• 한국콘텐츠학회논문지
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• 제20권4호
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• pp.601-615
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• 2020

본 연구는 개별 정부 부처를 브랜딩이 가능한 대상으로 인지하고, 중앙부처 브랜드 자산이 정부 신뢰에 미치는 영향관계를 탐색하였다. 이를 위해 문헌 연구를 토대로 측정문항과 가설적 구성차원을 수립하고 중앙부처의 브랜드 자산이 궁극적으로 정부신뢰에 미치는 영향을 검증하였다. 연구결과를 요약하면, 개별 중앙부처의 브랜드 자산 구성요소를 파악하기 위하여 선행연구를 토대로 수집한 측정문항을 정제하여, 요인분석한 결과 인지도, 기능적 자산, 감성적 자산의 세가지 차원으로 나타났다. 둘째, 개별 중앙부처의 인지도는 기능적 자산과 감성적 자산에 긍정적인 영향을 미치는 것으로 나타났다. 셋째, 개별 중앙부처의 기능적 자산과 감성적 자산은 개별 중앙부처 신뢰에 유의미한 영향을 미치는 것으로 나타났다. 마지막으로, 개별 중앙부처 신뢰는 대통령에 긍정적 영향을 미치는 것으로 나타났다. 이 연구는 중앙부처 브랜드 자산의 구성요소를 밝히고 실증 분석하여 객관적 비교가 가능한 틀을 제시했다는 점에서 의의가 있다.

• 한국노년학
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• 제37권3호
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• pp.687-705
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• 2017

본 연구는 노인의 삶의 만족도에 미치는 자산의 영향력과 이들의 관계에서 비동거 자녀와 교환하는 경제적, 정서적 지지의 매개효과를 확인하고자 하였다. 연구 목적을 위해 고령화연구패널조사(Korean Longitudinal Study of Ageing)로부터 수집된 제5차 자료에서 자녀와 분거중인 65세 이상의 노인 1,977명을 대상으로 SPSS 23.0과 SPSS Process Macro를 활용하여 분석하였다. 연구 결과를 요약하면 다음과 같다. 첫째, 노인의 자산은 삶의 만족도에 직접적인 영향을 미치고 있었다. 둘째, 노인의 자산은 자녀와의 경제적 지지교환을 매개로 삶의 만족도에 간접적인 영향을 미치고 있었다. 셋째, 노인의 자산은 자녀와의 정서적 지지교환을 매개로 삶의 만족도에 간접적인 영향을 미치고 있었다. 이러한 연구결과를 바탕으로 노인들의 삶의 만족을 높이기 위한 자산관리 및 노부모-자녀 간 지지교환측면의 사회복지 실천적, 정책적 방안을 제시하였다.

• 한국콘텐츠학회논문지
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• 제20권1호
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• pp.152-164
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• 2020

본 연구는 슬로시티 인증 마을의 장소성 평가를 위한 체크리스트를 도출하고, 슬로시티 우수 사례를 선정, 현장 조사를 실시하여 장소성 개념에서의 슬로시티의 구축 특성을 파악하였다. 한국에서 국제 슬로시티 조직의 인증을 받은 5개의 슬로시티 사례를 연구 대상으로 하였다. 문헌고찰을 통해 장소성을 통한 구축 특성과 슬로시티의 인증 평가 요소를 결합하여 장소성 평가를 위한 체크리스트를 도출하였으며, 현지 방문 평가를 진행하여 사례별로 변화 및 구축 특성을 평가하였다. 연구 결과는 다음과 같다. 사례 분석을 통한 슬로시티의 장소성 구축 특성으로는 슬로시티의 기본 개념을 도입하여 관련된 장소 환경을 조성하고 이를 토대로 슬로 시티의 전반적인 장소성를 구축하는 것으로 나타났다. 슬로시티의 장소성은 역사·문화적 자산> 환경적 자산> 물리적 자산> 생활 자원, 정서·상징적 자산> 사회적 자산 순으로 평가되었다. 또한 환경적 자산과 역사·문화적 자산의 수준은 비교적 높게 나타났으나 생활 자산, 사회적 자산 및 정서·상징적 자산의 활용 수준은 낮게 나타났다. 이는 지역주민들을 위한 커뮤니티 활동이나 지역에 대한 자부심을 높이는 프로그램 운용 등이 필요함을 의미한다.

• 한국지역사회생활과학회지
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• 제26권1호
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• pp.191-206
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• 2015

This study investigates the differences in retirement preparation and asset type in the elderly life of employees in their forties and fifties. Retirement preparation showed a score of 3.30, and the emotional preparation dimension of retirement preparations showed a slightly higher score. The retention of guarantee assets(insurance and, national pension) scored higher than other types of assets. There was a high correlation between economic preparation and the type of asset retention. According to the hierarchical regression analysis, economic preparation, monthly income, home ownership, and the education level had significant effects on assets retention, and the explanatory power of these independent variables was 39.7%.

• 복식문화연구
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• 제16권5호
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• pp.795-811
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• 2008

The purpose of this study is the structural relations will be examined among the VMD image of clothe stores, emotional reactions of brand awareness, brand image, brand attitude, and purchase intention. An empirical study in experimental design was conducted to female college students in their twenties, who made a huge influential group in the fashion industry, by considering the VMD characteristics of clothing shops. It measured the effects of VMD based on the changes to the consumer attitude before and after the VMD renewals, the correlations between brand recognition and VMD, and the influences of VMD on brand recognition and image, which were considered as important factors in creating brand assets. The research findings were as follows: 1. There were differences in emotional reactions according to the VMD image changes before and after renewal. Considering that the consumers recognized the VMD changes before and after renewal and showed different emotional reactions, the VMD image seems to be a major variable affecting their emotions. 2. As for the changes to the VMD image and brand image before and after renewal, the consumers recognized the VMD changes before and after renewal and consequently recognized the brad images differently, which implies that brand image can vary according to the effects of VMD renewal and changes to the VMD image.

• 유통과학연구
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• 제17권1호
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• pp.73-87
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• 2019

Purpose - This research aims to investigate the effects that the selection of oriental medicine cosmetics and brand asset attributes have on consumers' economic, emotional and social values in order to shed light on the forms and characteristics of consumption within the globally developing oriental medicine cosmetics market, and in the end positively verify how such perceived values affect purchase intention. In addition, it proposes research outcomes by comparing the differences between national and cultural consumer purchase behavior based on the comparisons of consumer groups in South Korea and China, the major markets for oriental medicine cosmetics. Research design, data, and methodology - Based on advanced research a total of 9 hypotheses were designed and questionnaires consisting of 16 questions to identify six major variables were conducted. Research was carried out centered on Seoul, South Korea, and its surrounding metropolitan area as well as Beijing and Shanghai, China, and a total of 577 sets of significant data were collected. A comparison analysis was then conducted on the data from 285 Koreans and 292 Chinese. A regression analysis and path analysis were also carried out based on a structural equation model to suggest results. Results - Research results show brand value assets had a more crucial impact on consumers' perceived value than consumer selection of oriental medicine cosmetics, while emotional value had a bigger effect on purchase intension than social or economic values. For Chinese consumers in particular, social, economic and emotional values affected purchase intention, while emotional value was the most crucial factor for Korean consumers. Conclusions - With oriental medicine cosmetics, brand characteristics and images that helped express emotional desire proved to be more effective in marketing than the performance aspect of cosmetics, including their functions and ingredients. In the end, products that highlight individual desire and emotion should be introduced instead of those that emphasize price, functions and social characteristics in order to expand the global market of oriental medicine cosmetics.

• 한국의류산업학회지
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• 제15권3호
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• pp.358-363
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• 2013

Due to recent changes in increased life expectancy, economic power and social development, the new senior generation (focusing on people in their fifties) represents a new market power with strong competitiveness. The new senior generation is the generation after the baby boomers, with characteristics that include a high-level of education, increased income, a high-level of consumption, increased assets, self-fulfillment desires and individuality. Demands in the senior fashion industry are expected to gradually increase and the underwear industry that targets the new senior generation is expected to grow rapidly. These demands will require product development for the new senior generation based on emotional and socio-cultural characteristics. The current new senior underwear market is under the process of R&D with a focus on body shape changes; however, there are limited studies on emotional and socio-cultural approaches. This study formulates a basic design plan for different age groups based on an analysis of the situation of bra wear (current inconveniences, demand and needs) by women in their fifties and over. Subsequently, a functional active bra top that considers activity and comfort was proposed for women in their fifties, an all-in-one foundation bra top that shapes the body was proposed for women in their sixties, and comfort bra tops that are comfortable and easy to put on and take off were proposed for women in their seventies and over.

• 한국융합학회논문지
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• 제11권7호
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• pp.113-123
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• 2020

본 연구의 목적은 도시관광시설 이용자의 이성.감성 요인이 만족과 구전 및 재방문에 미치는 영향을 정량적으로 실증하고자 하였다. 따라서 연구자는 이용자가 인식하는 도시관광시설의 이성.감성적 인식, 만족도, 구전, 그리고 외생 변인들(심미성, 경제적 효용, 접근성, 정서적 애착 등)간의 경로와 관계를 검정하기 위하여, 구조방식 모델링 방법론을 통해 확인했다. 연구 결과, 도시관광시설 이용자들은 도시관광시설의 감성적 요인인 친절도, 심미성, 상징성, 애착 그리고 이성적 요인인 경제적 효용과 접근성에 기반한 용이성, 유용성, 즐거움 등이 고객만족에 영향을 주고 또 고객만족은 구전효과 및 지속사용의도에 긍정적인 영향을 주는 것으로 나타났다. 따라서 도시관광시설의 이성, 감성적 가치들이 마케팅 도구의 일환으로 사용될 경우, 만족도와 구전, 재방문 관점에서 효율성을 극대화 할 수 있다고 보았다. 연구자는 본 연구가 도시가 가진 다양한 관광시설의 개선과 활용을 통해 관광산업 및 도시 전체 경제 활성화에 기여 할 수 있을 것으로 보았다.

• 가정과삶의질연구
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• 제11권2호
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• pp.69-82
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• 1993

Financial stability of households is the basic and most important factor of the quality of life. It affects emotional psychological mental and social aspects of family personal develop-ment and family healths etc. This study investigated and analyzed the data on financial stability of households. The data collected through the self-administered questionnaire from 466 house-holds in Kwangju area were analyzed. As statistical methods Frequency Percentile. Anova Duncan-test and Regression analysis were used. The results obtained are as follow: Education job status housing tenure type numbers of income source assets income and income flexibility have positive effects on financial stability. Especially numbers of income sources has most important effect. Significant correlation coefficients between financial stability and economic pressures mental healths financial satisfaction life satisfaction and coping behaviors were revealed respectively To improve the quality of life financial stability of household is severely considered. To be financially stable providing various income sources is more desirable than having regular and fixed income.

• Asia Marketing Journal
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• 제22권4호
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• pp.1-25
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• 2021

This paper explores how the positive effect achieved when consumption value matches brand benefit can increase brand loyalty. Prior research on consumption value mainly focused on perceived value; these studies omit consumers' views of consumption value. Therefore, this study examines the effect of congruence between consumption values (functional, emotional, social, and ethical value) and perceived brand benefits (enabling, enticing, symbolic, and socially responsible benefits) on consumers' brand identification, trust, and loyalty. We find a positive effect on brand identification and brand trust when a consumer's value is similar to a brand benefit, particularly between functional value and enabling benefit, and ethical value and socially responsible benefit. However, congruence between consumption value and perceived brand benefit only had an indirect effect on brand loyalty by mediating brand identification and trust. This study provides a basis for implementing a marketing strategy to build brand assets and increase brand loyalty by providing consumers with the value they want in a diversified market.