• Title/Summary/Keyword: Emotion Category

Search Result 96, Processing Time 0.023 seconds

A Study on the Images and Preference of Lighting Space - Focusing on fashion Stores - (조명공간의 이미지 및 선호도 연구 - 패션 매장을 중심으로 -)

  • Seok, Hye-Jung;Han, Seung-Hee;Lee, Jong-Sook
    • Journal of the Korea Fashion and Costume Design Association
    • /
    • v.17 no.3
    • /
    • pp.1-11
    • /
    • 2015
  • This study comparatively analyzed the images and preference of lighting space using the emotion-based technique in order to effectively use it in clothing shops and fashion marketing. In terms of color temperature for light sources, 2,800K of lamp color, 6,500K of daylight color and 4,200K of white color were used. For the assessment, sensory evaluation technique was used. Then, the study found the followings: In terms of the image of lighting space by light source, different images were observed by light source with significant difference by the evaluation category. For factor analysis by the evaluation category, 7 factors were extracted. Among them, evaluation on lighting space was influenced by the following three images: modern space, elegant space and classical space. In particular, the modern space comprised of the following adjectives had the biggest effect on the assessment of the image of lighting space ('refreshing,' 'transparent,' 'bluish,' 'bright' and 'non-classical') (primary evaluation 30.13%). According to assessment on the preference of lighting space, the respondents' most favorite lighting space was 4,200K while their least favorable one was 6,500K in terms of color temperature. In terms of preference by the image of lighting space, they didn't like 'non-elegant' and 'non-beige' images even though they had the images of modern space. Therefore, it was confirmed that beige and elegant space images have an effect on the preference of lighting space.

  • PDF

The Influence of Negative Emotions on Customer Contribution to Organizational Innovation in an Online Brand Community (온라인 브랜드 커뮤니티 내 부정적 감정들이 기업 혁신을 위한 고객 기여에 미치는 영향)

  • Jung, Suyeon;Lee, Hanjun;Suh, Yongmoo
    • Journal of Internet Computing and Services
    • /
    • v.14 no.4
    • /
    • pp.91-100
    • /
    • 2013
  • In recent years, online brand communities, whereby firms and customers interact freely, are emerging trend, because customers' opinions collected in these communities can help firms to achieve their innovation effectively. In this study, we examined whether customer opinions containing negative emotions have influence on their adoption for organizational innovation. To that end, we firstly classified negative emotions into five categories of detailed negative emotions such as Fear, Anger, Shame, Sadness, and Frustration. Then, we developed a lexicon for each category of negative emotions, using WordNet and SentiWordNet. From 81,543 customer opinions collected from MyStarbucksIdea.com which is Starbucks' brand community, we extracted terms that belong to each lexicon. We conducted an experiment to examine whether the existence, frequency and strength of terms with negative emotions in each category affect the adoption of customer opinions for organizational innovation. In the experiment, we statistically verified that there is a positive relationship between customer ideas containing negative emotions and their adoption for innovation. Especially, Frustration and Sadness out of the five emotions are significantly influential to organizational innovation.

A Study on Concept Mapping of the Citizen-initiative (주민주도성에 관한 개념도(Concept Mapping) 연구)

  • Jang, Yeon Jin;Ha, Eun Sol
    • Korean Journal of Social Welfare Studies
    • /
    • v.49 no.1
    • /
    • pp.163-190
    • /
    • 2018
  • The citizen-initiative has been frequently mentioned in community building project which is being promoted by Seoul City. The citizen-initiative has become an important concept in the direction of community welfare efforts. However, this concept has not been defined clearly in social welfare. In this context, the purpose of this study is to find how the practitioners of the social welfare practice field recognize the concept of citizen-initiative. In this study, concept mapping method was used to generate 59 statements about the citizeninitiative in 10 social workers in Seoul. Multidimensional scaling analysis and hierarchical cluster analysis are used to do mapping and grouping the 59 statements. The results are as follows. A total of 6 categories were derived. The six categories are named "Inducement of Participation", "Practice", "Procedure", "Awareness and Interest extension", "Expression of Opinion", "Attitude and Emotion". "Practice" category was revealed as a core category in the concept of citizen-initiative. This study is meaningful as a first step to discuss "what is the citizen-initiative?" and to make consensus in social welfare academic area and practice field.

Inference of Korean Public Sentiment from Online News (온라인 뉴스에 대한 한국 대중의 감정 예측)

  • Matteson, Andrew Stuart;Choi, Soon-Young;Lim, Heui-Seok
    • Journal of the Korea Convergence Society
    • /
    • v.9 no.7
    • /
    • pp.25-31
    • /
    • 2018
  • Online news has replaced the traditional newspaper and has brought about a profound transformation in the way we access and share information. News websites have had the ability for users to post comments for quite some time, and some have also begun to crowdsource reactions to news articles. The field of sentiment analysis seeks to computationally model the emotions and reactions experienced when presented with text. In this work, we analyze more than 100,000 news articles over ten categories with five user-generated emotional annotations to determine whether or not these reactions have a mathematical correlation to the news body text and propose a simple sentiment analysis algorithm that requires minimal preprocessing and no machine learning. We show that it is effective even for a morphologically complex language like Korean.

A Study on the Heart's Imitation[心之範圍] of So-eumin (소음인(少陰人)의 심지범위(心之範圍)에 대한 고찰)

  • Shin, Sang-won
    • Journal of Korean Medical classics
    • /
    • v.33 no.3
    • /
    • pp.21-36
    • /
    • 2020
  • Objectives : This paper aims to understand the meaning of '少陰人 心之範圍' and to determine its clinical implication. Methods : First, the meaning of the verb '範圍' was examined in 『IChing·XiCi(周易·繫辭傳)』 from where it originated. Based on the findings, the meaning of '心之範圍' in the context of the nature and emotion[性情] of So-eumin as explained in the 『DongUisusebowon(東醫壽世保元)』 was further investigated. Moreover, the clinical significance of the observation of '心之範圍' in relation to determining prognosis was discussed in regards to 'visceral syncope[藏厥]' and 'exuberating yin separating yang[陰盛隔陽]' which come under the severe symptoms[危證] category in the disease pattern of So-eumin. Results : '範圍' as mentioned in 『IChing·XiCi(周易·繫辭傳)』 refers to the process of creating a framework that takes after the tendencies of the patterns of change of the external world that influences mankind. The objective of this process is to prepare for the excessiveness and insufficiency of the change that happens in the external world so as to ultimately protect all existences. The workings of '範圍' could be assumed on a personal level as well. As the nature and emotion of So-eumin is closely related to the purpose and object of '範圍', Yi Jema suggested that through observing whether the So-eumin exhibits '心之範圍' or not, that it could be determined whether his/her innate nature is being properly exercised or not. Conclusions : Whether one's agitation calms down or not even for a moment is the criteria for determining prognosis of the entire disease, while its calming-down relies on proper functioning of '心之範圍'. The way to determine this is through observation of the manifest attitude of the So-eumin. If the So-eumin displays a poised and autonomous[綽綽卓卓] attitude even for a moment, it could be understood as the '心之範圍' process being properly functioning, indicating the overall direction to be heading towards relief of the sense of instability, allowing for a positive outlook on treatment.

An Exploratory Approach to Textile Designer's Cognition Model -focused on the Stage of Motif Development- (텍스타일 디자이너의 인지 모형에 대한 탐색적 접근 -모티브 개발 단계를 중심으로-)

  • 송승근;이주현
    • Science of Emotion and Sensibility
    • /
    • v.6 no.1
    • /
    • pp.55-62
    • /
    • 2003
  • This study was an exploratory approach to the cognitive model of textile designers on the stage of motif development in textile design process. Prior to the main research, several previous studies adopting methods of video/audio protocol analysis were reviewed. On the basis of the review, the categories of design action were derived as an analysis frame by application of top-down access method, meanwhile the sub-groups of each category of design action were identified through a bottom-up access method. To summarize the research result, total three categories of textile design action appeared based on the theory of ‘Human processor’ model : ‘motor action’, ‘perceptual action’ and 'cognitive action'. In next, a new coding scheme suitably explaining these three categories of fertile design action was developed. Finally, a cognitive model of textile designer on the stage of motif development, employing the new coding scheme, was suggested in this study.

  • PDF

Dynamics of Facial Subcutaneous Blood Flow Recovery in Post-stress Period

  • Sohn, Jin-Hun;Estate M. Sokhadze;Lee, Kyung-Hwa;Lee, Jong-Mi;Park, Mi-Kyung;Park, Ji-Yeon
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
    • /
    • 2000.11a
    • /
    • pp.62-68
    • /
    • 2000
  • The aim of the study was to compare effects of music and white noise on the recovery of facial blood flow parameters after stressful visual stimulation. Twenty-nine subjects participated in the experiment. Three visual stimulation sessions with aversive slides (the IAPS, disgust category) were followed by subjectively "pleasant" (in the first session), "sad" music (in the second ), and white noise (in the third ). Order of sessions was counterbalanced. Blood flow parameters (peak blood flow, blood flow velocity, blood volume) were recorded by Laser Doppler single-crystal system (LASERFLO BPM 403A) interfaced through BIOPAC 100WS with AcqKnowledge software (v.3.5) and analyzed in off-line mode. Aversive visual stimulation itself decreased blood flow and velocity in all 3 sessions. Both "pleasant" and "sad" music led to the restoration of baseline levels in all blood flow parameters, while noise did not enhance recovery process. Music on post-stress recovery had significant change in peak blood flow and blood flow velocity, but not in blood volume measures. Pleasant music had bigger effects on post-stress recovery in peak blood flow and flow velocity than white noise. It reveals that music exerted positive modulatory effects on facial vascular activity measures during recovery from negative emotional state elicited by stressful slides. Results partially support the undoing hypothesis of Levenson (1994), which states that positive emotions may facilitate process of recovery from negative emotions.

  • PDF

A Study on the Structuralization of Consumer Needs by Analysing Emotional Factors (감성 요소 분석을 통한 소비자 니즈의 구조화에 관한 연구)

  • 엄정식;김창수;김명석
    • Archives of design research
    • /
    • v.12 no.1
    • /
    • pp.97-106
    • /
    • 1999
  • As the Production technology Progresses, the necessity to consider consumers needs being complex and diverse in the phase of developing product is being more important. However, existing system of consumers needs being structured with the view of marketing is too abstractive and categorical to apply in the phase of developing product. So, the goal of this study is to establish method that structuralize customer's needs for applying practically in the phase of the product concept development and to suggest guidelines to needs structuralization with emphasis on the view of cognitive science/cognitive psychology. The major findings of this study is summerized as follows. First, to structuralize not only customer's needs category which being used as standard to assort needs in existing way but also practical needs features, it must contain the concept of emotion that is actual product's meaning to customers in its structure, and for this reason, the structuralized needs with emotions can be defined as emotional needs structure. Second, categorization of concept will be divided as essential concept and referential concept centering around symbolic concept, and from this supposition, emotional needs structure can be composed as benefit concept(essential concept), customer needs(referential concept) centering around emotion(symbolic concept).

  • PDF

Transcultural Differences on Perimenstrual Discomforts, Menstrual Attitudes and Sex Role Acceptance between Korean and American College Students (한국과 미국 여대생의 월경전후기 불편감, 월경에 대한 태도, 성역할 수용도의 횡문화적 차이에 관한 연구)

  • 홍경자;박영숙;김정은;김혜원
    • Journal of Korean Academy of Nursing
    • /
    • v.28 no.2
    • /
    • pp.233-243
    • /
    • 1998
  • This study was performed to compare the transcultural differences on perimenstrual discomforts, menstrual attitudes and sex role acceptance between Korean and American college students. The subjects, 2557 nursing students were selected from 13 universities all around Korea, and 4 universities in the eastern, western, and middle areas of the United States. The data were collected using the MDQ (Menstrual Distress Questionnaire by Moos), the MAQ(Menstrual Attitude Questionnaire), and the Sex Role Acceptance Scale, the subjects answered the MDQ for three points (premenstrual, menstrual, intermenstrual based on their recollections) between July, 1996 and April, 1997. The findings are as follows : 1. There were significant differences in the age of menarche, duration of menstruation, and menstrual cycle between the Koreans and the Americans. 2. As for sex role acceptance, Americans more frequently denied the traditional female role than did Koreans. 3. There were significant differences between the two groups on five categories of menstrual attitude (menstruation is a phenomena that weakens women physically and psychologically, menstruation is a bothersome phenomena, menstruation is a natural phenomena, menstruation onset is a predictable phenomena, and menstruation is a phenomena that does not influence womens' behaviors non is expected to). 4. For the menstrual discomfort scores, there were significant differences between the two groups on all six categories of the MDQ(pain, attention deficit, behavioral changes, AMS response, water retention, and negative emotion) for the three points (premenstrual, menstrual, intermenstrual period). 5. The most common complaints for the Korean women were pain during the perimenstrual period and fatigue during the intermenstrual period. In contrast, for the Americans the most common complaint was negative emotions during the perimenstrual period, but less pain than the Koreans, and a similarity to Koreans during the intermenstrual period. 6. Regularity of the menstrual cycle was positively correlated with age of menarche, menstrual cycle, and duration of menstruation. 7 For the interrelationship between of Perimenstrual discomforts, menstrual attitudes, and sex role acceptance, there were significant correlations for both group as follows : First, the MA category "menstruation is a bothering phenomena" was negatively correlated with sex role acceptance, second, the MA category "menstruation is a phenomena that weakens the women physically and psychologically" was positively correlated with the MA category "menstruation onset is a predictable phenomena." For the further research, it is recommended that efficient nursing intervention programs for perimenstrual discomforts, be developed and qualitative research to demonstrate the cultural differences as the feminism view point be done.

  • PDF

A New Approach to Naturalness for Still Images-Depending On TV Genre (TV화질에 있어서 자연스러움의 새로운 접근-TV장르)

  • Park, Yung-Kyung
    • Science of Emotion and Sensibility
    • /
    • v.13 no.1
    • /
    • pp.251-258
    • /
    • 2010
  • 'Naturalness' is the important "ness" which is a key factor in image quality assessment. 'Naturalness' is a representive factor depending on the context of the image which arouses different emotions. The Image Quality Circle was split into two steps. The first step is predicting the visual perceptual attribute which are lightness, colourfulness, hue and contrast. The next step is SSE which is dependent to image contents. In this study the image contents are grouped in genres. The images were rendered using four different colour attributes which are lightness, contrast, colourfulness and hue. Using a scale, the score of image quality and SSE was asked to each participant for all rendered images. A seven-point category scale of increasing amount of "ness" is used as a quantitative adjectives sequence. The image quality model was built by combining the SSEs for each scene. The SSEs, where vividness is common, are considered as independent variables to predict the image quality score. Then the vividness model was built using colour attributes as variables to predict the vividness of each scene (genre). Vividness is an important factor of naturalness which the meaning is different for all scenes that links the naturalness and image quality. The vividness meaning was different for each scene (genre). Therefore, the colour attributes that express the vividness would depend on the image content.

  • PDF