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http://dx.doi.org/10.9717/kmms.2021.24.11.1580

Analysis of Visual Attention in Negative Emotional Expression Emoticons using Eye-Tracking Device  

Park, Minhee (Dept. of Digital Media, Kyungsung University)
Kwon, Mahnwoo (Dept. of Digital Media, Kyungsung University)
Hwang, Mikyung (Dept. of Digital Media, Kyungsung University)
Publication Information
Journal of Korea Multimedia Society / v.24, no.11, 2021 , pp. 1580-1587 More about this Journal
Abstract
Currently, the development and sale of various emoticons has given users a wider range of choices, but a systematic and specific approach to the recognition and use of emoticons by actual users is lacking. Therefore, this study tried to investigate the subjective perception and visual attention concentration of actual users on negative emotional expression emoticons through a survey and eye tracking experiment. First, as a result of subjective recognition analysis, it was found that emoticons are frequently used because their appearance is important, and they can express various emotions in a fun and interesting way. In particular, it was found that emoticons that express negative emotions are often used because they can indirectly express negative emotions through various and concretely expressed visual elements. Next, as a result of the eye tracking experiment, it was found that the negative emotional expression emoticons focused on the large elements that visually emphasized or emphasized the emotional expression elements, and it was found that the focus was not only on the facial expression but also on the physical behavioral responses and language of expression of emotions. These results will be used as basic data to understand users' perceptions and utilization of the diversified emoticons. In addition, for the long-term growth and activation of the emoticon industry market in the future, continuous research should be conducted to understand the various emotions of real users and to develop differentiated emoticons that can maximize the empathy effect appropriate to the situation.
Keywords
Emoticon; Negative Emotion; Eye-Tracking; Visual Attention; Non-Face-to-Face Communication;
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