• ETRI Journal
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• v.37 no.1
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• pp.88-96
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• 2015

The purpose of this study is to design an authoring tool and a corresponding device for an olfactory display that can augment the immersion and reality in broadcasting services. The developed authoring tool allows an olfactory display to be properly synchronized with the existing video service by applying the standardized format using ISO/IEC 23005 (MPEG-V) and the corresponding developed scent display device. To propose the proper data format for the olfactory display, we have analyzed both the multimodal combination and the cross-modality related to the olfactory display. From the results of the analysis, we derived a set of olfactory parameters for the olfactory display that are related to emotion. The analyzed parameters related to emotion in an olfactory display are synchronization, scent intensity, scent persistence, and hedonic tone. These parameters should be controlled so that the olfactory display can be in harmony with the existing media to augment emotion. In addition, we developed a scent display device that can generate many kinds of scents and that satisfies design conditions for olfactory parameters that are for use with broadcasting services.

• Science of Emotion and Sensibility
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• v.18 no.3
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• pp.3-16
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• 2015

Will orange scent enhance video reality if it is presented with a video which vividly illustrates orange juice? Or, will romantic scent improve video reality if it is presented along with a date scene? Whereas the former is related to reality improvement when concrete objects or places are present in a video, the latter is related to a case when they are absent. This paper reviews previous research which tested diverse videos and scents in order to answer the above two different questions, and discusses implications, limitations, and future research directions. In particular, this paper focuses on measurement methods and results regarding acceptability of olfactory information, perception of scent similarity, olfactory vividness and video reality, matching between scent vs. color (or color temperature), and description of various scents using emotional adjectives. We expect this paper to help researchers or engineers who are interested in using scents for video reality.

• Journal of Sensor Science and Technology
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• v.27 no.6
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• pp.414-420
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• 2018

To augment emotion and immersion in virtual reality (VR), technological research based on scent displays have increased in recent years. The results of extensive studies have enabled the development of methods to interface head mounted displays (HMDs) with scent devices, and the possibility of VR applications of this development was identified via several demonstrations in actual VR environments. Despite all these efforts, more practical methods and conditions for scent display in VR environments are yet to be developed. To efficiently interface VR and scent, this study proposes three ways to set the position for scent display and scent conditions. The first is scent display using local positioning in the VR engine, the second is scent display using the relative distance and orientation between user and object in VR environments, and the third is scent display using time setting. In this study, we developed scent devices using a piezo actuator to validate the proposed method and successfully conducted demonstrations and experiments.

• Journal of Sensor Science and Technology
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• v.28 no.1
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• pp.52-57
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• 2019

Studies to augment emotion and immersion in multimedia content through olfactory stimulation are being increasingly conducted in the past two decades, and a variety of scent devices have been developed. Most of the scent devices are very large and heavy; consequently, they are installed on a table rather than being attached to the Head-mounted Display (HMD). Even if such devices are mounted on the HMD, it is not possible to control the scent density because of the size limitation, and it is not easy to be immersed in the experience because of the noise caused by the scent device. In order for an actual virtual reality or an augmented reality system to work efficiently with the scent device, three conditions - noiseless, a compact design, and concentration control- must be satisfied. In this study, we design a scent device that satisfies these three conditions. By using a miniature piezoelectric pump, a small size scent device is designed so that it can be easily attached to the lower end of the HMD, and hardly any noise is generated. Moreover, it is possible to control the concentration of the scent by controlling the piezoelectric pump using amplitude and frequency.

• Journal of Sensor Science and Technology
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• v.25 no.6
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• pp.412-417
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• 2016

Scent display is used mainly to augment immersion, reality and emotion, besides provide more tension and suggestion. However, this paper pay attention to effect of smells as ambient media, and propose a notification service using scents without sound and vibration when a user has new mail, test message and phone call. And we designed a scent service platform and API function for easy application of scent notification service. We demonstrated feasibility by experiment using smart phone and self-producted scent device.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.10 no.1
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• pp.57-62
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• 2010

Recently in the mobile market, the communication technology which bases on the sense of sight, sound, and touch has been developed. However, human beings uses all five - vision, auditory, palatory, olfactory, and tactile - senses to communicate. Therefore, the current paper presents a technology which enables individuals to be aware of other people's emotions through a machinery device. This is achieved by the machine perceiving the tone of the voice, body temperature, pulse, and other biometric signals to recognize the emotion the dispatching individual is experiencing. Once the emotion is recognized, a scent is emitted to the receiving individual. A system which coordinates the emission of scent according to emotional changes is proposed.

• Science of Emotion and Sensibility
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• v.9 no.1
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• pp.19-26
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• 2006

In this research, a theoretical model indicating the influence of fragrance sensibility response on attitude toward and buying intention of scented textile products was tested. On-line survey data was collected from a total of 530 consumers who have used or purchased scented textile products. In results, gender differences were found in the multigroup analysis using Structural Equation Modeling. In the model of females, pleasantness, stimulating, familiarity and congruency of scent affected attitude toward scented textile products while pleasantness was only a factor influencing attitude toward scented textile products in the model of males. In addition, pleasantness was the most important factor for Two genders although males indicated a higher level of buying intention toward scented textile products.

• The Research Journal of the Costume Culture
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• v.26 no.6
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• pp.1015-1027
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• 2018

In the retail environment where online-shopping malls are growing, offline store are find it difficult to survive simply by selling their products. As a result, offline retailers are trying to find unique services that are appealing to their customers. In such a market environment, marketing strategies that stimulate the five senses other than the sight can be an alternative. Therefore, this research is aimed at observing the effect of the senses on emotion and purchase intention in a fashion retail context. A two by two experimental design (existence vs non-existence of scent x existence vs. nonexistence of eating chocolate) between subjects was used. A total of 120 participants were randomly assigned to the four situations, and they were asked to complete the questionnaires about emotion and purchase intention. The survey data were statistically analyzed using SPSS 23.0, and results are as follows. After a two-way ANOVA, we observed a statistically significant effect of the scent service on pleasure and purchase intention the sweet offering service on purchase intention. Moreover, when scents service and sweet offering service were provided at the same time, the highest purchase intention was obtained among other services. In addition, we studied the effects of emotions on purchase intentions, and the pleasant emotions resulting from the services have a positive effect of on purchase intentions.

• Science of Emotion and Sensibility
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• v.14 no.3
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• pp.395-402
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• 2011

As the consumer market for odor products grows, companies producing healthcare products are beginning to pay more attention to the emotional aspect of an odor product in order to differentiate their products from competitors. In the following research, the affective effect of odor product was investigated while focusing on relaxation and working contexts using orange and pine scents, since these are typical odors in current domestic market. Two empirical studies were carried out. First, in experiment I, 18 subjects, all of whom were university students, spent 20 minutes sitting comfortably on a sofa while electrocardiogram assessments were made. After a five-minute break, in experiment II, the same subjects were provided with both arithmetic and geometric questions and their electroencephalogram readings was recorded from eight channels. All subjects participated in three sessions - no odor, an orange scent, and then a pine scent - with a minimum time interval of 24 hours. The results show that in the context of a pine scent, both the activation ratio of subjects' parasympathetic system and those of the Sensory Motor Rhythm waves and Mid Beta waves were at the highest peak. Therefore, the pine scent helped the subjects to feel more comfortable and more focused at the same time. In other words, it gave them a state of meditated attention. In addition, it was found that the right brain was activated twice the intensity when the subjects worked through the geometric questions, whereas both sides of the brain were activated in equal magnitude during the process of arithmetic tasks. This replicates previous studies of the functional aspect of the right brain - being responsible for spatial and creative thinking.

• Science of Emotion and Sensibility
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• v.23 no.4
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• pp.73-92
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• 2020

This article addresses the possibility of developing a new art appreciation method using olfaction, which was not previously considered an important sense in expanding the cultural enjoyment of visually impaired people. The human olfactory system is a faculty that is not considered very important in modern society; however, this is due to cultural factors, and from a biological point of view, the human sense of smell has sufficient potential for practical application. In this study, it is assumed that when various types of scent are perceived through this sense of smell, each has its own unconscious relation to color and concept, which researchers have termed "color directivity" and "concept directivity." Through experiments, the researchers found that some specific scents have color directivity and concept directivity, and in using these scents, they succeeded in delivering information about colors used in artworks to the visually impaired. Based on this study, we hope to continue our research on the use of color-concept directional scents that can convey the brightness and saturation of colors and more diverse hues.