• Proceedings of the ESK Conference
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• 1993.04a
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• pp.64-68
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• 1993

The idia of modern product design is translated from the concept of functional importance as the basic function to that of emotional importance as the supplement function. In other words, the interests of the emotion in human performance side based on psychological factors of human are increased as well as the function in technical performance side based on physical factors of product. The standard emotional works for understanding the human's emotion are arranged in this paper. The standard emotional words are composed of words expressing the humaa's emotion. The adjectives adaptable to human's emotional works are collected from Korean dictionaries and arranged in the semantic differential(SD) scale. Next, the words with great marks evaluated by SD method are analyzed by factor analysis(FA) method and characterized as emotional words for understanding the human's emotion. The standard emotional words arranged in this paper are important because they are basic information for the development of product or technology as well as for the matter of emotional measurement technical development.

• Science of Emotion and Sensibility
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• v.5 no.3
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• pp.11-20
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• 2002

There are Two new models developed for objective evaluation of fabric color patterns by applying a multiple regression analysis and an adaptive foray-rule-based system. The physical features of fabric color patterns are extracted through digital image processing and the emotional features are collected based on the psychological experiments of Soen[3, 4]. The principle physical features are hue, saturation, intensity and the texture of color patterns. The emotional features arc represented thirteen pairs of adverse adjectives. The multiple regression analyses and the adaptive fuzzy system are used as a tool to analyze the relations between physical and emotional features. As a result, both of the proposed models show competent performance for the approximation and the similar linguistic interpretation to the Soen's psychological experiments.

• International Journal of Highway Engineering
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• v.12 no.2
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• pp.51-61
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• 2010

According as the quality of life is improved along with economic growth, in the road plan and design sector also, it is now progressed that function oriented design is changed into the landscape oriented design that considers eyesight and emotion, which are psychological properties of users. Accordingly this study tries to come up with reasonable and objective methods to extract various emotional adjectives, which were found by the survey, while minimizing difference among characteristics of emotion and cognition of individuals. First, given semantic differential, based on various emotional adjectives that were found through the survey with the scale up to five points, the author extracted representative emotional adjectives through an element analysis, which is a conventional method of the previous research, and through an identification analysis which is suggested by this study, and then established model I of Quantification. And by using the established quantification model, the author presumed satisfaction degree, and through verifying pair wise comparison with actual satisfaction degree, the author found the results from identification and correlation analysis methods are most similar to actual satisfaction degree. As a result, the author could check the above emotional and correlation analyses were appropriate methods for comprehending which emotional elements are applicable when a continuous road landscape is designed by identification and correlation analyses.

• The Research Journal of the Costume Culture
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• v.18 no.2
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• pp.348-370
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• 2010

The purpose of this study was to propose some plan which could satisfy consumer's expectation emotional needs by comparing emotional scale between fashion brand image and brand website coloration image. For this study, 12 brand websites within four fashion zone, men's clothing, women's clothing, casual wear, and sports wear were chosen. The questionnaires were comprised of 27 emotional adjectives which were selected from previous studies. The questionnaires were distributed to university students and office workers for 3 to 17 on September. Among them, 118 questionnaires were analyzed by SPSS tool. The qualitative analysis for emotional adjective sorting, content analysis for website color chip sorting, and quantitative analysis for consumers were used in this study. Some differences exist between brand image and website coloration band image as the result. As the numbers of internet user became larger, the costumer's emotional image which gives maximum satisfaction is getting more important in fashion brand website. Therefore, fashion website managers should satisfy consumers with functional and emotional needs.

• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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• v.26 no.8
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• pp.8-17
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• 2012

Unlike traditional lightings, LED lighting is one of objects that sends user an emotional segments through brightness control from various color temperature and dimming control. Also, within present interior lighting environment, emotional researches about traditional fluorescent lamp and newly implemented LED lighting environment are in active progress. Despite the fact adjectives describing emotions and scale modeling have been repeatedly used in many cases for a long time, there seems to be a lack of results in reliability, and there is a limitation for applying into actual lighting design. The purpose of this study is to construct an actual sized test-bed, which is used to draw out one's emotional words of behavior patterns from inner emotional experiences about lighting environment in an office space. Also, having fluorescent lamp and LED lighting as the main test subjects, we have tested emotional parts according to the changes of color temperature and adjective vocabularies chosen from user's action, and we have compared and analyzed the drawn out data. Also, having fluorescent lamp and LED lighting as the main test subjects, we have tested emotional parts according to the changes of color temperature and adjective vocabularies chosen from user's action, and we have compared and analyzed the drawn out data.

• Korean Institute of Interior Design Journal
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• v.20 no.6
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• pp.192-199
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• 2011

The purposes of this study are to present the criteria for a sensibility rating scale for measuring the general women's perception of museums' spatial environment, through an empirical analysis; and to clarify the characteristics of the presented rating scale in terms of each rating element and factor. For this study, a survey was conducted during August 19 - September 16, 2010, and a total of 342 museum visitors participated in the survey. A sensibility rating scale used for the survey consisted of a total of 32 adjectives selected from a literature review of previous studies. To specify the dimensions of semantic space using the semantic adjectives, words with opposite meanings were analyzed with the semantic differential technique developed by Osgood et al. Using SPSS, a reliability analysis, factor analysis were conducted on the data obtained from the survey. The results of this study can be summarized as follows: According to the women's perception of museums' spatial environment, six factors were found from the 25 semantic ratings of the Museum. The summarized criteria were: 'aesthetic', 'pleasant', 'valuable', 'function', 'affinity', and 'material.' The derived criteria were verified through an empirical test using emotional adjectives. In the coming years, the results of this study will serve as valuable data for constructing a sensibility rating scale for evaluating spatial environments of museums.

• Journal of the Korea Safety Management & Science
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• v.6 no.1
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• pp.187-199
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• 2004

To suggest a more efficient way of delivering information for process control under computerized environment, population stereotypes of colors were tested with 57 Korean subjects. The subjects were asked to associate 11 colors salient at electronic video displays with 55 pairs of adjectives that might be used when they explain the current state of process. The levels of association were evaluated with semantic differential methods by 7 point scales. Based on the multivariate analyses, the 55 pairs of adjectives were grouped into three distinct dimensions. The emotional maps of the 11 colors with respect to each dimension were presented. The Quantitative relationships between the colors and subjective impressions were also calculated by quantification theory I. On the basis of these color associations, it was suggested a general guideline for color coding when delivering process information

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.26 no.4
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• pp.83-104
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• 2015

This study intends to provide guidance for library design and assessment by eliciting the emotional vocabulary related to academic library space. In order to accomplish the goal of this study, 12 major emotional vocabularies related to academic library space were derived through 5 stages of extraction and refinement processes. Literature search and analysis of preceding research, focus group interview and survey of academic librarians and users of the academic library, evaluation of similarity through KJ Method, etc., selected 12 adjectives of emotional vocabulary as follows: diverse, satisfactory, necessary, full, clean, stable, appropriate, harmonious, open, warm, natural, and excellent.

• Journal of the Korean Society of Clothing and Textiles
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• v.18 no.3
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• pp.395-409
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• 1994

Consumers experience various emotional responses to clothing in consumption process. These emotional responses are important in explaining consumer behavior of clothing. The Purpose of the study was to identify the types of emotion that consumers experience in the process of wearing clothes. A questionnaire consisted of 35 words expressing emotion was developed. 110 female college students were surveyed to find out consumption experience of clothing. The empirical study was conducted in two ways. One is that the subjects were asked to respond six-point unipolar scale of emotional adjectives to identify the various emotions that consumers experienced. The other is that four different wearing situations were described for the survey and then the subjects were asked to respond same questionnaire. The data surveyed for research were analyzed by factor analysis. The conclusion of empirical study was as follows. The types of emotion that consumers experienced at various situstions were: pleasure, arousal, unpleasure, aversion, dominance, sandness, security and tension.

• English Language & Literature Teaching
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• v.15 no.4
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• pp.365-382
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• 2009

This study aims to examine the reading materials of high school English textbooks to propose the integration of the literary texts into reading materials in the classroom for development of communicative competence. Five kinds of high school English textbooks were critically examined in terms of three factors -limited text types, deficit of emotional adjectives and non-authenticity- selected by the author as characteristics of non-communicative language teaching materials. With regard to text types, more than half of the reading materials were expository and simple narratives. This imbalance of text types led materials to the deficit of emotional vocabulary. These factors seem to be closely related to the issue of authenticity of reading materials. Compared to the authentic texts, fabricated texts are likely to make reading vapid and boring task. On the basis of these results, some pedagogical suggestions are made.