• Industry Promotion Research
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• v.9 no.4
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• pp.515-525
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• 2024

This study investigates the cultural differences and emoticon language between Korea and China, with a particular focus on emoticons, which are crucial in online communication for compensating for the lack of non-verbal expressions and conveying emotional information. The research was conducted from January to June 2024, surveying a total of 200 emoticon users from both countries. The findings from the initial survey revealed that Korean emoticons are well-received in China due to their cute and dynamic designs. However, cultural differences between the two countries can lead to misunderstandings and cultural discomfort when using emoticons. To address this issue, the study compared and analyzed the language, body language, and design of Korean and Chinese emoticons. A follow-up survey was conducted with 100 Chinese users to gather their satisfaction levels and suggestions for improvement. The collected data was analyzed using descriptive statistics and frequency analysis. The results showed that Korean emoticons were generally well-received by Chinese users, but there were some cultural differences that caused some inconvenience. In conclusion, this study provides valuable insights for the Korean emoticon industry's expansion into the Chinese market and contributes to cross-cultural research on emoticons.

• The Journal of the Korea Contents Association
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• v.11 no.6
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• pp.197-204
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• 2011

In line with the development of Media, the use of character has been developed in various ways. Specially, it has been emerged the functions of written language of visualization and delivery of emotion in the digitalized environment due to speedy growth of internet and Mobile. The emoticons emerged as a tool for the convenience of communication proved to have taken effective role in the part of communication culture. Particularly, Hangul emoticons which contains the meaning of communication and sharing in tandem with the principle of Hangul invention, provides convenience in combination & use due to its structural and design characteristic for which it plays a significant role of visual element. Hangul emoticon is definitely a part of Hangul culture and in view of globalization of visual language in connection with media development, there is a huge potential being to be used as a international communication tool. In this study, it will be reviewed on the increased utilization of Hangul emoticons and related public issues as being a part of typography media, in view of the generalization of private media as well as change of subjective user.

• Archives of design research
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• v.17 no.1
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• pp.319-328
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• 2004

The communication environment made by digital technologies has made it possible to exchange information and deliver messages fast and easily among people of various classes in virtual space beyond time and space. Net-generation, who is accustomed to this virtual space, couldn't be satisfied with the linear text-oriented language any more, and began to make signs by use of computers in order to differentiate itself from others and to express its desires. Among the signs, emoticon created by joint of popular culture and digital communication centering around young generation is a new visual sign and emotional sign that can deliver a sender's feelings contained in a message. This paper has studied social phenomena, their relationships with emoticon and background of its creation through documentary review of media development, changes in the communication environment and popular culture. Furthermore, it has analyzed the meaningful action and roles of emoticon as a sign in terms of semiotics and also, studied a possibility of using emoticon as a new emotional sign. The study results say that emoticon can play the roles of a non-linguistic sign just like general signs that make mutual exchange through meaningful action, and also that it can be used to effectively deliver messages not only in virtual space, but also in advertising, posters, magazines and CI. However, emoticon is better at emotional expressions yet than other textual signs or visual signs, but in order to position itself as a universal and popular sign, emotional expressions should be clear, any difference in understanding messages should be removed, and message delivery should be more efficient.

• Journal of Korea Multimedia Society
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• v.24 no.11
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• pp.1580-1587
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• 2021

Currently, the development and sale of various emoticons has given users a wider range of choices, but a systematic and specific approach to the recognition and use of emoticons by actual users is lacking. Therefore, this study tried to investigate the subjective perception and visual attention concentration of actual users on negative emotional expression emoticons through a survey and eye tracking experiment. First, as a result of subjective recognition analysis, it was found that emoticons are frequently used because their appearance is important, and they can express various emotions in a fun and interesting way. In particular, it was found that emoticons that express negative emotions are often used because they can indirectly express negative emotions through various and concretely expressed visual elements. Next, as a result of the eye tracking experiment, it was found that the negative emotional expression emoticons focused on the large elements that visually emphasized or emphasized the emotional expression elements, and it was found that the focus was not only on the facial expression but also on the physical behavioral responses and language of expression of emotions. These results will be used as basic data to understand users' perceptions and utilization of the diversified emoticons. In addition, for the long-term growth and activation of the emoticon industry market in the future, continuous research should be conducted to understand the various emotions of real users and to develop differentiated emoticons that can maximize the empathy effect appropriate to the situation.

• Journal of KIISE
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• v.42 no.4
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• pp.512-521
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• 2015

Internet users purchase goods on the Internet and express their positive or negative emotions of the goods in product reviews. Analysis of the product reviews become critical data to both potential consumers and to the decision making of enterprises. Therefore, the importance of opinion mining techniques which derive opinions by analyzing meaningful data from large numbers of Internet reviews. Existing studies were mostly based on comments written in English, yet analysis in Korean has not actively been done. Unlike English, Korean has characteristics of complex adjectives and suffixes. Existing studies did not consider the characteristics of the Internet language. This study proposes an emotional classification method which increases the accuracy of emotional classification by analyzing the characteristics of the Internet language connoting feelings. We can classify positive and negative comments about products automatically using the Internet emoticon. Also we can check the validity of the proposed algorithm through the result of high precision, recall and coverage for the evaluation of this method.