out what impact they have actually on the utilization in business by the incumbents through the organizational commitment. In the results of this study, it was shown that the self-efficacy do not have impact on the organizational commitment, the appropriateness of instructor ability has positive (+) impact on the continuous commitment and the emotional commitment, and the work correlation has negative impact on the continuous commitment and the emotional commitment. These results seems to mean that the importance of the instructor ability and the educational program should be increased and it is intended to provide the basic data for the education-related personnel and the related enterprises.

• Korean journal of communication and information
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• v.50
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• pp.5-28
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• 2010

The theoretical scope of the public sphere has been dramatically expanded as a result of new academic inquiries into the nature of the political and the public in contemporary societies. While appreciating the value of the concept of the public sphere for understanding democratic roles of the media, scholars began to raise questions on Habermasians' exclusive focus on news and public affairs programs, arguing that various entertainment programs also can invoke political deliberation. Terms like affective public sphere, emotional public sphere, aesthetic public sphere, expressive public sphere were used to capture this new conception. To comprehend the theoretical and practical implications of the conceptual expansion of the public sphere for media studies, this study attempted to provide a typology of media-public sphere relationships. By using public-private and rational-emotional axes as two criteria for classification, we created four prototypes of the public sphere (i.e., political public sphere, populism, difference pluralism, and intimacy/privacy) and discussed the characteristics of each type. After setting out media communication as a form of meta-public sphere that mediates and coordinates the four different types of the public sphere, we presented public service broadcasting as an exemplar meta-public sphere in the contemporary society of multiple social antagonisms and differences.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.9 no.6
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• pp.219-226
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• 2009

This study is focused on examining the use of information and communication technology among the factors that contribute to the psychological stability of the aged. To identify the appreciation and experience of information and communication technology, we have itemized mobile technology and internet technology which are the most broadly utilized technologies by the elderly, and suggested a methodology to measure the effects that information and communication technology have on their psychological stability. We surveyed more than 100 people over 55 year old in Seoul. The findings of the study showed that the group of users who use wired internet and mobile technology are less depressed and have more self-esteem than the group of non-users. It was also shown that the more skilled they are at utilizing the technology, the less feelings of depression and loneliness, and the more self-esteem they have.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.19 no.5
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• pp.195-203
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• 2019

In this article, it was studied how positive psychological capital in the service industry workers affected the service performances by perfectionism and role conflict in the service industry employees. This was to suggest the practical solutions on the emotional labor or job stress that the existing workers in the service industry were experiencing. Upon the study results, self-efficacy, hope, and resilience among the factors of positive psychological capital showed to affect perfectionism and role conflict while optimism did not. Based on this study, the practices and problems of the workers in the service industry could be understood and it seems to improve and support their working environment to provide better services. In other words, these results mean to enhance the self-efficacy and resilience of the workers in the service industry so as to provide the stakeholders of service industry or related institutions with the basic data.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.22 no.5
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• pp.23-28
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• 2022

Today, the online market has grown rapidly due to the development of digital platforms and the pandemic situation. Therefore, unlike the existing offline market, the distinctiveness of the online market has prompted users to check online reviews. It has been established that reviews play a significant part in influencing the user's purchase intention through precedents of several studies. However, the current review writing method makes it difficult for other users to understand the writer's emotions by expressing them through elements like tone and words. If the writer also wanted to emphasize something, it was very cumbersome to thicken the parts or change the colors to reflect their emotions. Therefore, in this paper, we propose a technique to check the user's emotions through facial expression recognition using a camera, to automatically set colors for each emotion using research on existing emotions and colors, and give colors based on the user's intention.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.23 no.3
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• pp.1-11
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• 2023

With the development of information and communication technology, the size of the online market is increasing, and with it, the mobile shopping market utilizing smartphones is also growing day by day. This indicates that the effective use of mobile apps can be a strategic choice for businesses, and this is also true in the tourism and travel industry. In particular, the continuous growth of the OTA (Online Travel Agency) industry based on platforms has accelerated with With Corona, and due to its importance, this study aims to investigate the impact of perceived quality factors of mobile accommodation apps on reuse intention through emotional responses. To test the hypotheses, 260 users of mobile accommodation apps were analyzed, and the results showed that information quality has a positive impact on pleasure and dominance, and service quality has a positive impact on arousal and dominance, and pleasure and dominance have a positive impact on reuse intention. Through these findings, this study clarifies the relationship between mobile accommodation app quality factors and reuse intention, and effective marketing strategies were suggested by providing basic data for improving app quality.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.24 no.4
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• pp.9-14
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• 2024

This study developed a voice recognition chatbot system to address depression and loneliness among the elderly in an aging society. The system utilizes the Whisper model, GPT 2.5, and XTTS2 to provide high-performance voice recognition, natural language processing, and text-to-speech conversion. Users can express their emotions and states and receive appropriate responses, with voice recognition functionality using familiar voices for comfort and reassurance. The UX/UI design considers the cognitive responses, visual impairments, and physical limitations of the smart senior generation, using high contrast colors and readable fonts for enhanced usability. This research is expected to improve the quality of life for the elderly through voice-based interfaces.

• International Journal of Internet, Broadcasting and Communication
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• v.16 no.3
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• pp.334-345
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• 2024

With the advent of Metaverse, a promising new era for business on virtual reality (VR) platforms has dawned. In this rapidly expanding Metaverse platform, the potential for virtual fashion marketing through avatars is vast, with leading fashion brands already making strides by creating virtual fashion stores or hosting virtual fashion shows. However, the research on fashion-related industries in this newly emerging virtual world platform is still in its infancy. This study sought to identify the relationship between the characteristics of the Metaverse and the factors that influence how the perceived value of virtual fashion products affects purchase intention. A survey was conducted with three hundred Korean respondents, and the hypothesis was verified through analysis using the SPSS statistical program. Our analysis revealed that the sense of presence significantly influences the value of fashion products on the Metaverse platform. As a result, the sense of presence significantly influenced the emotional, visual authority, and economic value of the avatar virtual fashion perceived by users. Second, enjoyment, visual authority, and economic value influence users' intention to purchase virtual fashion items. In addition, all of these perceived value factors were confirmed to have a significant partial mediating effect on the impact of the presence of the Metaverse platform on the purchase intention. Through this study, we empirically analyzed the causal relationship between the characteristics of the Metaverse platform and the virtual fashion experience using avatars - a topic that has yet to be covered. We formed new insights into virtual fashion consumption, providing primary data for related research streams. Our survey respondents consisted only of those with recent Metaverse experience, so the research results were highly effective.