• Journal of Contemporary Eastern Asia
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• 제13권2호
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• pp.3-14
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• 2014

Online communities are an important source of electronic-word-of-mouth (eWOM), however few studies have examined these types of messages within the Middle Eastern context. This study focuses on Kuwaiti women as members of an online beauty forum; previous work has suggested a mediating effect of gender with women being more likely to trust and follow-up word-of-mouth with a purchase. A conceptual model, based on existing theoretical contributions, provides the basis of a coding framework for the message characteristics that influence members' eWOM adoption. A sub-set of the analysis is presented: 218 threads (1820 messages, coded into 6702 units) illustrating cases where eWOM was adopted and thereby demonstrating continuance intention with members returning to the forum. Content analysis revealed the prevalence of emotional aspects in messages, coded into a new category of 'community bonding'. Findings show that emotion expressed in messages is as influential and important as cognitive aspects of argument quality.

• 지식경영연구
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• 제14권1호
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• pp.1-19
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• 2013

Consumers have collected information and sought advices from other consumer through Internet. They could collect information in virtual space (online) not real world, that is Electronic Word of Mouth (eWOM). This study focused on research the factors on effect in Electronic Word-of-Mouth (eWOM) in the open market which is mediate between individuals and online stores. This is an exploratory study for research on finding factors of effect in eWOM. First of all, 5factors are selected from interview with 31 consumers. Then online surveys are conducted and 5 factors are significantly supported. This study is academically new approach on an exploratory study and it could suggest marketers to strategically manage eWOM.

• 한국게임학회 논문지
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• 제14권5호
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• pp.193-202
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• 2014

본 연구는 기존에 존재하는 다양한 형태의 게임에 대한 선행 연구를 기반으로 모빌리티와 소셜 요인을 부각시킨 새로운 게임형태인 모바일 소셜 네트워크 게임에 대해 연구하고 기존의 게임과는 차별화된 모바일 소셜 네트워크 게임의 특성이 게임 유저들의 온라인 구전에 미치는 영향에 대해 분석하였다. 그 결과 사용자 간의 상호적 관계, 시간과 장소의 구애를 받지 않고 지속적인 접속이 필요 없는 특성들이 몰입을 증가 시킨다는 사실을 밝혀냈다. 하지만 미디어와 상호작용 과정 속에서 개인이 지각하는 사회적 실재감과 비동기성은 만족에 영향을 미치지 않은 것으로 나타났다. 또한 이러한 몰입은 만족보다 온라인 구전에 많은 영향을 미치는 것으로 나타났고 이러한 연구결과는 향후 국내 모바일 소셜 네트워크 게임 산업의 지속적인 발전에 기여할 수 있는 참고자료가 될 수 있을 것이라고 기대한다.

• International Journal of Advanced Culture Technology
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• 제11권3호
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• pp.45-50
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• 2023

The number of international tourists is noticeably recovering in many parts of the world, with the number of Vietnamese tourists growing significantly. Consequently, this study aims to identify the factors influencing the image of Vietnam's tourist destinations among international tourists interested in visiting the country. Additionally, the study examines whether the perception formed in this manner subsequently affects their intention to visit. The findings reveal that cultural attractions and eWOM (Electronic Word of Mouth) positively influence the development of a tourism destination image. However, film tourism did not have a significant effect on the destination image. Moreover, it was observed that the destination image indeed influences the intention to visit.

• 한국항공운항학회지
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• 제25권3호
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• pp.1-8
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• 2017

As many people all over the world increasingly take more time in exchanging with other people or acquiring information on the internet, use of social media becomes a part of their daily lives. A lot of changes of consumer culture, which have been occurring through social media, have significant effects on corporate marketing activities. Since social media's importance to airlines has been continuously increased, this study attempts to examine effects of passengers' uses of social media, who plan to select an airline, on dependence on reliance of electronic word-of mouth(EWOM) and EWOM acceptance. To this end, a questionnaire survey of passengers who use airlines and the airline's social media was conducted, and then effective data of 302 copies were analyzed by using the structural equation modeling. The findings show that social media use intensity has a significant effect on Acceptance of EWOM via reliance of EWOM, while a direct effect of social media use intensity on Acceptance of EWOM is not significant. From this study, it is found that control and management of social media and only EWOM are effective tools for marketing of airline businesses, suggesting that innovative strategies are required to preemptively cope with changes in consumers' behaviors and markets, which continue to evolve.

• 산경연구논집
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• 제8권6호
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• pp.75-86
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• 2017

Purpose - The purpose of this study is to grasp the concept, characteristics and application status of sharing economy, and to derive a research model based on sharing economic service, and to analyze factors and influences of consumers' intention to reuse of sharing economy. Research design, data, and methodology - The questionnaires were created to examine variables for practical and theoretical implications. After pilot survey, conducted for 24 days from March 10th to April 2st in 2017, total numbers were 377. But 330 copies were used for the analysis with IBM SPSS Statistics 23.0 and IBM SPSS AMOS 23.0. The structural equation model was applied for this. Results - First, sharing economic services remain at an early stage, but it is meaningful to identify the revenue mechanism of the business model of the sharing economic platform. Second, in this study, it is meaningful that we systematized the theoretical structure by examining existing studies on the characteristics of the sharing economic service and consumer characteristics, and by examining empirically. Third, Satisfaction and Reliability are related to the characteristics of Sharing Economic Service (Security, Convenience, Discount, Sharing, Social Interaction), Consumer Characteristics (Personal Innovation, Word-of-Mouth) It is meaningful to broaden the understanding of the factors by verifying the mediating effect. Fourth, the sharing economy business is meaningful in that it is a new consumption trend that changes the meaning of consumption to consumers. Gradually, more and more people are recalling that purchasing something is not consumption, but sharing and borrowing is also consumption. In other words, through the sharing economy, consumers can experience more products and services, have more choices, and are expected to have a positive impact on economic growth by increasing the utilization of idle resources. Conclusions - Currently, the sharing economy is growing rapidly all over the world. Therefore, in the subsequent study, it is necessary to compare Korea and China's sharing economy and study the cultural and social characteristics of Korea and China. In particular, I think that steady research is necessary for more precise and specific direction on the influence of the shared economy.

• 한국임상수의학회지
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• 제33권5호
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• pp.278-285
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• 2016

Epidemiological studies have shown the association between transportation of live animals and the potential transmission of infectious disease between premises. This finding was also observed in the 2014-2015 foot-and-mouth disease (FMD) outbreak in Korea. Furthermore, slaughterhouses played a key role in the global spread of the FMD virus during the epidemic. In this context, in-depth knowledge of the structure of direct and indirect contact between slaughterhouses is paramount for understanding the dynamics of FMD transmission. But the social network structure of vehicle movements to slaughterhouses in Korea remains unclear. Hence, the aim of this study was to configure a social network topology of vehicle movements between slaughterhouses for a better understanding of how they are potentially connected, and to explore whether FMD outbreaks can be explained by the network properties constructed in the study. We created five monthly directed networks based on the frequency and chronology of on- and off-slaughterhouse vehicle movements. For the monthly network, a node represented a slaughterhouse, and an edge (or link) denoted vehicle movement between two slaughterhouses. Movement data were retrieved from the national Korean Animal Health Integrated System (KAHIS) database, which tracks the routes of individual vehicle movements using a global positioning system (GPS). Electronic registration of livestock movements has been a mandatory requirement since 2013 to ensure traceability of such movements. For each of the five studied networks, the network structures were characterized by small-world properties, with a short mean distance, a high clustering coefficient, and a short diameter. In addition, a strongly connected component was observed in each of the created networks, and this giant component included 94.4% to 100% of all network nodes. The characteristic hub-and-spoke type of structure was not identified. Such a structural vulnerability in the network suggests that once an infectious disease (such as FMD) is introduced in a random slaughterhouse within the cohesive component, it can spread to every other slaughterhouse in the component. From an epidemiological perspective, for disease management, empirically derived small-world networks could inform decision-makers on the higher potential for a large FMD epidemic within the livestock industry, and could provide insights into the rapid-transmission dynamics of the disease across long distances, despite a standstill of animal movements during the epidemic, given a single incursion of infection in any slaughterhouse in the country.

• 전기전자학회논문지
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• 제22권3호
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• pp.858-861
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• 2018

본 논문에서는 소형 $360^{\circ}$ 구강 스캐너 렌즈 모듈의 개발을 제안한다. 제안하는 소형 $360^{\circ}$ 구강 스캐너 렌즈 모듈은 소형 $360^{\circ}$ 고해상도(4MegaPixel) 렌즈 광학계, 15mm 이미지 센서부, 소형 $360^{\circ}$ 구강 스캐너 렌즈 외형 등으로 구성된다. 소형 $360^{\circ}$ 고해상도 렌즈 광학계는 총 9매의 렌즈로 어린이부터 성년까지 전 연령에 걸쳐 사용이 가능하도록 렌즈 외경을 15mm 이하로 제작한다. 소형 $360^{\circ}$ 고해상도 렌즈 광학계에 의해 입사되는 빛을 $90^{\circ}$ 굴곡을 시켜 이미지 센서에 영상 이미지를 전달하게 한다. 15mm 이미지 센서부는 이미지 센서의 열, 행 주소를 통해 이미지 배열을 거친 후 전압으로 변환된 값을 임베디드 보드의 ISP(Image Signal Processor)에 전송한다. 소형 $360^{\circ}$ 구강 스캐너 렌즈 외형은 개발된 렌즈의 고정을 위하여 경통을 설계하였다. 제안된 소형 $360^{\circ}$ 구강 스캐너 렌즈 모듈의 성능을 평가하기 위하여 공인시험기관에서 실험한 결과, $360^{\circ}$ 렌즈 광학계 분해능은 150cycles/mm에서 30% 이상, $360^{\circ}$ 렌즈 화각은 수평은 $360^{\circ}$, 수직은 $42^{\circ}{\sim}85^{\circ}$, 렌즈 왜곡률은 5% 이하의 세계최고 수준과 동일한 결과를 산출하였다.