• 정보관리연구
• /
• 제42권2호
• /
• pp.211-234
• /
• 2011

The development of information technology improves the globalization of the world economy. This change was able to expand the cyber space, and the online community known as the cyber community is made within the existing offline community. From the cyber community's activity, the concept of social network services created, and recently developed social computing. Social computing is the current situation and the next step in the online community. Currently, most CIOs are using social computing for workplace empowerment. As online transactions become more active, the strategy to increase customer loyalty in Internet shopping is an effective tool to increase profit for the company, and as a method to maintain competitive. With the growth of electronic commerce, through insurance of customer loyalty on the Internet, a company can establish a long-term relationship with customers, so for this, it is important to have reliable relationship with customers. Also, through advertisement and commercial information, the cognition of Internet shopping looks can be effective in retaining customers. In this study, it explores how social computing and trust and cognition of Internet shopping are effective in maintaining customer loyalty. As the result of study, the trust and cognition of Internet shopping are significantly effective on customer loyalty, but the sense of social computing. Still, social computing has not matured enough to be as effective in retaining customer loyalty. However, it does indicate that social computing has significantly increased the trust and cognition in Internet shopping. In this study, as the concepts of the social network service and social computing are applied in Internet shopping, which are actively discussed by scholars, it is expected that the basis of the study could improve and present the idea of social shopping.

• Asia pacific journal of information systems
• /
• 제20권4호
• /
• pp.125-147
• /
• 2010

This paper Introduces an electronic auction service to be provided on Interactive TV (T-auction). This converged service is expected to much enhance the quality of the service to current online auction users through vivid visualization and live Interactive experience. Our study focuses on how the characteristics of the interactive TV-based shopping platform can affect users' attitudes towards the converged service. To develop our proposed research model, we extended the technology acceptance model and integrated it with a hedonic factor, or perceived enjoyment to reflect the dual characteristics of the converged system. We also adopted the variable of intermediary trust In the service as a critical mediating determinant for a successful commutations-mediated commerce. The research model was verified with an empirical study conducted on 970 Korean online auction users. Results show that both trust and perceived usefulness positively affect user adoption of the service. Trust had not only a direct effect on users' attitudes toward T-auction but also an indirect one by mediating the service quality, information quality, perceived enjoyment and ease of use. Meanwhile, the hedonic factor of T-auction contributes to increasing both the level of the intermediary's trust and its perceived usefulness. Users' enjoyment also was found to help form a positive attitude toward T-auction services. Theoretical and practical implications of this study for current e-auction service providers and potential t-auction service providers are also discussed.

• 한국인터넷방송통신학회논문지
• /
• 제12권3호
• /
• pp.209-216
• /
• 2012

이 글은 소셜 네트워크 서비스와 스마트폰 기술의 시야에서 사용자 손수 제작 콘텐츠의 커뮤니케이션 구조를 모색하였다. 연구 모델의 개발을 위해, 저자는 정밀한 성공 척도의 개발과 선생 연구를 통해 사용자 손수 제작 콘텐츠의 성공 요인을 선별하는데 역점을 두었다. 제안된 모델은 페이스북과 연결된 플리커 등의 사례와 같은 서비스를 고찰하면서 각 개별 서비스 간의 신뢰의 관련성 그리고 소셜 자본의 전환 등에 대한 내용으로 구성된다. 그 결과 네트워크 자체의 조직 특성과 구조가 사용자 손수 제작 콘텐츠의 신뢰 흐름을 파악하는데 중요한 요인이라는 점을 보여주었다. 그리고 소셜 네트워크 서비스를 통해 협업하는 관계를 가능하게 하는 개방된 API 기술들과 Single sign on의 기술을 고찰하였다. 사용자 손수 제작 콘텐츠의 구체적인 특징은 결국 소셜 자본 및 신뢰를 증진시키는데 소셜 네트워크 서비스의 직접 또는 간접적인 네트워크 효과가 갖는 의미를 기술하였다.

• Hip & pelvis
• /
• 제35권4호
• /
• pp.228-232
• /
• 2023

Purpose: Prosthetic joint infection (PJI) has an enormous physiological and psychological burden on patients. Surgeons rightly wish to minimise this risk. It has been shown that a standardised, evidence-based approach to perioperative care leads to better patient outcomes. A review of current practice was conducted using a cross-sectional survey among surgeons at multiple centers nationwide. Materials and Methods: An 11-question electronic survey was circulated to hip and knee arthroplasty consultants nationally via the BOA (British Orthopaedic Association) e-newsletter. Results: The respondents included 56 consultants working across 19 different trusts. Thirty-four (60.7%) screen patients for asymptomatic bacteriuria (ASB) preoperatively, with 19 (55.9%) would treating with antibiotics. Fifty-six (100%) screen for methicillin-resistant Staphylococcus aureus and treat if positive. Only 15 (26.8%) screen for methicillin-sensitive S. aureus (MSSA) or empirically eradicate. Zero (0%) routinely catheterize patients perioperatively. Forty-one (73.2%) would give intramuscular or intravenous gentamicin for a perioperative catheterisation. All surgeons use laminar flow theatres. Twenty-six (46.4%) use only an impervious gown, 6 (10.7%) exhaust pipes, and 24 (42.3%) surgical helmet system. Five different antimicrobial prophylaxis regimens are used 9 (16.1%) cefuroxime, 2 (3.6%) flucloxacillin, 19 (33.9%) flucloxacillin and gentamicin, 10 (17.9%) teicoplanin, 16 (28.6%) teicoplanin and gentamicin. Twenty-two (39.3%) routinely give further doses. Conclusion: ASB screening, treatment and intramuscular gentamicin for perioperative catheterisation is routinely practiced despite no supporting evidence base. MSSA screening and treatment is underutilised. Multiple antibiotic regimens exist despite little variation in organisms in PJI. Practice varies between surgeons and centers, we should all be practicing evidence-based medicine.

• 한국산학기술학회논문지
• /
• 제12권11호
• /
• pp.4812-4818
• /
• 2011

본 연구는 농촌 체험마을 소셜 미디어 이용경험이 있는 이용자를 중심으로 소셜 미디어의 이용 동기가 만족, 신뢰, 지속적 이용의도에 미치는 영향을 규명하고자 실시되었다. 연구분석을 위해 농촌체험마을의 소셜 미디어 이용경험이 있는 310명의 표본자료가 활용되었으며, 연구분석을 위해 PASW18, Lisrel 8.54와 같은 통계분석 도구가 활용되었다. 분석결과 첫째, 소셜 미디어의 이용 동기가 만족에 유의한 영향을 미치는 것으로 나타났다. 둘째, 만족이 신뢰와 지속적 이용의도에 유의한 영향을 미치는 것으로 분석되었다. 셋째, 신뢰가 지속적 이용의도에 유의한 영향을 미치는 것으로 분석되었다. 본 연구 결과를 토대로 소셜 미디어의 지속적 이용의도에 영향을 미칠 수 있는 결정요인들을 분석하여 농촌체험 이용고객의 재방문을 유도할 수 있는 전략적 시사점을 제시하였다.

• 한국전자통신학회논문지
• /
• 제18권3호
• /
• pp.465-474
• /
• 2023

조직이 보유한 지식 자원의 효과적인 활용과 강력한 보호가 조직의 지속적 성장에 중요한 조건으로 인식되면서, 조직들은 정보관리 및 보호에 대한 기술적, 정책적 투자를 지속해서 높이고 있다. 정보 노출은 해킹과 같은 조직 외부의 침입과 더불어 내부자의 오남용과 관련된 사건으로도 발생할 수 있다. 본 연구는 조직원의 정보보안 참여 행동의 증진 관점에서의 조직 환경과 개인 특성을 고려한 메커니즘을 제안한다. 즉, 조직 환경요인(윤리적 리더십, 협력적 커뮤니케이션)과 개인 요인(개인조직 적합성)이 조직 신뢰 및 제언 행동에 미치는 영향을 복합적으로 제시한다. 본 연구는 정보보안이 포함된 업무적 행동을 요구받는 직장인을 대상으로 설문하였으며, 422개의 표본을 활용하여 가설 검증을 하였다. 결과는 윤리적 리더십이 협력적 커뮤니케이션을 통해 조직 신뢰에 영향을 주었으며, 조직 신뢰는 개인조직 적합성과 상호작용 효과를 가져 제언 행동을 강화하였다. 본 연구는 직장인이 정보보안 관련 업무 수행 증진을 위한 조직 환경 구축 방향을 제언하였으므로, 내부의 정보 노출 억제 목표를 가진 조직에 실무적 시사점을 제공한다.

• The Journal of Asian Finance, Economics and Business
• /
• 제7권9호
• /
• pp.505-516
• /
• 2020

The purpose of the research is to identify antecedents of mobile wallet continuance intention in Vietnam. A self-administered questionnaire was distributed to collect data from a total of 276 respondents. Partial least squares structural equation modeling was employed for analyzing the data. Five mobile wallet features - mobile application quality, mobile wallet familiarity, situational normality, payment security, and feedback mechanism - are introduced as fundamental elements, which influence customer' continuance intention to use mobile wallet in Vietnam. The results indicate that mobile quality application and familiarity can significantly influence perceived ease-of-use (PEOU) and perceived usefulness (PU), but situational normality has an impact only on PEOU. PEOU and PU are positively related to satisfaction. On the other hand, payment security and feedback mechanism affect positively customer' trust. As a result, the positive effects that satisfaction and trust have on electronic wallet continuance intention are confirmed. The findings can be used to advise mobile wallet providers to improve their platform design and services to retain users. As a theoretical contribution, this study combines the Technology Acceptance Model, Unified Theory of Acceptance and Use of Technology to investigate the key determinants on continuance intention in the context of electronic wallet in Vietnam.

• 한국정보시스템학회지:정보시스템연구
• /
• 제15권1호
• /
• pp.49-71
• /
• 2006

With a rapid diffusion of internet, more peoples are interested in electronic commerce and the various electronic commerce types are being appeared. In these respects, the internet auction being take the more attentions at the present. Since perceived usefulness and perceived ease of use are such a fundamental driver of usage intentions, it is important to understand the determinants of this construct and how their influences change. In these respects, the web site joyfulness, the web site trust and the institutional mechanism are included as the moderating variables in our research model. A better understanding of the interactions of these factors to the usage intention to the auction site would enable us to design the organizational interventions that would increase the user acceptance and the usage of auction systems. Therefore, the goal of the present research is to extend the organizational model of auction system with TAM's perceived usefulness and perceived ease of use and the additional motivating determinants. The result showed that the web site joyfulness and the trust were the significant determinants on the the usage of auction site. However, the direction of the effect was not consistant through the cases. The model suggested in this study need to be extended with including the more sociological factors and the empirical results founded in this study are required to be verified with the extended model.

• 동아시아경상학회지
• /
• 제8권1호
• /
• pp.41-55
• /
• 2020

Purpose - This paper tries to analyze the factors affecting the utilization of electronic trade of small and medium enterprises and examine how these factors affect the performance of small and medium enterprises. In addition, the leading factors affecting the level of e-trade utilization of small businesses were analyzed by dividing them into external environmental factors affecting the external business and internal resources of the companies themselves Research design, data, and methodology - With a sample of 223 small and medium-sized export firms from South Korea, this study investigates the antecedents of the utilization level of e-Trade such as information exchange, innovation orientation, absorptive capacity and trust by hierarchical regression analysis. Results - The results show that innovation orientation was shown to have a positive effect on e-trade utilization and absorptive capacity has a positive effect on e-trade utilization. Also, information exchange with stakeholders has a positive impact on e-trade utilization. Conclusions - Internal and external factors of companies have a positive effect on the utilization of e-trade. It also showed that the increased utilization of electronic trade had a positive effect on trade performance. Thus, the findings provide policy-makers with implications of the importance of activating e-trade, and furthermore, significant implications for exporter performance.

• 한국프랜차이즈경영연구
• /
• 제9권1호
• /
• pp.27-39
• /
• 2018

Purpose - Recently, the mobile application field has been receiving astronomical attention from the past few years due to the growing number of mobile app downloads and withal due to the revenues being engendered. Especially delivery apps by mobile service market is experiencing rapid growth and competition is intensifying. Therefore, delivery apps' choice attributes has become important as a strategy for survival of franchise firms. Based on previous studies, this research proposed the theoretical framework about the structural relationships among customer satisfaction, trust and revisit intention on delivery apps' choice attributes. Research design, data, and methodology - This study examines the structural relationship between choice attributes of using the delivery app, satisfaction, trust, and revisit intention. More specifically, this study has been examined from the perspective of Generation Y who is enjoying electronic commerce and shopping with mobile phone. In this model, choice attributes of delivery app consists of three sub-dimensions such as service quality, system quality, interaction quality. So as to test the purposes of this study, research model and hypotheses were developed. After excluding 24 invalid respondent questionnaires, 201 valid questionnaires were coded and analyzed using frequency, confirmatory factor analysis, correlations analysis, and structural equation modeling with SPSS 21 and SmartPLS 3.0. Result - The results of the study are as follows. First, service quality and interaction quality had positive effects on satisfaction, and interaction quality had positive effects on trust, but system quality did not have a significant effect on both satisfaction and trust. Second, satisfaction had positive effects on both trust and revisit intention. Third, trust had positive effects on revisit intention. Conclusions - The implications of this study are following as: From the theoretical perspective, this study confirms the effect of delivery apps' choice attributes on satisfaction, trust, and revisit intention. In addition, it is significant that we examined the influence of choice attributes of delivery apps on their attitudes and behaviors of Generation Y familiar with mobile environment. Through this study, we hypothesized that the attributes of service quality and interaction quality of delivery apps have a significant effect on customer satisfaction, and this can be expected to provide meaningful implications for the development of franchise restaurant industry. To encourage continuous repurchase through customer satisfaction, franchise companies need to establish various strategic alliances with delivery app companies and new growth engines by providing diverse and high-quality services to customers in the smart age.