• Science of Emotion and Sensibility
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• v.9 no.spc3
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• pp.251-263
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• 2006

The purpose of this thesis is to make clear of the evaluation structure of sensibility by the colored plastic's roughness through the vision. I presented these samples to the testee, collected. surveys and analyzed. As a result of analyzation of relationship between the sensibility and the physical features, the key figures of sensibility analyzation by the roughness of the plastic can be displayed with three axis. Also, these results are showing the differences of the sensibilities for the five-presented colored samples and roughness. These results are expected to be utilized as the basic research material for the surface design sensibility evaluation by roughness and color before the surface treatment of plastics or other materials.

• Korean Journal of Cognitive Science
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• v.14 no.4
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• pp.33-42
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• 2003

This paper presents a new system for facial expression recognition based in dimension model of internal states. The information of facial expression are extracted to the three steps. In the first step, Gabor wavelet representation extracts the edges of face components. In the second step, sparse features of facial expressions are extracted using fuzzy C-means(FCM) clustering algorithm on neutral faces, and in the third step, are extracted using the Dynamic Model(DM) on the expression images. Finally, we show the recognition of facial expression based on the dimension model of internal states using a multi-layer perceptron. The two dimensional structure of emotion shows that it is possible to recognize not only facial expressions related to basic emotions but also expressions of various emotion.

• International Commerce and Information Review
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• v.12 no.3
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• pp.267-288
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• 2010

The collapse of housing market bubble in United States had a considerable impact on the world economy. The collapse of housing market bubble in United States generates the global financial crisis at the worldwide level. The housing market bubble question the efficacy of fundamental proposition of orthodox economics based on the rationality of human choice. According to neuroeconomics and neuroscience, emotion and affect play the important role in purchasing the commodity in retails market. On the basis of the neuroeconomics, this study focuses on the role of affect and emotion in the purchase of subprime loan in United States. Robert Schiller suggests that one of the causes of housing market bubble is the contagion effect of human belief in the society. The structure of this paper is as follows. First, this study investigates the mechanism of human brain and role of various neurons to influence the human behavior in the purchase of house in United States, such as Dophamine neuron and mirroring neuron. Second, this study shows the possibility that the mirror neuron might explain the contagion of human belief in housing transaction market. It can be a seed of housing market bubble. Furthermore, this study show the implications of neuroeconomics is suggestive to the negotiation process in commercial policy in United States.

• Journal of Fashion Business
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• v.14 no.5
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• pp.49-65
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• 2010

The purpose of this paper is to derive the categories of negative e-WOM (electronic word of mouth) via consumer review. Disclosing the details of negative e-WOM based consumer reviews has never been done before. For this reason, a content analysis was adopted to provide knowledge and understanding of the phenomenon. This paper analyzes the content of 630 consumer reviews posted on the open market internet site, www.auction.co.kr. The analysis was conducted from October 20th, 2008 to March 10th, 2009. The results indicated that the negative e-WOM based consumer reviews can be divided into two categories: the cognitive evaluation and the expression of consumer's emotion. The category of cognitive evaluation is consisted of negative e-WOM of product, negative e-WOM of service, and warning about the risk of purchasing products. The category of expressing consumers' emotion are composed of venting customers' dissatisfaction and passive response of dissatisfaction. Investigating the details of negative e-WOM has a number of implications. Most importantly, the results revealed multidimensional structure of negative e-WOM. This understanding of negative e-WOM communication allows marketers to improve products and services that better meet customers' current and future needs.

• Korean Institute of Interior Design Journal
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• v.15 no.4 s.57
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• pp.138-146
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• 2006

Main elements in definition of space value were physical, formal, and reasonable characteristics in the past. Howener recently, definition of space value is changing by being advanced about study concerned with human's cognition and thinking way in definition and analysis of space. As you see, cognitive psychologists have emphasized the importance of human's cognitive structure and process and studied diverse aspects of human's thinking ; consciousness, perception, memory, image, language, decision-making, inference, and so on. Therefore main elements in definition of space value are five-dimensional, psychological, symbolic, mental, emotional characteristics above physical, formal, and reasonable characteristics. As mentioned above, the conversion of thinking focused on reason to thinking focused on human's spirit and emotion is achieved in contemporary architecture and 'human's experience' in space becomes a very important factor. For that reason, the purpose of this study is consideration of human's cognitive process in space by conversion of thinking and gives a definition about experience. And, I would like to define 'experience design' whose main attribute is experience in space and establish theoretical basis of experience design through theoretical researches about experience. This study on experience design that induces users to participate in space and stimulate human's spirit is a important point in definition of space value not only contemporary interior architecture but also prospective generation.

• Journal of the Institute of Electronics and Information Engineers
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• v.50 no.5
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• pp.137-143
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• 2013

In recent years there have been many efforts for changing from machine oriented technology to human oriented technology gradually. In the research of Intelligent system, the previous simple learning and reasoning methods are also changing to human like processing, namely the direction of implementing humanity. Especially as Neuro Engineering research is getting active, the studies on application of brain function are increasing in the engineering aspects. In this paper, we defined Super Value as a concept which reflect the higher value of 'viewpoint' and proposed flexible KEB(Knowledge-Emotion Binding) System. The system has a hierarchical structure which consists of Main level and Super level for flexibility and it is designed for having the function of extracting KEB Threads by Reasoning mechanism.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1999.11a
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• pp.417-422
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• 1999

지금까지 향의 이미지에 따른 감성 평가에 관한 연구, 특히 성별에 따른 차이에 관한 연구는 거의 없었다. 본 연구는 향의 이미지에 따른 성별 감성 차이를 분석하기 위하여 네 가지 향 (Jasmin abs, Rose oil bulgalian, Lavender oil france, Lemon oil misitano)을 제시하고 그에 따른 주관적 평가를 분석하였다. 후각 실험 및 주관적 평가는 20-26세의 남자10명, 여자10명으로 구성된 피험자를 대상으로 이루어졌고, 주관적 평가는 향의 세부적인 이미지를 나타내는 후각 감성 형용사를 이용하여, 양극의 7점 척도 25문항, 단극의 5점 척도 40문항, 그리고 각 향의 전반적인 선호도를 묻는 양극의 7점 척도 2문항으로 구성하였다. 본 연구 결과에 의하면 남성과 여성 모두 Lemon향을 가장 쾌한 감성의 향으로, Rose향을 가장 자극적인 향으로 생각하는 것과 같은 심리척도의 보편적인 정서인 쾌/불쾌, 자극/진정의 감성에 있어서 성별에 따른 차이를 별로 보이지 않았다. 그러나, 여성에 비해 남성이 Rose향을 정열적이고 화려한 향으로 느낀다거나, Jasmin 향에 대하여 남성은 여성적인 향으로 생각하는 반면, 여성은 Jasmin 향을 남성적인 향으로 평가하는 등 각 향에 대한 세부적인 이미지에는 여성과 남성이 뚜렷한 차이를 보이고 있었다.

• Journal of Science of Art and Design
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• v.6
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• pp.203-225
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• 2004

We are sure that Abakanowicz positively assumes a position of members, which are represented the later modern fabric design. In sprite of his pervasive evaluation, we have doubt about his achievement because the preceding research is insufficient about argumentsuch as dependence on intuitive emotion study, conventional analysis of structure and insufficient inquiry of causa efficiens. We agree that basic structure of is dissipation. Though right and left symmetrical structure is similar, also that structure is different. We can't decide whether structure is unification structure, difference structure or mixture structure . We think that the time of confusing argument of his structure is changing period for disorganization trend. The result of this study confirm the research possibility about space organization with restructure analysis and verification for examining essence structure of sample text . The Thesis are concern that the different between paradigmatic appearances and syntagmatic, which exist . So, we can approach the meaning of system and find dominent point about constructional relationship on the works. The meaning of dominent point is understood about sexless trend or Androgyne, which are appeared Abakanowicz forth work period. The relationship structure which is mixed both issue show that inner issue of work is located the highest position. The paper presents confusing manufacture system, which are suggested man-woman sex and mixed meaning. The other result of this study are, 1. being known as Abakan algorism, Abakanowicz has new drafting idiom from his ancient belief. 2. we need to research the body texture of Abakanowicz with the trend of restructure of body study. 3. we need argue about gender study in relative with poster moderntheology related problem of sexlessness people and perfect sex-people.

• Journal of the Korean Society of Costume
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• v.58 no.10
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• pp.78-94
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• 2008

Contemporary fashion is experiencing a rise in design that combines heterogeneous things, or goes beyond the roles, boundaries, and meanings of existing things. This can be described as a 'heterogeneous fusion' that is different in character from the mixed use of heterogeneous materials, borrowed designs, and exaggeration of the silhouette that have been practices in fashion design, or the non-structure, deconstruction, and recombination that have existed since the age when post-structuralism was a central philosophy. This 'fusion' causes a 'confusion' of the generally accepted mental principle of 'one sense reacting to one stimulus', and breaks the boundary between the various senses, causing confusion in the senses of the individual, and leading him or her to experience unfamiliar feelings. In this process, all information received from external sources is not perceived as it is seen, but rather is perceived through a fusion of the individual's motivations, the environment in which it is perceived, the resulting change in emotion, and the individual's past memories. The combination of these heterogeneous elements visually accepted, or such a non-territorial combination acts as a 'fusion of senses' in the individual's perception, which causes confusion in the homeostasis of perception, and a change in emotion, and serves as a factor that causes the information to be stored in the memory for a long time. In parallel with deconstruction or non-structure, the 'heterogeneous fusion' found in modern fashion is taking root as a representative creative trend, and is represented in various forms such as the mixed use of subjects and materials, non-territorial borrowing, fusion with animal forms, fusion with non-physical geometry, and fusion with heterogeneous hair decoration.

• The Journal of the Korea Contents Association
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• v.13 no.6
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• pp.95-107
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• 2013

A linguistic element found in a movie, dialogue, plays a critical role in building up narrative structure. Still, analyses conducted on movies mostly focus on images due to the nature of a movie that conveys a story through its visual images while dialogue has either been underestimated or received less spotlight despite their importance. This study highlights the significance of lines in a movie. This study calls attention to dialogue, which has stayed out of the main focus and been on the periphery thus far when analyzing movies, so as to see how they contribute to constructing a narrative. It then spotlights the significance of dialogue in the movie. To this end, the study sorts out emotional expressions articulated by actors through their dialogues then to make polarity classification into affirmation and negation, followed by a quantitative analysis of how the polarity proportion of emotional expressions changes depending on the narrative structure. The study also suggests a narrative's relevance with emotions by pointing to dynamic emotional changes that shift between affirmation and negation depending on incidents, conflicts and resolution thereof throughout a movie.