• Asia-Pacific Journal of Business
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• v.14 no.2
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• pp.17-31
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• 2023

Purpose - The purpose of this study is to verify the effects of attributes of personal media content and influencers on the cognitive and emotional trust of platform users. In addition, the structural relationships among cognitive trust, emotional trust, viewing commitment, and purchase intention were examined. Design/methodology/approach - For the empirical analysis of the study, a survey was conducted on 192 consumers who have recently experienced using personal media content. The Confirmatory Factor Analysis (CFA) and the Structure Equation Model (SEM) were hired in order to analyze the survey data. Findings - Findings of this study are 1) informativeness and expertise had a significant effect on cognitive and emotional trust. However, entertainment had no significant effect on both cognitive and emotional trust; 2) interactivity had a significant effect on emotional trust, but not on cognitive trust; 3) cognitive and emotional trust had a positive effect on the viewing commitment of the content; 4)content users' viewing commitment had a positive effect on their intention to purchase recommended products. Research implications or Originality - The theoretical and practical implications were discussed through the above empirical research results, and the limitations of the study and the direction of follow-up studies were presented.

• Science of Emotion and Sensibility
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• v.11 no.1
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• pp.69-80
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• 2008

The scheme to approach emotional design developed in various way of research without defining criterion of emotional way. A aim of this research to derive a new way of approaching system and construct the process in emotional design. In first experiments, analyze meaning of important factors in cooking kits to construct the model of emotional approaching system by the analysis of quantification theory type 3. This shows that four emotional factors as shape, atmosphere, functional matter, information are deeply related with emotional thinking and design. Consequently, the way of emotional approaching in cooking kit have several conditions essentially as following these; 1.Is it have functional advantages to cook? 2. Is it good looking in shape? 3. Is it possible to make some of mood on cooking? 4. How much information of cook we get in? These conditions were classified in detail to establish emotional design system.

• The Journal of the Korea Contents Association
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• v.10 no.11
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• pp.146-153
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• 2010

With the advent of new media richness of technology in the digital age has transformed our lives. The development of technology, the more our lives more convenient, new, future-oriented, while expectations for the digital age, people are longing for warm, human sensibility became. Of modernism and post-modernism appeared to reflect the proliferation of digital media in culture, wandering through the complex has been diversifying. In the digital age stabilizing psychological or mental needs of people who want to begin to emerge as the disfunctional aspects of the digital age has been suggested for the problem. To respond to human emotion on the emotional reaction of users to consider the analog emotional design began to emerge. The analog to digital media to express emotions practical approach to the problem should be attempted. Analog in a digital environment, emotional nature of the digital technology and communication, and symbolic and emotional aspects of people as announced to blend the new extension, change, and an analog emotional design for the evolution and development of new possibilities to investigate the castle.

• Journal of the Korean Home Economics Association
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• v.35 no.6
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• pp.87-99
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• 1997

This study intends to find the effects of children's stress level and coping behaviors on their stress symptoms. The subjects were 840 4-6th grade children in Seoul. The data were analyzed by frequencies, percentages, means, ANOVA, stepwise regression and Cronbach's α. The regression model explained 46% of children's stress symptoms which were affected by coping behaviors(emotional aggression, positive revaluation, seperation for emotional relaxation) and by stressors(children's social-life, individual factors, school-life).

• Journal of the Korean Home Economics Association
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• v.49 no.8
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• pp.97-111
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• 2011

This study aimed to present marketing communication strategy for lifestyle groups. Consumers' preference on advertisement media/information source, advertisement appeal types, and on-line media use were examined by lifestyle groups. This study was executed by web survey and off-line survey. A total of 141 data was obtained and data were analyzed by PASW 18.0. Results were as follows: First, 4 types of lifestyle groups were made up by holistic approach; 'price oriented', 'traditional symbolic', 'positive life', and 'open mind enjoyment'. 'Positive life type' preferred every type of ads media. 'Traditional symbolic type' liked magazine and 'price oriented type' and 'open mind enjoyment type' thought off-line store display more important. For ads appeal types, 'positive life type' preferred social oriented appeal type. Every group except 'price oriented type' preferred emotional appeal type and especially 'open mind enjoyment type' liked the most emotional ads appeal type.

• International Journal of Advanced Culture Technology
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• v.11 no.1
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• pp.135-146
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• 2023

Psychological support is crucial in navigating one's academic and professional lives, especially for students living abroad and pursuing higher education. This study aims to explore the narratives of social support seeking in a group of Korean international graduate students in an urban university setting in the United States. Qualitative research method of narrative approach was used to examine how three Korean graduate students exchanged psychological support. Analysis of interviews, observations, and documents found that four types of social support (informational, instrumental, appraisal, and emotional) were being exchanged and that emotional support was accessible predominantly in individual meetings than in group gatherings. Additionally, the reasons for abstaining from initiating group gatherings are discussed in relation to the Korean culture where participants were mindful of not infringing on each other's time. These findings inform theory on socio psychological support seeking and its relation to cultural values and offer practical insights into psychological support in international students in higher education settings.

• Journal of Institute of Control, Robotics and Systems
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• v.16 no.10
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• pp.957-962
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• 2010

If we want to recognize the human's emotion via the facial image, first of all, we need to extract the emotional features from the facial image by using a feature extraction algorithm. And we need to classify the emotional status by using pattern classification method. The AAM (Active Appearance Model) is a well-known method that can represent a non-rigid object, such as face, facial expression. The Bayesian Network is a probability based classifier that can represent the probabilistic relationships between a set of facial features. In this paper, our approach to facial feature extraction lies in the proposed feature extraction method based on combining AAM with FACS (Facial Action Coding System) for automatically modeling and extracting the facial emotional features. To recognize the facial emotion, we use the DBNs (Dynamic Bayesian Networks) for modeling and understanding the temporal phases of facial expressions in image sequences. The result of emotion recognition can be used to rehabilitate based on biofeedback for emotional disabled.

• Journal of the Ergonomics Society of Korea
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• v.30 no.1
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• pp.203-211
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• 2011

Objective: The aim of this study is to introduce a methodology to assess driver's emotion stability by using bio-signals. Background: Psychophysiological analysis of driver's behavior has been conducted to improve the driving safety and comfort. However, the variability of bio-signal and individual difference made it difficult to assess the psychophysiological status of drivers that can be expressed as emotional stability of drivers. Method: Two experimental studies were reviewed and summarized. New techniques assessing emotional stability of drivers were explained. Statistical concept and multidimensional space were used to identify the emotionally stable conditions. Conclusion: Psychophysiological approach can provide information of driver's emotional status. The experimental methodology and algorithm used in this study showed the possibility of parameterization of psychophysiological response. Application: Currently measured statistical and geometrical data can be further applied to develop an interactive device monitoring and reacting driver's emotion when driver experiences emotionally unstable or uncomfortable situation.

• Journal of Distribution Science
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• v.19 no.10
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• pp.5-15
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• 2021

Purpose: This study aims to present individual motivation and channel characteristics affecting omnichannel service use, as well as the effect relationship of the brand factor on consumption value, service satisfaction, and continuous usability based on convenience store pickup service, one of online shopping customers' omnichannel use services. Primarily, this study divided consumption value into emotional value and functional value and examined the consumption value characteristics of omnichannel-based pickup service customers. Research design, data and methodology: A questionnaire survey was carried out targeting 324 consumers having the omnichannel-based pickup service user experience in online shopping in Korea. A confirmatory factor analysis and path analysis were carried out based on the structural equation to verify hypotheses. Results: According to the analysis result, individual motivation affected the emotional value, and the omnichannel characteristics affected functional value. The brand effect influenced both emotional and functional values. The emotional value affected continuous use intention, and the functional value affected service satisfaction. Conclusions: Therefore, consumers' emotional and functional values showed differences in consumption behavior. In online shopping companies' marketing strategy construction for omnichannel, it was confirmed that a differentiated approach is needed depending on the strategic goal of satisfaction improvement and continuous use intention consolidation.

• Korean Journal of Childcare and Education
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• v.15 no.5
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• pp.87-111
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• 2019

Objective: The purpose of this study is to investigate the effect of the level of communication difficulty between child-care teachers and parents and teachers' job satisfaction on teacher's emotional labor. Methods: The data of 137 questionnaires collected in Y city, Gyeongggi-do were analyzed. The respondents of the questionnaires were teachers of 0-5 year old children. Statistical analyses were performed using frequency analysis, explorative factor analysis, independent t-test, One-way ANOVA, and multiple regression analysis at the p < .05 by SPSS 24.0 program. Results: First, there was no statistically significant difference on child-care teachers' communication difficulties with parents by sociological variables of child-care teachers. Second, there was no statistically significant difference on teachers' job satisfaction by sociological variables of child-care teachers. However, there were significant differences on the sub-factors of job satisfaction by teaching careers, types of workplace, and marital status. Third, these two factors were found to be important predictors of child-care teachers' emotional labor. Conclusion/Implications: In order to reduce the emotional labor experienced by child-care teachers in early childhood care settings, it will be necessary to pursue a multi-faceted approach to improving the working environment.