Browse > Article
http://dx.doi.org/10.14695/KJSOS.2015.18.3.3

Video Reality Improvement Using Measurement of Emotion for Olfactory Information  

Lee, Guk-Hee (Department of Industrial Psychology, Kwangwoon University)
Kim, ShinWoo (Department of Industrial Psychology, Kwangwoon University)
Publication Information
Science of Emotion and Sensibility / v.18, no.3, 2015 , pp. 3-16 More about this Journal
Abstract
Will orange scent enhance video reality if it is presented with a video which vividly illustrates orange juice? Or, will romantic scent improve video reality if it is presented along with a date scene? Whereas the former is related to reality improvement when concrete objects or places are present in a video, the latter is related to a case when they are absent. This paper reviews previous research which tested diverse videos and scents in order to answer the above two different questions, and discusses implications, limitations, and future research directions. In particular, this paper focuses on measurement methods and results regarding acceptability of olfactory information, perception of scent similarity, olfactory vividness and video reality, matching between scent vs. color (or color temperature), and description of various scents using emotional adjectives. We expect this paper to help researchers or engineers who are interested in using scents for video reality.
Keywords
Acceptability of Scent; Olfactory Vividness; Memory for Olfactory Information; Emotion of Scent; Video-Reality;
Citations & Related Records
Times Cited By KSCI : 10  (Citation Analysis)
연도 인용수 순위
1 Bandura, A., & Jourden, F. J. (1991). Self-regulatory mechanisms governing the impact of social comparison on complex decision making. Journal of Personality and Social Psychology, 60(6), 941-951.   DOI
2 Biswas, D., Labrecque, L. I., Lehmann, D. R., & Markos, E. (2014). Making choices while smelling, tasting, and listening: the role of sensory (Dis) similarity when sequentially sampling products. Journal of Marketing, 78(1), 112-126.   DOI
3 Carrasco, M., & Ridout, J. B. (1993). Olfactory perception and olfactory imagery: a multidimensional analysis. Journal of Experimental Psychology: Human Perception and Performance, 19(2), 287-301.   DOI
4 Chang, C. T., & Lee, Y. K. (2010). Effects of message framing, vividness congruency and statistical framing on responses to charity advertising. International Journal of Advertising, 29(2), 195-220.   DOI
5 Chen, D., & Dalton, P. (2005). The effect of emotion and personality on olfactory perception. Chemical Senses, 30(2), 345-351.   DOI
6 Chen, D., & Haviland-Jones, J. (2000). Human olfactory communication of emotion. Perceptual and Motor Skills, 91(2), 771-781.   DOI
7 Dalton, P. (2000). Psychophysical and behavioral characteristics of olfactory adaptation. Chemical Senses, 25(4), 487-492.   DOI
8 Davis, R. L. (2005). Olfactory memory formation in Drosophila: from molecular to systems neuroscience. Annual Review of Neuroscience, 28, 275-302.   DOI
9 Fortin, D. R., & Dholakia, R. R. (2005). Interactivity and vividness effects on social presence and involvement with a web-based advertisement. Journal of Business Research, 58(3), 387-396.   DOI
10 Hall, H. J. (2012). The technology of gas cleaning: state of the art. Transactions of the New York Academy of Sciences, 29(2 Series II), 147-164.
11 Hamasaki, K., Nishiguchi, T., Okumura, R., Nakayama, Y., & Ando, A. (2008). A 22.2 multichannel sound system for ultrahigh-definition TV (UHDTV). SMPTE Motion Imaging Journal, 117(3), 40-49.   DOI
12 Herz, R. S. (2010). The emotional, cognitive and biological basics of olfaction: Implications and considerations for scent marketing. In A. Krishna (Ed.), Sensory marketing: Research on the sensuality of products (pp. 75-86). New York: Routledge, Psychology Press.
13 Ito, I., Ong, R. C., Raman, B., & Stopfer, M. (2008). Sparse odor representation and olfactory learning. Nature Neuroscience, 11(10), 1117-1184.   DOI
14 Herz, R. S., & Engen, T. (1996). Odor memory: review and analysis. Psychonomic Bulletin & Review, 3(3), 300-313.   DOI
15 Higgins, E. T. (2002). How self-regulation creates distinct values: The case of promotion and prevention decision making. Journal of Consumer Psychology, 12(3), 177-191.   DOI
16 Hong, S. C., Holbrook, E. H., Leopold, D. A., & Hummel, T. (2012). Distorted olfactory perception: A systematic review. Acta Oto-Laryngologica. 132(S1), S27-S31.   DOI
17 Jung, Y., Lee, G., Li, H. O., & Kim, S. (2015). Emotional adjective profile of various odor stimuli. Science of Emotion & Sensibility, 18(2), 75-84.   DOI
18 Katsuura, T., Jin, X., Baba, Y., Shimomura, Y., & Iwanaga, K. (2005). Effects of color temperature of illumination on physiological functions. Journal of Physiological Anthropology and Applied Human Science, 24(4), 321-325.   DOI
19 Kim, J. D., & Byun, H. G. (2012). A proposal of the olfactory information presentation method and its application for scent generator using web service. Journal of Sensor Science and Technology, 21(4), 249-255.   DOI
20 Kim, Y. J. (2008) Cross-modal associations between colors and fragrances for commercial perfume design. Science of Emotion & Sensibility, 11(3), 427-439.
21 Kim, Y. J. (2013) Can eyes smell? cross-modal correspondences between color hue-tone and fragrance family. Color Research and Application, 38(2), 139-156,.   DOI
22 Lee, G., Li, H. O., Bang, D., Ahn, C., Ki, M., & Kim, S. (2014b). The effect of match between odor and color on video reality and sense of immersion. Journal of Broadcast Engineering, 19(6), 877-895.   DOI
23 Lee, G., Choi, J., Ahn, C., Li, H. O., & Kim, S. (2013a). Video classification based on viewer acceptability of olfactory information and suggestion for reality improvement. Science of Emotion & Sensibility, 16(2), 207-220.
24 Lee, G., Li, H. O., Ahn, C., Choi, J., & Kim, S. (2013b). User perception of olfactory information for video reality and video classification. Journal of the HCI Society of Korea, 8(2), 9-19.   DOI
25 Lee, G., Choi, J., Ahn, C., Li, H. O., & Kim, S. (2014a). Suggestion of similarity-based representative odor for video reality. Science of Emotion & Sensibility, 17(1), 39-52.
26 Lee, G., Li, H. O., Ahn, C., Ki, M., & Kim, S. (2015a). The effects of emotional matching between video color-temperature and scent on reality improvement. Journal of the HCI Society of Korea, 10(1), 29-41.   DOI
27 Lee, G., Jung, Y., Li, H. O., Ahn, C., Ki, M., & Kim, S. (2015b). The effect of olfactory vividness of video on reality improvement through providing scents. Journal of Korean Society of Media and Arts, 13(3), 5-33.
28 Lee, B., & Lee, G. (2014). The effect of self-regulatory focus on loss aversion when gain and loss between possession and valence compete. Science of Emotion & Sensibility, 17(4), 101-108.
29 Madzharov, A. V., Block, L. G., & Morrin, M. (2015). The cool scent of power: effects of ambient scent on consumer preferences and choice behavior. Journal of Marketing, 79(1), 83-96.   DOI
30 Mitchell, D. J., Kahn, B. E., & Knasko, S. C. (1995). There's something in the air: effects of congruent or incongruent ambient odor on consumer decision making. Journal of Consumer Research, 22(2), 229-238.   DOI
31 Noguchi, H., & Sakaguchi, T. (1999). Effect of illuminance and color temperature on lowering of physiological activity. Applied Human Science, 18(4), 117-123.   DOI
32 Park, S. (2011, June 22). Samsung, making 10,000 kinds of scented TV. The Asia Business. Retrieved from http://www.asiae.co.kr/news/view.htm?idxno=2011062211231059545
33 Park, S. K., Jo, Y. J., Kim, D. W., & Park, G. M. (2013). A Study on terrestrial UHDTV broadcasting and construction of direct reception environment by DVB-T2. Journal of Broadcast Engineering, 18(4), 572-588.   DOI
34 Royet, J. P., Zald, D., Versace, R., Costes, N., Lavenne, F., Koenig, O., & Gervais, R. (2000). Emotional responses to pleasant and unpleasant olfactory, visual, and auditory stimuli: a positron emission tomography study. The Journal of Neuroscience, 20(20), 7752-7759.   DOI
35 Thesen, T., Vibell, J. F., Calvert, G. A., & Osterbauer, R. A. (2004). Neuroimaging of multisensory processing in vision, audition, touch, and olfaction. Cognitive Processing, 5(2), 84-93.   DOI
36 Valdez, P., & Mehrabian, A. (1994). Effects of color on emotions. Journal of Experimental Psychology: General, 123(4), 394-409.   DOI
37 Willander, J., & Larsson, M. (2007). Olfaction and emotion: the case of autobiographical memory. Memory & Cognition, 35(7), 1659-1663.   DOI
38 Woodard, C., Alcorta, E., & Carlson, J. (1992). The rdgB gene of Drosophila: a link between vision and olfaction. Journal of Neurogenetics, 8(4), 17-31.   DOI
39 Zald, D. H., & Pardo, J. V. (2000). Functional neuroimaging of the olfactory system in humans. International Journal of Psychophysiology, 36(2), 165-181.   DOI