• 한국식생활문화학회지
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• 제22권2호
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• pp.246-253
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• 2007

참나물의 잎과 줄기부위에서 가장 많이 함유하고 있는 무기 성분은 K, P, Ca, Mg 순이었으며 잎 부위가 줄기부위보다 Ca, P, Mg함유량이 약 4배 정도 많았다 전자코를 이용한 휘발성 향기성분 패턴은 신선한 참나물의 경우 제1주성분 값이 +값을, 음건한 건조 참나물은 - 값을 나타내어서 신선한 참나물과 건조한 참나물 사이에는 뚜렷한 차이를 보였고 건조방법에 따른 시료간의 구별이 가능하였다. SDE법에 의해 신선한 참나물은 aldehydes 3종, alcohols 9종, ester 4종, hydrocarbons 5종, terpen hydrocarbons 34종, ketone 1종, 기타 2종의 총 58 종이 확인되었고, 음건한 참나물은 aldehydes 4종, alcohols 7종, hydrocarbon 1종, terpen hydrocarbons 17종, ketone 1종, 기타 1종의 총 31종이 확인되었다. SDE법에 의한 신선, 음건한 참나물 모두 ${\alpha}$-selinene(37.89%, 12.59%)가 가장 많이 확인되었는데 신선할 때보다 음건한 경우 휘발성향기성분의 peak수와 peak area%가 적었다. CAR/PDMS fiber HS-SPME법에 의해 34종이 확인되었는데 aldehydes 2종, alcohols 2종, hydrocarbons 7종, terpen hydrocarbons 23종이며 myrcene(15.50%)가 가장 많이 확인되었다. PDMS fiber HS-SPME법에 의해 aldehydes 1종, alcohols 1종, hydrocarbons 2종, terpen hydrocarbons 17종으로 총 21종이 확인되었고 germacrene D(16.84%)가 가장 많았다. SDE법에 의한 경우가 SPME법보다 향기성분의 종류와 양이 많았고 HS-SPME법의 경우 CAR/PDMS fiber가 PDMS fiber 보다 더 많은 종류의 향기가 확인되었다.

• 한국식품저장유통학회지
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• 제30권4호
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• pp.683-690
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• 2023

대홍 복숭아를 함유한 증류주의 품질특성을 살펴본 결과, 알코올 함량은 상압 증류에서 47.90-50.60%, 감압 증류에서 41.30-45.20%로 상압증류방식의 증류수율이 1.12-1.16배 높게 나타났으며, 복숭아 첨가량 20% 처리구에서 알코올 함량이 가장 높게 나타났다. 휘발산 함량은 상압 및 감압증류 모두 복숭아 함량이 20% 첨가된 처리구에서 가장 낮게 나타나 자극취를 발생할 가능성이 낮게 나타남을 알 수 있다. 식품공전상 증류주의 규격인 acetaldehyde는 상압증류에서 33.16-39.29 mg/L, 감압증류에서 17.12-28.23 mg/L로 감압증류 시 1.39-1.94배 낮게 나타났으며, methanol은 모든 시료에서 검출되지 않았다. 증류 시 발생하는 탄내성분인 furfural의 흡광도값은 상압증류 시 30-60, 감압증류 시 10-40으로 나타나 상압증류에서 탄내 등 자극취를 유발할 가능성이 있음을 알 수 있다. 각 처리구의 휘발성 향기성분을 살펴본 결과 약간의 쓴맛을 나타내는 isoamylalcohol과 알코올향을 발현하는 1-propanol이 주성분으로 나타났으며, 이는 모두 복숭아 첨가량 20% 처리구에서 가장 높게 나타났다. 전자코 분석결과 또한 20% 처리구는 대조구와 가장 상반되는 향기패턴을 보여 대홍 복숭아를 20% 첨가하여 감압방식으로 증류하였을 때 자극취가 적고 향 패턴이 구별되는 품질의 증류주가 제조될 수 있다.

• Asia pacific journal of information systems
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• 제22권2호
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• pp.39-69
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• 2012

With the advent of communication technologies including electronic collaborative tools and conferencing systems provided over the Internet, virtual collaboration is becoming increasingly common in organizations. Virtual collaboration refers to an environment in which the people working together are interdependent in their tasks, share responsibility for outcomes, are geographically dispersed, and rely on mediated rather than face-to face, communication to produce an outcome. Research suggests that new sets of individual skill, knowledge, and ability (SKAs) are required to perform effectively in today's virtualized workplace, which is labeled as individual virtual competence. It is also argued that use of online social networking sites may influence not only individuals' daily lives but also their capability to manage their work-related relationships in organizations, which in turn leads to better performance. The existing research regarding (1) the relationship between virtual competence and task performance and (2) the relationship between online networking and task performance has been conducted based on different theoretical perspectives so that little is known about how online social networking and virtual competence interplay to predict individuals' task performance. To fill this gap, this study raises the following research questions: (1) What is the individual virtual competence required for better adjustment to the virtual collaboration environment? (2) How does online networking via diverse social network service sites influence individuals' task performance in organizations? (3) How do the joint effects of individual virtual competence and online networking influence task performance? To address these research questions, we first draw on the prior literature and derive four dimensions of individual virtual competence that are related with an individual's self-concept, knowledge and ability. Computer self-efficacy is defined as the extent to which an individual beliefs in his or her ability to use computer technology broadly. Remotework self-efficacy is defined as the extent to which an individual beliefs in his or her ability to work and perform joint tasks with others in virtual settings. Virtual media skill is defined as the degree of confidence of individuals to function in their work role without face-to-face interactions. Virtual social skill is an individual's skill level in using technologies to communicate in virtual settings to their full potential. It should be noted that the concept of virtual social skill is different from the self-efficacy and captures an individual's cognition-based ability to build social relationships with others in virtual settings. Next, we discuss how online networking influences both individual virtual competence and task performance based on the social network theory and the social learning theory. We argue that online networking may enhance individuals' capability in expanding their social networks with low costs. We also argue that online networking may enable individuals to learn the necessary skills regarding how they use technological functions, communicate with others, and share information and make social relations using the technical functions provided by electronic media, consequently increasing individual virtual competence. To examine the relationships among online networking, virtual competence, and task performance, we developed research models (the mediation, interaction, and additive models, respectively) by integrating the social network theory and the social learning theory. Using data from 112 employees of a virtualized company, we tested the proposed research models. The results of analysis partly support the mediation model in that online social networking positively influences individuals' computer self-efficacy, virtual social skill, and virtual media skill, which are key predictors of individuals' task performance. Furthermore, the results of the analysis partly support the interaction model in that the level of remotework self-efficacy moderates the relationship between online social networking and task performance. The results paint a picture of people adjusting to virtual collaboration that constrains and enables their task performance. This study contributes to research and practice. First, we suggest a shift of research focus to the individual level when examining virtual phenomena and theorize that online social networking can enhance individual virtual competence in some aspects. Second, we replicate and advance the prior competence literature by linking each component of virtual competence and objective task performance. The results of this study provide useful insights into how human resource responsibilities assess employees' weakness and strength when they organize virtualized groups or projects. Furthermore, it provides managers with insights into the kinds of development or training programs that they can engage in with their employees to advance their ability to undertake virtual work.

• 한국전기전자재료학회:학술대회논문집
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• 한국전기전자재료학회 2001년도 하계학술대회 논문집
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• pp.143-148
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• 2001

PbWO$_4$ can be densified at 85$0^{\circ}C$ and it shows fairy good microwave dielectric properties; dielectric constant($\varepsilon$$_{r}$) of 21.5, quality factor(Q $\times$f$_{0}$) of 37,224 GHz, and temperature coefficient of resonant frequency($\tau$/suf f/) of -31ppm/$^{\circ}C$. Due to its low sintering temperature, PbWO$_4$ can be used as a multilayered chip component at microwave frequency with high electrical performance by using high conductive electrode metals such as Ag and Cu. However, in order to use this material for microwave communication devices, the $\tau$$_{f}$ of PbWO$_4$ must be stabilized to near zero with high Q$\times$f$_{0}$. In present study, PbWO$_4$ was modified by adding TiO$_2$, B$_2$O$_3$, and CuO in order to improve the microwave dielectric properties without increasing the sintering temperature. The addition of TiO$_2$ increased the $\tau$$_{f}$ and $\varepsilon$$_{r}$, due to its high rr(200ppm/$^{\circ}C$) and $\varepsilon$$_{r}$(100). However, the addition of TiO$_2$ reduced the Q$\times$f$_{0}$ value. When the mot ratio of PbWO$_4$ and TiO$_2$ was 0.913:7.087, near zero $\tau$$_{f}$(0.2ppm/$^{\circ}C$) was obtaibed with $\varepsilon$$_{r}$=22.3, and Q$\times$f/$_{0}$=21,443GHz. With this composition, various amount of B$_2$O$_3$ and CuO were added in order to improve the quality factor. The addition, of B$_2$O$_3$ decreased the $\varepsilon$$_{r}$. However, increased Q$\times$f$_{0}$ and $\tau$$_{f}$. When 2.5 wt% of B$_2$O$_3$ was added to the 0.913PbWO$_4$-0.087TiO$_2$ ceramic, $\tau$$_{f}$ =8.2, $\varepsilon$$_{r}$=20.3, Q$\times$f$_{0}$=54784 GHz. When CuO added to the 0.913PbWO$_4$-0.087TiO$_2$ ceramic, $\tau$$_{f}$ was continuously decreased. And $\varepsilon$$_{r}$ . and Q$\times$f$_{0}$ were increased up to 1.0 wt% then decreased. At 0.1 wt% of CuO addition, the 0.913PbWO$_4$-7.087Ti0$_2$ Ceramic Showed $\varepsilon$$_{r}$=23.5, $\tau$$_{f}$=4.4ppm/$^{\circ}C$, and Q$\times$f$_{0}$=32,932 GHz.> 0/=32,932 GHz.X>=32,932 GHz.> 0/=32,932 GHz.

• Asia pacific journal of information systems
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• 제23권4호
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• pp.53-84
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• 2013

With rapid development of ICT (Information and Communications Technology), new services by the convergence of mobile network and application technology began to appear. Today, smart phone with new ICT convergence network capabilities is exceedingly popular and very useful as a new tool for the development of business opportunities. Previous studies based on Technology Acceptance Model (TAM) suggested critical factors, which should be considered for acquiring new customers and maintaining existing users in smart phone market. However, they had a limitation to focus on technology acceptance, not value based approach. Prior studies on customer's adoption of electronic utilities like smart phone product showed that the antecedents such as the perceived benefit and the perceived sacrifice could explain the causality between what is perceived and what is acquired over diverse contexts. So, this research conceptualizes perceived value as a trade-off between perceived benefit and perceived sacrifice, and we need to research the perceived value to grasp user's continuous intention to use of smart phone. The purpose of this study is to investigate the structured relationship between benefit (quality, usefulness, playfulness) and sacrifice (technicality, cost, security risk) of smart phone users, perceived value, and continuous intention to use. In addition, this study intends to analyze the differences between two subgroups of smart phone users by the degree of personal innovativeness. Personal innovativeness could help us to understand the moderating effect between how perceptions are formed and continuous intention to use smart phone. This study conducted survey through e-mail, direct mail, and interview with smart phone users. Empirical analysis based on 330 respondents was conducted in order to test the hypotheses. First, the result of hypotheses testing showed that perceived usefulness among three factors of perceived benefit has the highest positive impact on perceived value, and then followed by perceived playfulness and perceived quality. Second, the result of hypotheses testing showed that perceived cost among three factors of perceived sacrifice has significantly negative impact on perceived value, however, technicality and security risk have no significant impact on perceived value. Also, the result of hypotheses testing showed that perceived value has significant direct impact on continuous intention to use of smart phone. In this regard, marketing managers of smart phone company should pay more attention to improve task efficiency and performance of smart phone, including rate systems of smart phone. Additionally, to test the moderating effect of personal innovativeness, this research conducted multi-group analysis by the degree of personal innovativeness of smart phone users. In a group with high level of innovativeness, perceived usefulness has the highest positive influence on perceived value than other factors. Instead, the analysis for a group with low level of innovativeness showed that perceived playfulness was the highest positive factor to influence perceived value than others. This result of the group with high level of innovativeness explains that innovators and early adopters are able to cope with higher level of cost and risk, and they expect to develop more positive intentions toward higher performance through the use of an innovation. Also, hedonic behavior in the case of the group with low level of innovativeness aims to provide self-fulfilling value to the users, in contrast to utilitarian perspective, which aims to provide instrumental value to the users. However, with regard to perceived sacrifice, both groups in general showed negative impact on perceived value. Also, the group with high level of innovativeness had less overall negative impact on perceived value compared to the group with low level of innovativeness across all factors. In both group with high level of innovativeness and with low level of innovativeness, perceived cost has the highest negative influence on perceived value than other factors. Instead, the analysis for a group with high level of innovativeness showed that perceived technicality was the positive factor to influence perceived value than others. However, the analysis for a group with low level of innovativeness showed that perceived security risk was the second high negative factor to influence perceived value than others. Unlike previous studies, this study focuses on influencing factors on continuous intention to use of smart phone, rather than considering initial purchase and adoption of smart phone. First, perceived value, which was used to identify user's adoption behavior, has a mediating effect among perceived benefit, perceived sacrifice, and continuous intention to use smart phone. Second, perceived usefulness has the highest positive influence on perceived value, while perceived cost has significant negative influence on perceived value. Third, perceived value, like prior studies, has high level of positive influence on continuous intention to use smart phone. Fourth, in multi-group analysis by the degree of personal innovativeness of smart phone users, perceived usefulness, in a group with high level of innovativeness, has the highest positive influence on perceived value than other factors. Instead, perceived playfulness, in a group with low level of innovativeness, has the highest positive factor to influence perceived value than others. This result shows that early adopters intend to adopt smart phone as a tool to make their job useful, instead market followers intend to adopt smart phone as a tool to make their time enjoyable. In terms of marketing strategy for smart phone company, marketing managers should pay more attention to identify their customers' lifetime value by the phase of smart phone adoption, as well as to understand their behavior intention to accept the risk and uncertainty positively. The academic contribution of this study primarily is to employ the VAM (Value-based Adoption Model) as a conceptual foundation, compared to TAM (Technology Acceptance Model) used widely by previous studies. VAM is useful for understanding continuous intention to use smart phone in comparison with TAM as a new IT utility by individual adoption. Perceived value dominantly influences continuous intention to use smart phone. The results of this study justify our research model adoption on each antecedent of perceived value as a benefit and a sacrifice component. While TAM could be widely used in user acceptance of new technology, it has a limitation to explain the new IT adoption like smart phone, because of customer behavior intention to choose the value of the object. In terms of theoretical approach, this study provides theoretical contribution to the development, design, and marketing of smart phone. The practical contribution of this study is to suggest useful decision alternatives concerned to marketing strategy formulation for acquiring and retaining long-term customers related to smart phone business. Since potential customers are interested in both benefit and sacrifice when evaluating the value of smart phone, marketing managers in smart phone company has to put more effort into creating customer's value of low sacrifice and high benefit so that customers will continuously have higher adoption on smart phone. Especially, this study shows that innovators and early adopters with high level of innovativeness have higher adoption than market followers with low level of innovativeness, in terms of perceived usefulness and perceived cost. To formulate marketing strategy for smart phone diffusion, marketing managers have to pay more attention to identify not only their customers' benefit and sacrifice components but also their customers' lifetime value to adopt smart phone.

• 지구물리와물리탐사
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• 제8권4호
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• pp.270-279
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• 2005

일본 문부과학성의 연구 지원하에 지뢰 탐지를 위한 GPR 시스템 개발에 관한 연구를 수행하였다. 2005 년도까지 두 종류의 새로운 지뢰탈지 GPR 시스템 원형의 개발을 완성하였으며 이를 ALIS (Advanced Landmine Imaging System)와 SAR-GPR (Synthetic Aperture Radar-Ground Penetrating Radar)이라고 명명하였다. ALIS는 금속탐지기와 GPR을 결합한 새로운 형태의 휴대용 지뢰탐지 시스템이다. 센서의 위치를 실시간으로 추적하는 시스템을 장착하여 센서에 감지된 신호를 실시간으로 영상화할 수 있도록 하였으며, 센서 위치의 추적은 센서의 손잡이에 장착한 CCD 카메라만을 이용하여 가능하도록 고안하였다. 그리고 GPR과 금속탐지기 신호를 CCD 카메라에 포착된 영상에 중첩하여 동시에 영상화하도록 설계하였기 때문에 매설된 탐지 목적물을 용이하게 그리고 신뢰할 만한 수준으로 탐지하고 구별할 수 있다. 2004년 12월에 아프가니스탄에서 ALIS의 현장 검증 실험을 수행하였으며, 이를 통해 이 연구에서 개발한 시스템을 이용하여 매설된 대인지뢰를 탐지할 수 있을 뿐만 아니라 대인지뢰와 금속 파편의 구분 또한 가능함을 보였다. SAR-GPR은 이동 로보트에 장착한 지뢰탐지 시스템으로 GPR과 금속탐지기 센서로 구성된다. 다수의 송, 수신 안테나로 구성된 안테나 배열을 채택하여 개선된 신호처리 기법의 적용을 가능하며, 이를 통해 좀 더 나은 지하 영상의 획득이 가능하다. SAR-GPR에 합성개구 레이다 알고리듬을 채용함으로써 원하지 않는 클러터(clutter)신호를 억제하고 불균질도가 높은 매질 내부에 매설된 목적물을 영상화할 수 있다. SAR-GPR은 새로이 개발한 휴대용 벡터 네트워크 분석기를 이용한 스텝 주파수 레이다 시스템(stepped frequency radar system)으로 6 개의 Vivaldi 안테나와 3 개의 벡터 네트워크 분석기로 구성된다. SAR-GPR의 크기는 $30cm{\times}30cm{\times}30cm$, 중량은 17 kg 정도이며 소형 무인 차량의 로보트 팔에 장착된다. 이 시스템의 현장 적용 실험은 2005 년 3 월 일본에서 성공적으로 실시된 바 있다.

• 한국세라믹학회지
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• 제48권2호
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• pp.127-133
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• 2011

Non-Alkali multicomponent $La_2O_3-Al_2O_3-SiO_2$ glasses has been designed and analyzed on the basis of a mixture design experiment with constraints. Fitted models for thermal expansion coefficient, glass transition temperature, Young's modulus, Shear modulus and density are as follows: ${\alpha}(/^{\circ}C)=8.41{\times}10^{-8}x_1+5.72{\times}10^{-7}x_2+2.13{\times}10^{-7}x_3+1.09{\times}10^{-7}x_4+1.10{\times}10^{-7}x_5+1.15{\times}10^{-7}x_6+2.72{\times}10^{-8}x_7+2.41{\times}10^{-7}x_8-1.08{\times}10^{-8}x_1x_2+4.28{\times}10^{-8}x_3x_7-2.02{\times}10^{-8}x_3x_8-1.60{\times}10^{-8}x_4x_5-2.71{\times}10^{-9}x_4x_8-2.19{\times}10^{-8}x_5x_6-3.89{\times}10^{-8}x_5x_7$ $T_g(^{\circ}C)=7.36x_1+15.35x_2+20.14x_3+8.97x_4+13.85x_5+4.22x_6+28.21x_7-1.44x_8-0.84x_2x_3-0.45x_2x_5-1.64x_2x_7+0.93x_3x_8-1.04x_5x_8-0.48x_6x_8$ $E(GPa)=2.04x_1+14.26x_2-1.22x_3-0.80x_4-2.26x_5-1.67x_6-1.27x_7+3.63x_8-0.24x_1x_2-0.07x_2x_8+0.14x_3x_6-0.68x_3x_8+0.29x_4x_5+1.28x_5x_8$ $G(GPa)=0.35x_1+1.78x_2+1.35x_3+1.87x_4+9.72x_5+29.16x_6-0.99x_7+3.60x_8-0.48x_1x_6-0.50x_2x_5+0.08x_3x_7-0.66x_3x_8+0.94x_5x_8$ ${\rho}(g/cm^3)=0.09x_1+0.51x_2-4.94{\times}10^{-3}x_3-0.03x_4+0.45x_5-0.07x_6-0.10x_7+0.07x_8-9.60{\times}10^{-3}x_1x_2-8.20{\times}10^{-3}x_1x_5+2.17{\times}10^{-3}x_3x_7-0.03x_3x_8+0.05x_5x_8$ The optimal glass composition similar to the thermal expansion coefficient of Si based on these fitted models is $65.53SiO_2{\cdot}25.00Al_2O_3{\cdot}5.00La_2O_3{\cdot}2.07ZrO_2{\cdot}0.70MgO{\cdot}1.70SrO$.

• 전기전자학회논문지
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• 제18권4호
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• pp.552-558
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• 2014

본 논문에서는 원격 방사선 측정을 위한 ZigBee 원칩형 통신 모듈 설계방법을 제안한다. 제안된 ZigBee 원칩형 통신모듈 설계는 ZigBee 시스템 구성을 위해 일반적으로 사용되는 2개의 칩 제어 프로세서와 ZigBee RF 디바이스로 구성되는 방식을 한 개의 칩 모듈로 설계한다. 원격 방사선 측정을 위한 ZigBee 원칩형 통신 모듈은 무선통신 통합제어부, 센서 및 고전압 발생부, 충전 및 전원회로부, 유선통신부, RF 회로부 및 안테나부 등으로 구성된다. 무선통신 통합제어부는 ZigBee를 위한 무선통신 제어 기능 및 방사선 측정 및 제어를 위한 기능을 수행한다. 센서 및 고전압 발생부는 2차에 걸쳐 500V의 고전압을 생성하여 GM Tube를 통해 감지된 방사선에 대한 펄스를 증폭 필터링 하는 기능을 수행한다. 충전 및 전원회로부는 리튬이온 배터리의 충전 및 원칩 프로세서에 전원을 공급하는 기능을 수행한다. 유선통신부는 PC와의 인터페이스 및 디버깅을 위한 USB 인터페이스 및 원거리 유선 통신이 가능하도록 RS-485/422 인터페이스 기능을 수행한다. RF 회로부 및 안테나부는 칩안테나를 적용할 수 있도록 RLC 수동소자를 적용하여 BALUN 및 안테나 임피던스 매칭 회로를 구성하여 무선통신이 가능하도록 한다. 제안된 원격 방사선 측정을 위한 ZigBee 원칩형 통신 모듈을 설계 실험한 결과, 10m, 100m 구간에서 모두 데이터가 정상적으로 전송되어서 원격 방사선량 측정이 되었음을 확인할 수가 있었다. 또한 낮은 소비전류와 적은 비용으로 원격 방사선량 측정환경을 구축할 수 있었다. 따라서 방사선 측정장치의 선형성 확보 및 장치의 소형화를 통해 안정적인 방사선 측정 및 실시간 모니터링 환경을 구축할 수가 있었다.

• 인터넷정보학회논문지
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• 제25권1호
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• pp.99-107
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• 2024

경제성장과 산업 발전에 따라 반도체 제품부터 SMT 제품, 전기 배터리 제품에 이르기 까지 많은 전자통신 부품들의 제조과정에서 발생하는 철, 알루미늄, 플라스틱 등의 이물질로 인해 제품이 제대로 동작하지 않거나, 전기 배터리의 경우 화재를 발생하는 문제까지 심각한 문제로 이어질 가능성이 있다. 이러한 문제를 해결하기 위해 초음파나 X-ray를 이용한 비파괴 방법으로 제품 내부에 이물질이 있는지 판단하여 문제의 발생을 차단하고 있으나, X-ray 영상을 취득하여 이물질이 있는지 판정하는 데에도 여러 한계점이 존재한다. 특히. 크기가 작거나 밀도가 낮은 이물질들은 X-Ray장비로 촬영을 하여도 보이지 않는 문제점이 있고, 잡음 등으로 인해 이물들이 잘 안 보이는 경우가 있으며, 특히 높은 생산성을 가지기 위해서는 빠른 검사속도가 필요한데, 이 경우 X-ray 촬영시간이 짧아지게 되면 신호 대비 잡음비율(SNR)이 낮아지면서 이물 탐지 성능이 크게 저하되는 문제를 가진다. 따라서, 본 논문에서는 저화질로 인해 이물질을 탐지하기 어려운 한계를 극복하기 위한 5단계 방안을 제안한다. 첫번째로, Global 히스토그램 최적화를 통해 X-Ray영상의 대비를 향상시키고, 두 번째로 고주파 영역 신호의 구분력을 강화하기 위하여 Local contrast기법을 적용하며, 세 번째로 Edge 선명도 향상을 위해 Unsharp masking을 통해 경계선을 강화하여 객체가 잘 구분되도록 한다, 네 번째로, 잡음 제거 및 영상향상을 위해 Resdual Dense Block(RDB)의 초고해상화 방법을 제안하며, 마지막으로 Yolov5 알고리즘을 이용하여 이물질을 학습한 후 탐지한다. 본 연구에서 제안하는 방식을 이용하여 실험한 결과, 저밀도 영상 대비 정밀도 등의 평가기준에서 10%이상의 성능이 향상된다.

• 마케팅과학연구
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• 제20권3호
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• pp.262-268
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• 2010

虚拟社区(virtual community, VC)今年来发展迅速, 越来越多的人参与到虚拟社区中交换信息和分享观点. 虚拟社区是通过计算机布告板和网络进行非面对面的知识和语言交流的一种大众集合体. B2C电子商务网站虚拟社区则是商业性的虚拟社区, 通过培养信任环境来促进消费者在该网站的购买行为. B2CVC通过信息交流, 如推荐, 评论, 买者与卖者评级等, 来建立社会性的氛围. 目前, 虽然学术界已经认识到B2CVC的重要性, 但是关于社区成员的口碑传播行为的研究还不充分. 本研究提出了一个理论模型, 探讨在B2C网站社区中参与度, 满意度, 信任度, 粘度和口碑传播之间的关系. 本研究的目的有三个: 1, 通过整合信念, 态度和行为的测量来实证检验B2C网站社区模型; 2, 更好地理解各因素对口碑传播的影响关系; 3, 更好地理解B2C网站社区黏度在CRM营销中的作用. 研究模型包含以下要素: 1, 社区成员的信念变量, 通过参与度来测量; 2, 社区成员的态度变量, 通过满意度和信任度来测量; 以及3, 社区成员的行为变量, 通过网站黏度和口播传播意愿来测量. 参与度是消费者在虚拟社区的参与动机. 对于社区成员来说, 信息的查找和发布是他们参与到社区的主要目的. 满意度是成员对社区整体评价的重要指标, 反映了成员与社区的交互程度. 虚拟社区的形成与发展依靠成员分享信息和服务的自愿程度. 研究者已经发现信任是促进匿名交互的关键, 因此构建信任被看作是虚拟社区的重要研究课题. 此外, 虚拟社区的成功依靠成员的粘度来提高购买潜力. 社区成员间的观点交流和信息交换代表一种 "写作式" 的口碑传播. 因此口碑传播是推动B2C虚拟社区在互联网上扩散的主要因素之一. 研究模型及假设如图一所示. 本研究通过实证调查中国携程旅游网虚拟社区成员来验证模型. 数据收集过程中共发放243份问卷, 其中有效问卷204份. 通过实证数据验证了参与度, 满意度和信任度影响粘度和口碑传播之间的假设关系. 结构方程模型(SEM)方法用来进行数据分析. 模型的拟合指数结果为χ2/df 是2.76, NFI是 .904, IFI是 .931, CFI是 .930, 以及RMSEA是 .017. 结果表明, 参与度对满意度具有显著的影响(p<0.001, ${\beta}$=0.809). 参与度可以解释满意度的方差比例超过50%, 调整R2为0.654. 参与度对信任度具有显著影响(p<0.001, ${\beta}$=0.751), 解释率为57%, 调整R2为0.563. 此外, 满意度对黏度的影响显著(${\beta}$=0.514), 但是信任度对黏度的影响并不显著(p=0.231, t=1.197). 黏度对口碑传播的影响显著, 且解释率超过80%, 调整R2为 0.846. 总之, 研究结果支持了大部分的研究假设, 但是信任度显著影响粘度的假设没有得到支持. 本研究丰富了电子商务网站虚拟社区的学术研究成果, 深入探讨了在B2C电子商务环境下的用户信念, 态度和行为等因素. 研究成果有助于实践者进行更有针对性的资源开发和市场开拓. 网络营销人员可以针对B2C网站社区来有针对性地制定营销策略, 如对于国际旅游业务, 营销人员可以针对中国的B2C网站社区用户开展营销活动, 如为活跃的用户提供特殊折扣以及为早期参与者提高社区黏度定制营销计划等. 未来的研究应该拓展社区成员行为的研究, 并在不同的行业, 社区和文化背景下开展研究.