• 감성과학
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• 제25권4호
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• pp.139-156
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• 2022

This study aimed to examine the cause and consequence of emotional labor strategies based on the emotional labor framework. To investigate the boundary condition of the current research model, the study proposed that job autonomy would moderate the effects of emotional labor on employees' well-being. To achieve the purpose of the study, it was first tested whether neuroticism and extroversion of employees predicted the focal outcomes (i.e., burnout and work engagement) via distinct emotional labor strategies. Second, the moderation effects of job autonomy were tested for each emotional labor strategy in predicting the focal outcomes. Third, the conditional indirect effects of job autonomy on the mediation process were examined. The results revealed that surface acting partially mediated the relationship between neuroticism and burnout, whereas deep acting fully mediated the relationship between extraversion and work engagement. Regarding the moderating effects of job autonomy, it significantly moderated the relationship between surface acting and burnout and between deep acting and work engagement. In addition, from the moderated mediation effects, the conditional indirect effects of job autonomy were significant. Finally, theoretical and practical implications are discussed and limitations and future research directions were suggested.

• International Journal of Advanced Culture Technology
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• 제12권2호
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• pp.375-385
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• 2024

In the context of contemporary digital media, virtual influencers have become an increasingly important form of socialization and entertainment, in which emotional expression is a key factor in attracting viewers. In this study, we take Luo Tianyi, a Chinese virtual influencer, as an example to explore how emotions are expressed and perceived through facial expressions in different types of videos. Using Paul Ekman's Facial Action Coding System (FACS) and six basic emotion classifications, the study systematically analyzes Luo Tianyi's emotional expressions in three types of videos, namely Music show, Festivals and Brand Cooperation. During the study, Luo Tianyi's facial expressions and emotional expressions were analyzed through rigorous coding and categorization, as well as matching the context of the video content. The results show that Enjoyment is the most frequently expressed emotion by Luo Tianyi, reflecting the centrality of positive emotions in content creation. Meanwhile, the presence of other emotion types reveals the virtual influencer's efforts to create emotionally rich and authentic experiences. The frequency and variety of emotions expressed in different video genres indicate Luo Tianyi's diverse strategies for communicating and connecting with viewers in different contexts. The study provides an empirical basis for understanding and utilizing virtual influencers' emotional expressions, and offers valuable insights for digital media content creators to design emotional expression strategies. Overall, this study is valuable for understanding the complexity of virtual influencer emotional expression and its importance in digital media strategy.

• 한국전자거래학회지
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• 제22권1호
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• pp.123-146
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• 2017

소비자들이 SNS에 공유하는 정보는 소비자들의 구매나 선택에 대한 결정에 많은 영향을 미친다. 이에 소셜 빅데이터를 활용하여 소비자 가치를 분석한 새로운 연구방법론에 주목할 필요가 있다. 이러한 맥락에서 본 연구의 목적은 소셜 빅데이터 분석을 통해 소비자의 가치 인식을 계량적으로 분석해 보고자한다. 이러한 분석 결과를 토대로 광고전략 개발에 적용할 수 있는지를 규명하고자 하였다. 본 연구에서는 3가지 스마트폰 브랜드에 대해 텍스트 마이닝과 긍 부정 이미지 분석을 활용함으로써 소비자 가치 구조를 파악하였다. 분석결과 브랜드별 소비자의 가치 인식에 대한 감성적인 측면과 이성적인 측면에서 차별적인 내용을 선별할 수 있었다. 갤럭시 S7과 아이폰 6S의 경우 출시일 이전에는 감성적인 측면이 중요한 것으로 나타났지만 출시일 이후에는 이성적인 측면이 중요한 것으로 나타났다. 그러나 LG G5의 경우 출시일 이전이나 이후 모두 감성적인 측면이 중요한 것으로 나타났다. 또한 소비자 가치 인식의 분석 결과를 바탕으로 핵심적인 광고전략 2가지 안을 제안할 수 있다. 갤럭시 S7의 경우 광고전략 개발 시 제품속성에 대한 성능이나 차별화된 기능 등 이성적 측면을 강조해야 할 필요성이 있다. LG G5의 경우 광고전략에서 제품을 사용함으로써 느껴지는 행복감, 설레임, 즐거움, 재미 등의 감성적 측면을 광고전략 개발에 중요하게 고려할 필요가 있다. 결과적으로 본 연구는 소비자 가치 분석을 통해 실제 광고전략에 좋은 기준을 제시할 것으로 판단된다. 광고전략은 주로 직감이나 경험에 의해 이루어진다. 이에 소셜 빅데이터 분석을 통한 소비자의 가치 인식 분석으로 광고전략을 개발하는 것은 중요한 시사점을 안겨 줄 것으로 판단한다.

• 품질경영학회지
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• 제46권3호
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• pp.659-676
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• 2018

Purpose: Although emotional intelligence(EI) is seemingly related to the service-oriented citizenship behaviors(OCB) of contact employees who are directly interacting with customers, there are only a few studies examining the relationship between the two. This study attempts to provide empirical evidence for a link between EI and service-oriented OCB. In addition, when EI affects service-oriented OCB, this present study identifies which emotional labor strategy between surface acting and deep acting is to be chosen. Methods: The data of EI, service-oriented OCB, surface acting, and deep acting were collected from 142 sales employees who provided services in four large domestic department stores. Hierarchical regression analyses were performed to verify empirically the main effects between EI and service-oriented OCB and mediating effects of emotional labor strategy. Results: The results show that EI is significantly related to service-oriented OCB in the current sample. Results also indicate that the deep acting rather than surface acting reveals a mediating effect in the process of EI affecting service-oriented OCB. Conclusion: The results of this study shows that EI which has a conceptual basis for OCB, can be extended to service-oriented OCB, The results also contribute to expanding the understanding of the relationship between EI and service-oriented OCB by testing the effect of EI on service-oriented OCB through deep acting. Theoretical and practical implications are reviewed, and limitations of the study and suggestions for future research are addressed.

• 동아시아경상학회지
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• 제4권3호
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• pp.1-17
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• 2016

Businesses are using culture marketing as a new promotional tool and as a marketing strategy since consumers have desire for not only economical fulfilment, but also emotional and psychological fulfilment. Similar to service industry, medical service industry has started to use culture marketing on its service industry management side. Therefore, this paper will propose necessity and usable culture marketing in hospitals to identify the current position of culture marketing in medical service industry. In conclusion, the present research offers the following implication. First, culture marketing has a partial offsetting impact to those who have negative emotion regarding the medical service industry. This is because of the positive impact of culture marketing on a customer response and customer satisfaction. Moreover, by considering the fact that only a culture synthesis and a culture style have a positive impact, focusing on a culture synthesis and a culture style would be treated as an advantageous strategy.

• 한국의류학회지
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• 제27권6호
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• pp.685-695
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• 2003

The purpose of this study was to identify dynamic relationship structure in fashion Internet shopping mall and to present marketers to perform marketing strategy in e-CRM, focusing on trust and commitment. 473 customers who had purchased fashion products in fashion internet shopping mall had participated in the survey. Finally, 470 were used into data analysis. The data was analyzed by factor analysis, t-test, ANOVA, correlation analysis and Structural Equation Model(SEM) using AMOS program. As the results, 'economic benefits' and 'service' variables had the positive effects on 'trust'. Especially, 'service' had the major effect on 'trust'. 'Trust' and 'product information quality' had the positive effects on 'emotional commitment'. 'Trust', 'economic benefits' and 'reputation' had the positive effects on calculus commitment, while contents had the negative effect. Also, 'emotional' and 'calculus' commitment had positive effects on 'relationship maintenance intention'. 'Emotional commitment' had higher effect on 'relationship maintenance intention' than 'calculus commitment'. 'Calculus commitment' had the positive effect on discontinue relationship intention when shopping mall made mistakes. The results of this study provide e-CRM marketing strategy for marketers of fashion internet shopping mall.

• 산경연구논집
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• 제13권11호
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• pp.39-46
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• 2022

Purpose: Visual communication is the act of using elements and components that can be seen. Some of the elements include images, illustrations, drawings, and videos. The purpose of this research is to check if there is the meaningful role of visual communication for emotional marketing plan. Research design, data and methodology: The present author firstly tried to obtain prior knowledge based on numerous previous literature through qualitative content method, investigating and searching related topic in 'Scopus' and 'Google Scholar' which is one of the most famous database. This methodology has already been proved the credibility and conformability by prior researchers. Results: The current study looks at four basic aspects that will assist in analyzing the findings and results from different peer-review articles. The section will cover social media, videos, podcasts, and ads. Conclusions: Several studies also affirmed that increased use of the internet and internet for marketing causes psychological issues among adolescents. Only adults should view some of the marketing ads, but if they pop into an adolescent browser, it may cause some harmful effects. Therefore, the study concluded that moderation of online visual adverts should be done to ensure only the targeted customers view the advert.

• 한국산학기술학회논문지
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• 제19권12호
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• pp.574-583
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• 2018

본 연구는 간호대학생의 감성지능, 셀프리더십, 심리적 안녕감이 학업성취도에 영향을 미치는 요인을 파악하고자 실시하였다. 연구대상자는 일부 시 지역 대학생을 대상으로 하였으며, 분석대상은 199명 이었다. 자료는 기술적 통계, t-tset, ANOVA, pearson correlation과 stepwise multiple regression으로 분석 하였다. 그 결과 학업성취도에 영향을 미치는 요인은 셀프리더십의 하위영역인 행동전략과 감성지능의 하위영역인 자아동기능력, 심리적 안녕감의 하위영역인 자율성 및 긍정적 대인관계가 학업성취도에 유의한 영향을 미치며 설명력은 13.0%이었다. 일반적 특성에 따른 학업성취도 관련성에서는 학업성취도는 성별과 학년에서 차이를 보였으며, 학업성취도와의 상관관계에서는 감성지능의 하위영역으로 자아동기능력, 셀프리더십의 하위영역으로 행동전략, 심리적 안녕감의 하위영역으로 자율성과 긍정적 대인관계와 양의 상관관계로 나타났다. 결론적으로, 간호대학생의 학업성취도를 높이기 위해서는 셀프리더십의 행동전략과 감성지능의 자아동기 능력, 심리적 안녕감의 자율성 및 긍정적 대인관계를 향상시킬 수 있는 프로그램 개발을 강화하는 것이 필요하다고 하겠다.

• 한국수학교육학회지시리즈A:수학교육
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• 제44권4호
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• pp.565-586
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• 2005

The purpose of this paper is to analyze the selection difference of mathematical problem solving strategy by mathematical learning style, that is, the intellectual, emotional, and physiological factors of students, to allow teachers to instruct the mathematical problem solving strategy most pertinent to the student personality, and ultimately to contribute to enhance mathematical problem solving ability of the students. The conclusion of the study is the followings: (1) Students who studies with autonomous, steady, or understanding-centered effort was able to solve problems with more strategies respectively than the students who did not; (2) Student who studies autonomously or reconfirms one's learning was able to select more proper strategy and to explain the strategy respectively than the students who did not; and (3) The differences of the preference to the strategy are variable, and more than half of the students were likely to select frequently the strategy 'to use a formula or a principle' regardless of the learning style.

• 아동학회지
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• 제27권6호
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• pp.1-11
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• 2006

Analysis of the data concerning 525 middle and high school students showed that positive affect correlated positively with cognitive reappraisal strategy and with self-control but correlated negatively with expressive suppression strategy. Negative affect correlated positively with expressive suppression strategy and negatively with self-control. The group of higher positive and higher negative affect was higher than the group of lower positive and lower negative affect in cognitive reappraisal strategy. The group of higher positive and higher negative affect was higher than the group of higher positive and lower negative affect in expressive suppression strategy. The group of higher positive and lower negative affect was higher than the group of higher positive and higher negative affect in self-control.