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http://dx.doi.org/10.7583/JKGS.2014.14.5.193

A Study on the Effect of Mobile Social Network Game Characteristics in Electronic Word of Mouth  

Kang, Moon-Young (Dept. of Business Administration, Graduate School of Soong-Sil University)
Chi, Yong-Shou (Dept. of Business Administration, Graduate School of Soong-Sil University)
Park, Jong-Woo (Dept. of Business Administration, School of Soong-Sil University)
Publication Information
Journal of Korea Game Society / v.14, no.5, 2014 , pp. 193-202 More about this Journal
Abstract
This study is based on previous studies on the various types of games and analyse the effects of the characteristics of mobile social network games on online word-of-mouth of game users. As a result, it was revealed that commitment increased because of the features of not needing to access continuously, not interrupted by reciprocal relationship among users, a particular time and place. However, in the process of the interaction with the media, perceived individual social presence and asynchrony that did not need to continue to access, they did not affect satisfaction and respectively. In addition, this commitment had more effects on online word-of-mouth than satisfaction. Comprehensive the above, the research achievement of this study may be expected to contribute to the ongoing development of future domestic mobile social network game industry.
Keywords
Mobile; Social Network; Game; Electronic World of Mouth;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
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