• Human Ecology Research
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• 제55권6호
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• pp.609-623
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• 2017

Fur apparel is a representative luxury item that displays wealth and social status; however, it is also recognized as an unethical product criticized for its animal maltreatment in the production process. Understanding consumer responses to an ambivalent object, such as fur apparel, is an important research topic both academically and practically. This study investigates the hierarchical effects of perceived benefits and risks of fur apparel on consumers' emotions and purchase intention by applying the ABC model of attitudes to identify the mediating effects of consumer emotions. An online survey was conducted on 390 female consumers that verified hypotheses through structural equation modeling and bootstrapping analysis using phantom variables. The initial results of the survey showed that the relationship between perceived conspicuous benefits and purchase intention towards fur apparel was partially mediated by positive emotion. Second, the relationship between perceived epistemic benefits and purchase intention was completely mediated by positive emotion. Third, the relationship between perceived ethical risk and purchase intention was completely mediated by positive and negative emotions. Fourth, perceived social risk did not affect the purchase intention of fur apparel significantly. The results support that cognitive beliefs about the subject have a significant positive effect on behavioral intentions through emotions as suggested in the ABC model of the attitude. This study provides an in-depth understanding of consumer responses to ambivalent objects by revealing the individual mediating effects of consumers' positive and negative emotions.

• 한국엔터테인먼트산업학회논문지
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• 제13권1호
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• pp.35-46
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• 2019

본 연구에서는 기업의 문화마케팅 활동이 긍정적 감정이라는 변수를 통해 고객만족과 고객시민행동에 미치는 영향에 대해 알아보고자 실증분석을 실시하였다. 본 연구를 위해 기업의 문화마케팅 활동을 경험한 고객들을 대상으로 조사를 진행하였으며, 이를 분석한 결과는 다음과 같다. 첫째, 문화마케팅 활동의 4가지 요인 중 문화판촉 요인을 제외한 문화지원, 문화연출, 문화기업 이상 3가지 요인이 소비자의 긍정적 감정에 영향을 미치는 것으로 나타났다. 둘째, 긍정적 감정은 결과적으로 제품과 서비스에 대한 고객만족에 긍정적인 영향을 미치는 것으로 나타났다. 셋째, 긍정적 감정은 자발적인 고객시민행동에 영향을 미치는 것으로 나타났다. 결과적으로 문화라는 개념을 광고수단의 일환으로 활용하는 차원을 넘어서서 문화 활동의 전개, 문화 기반의 제품과 서비스의 차별화, 문화를 강조하는 기업문화의 형성 등을 실천하는 기업들의 마케팅 활동이 소비자들의 긍정적 감정의 형성으로 이어진다는 것을 알 수 있다. 그리고 인지적 반응과 정서적 반응을 기반으로 하는 긍정적 감정은 제품과 서비스에 대한 고객만족으로까지 이어질 가능성이 크며, 더 나아가 공동의 가치 창출을 위해 때로는 해당 기업의 대변인, 도우미와 같은 역할을 자발적으로 실행하는 고객시민행동으로 이어질 가능성이 높다는 것을 알 수 있다. 본 연구결과를 바탕으로 국내 기업의 관계자들은 문화마케팅에 대한 본질적인 개념을 기반으로 혁신적인 시각과 지속적인 활동을 이어나감으로써 고객 확보와 경쟁우위 구축에 힘써야 할 것이다.

• 아동학회지
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• 제30권4호
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• pp.155-171
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• 2009

This study aimed to identify children's emotional variables (anxiety and emotional expressiveness) and parenting variables supporting emotional development (affection and concern for, respect, and trust of children) which influence somatic symptoms. Subjects were 311 6th grade children. Instruments were the Korean version of the State-Trait Anxiety for Children (Spielberger, 1973), Children's Somatization Inventory (Walker & Green, 1991), Emotional Expressiveness Questionnaire (King & Emmons, 1990), and the Parenting Behavior Test by the researcher. Analysis by t-test showed that children's anxiety influenced somatization. The children who perceived that both parents respect their thoughts, feelings and choices and that their fathers trust their behaviors and abilities showed low somatic symptoms. Supporting children's emotional development through good parenting practices was discussed.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2001년도 춘계학술대회 논문집
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• pp.109-113
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• 2001

The purpose of this paper is to propose an analytical method for evaluating user satisfaction of Internet websites using the structural equation model(SEM). This paper is intended to identify critical evaluation factors of user satisfaction for websites to determine criteria for evaluating the websites, and use the criteria to develop a SEM model for quantitatively evaluation of each factors' effects of user satisfaction. The SEM model used 2 variables of usability and good-looks for the evaluation factors of websites user satisfaction and each factors have 4 sub evaluation criteria, 3 portal sites were evaluated to construct the SEM model, and 155 subjects participated the website evaluation using the walk-through and face-to-face survey method. Analysis results showed that the SEM model was statistically significant for all the 3 websites evaluated. Both the usability and good-looks two factors also showed significant effects to user satisfaction of websites and have positive correlation. The user satisfaction was more effected by the usability factor than good-looks, and the simplification and harmonization were the most critical sub-factors of the usability and good-looks.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 1999년도 춘계학술발표논문집 논문집
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• pp.97-102
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• 1999

The purpose of this study is to find out the moderating influences of unity on typicality effect of prototype theory in new product development process. It is said in the classical point of view of categorization that the higher level of typicality, the more preference a consumer have on a specific product. According to, however, the prototype theory's view on the relationship between product preference and typicality, there is an inverted U-shaped relationship between those two factors. But the prototype theory is needed to be verified with various design variables such as harmony, proportion, balance etc as well as unity. Therefore this study verified moderating effect of unity on typicality effect of new product.

• 한국주거학회논문집
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• 제14권5호
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• pp.95-104
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• 2003

The purpose of this research is to find out environmental characteristics of elementary school children's room, and determine the relationship between children's room environment and their emotional characteristics. For the research, used were a developed measurement instrument for environmental characteristics of children's room as well as the emotion measurement instrument published by Korean Testing Co. and developed by Dr. Lee Jong-seung for elementary school children in their higher year grades. The results showed that environmental characteristics of children's room has relationship with children's emotional characteristics. The order of environmental characteristics had a direct and high relationship with children's emotional characteristics, while originality had indirect relationship with children's emotional characteristics through intervening variables. The human relationship of children's emotional characteristics was the most influenced by children's room environmental characteristics.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 1998년도 추계학술발표 논문집
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• pp.250-255
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• 1998

The purpose of this study was to determine physical characteristics, and subjective sensation toward sports socks, varing types of fiber content and fabric structure. Also we tried to develop regression models from variables. Results of this study are as follows. 1. Cotton 100% socks had a highest absorbency and wickability among six different socks. The result of ANOVA shows that fiber content influenced on the wet sensation only prior to exercise. 2. Terry socks had a higher drop absorbency, stretch properties and thermal resistances than plain jersey socks. But there was no significant difference in overall comfort sensation. 3. We developed regression models to predict overall comfort sensation from thermal sensation and wet sensation. Also we can predict thermal sensation from the thickness of socks in the sole area, and we can predict wet sensation from moisture permeability

• 감성과학
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• 제5권2호
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• pp.51-61
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• 2002

This study deals with Rhythm which is one of aesthetic variables. Aesthetics among the factors of consumer preference has been importantly considered in competitive market environment. Therefore , consumers' purchasing standard has been also changed as their consciousness has been changed according to the variation of their lire style. Besides, the technique and method of design faces up to the change because of consumers' diverse wishes. Hence, to satisfy consumers' needs and the market front now on characterized as the short durability cycle of products, a distinctive design should be developed in the form of products that can be an important factor to attract consumers preference. So, in this study, 1 will try to understand typology based on a categorization theory and the conceptual structure of aesthetics, which are importantly considered at the same time. In addition, I will establish a new design process by extracting Rhythm affecting aesthetic. Ultimately, this study aims develop more consumer preferring design beyond the limit of a designer's idea and design generation by the result of this study.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2009년도 춘계학술대회
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• pp.227-230
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• 2009

This study was aimed to determine color sensibility factors for naturally dyed fabrics and to investigate their relationship with color variables such as hue and tone and dyes. Two hundreds different fabric colors prepared by a variety of natural dyeing were subjectively evaluated by color experts, which resulted in three color sensibility factors including 'Pleasant', 'Comfort', and 'Modem'. Among hues, Yellowish shade by natural dyeing was found as more pleasant and more comfort than any others. Among main tones for natural dyeing, g(grayish) and ltg(light grayish) were more felt in 'Comfort' whereas d(dull) more in 'Pleasant'. As for dyes, Gardenia Blue, Gardenia Yellow, and Anato tended to give feelings of 'Pleasant' whereas Raw Indigo and Loess did 'Comfort'.

• 대한가정학회지
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• 제36권12호
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• pp.129-143
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• 1998

The purpose of this study was to develop a Korean Coping Strategy Scale and to examine coping characteristics of Korean housewives form urban low-income families using this Scale. Two hundred and forty mothers were either interviewed or filled out this Coping Strategy Scale and Demograpic Information Questionnaire. The Coping Strategy Scale consisted of 14 items under 4 dimensions of problem-solving, support-seeking, emotion-regulation/explosion, and abandonment. Item analysis and construct validation were found acceptable. The alpha coefficient of the Scale was 73. The results showed that the mothers used problem-solving most as a coping strategy, followed by supportseeking and emotion-regulation/explosion. Abandonment coping strategy was used least frequently. The demographic variables of mother's and their husbands' age, duration of marriage, income and expenditure per moth were significantly related to mothers' coping strategies.