• 한국실내디자인학회논문집
• /
• 제23권3호
• /
• pp.108-116
• /
• 2014

Postmodernism, a cultural movement which occurred in the mid-20th century, avoided functional form, one of the features of modernism, and pursued post-rational and post-centric pluralistic thought which puts human emotions in importance. Postmodernism set a high value on emotional instincts of humans and focused on creation of empathy. It includes scepticism of rationalism and indicates the significance of emotional and psychological instincts of humans, or 'emotions'. Along with the big change in that time, more dynamic and unprecedented indoor spaces had appeared. Nigel Coates, who had taken various kinds of artistic activity from the early 1980s to the late 1990s, had tried to make a new approach of objet-focused emotional spaces. Such an approach made in the time when science and technology had rapidly developed and social structure had changed was considerably fresh, liberal, and futuristic. He interpreted spaces by escaping from realistic intentions and communicating with drawings, and designed object-focused emotional spaces by actively employing objets on the basis of ideas. He tried to make emotional sharing between the public and spaces through objet, and showed unique spaces in his own way by reinterpreting the meanings of spaces and stimulating human emotion. This study was intended to look into his artworks to show his way of approaching objets, and to find an application plan and the future possibility of the plan.

• 대한가정학회지
• /
• 제33권6호
• /
• pp.99-113
• /
• 1995

The purposes of this study were to investigate the interrelationships between family functioning, marital conflicts, conflict coping strategies and couple's psychological adjustment, and to identify the influence of each variables on couple's psychological adjustment. The subjects of this study were 532 couples with teen-aged children in seoul. the major findings were as follows ; 1) The couples' perception of their family funstioning(family cohesion and family adaptability) had linear relations with psychological adjustment(marital satisfaction, self-esteem, and depression). 2) For both spouses, marital conflicts, avoidance strategy, action-expression strategy, emotional strategy and outside-aid seeking strategy were negatively related to family functioning, marital satisfaction and self-esteem, and were positively related to depression, Rational coping strategy was positively related to marital satisfaction and self-esteem, and were negatively related to depression. 3) Couples' marital satisfaction were significantly affected by marital conflicts, avoidance strategy, family functioning and family income. Couples' self-esteem were significantly affected by rational coping strategy, family functioning, family income and avoidance strategy. Couples depression were significantly affected by marital conflicts, emotional strategy, and avoidance & action expression strategy. In addition, wives' self-esteem were affected by family functioning. And there were differences between wives and husbands in the findings.

• 보건의료산업학회지
• /
• 제10권2호
• /
• pp.25-34
• /
• 2016

Objectives : This study was conducted to examine what types of attributes advertising and promotion staff members working at different medical institutes consider when performing their advertising duties. It also seeks to identify satisfaction levels with the advertising conditions and tasks required of them to perform the actual advertising. Methods : This study subjects were members registered in the address book of the Korean Hospital Public Relations Association with 127 actual test respondents targeted. Results : Regarding the selection of the types of advertising message appeals, those with less than five years of work experience were found to prefer emotional messages, whereas those with more than six years of work experience were found to prefer rational messages. male advertising planners preferred rational messages, whereas female advertising planners preferred emotional messages. Conclusions : The medical advertising facilities at hospitals and equipment to produce the main materials to improve the effectiveness of advertising should be considered.

• 한국대기환경학회지
• /
• 제22권4호
• /
• pp.421-430
• /
• 2006

This paper explores a new methodology of socio-statistical survey to classify environmental perception characteristics and to quantify atmospheric environmental sensitivity of neighboring people around a large industrial complex. In order to compensate intrinsic inclination against environmental problems, Atmospheric Environmental Sensitivity Index (AESI) is proposed as the weighted-summation of four representative questions asking the current status of the local air quality, which are chosen by the factor analysis of questionnaire. Atmospheric environmental perception is tried to be classified into interest/indifference characteristics and rational/emotional perception on environmental issues, positive/negative opinion on the solution of environmental problems. According to the chi-square cross-correlation and two-way layout analyses, it was clearly shown that environmental perception is categorized into two major groups, i.e., the positive-rational group having lower AESI and the negative-emotional group having higher AESI which means more seriously senses the status of local air quality.

• 유통과학연구
• /
• 제19권8호
• /
• pp.81-89
• /
• 2021

Purpose: Traditional charity retail needs to change its communication in the online environment. This article examines the effectiveness of communication by online charity organizations in terms of the type of messages being delivered. Research design, data and methodology: Study 1 based on a sample of 120 Korean adults, we investigated whether charity asking messages for domestic people, compared to those for foreign people, prompt more favorable evaluations when framed with low (vs. high) construal levels. In Study 2, with 120 Korean adults sample, we tested whether emotional message appeals prompt a more favorable response than rational messages when framed in a socially close. Results: According to the result of Study 1, for the domestic recipients, donation messages situated in the near, compared to the distant, future induced more favorable reactions from potential donors. Moreover, in Study 2, emotional (vs. rational) message appeals generated more positive donation intentions when they were framed in the socially close situation. Conclusions: This research contributes that differing consumer construal have important implications for how marketing communication might best gain charitable support. This suggests that marketers who design a donation message should consider message's appeal and type to activate the potential donors' willingness to participate in the campaign.

• 아동학회지
• /
• 제26권1호
• /
• pp.75-90
• /
• 2005

The structure of fears was identified and measured by Q methodology. Subjects were 40 school-aged children with emotional and behavioral problems. Subjectivity of children's fears was classified into 3 types by the QUANL program. Three types occupied 52% of all variance and correlations ranged between .31 and.52. The first type is "imaginative-sensitive perception" where children are fearful about unreal and imaginative objects related to death. The second type is "rational-empirical perception" where children are concerned about the impact of fearful objects and authoritative figures based on their own personal experience. The last type is "realistic-egocentric perception" where children are fearful of possible violence, crime, and disease.

• 한국정보시스템학회지:정보시스템연구
• /
• 제31권4호
• /
• pp.123-143
• /
• 2022

Purpose The purpose of this study was to investigate the experience cues of chatbot services provided to existing customers familiar with the e-commerce environment, and to examine the effect of chatbot service's experience cues on customer experience and chatbot trust. Design/methodology/approach This study was conducted on consumers who experienced chatbot services in an e-commerce environment, the final 299 copies of valid data were obtained, and the research hypothesis was verified using PLS as a structural equation model. Findings As a result of the analysis, it was found that functional cues that cause customer experiences using chatbot services had a positive effect on cognitive and emotional experiences, human cues had a positive effect on cognitive, emotional and relational experiences, and customer experiences had a positive effect on chatbot trust.

• Child Health Nursing Research
• /
• 제27권1호
• /
• pp.24-33
• /
• 2021

Purpose: This study aimed to evaluate the effects of a rational emotive behavior therapy (REBT)-based emotional regulation program for mothers of premature infants in the neonatal intensive care unit (NICU). Methods: The study utilized a nonequivalent control group pretest-posttest design. Seventeen mothers were recruited for the experimental group and 21 mothers for the control group. Data were collected from July 9, 2018, to Oct 12, 2018 from mothers of premature infants in the NICU regarding parental stress, state anxiety, depression, and maladaptive cognitive emotion regulation. The experimental group received eight sessions of the REBT-based emotional regulation program for 3~4 weeks, and the control group only received standard nursing care. Results: Significant differences were found between the two groups in maladaptive cognitive emotion regulation (Z=-3.88, p<.001), stress (Z=-2.76, p=.006), state anxiety (Z=-3.72, p<.001), and postpartum depression(Z=-2.62, p=.009) after the intervention in the experimental group. Conclusion: The REBT-based emotional regulation program for mothers of premature infants was effective for reducing maladaptive cognitive emotion regulation, stress, anxiety, and postpartum depression. Therefore, it may be necessary to provide an REBT-based emotional regulation program for mothers of premature infants in the NICU in clinical practice.

• 한국전자거래학회지
• /
• 제22권1호
• /
• pp.123-146
• /
• 2017

소비자들이 SNS에 공유하는 정보는 소비자들의 구매나 선택에 대한 결정에 많은 영향을 미친다. 이에 소셜 빅데이터를 활용하여 소비자 가치를 분석한 새로운 연구방법론에 주목할 필요가 있다. 이러한 맥락에서 본 연구의 목적은 소셜 빅데이터 분석을 통해 소비자의 가치 인식을 계량적으로 분석해 보고자한다. 이러한 분석 결과를 토대로 광고전략 개발에 적용할 수 있는지를 규명하고자 하였다. 본 연구에서는 3가지 스마트폰 브랜드에 대해 텍스트 마이닝과 긍 부정 이미지 분석을 활용함으로써 소비자 가치 구조를 파악하였다. 분석결과 브랜드별 소비자의 가치 인식에 대한 감성적인 측면과 이성적인 측면에서 차별적인 내용을 선별할 수 있었다. 갤럭시 S7과 아이폰 6S의 경우 출시일 이전에는 감성적인 측면이 중요한 것으로 나타났지만 출시일 이후에는 이성적인 측면이 중요한 것으로 나타났다. 그러나 LG G5의 경우 출시일 이전이나 이후 모두 감성적인 측면이 중요한 것으로 나타났다. 또한 소비자 가치 인식의 분석 결과를 바탕으로 핵심적인 광고전략 2가지 안을 제안할 수 있다. 갤럭시 S7의 경우 광고전략 개발 시 제품속성에 대한 성능이나 차별화된 기능 등 이성적 측면을 강조해야 할 필요성이 있다. LG G5의 경우 광고전략에서 제품을 사용함으로써 느껴지는 행복감, 설레임, 즐거움, 재미 등의 감성적 측면을 광고전략 개발에 중요하게 고려할 필요가 있다. 결과적으로 본 연구는 소비자 가치 분석을 통해 실제 광고전략에 좋은 기준을 제시할 것으로 판단된다. 광고전략은 주로 직감이나 경험에 의해 이루어진다. 이에 소셜 빅데이터 분석을 통한 소비자의 가치 인식 분석으로 광고전략을 개발하는 것은 중요한 시사점을 안겨 줄 것으로 판단한다.

• 복식
• /
• 제64권8호
• /
• pp.37-54
• /
• 2014

The purpose of this study is to define the tastes of middle-aged Korean men by analyzing their characteristics, such as self-image, and fashion style. This study was carried out by using the Q methodology for survey research. The results of this study are as follows; First, the self-images of middle-aged men were classified into 'comfortable, calm, neat, and gentle,' 'realistic, active, sociable, and familiar,' 'sensible, emotional, romantic, and rational,' 'refined, emotional, luxurious, and sophisticated,' and 'aggressive, sensible, realistic, and rational.' Second, by analyzing the congruity of clothing form, fashion accessory, and fashion color types, this study was classified into the following 10 fashion styles: 'modern classic,' 'sophisticated,' 'town casual,' 'traditional casual,' 'comfortable,' 'chic casual,' 'contemporary,' 'gentle classic,' 'classic sporty,' and 'soft classic.' Third, this study analyzed the self-images and fashion styles of the men, and produced the following personal tastes of middle-aged men: 'success-oriented,' 'ability possession,' 'internal stability-oriented,' 'freedom-oriented,' 'self-satisfaction,' 'individuality compromise,' 'emotional release,' 'stability-oriented,' 'practicability-oriented,' and 'youth effort' types. By combining those types with social dimensions, this study produced the following tastes of middle-aged men: 'stabilized traditions,' 'achievements with high sociality,' 'youthful individuality,' 'active self-realization,' and 'realistic, logical pursuit.' The results of this study can be used as a meaningful data for developing the marketing strategy, which reflects the middle-aged men's changed tastes.