East Asian Journal of Business Economics (EAJBE) (동아시아경상학회지)

East Asia Business Economics Association (동아시아경상학회)
권호 표지
DOI QR코드

DOI QR Code

The Determinants of e-Trade Utilization and Its Impact on Exporter Performance in Korean SMEs

  • Received : 2020.02.15
  • Accepted : 2020.03.02
  • Published : 2020.03.30
Download PDF
⟨ Previous Next ⟩

Abstract

Purpose - This paper tries to analyze the factors affecting the utilization of electronic trade of small and medium enterprises and examine how these factors affect the performance of small and medium enterprises. In addition, the leading factors affecting the level of e-trade utilization of small businesses were analyzed by dividing them into external environmental factors affecting the external business and internal resources of the companies themselves Research design, data, and methodology - With a sample of 223 small and medium-sized export firms from South Korea, this study investigates the antecedents of the utilization level of e-Trade such as information exchange, innovation orientation, absorptive capacity and trust by hierarchical regression analysis. Results - The results show that innovation orientation was shown to have a positive effect on e-trade utilization and absorptive capacity has a positive effect on e-trade utilization. Also, information exchange with stakeholders has a positive impact on e-trade utilization. Conclusions - Internal and external factors of companies have a positive effect on the utilization of e-trade. It also showed that the increased utilization of electronic trade had a positive effect on trade performance. Thus, the findings provide policy-makers with implications of the importance of activating e-trade, and furthermore, significant implications for exporter performance.

Keywords

References

  1. Anderson, M., & Larsen, T. S. (2008). Corporate social responsibility in global supply chains. Supply Chain Management: An International Journal , 14(2), 75-86. https://doi.org/10.1108/13598540910941948
  2. Avlonitis, G. J., Kouremenos, A., & Tozkas, N. (1994). Assessing the innovativeness of organizations and Its antecedents: project innovstrat. European Journal of Marketing, 28(11), 5-28. https://doi.org/10.1108/03090569410075812
  3. Bergeron, F., & Raymond, L. (1992). The advantages of electronic data interchange. DATABASE, 23(4), 19-31.
  4. Bouncken, R. B., & Kraus, S. (2013). Innovation in knowledge-intensive industries: the double-edged sword of coopetition. Journal of Business Research, 66(10), 2060-2070. https://doi.org/10.1016/j.jbusres.2013.02.032
  5. Carter, J. R., Moncska, R. M., Clauson, K. S., & Zelinski, T. P. (1987). Education and training for successful EDI implementation. Journal of Purchasing and Materials Management, 23(2), 13-20. https://doi.org/10.1111/j.1745-493X.1987.tb00181.x
  6. Charalambos, I. L., Izak, B., & Dexter, S. A. (1995). Electronic data interchange and small organizations: adoption and impact of technology. MIS Quarterly, 19(1), 465-485. https://doi.org/10.2307/249629
  7. Choi, J. W. (2003). A study on the facilitation strategies of e-trade in the Korean SMEs. International Commerce and Information Review, 5(1), 63-83.
  8. Choi, S. B., & Choi, H. J. (2008). An empirical study on the usage and performance of electronic trade in Northeast Asian Nations, Journal of Korea Trade, 33(2), 211-242.
  9. Choi. D. O. (2005). An empirical study on the practical usage of e-Trade and performance of Korean exporting companies. Journal of Industrial Economics and Business, 19(2), 681-699.
  10. Chwelos, P., Benbasat, I., & Dexter, S. A. (2001). Research report: empirical test of an EDI adoption model. Information Systems Research, 12(3), 304-321. https://doi.org/10.1287/isre.12.3.304.9708
  11. Cohen, W. M., & Levinthal, D. A. (1990). Absorptive capacity: a new perspective on learning and innovation. Administrative Science Quarterly, 35(1), 128-152. https://doi.org/10.2307/2393553
  12. Crook, C. W., & Kumar, L. R. (1998). Electronic data interchange: a multiindustry investigating using grounded theory. Information and Management, 34(2), 75-89. https://doi.org/10.1016/S0378-7206(98)00040-8
  13. Cyert, R., & March, J. (1963). A behavioral theory of the firm. New Jersey, Prentice-Hall.
  14. Damanpour, F. (1991). Organizational innovation: a meta-analysis of effects of determinants and moderators. Academy of Management Journal, 34(3), 555-590. https://doi.org/10.2307/256406
  15. Dong, H., & Choi, S. B. (2014). A study on the usage level and performance of e-trade in Chinese SMEs. Korea trade review, 39(1), 109-142.
  16. Douglas, S. P., & Craig, C. S. (1989). Evolution of global marketing strategy: scale, scope and synergy. Columbia Journal of World Business, 24(1), 47-59.
  17. Eisenhardt, K. M., & Martin, J. A. (2000). Dynamic capabilities: what are they?., Strategic Management Journal, 21(1), 1105-1121. https://doi.org/10.1002/1097-0266(200010/11)21:10/11<1105::AID-SMJ133>3.0.CO;2-E
  18. Emmerlhainz, M. A. (1990). EDI: a total management guide. Nostrand Reinhold: Agawam,Van Publisher.
  19. Freeman, R. E. (1994). The politics of stakeholder theory: some future directions. Business Ethics Quarterly, 4(4), 409-422. https://doi.org/10.2307/3857340
  20. Grover, V. (1993). An empirically derived model for the adoption of customer- based inter-organizational system. Decision Science, 24(3), 603-640. https://doi.org/10.1111/j.1540-5915.1993.tb01295.x
  21. Hakala, H. (2011). Strategic orientations in management literature: three approaches to understanding the interaction between market, technology, entrepreneurial and learning orientation. International Journal of Management Reviews, 13(2), 199-217. https://doi.org/10.1111/j.1468-2370.2010.00292.x
  22. Han, H. H., & Choi, S. B. (2013). An empirical study on factors influencing e-trade utilization and performance in Korea's small and medium companies. Korea trade review, 38(1), 145-171.
  23. Harmsen, H., Grunert, K. G., & Declerck, F. (2000). Why did we make that cheese? an empirically based framework for understanding what drives innovation activity. R&D Management, 30(2), 151-166. https://doi.org/10.1111/1467-9310.00165
  24. Hart, P. J., & Sauders, C. S. (1997). Power and trust: critical factors in the adoption and use of EDI. Organization Science , 30(1), 23-42. https://doi.org/10.1287/orsc.8.1.23
  25. Heba, G. (2013). The influence of inward technology transfers and international entrepreneurial orientation on the export performance of Egyptian SMEs. Waterloo Town: Waterloo University Press.
  26. Helfat, C. E. (1994). Evolutionary trajectories in petroleum firm R&D. Management Science, 40(12), 1720-1747. https://doi.org/10.1287/mnsc.40.12.1720
  27. Henderson, R. M., & Cockburn, I. M. (1994). Mesuring competence? exploring firm effect in pharmacentical research. Strategic Management Journal, 15(1), 63-84. https://doi.org/10.1002/smj.4250150105
  28. Hughes, M., Hughes, P., & Morgan, R. E. (2007). Exploitative learning and entrepreneurial orientation alignment in emerging young firms: implications for market and response performance. British Journal of Management, 18(4), 359-375. https://doi.org/10.1111/j.1467-8551.2007.00519.x
  29. Hultman, M., Robson, J. M., & Katsikeas, C. S. (2009). Export product strategy fit and performance: an empirical investigation. Journal of International Marketing, 17(4), 1-23. https://doi.org/10.1509/jimk.17.4.1
  30. Iacovou, L. C., Benbasat, I., and Albert, S. D. (1995). Electronic data interchange and small organizations: adoption and impact of technology. MIS Quarterly , 19(1), 465-485. https://doi.org/10.2307/249629
  31. Jarvenpaa, S. L. & Todd, P. A. (1997). Consumer reactions to electronic shopping on the world wide web. Journal of Electronic Commerce, 1(2), 59-88. https://doi.org/10.1080/10864415.1996.11518283
  32. Jeong, H. E. & Lee, S. C. (2015). A study on utilization and performance e-trading for Chinese exporters. Journal of Korea Research Society for Customs, 16(2), 247-266.
  33. Kim B. K., & Joo, H. Y. (2017). E-trade practices and performance of Korean enterprises. Electronic Trade Review, 15(3), 1-24.
  34. Kim, H. M., & Kim, J. C. (2007). A study on global e-trade performance evaluation framework. International Commerce and Information Review, 9(2), 231-253. https://doi.org/10.15798/KAICI.9.2.200706.231
  35. Kim, S. C. (2004). An empirical study on the effects of the internal firm resource on the usage level and performance of e-trade. Korea International Commercial Review, 19(2), 295-312.
  36. Kogout, B., & Zander,U. (1992). Knowledge of the firm, combinative capabilities and the replication of technology, Organizational Science, 3(3), 383-397. https://doi.org/10.1287/orsc.3.3.383
  37. Kuivalainen, O., Sundqvist, S., & Servais, S. (2007). Firms' degree of born-globalness, international entrepreneurial orientation and export performance. Journal of World Business, 42(3), 253-267. https://doi.org/10.1016/j.jwb.2007.04.010
  38. Kwon, M. S. (2009). An empirical study on utilization and performance factors of electronic trade: export companies in Korea focused. Incheon, Korea: Thesis for doctorate in University of Incheon.
  39. Kwon W. S., & Oh J. S. (2007). An analysis of the factors of electronic trade export performance in small and medium sized enterprises. Journal of the Institute of International Commerce and Information, 9(3), 131-149. https://doi.org/10.15798/kaici.9.3.200709.131
  40. Lee, J. G. & Kim, T. I. (2012). An empirical study on the determinants of usage and performance of e-trade in Chinese SMEs. The e-Business Studies, 13(4), 245-271. https://doi.org/10.15719/geba.13.4.201211.245
  41. Lee, J. H. (2004). An empirical study on determinants and utilizable intention of electronic trade trustworthiness. The e-Business Studies, 5(2), 31-32.
  42. Lee, J. H. (2012) A study on the outcome of international trade practice in commitment of electronic trade, International Commerce and Information Review, 14(4), 545-562.
  43. Lee, J. S., Kang, O. S., & Cho, P. (2011). An empirical study on the factors affecting the usage and performance of e-trade in Chinese SMEs. International Commerce and Information Review, 13(3), 31-53. https://doi.org/10.15798/kaici.13.3.201109.31
  44. Lee, W. C. (2006). A study on the stakeholder perspective of onlice trust. Journal of Korean Regional Development, 6(1), 173-186.
  45. Lisboa, A., Skarmeas, D., & Saridakis, C. (2016). Entrepreneurial orientation pathways to performance: a fuzzy-set analysis. Journal of Business Research, 69(4), 1319-1324. https://doi.org/10.1016/j.jbusres.2015.10.099
  46. Machuca, A. D., & Barajas, R. P. (2004). The impact of electronic data interchange on reducing bullwhip effect and supply chain inventory costs. Transportation Research Part E: Logistics and Transportation Review, 40(3), 209-228. https://doi.org/10.1016/j.tre.2003.08.001
  47. McGowon, M. K. (1994). The extent of electronic data interchange implementation: an innovation diffusion theory perspective. Kent, UK: Thesis for Doctorate in Kent University.
  48. Noh, Y., & Chung, Y. (2002). A study on factors influencing the usage level and performance of EDI. Information Systems Review, 11(3), 105-126.
  49. Ozcelik, E., & Taymaz, E. (2004). Does innovativeness matter for international competitiveness in developing countries?: the case of Turkish manufacturing industries. Research Policy, 33(3), 409-424. https://doi.org/10.1016/j.respol.2003.09.011
  50. Perlines, F. H., & Lozano, E. M. (2017). Conditional mediation of competitive strategy and environment in international entrepreneurial orientation of family businesses. European Journal of Family Business, 6(2), 86-98. https://doi.org/10.1016/j.ejfb.2017.05.001
  51. Reid, S. D. (1982). The impact of size on export behaviour in small firms. In Czinkota, M. R. & Tesar, G. (Ed.), Export Management: An International Context, New York: Prager Publishers.
  52. Rosenkopf, L., & Nekar, A. (2001). Beyond local search: boundary-spanning, exploration and impact in the optical disk industry. Strategic Management Journal, 22(4), 287-306. https://doi.org/10.1002/smj.160
  53. Shim, S. H. (2013). An empirical study on the factors affecting the utilization levels, according to the reliability of the Electronic Trade. Asan, Korea: Thesis for Doctorate in Soonchunhyang University.
  54. Siguaw, J. A., Simpson, P. M., & Enz, C. A. (2006). Conceptualizing innovation orientation: a framework for study and integration of innovation research. Journal of Product Innovation Management, 23(6), 556-574. https://doi.org/10.1111/j.1540-5885.2006.00224.x
  55. Son, T. K. (2011). An empirival study through integrated IT acceptance model on the analysis of implementation and performance of e-Trate of Korean export and import firms. Seoul, Korea: Thesis for Doctorate in University of Seoul.
  56. Stuart, T. E., & Podolny, J. M. (1996). Local search and evolution of technological capabilities, Strategic Management Journal, 17(1), 21-38. https://doi.org/10.1002/smj.4250171004
  57. Talke, K., Salomo, S., & Kock, A. (2011). Top management team diversity and strategic innovation orientation: the relationship and consequences for innovativeness and performance. Journal of Product Innovation Management, 28(6), 819-832. https://doi.org/10.1111/j.1540-5885.2011.00851.x
  58. Yoon, S. J. (2000). A study on the antecedents of trust toward shopping mall web sites and its effects on purchase intention. Korean Management Review, 29(3), 353-376.
  59. Yoon, S. Y. & Kim, Y. D. (2011). An empirical study on usage levels and performances of e-Trade in Korea: focusing on global e-Trade services. International Business Journal, 22(4), 98-102.
  60. Zahra, S. A., & George, G. (2002). Absorptive capacity: a review, reconceptualization, and extension. Academy of Management Review, 27(2), 185-203. https://doi.org/10.2307/4134351