• 제목/요약/키워드: Electronic Trust

검색결과 221건 처리시간 0.044초

전자상거래 인증서비스에 관한 연구 (A Study on the Electronic Commerce Assurance Service)

  • 김정찬;김태수;장석오
    • 경영과정보연구
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    • 제10권
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    • pp.117-133
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    • 2002
  • In December 1999, the AICPA introduced WebTrust, a electronic commerce assurance service of ensuring safe trading on the web, in order to effect consumer confidence into electronic commerce. Shortly afterwards, CPA associations of other advanced nations, such as Canada, Australia, also adopted this service. This study focuses on introduction of electronic commerce assurance service of ensuring safe trading on the web. WebTrust assurance service expected to be the international standard in electronic commerce in the near future and not only as a source of income for domestic accounting firms, which have simpler income structure than the international counterparts, but also as catalyst for stimulating electronic commerce. The findings of the study are expected to contribute to accounting practice, academy of accounting and electronic commerce firms in the following ways. Domestically, as Korea is considering using the electronic commerce assurance service, this study will help promote adoption of WebTrust assurance service. This study has shown, in the midst of declining income of accounting firms by audit, a way to increase their audit boundary.

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B2C 전자상거래에서 고객신뢰의 영향요인과 구매의도에 대한 신뢰의 매개 역할 (Factors Influencing the Consumer Trust and Mediating Roles of Trust on Purchasing Intention in B2C Electronic Commerce)

  • 유일;최혁라
    • Asia pacific journal of information systems
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    • 제13권4호
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    • pp.49-72
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    • 2003
  • Despite the phenomenal growth of Internet users in recent years, the penetration rate of B2C electronic commerce(EC) is still low. According to previous studies, one of most often cited reasons is the lack of consumers' trust. Although trust is an important concept in B2C EC, there is a lack of theory-based empirical research in this area. In this paper, influencing factors are proposed for investigating the nature of trust in the specific context of B2C EC. Thirteen hypotheses are empirically tested. The results show that most of hypotheses are supported except for perceived size, perceived competence, perceived reputation, familiarity and third party recognition. In addition trust was found to have a strong positive effect on intention to purchase. Finally, trust was found to have a mediation effect between on influencing factors and intention to purchase. Implications of these findings are discussed for researchers and practitioners.

신뢰와 지배력이 기업간 전자거래시스템 구현정도에 미치는 영향에 관한 연구 (A Study of the Trust and Governance Effect on Business-to- Business Electronic Commerce Systems Implementation Level)

  • 윤중현
    • 한국전자거래학회지
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    • 제8권4호
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    • pp.17-32
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    • 2003
  • 기업의 기술수용 및 구현과정은 기술 그 자체가 업무성과를 증대시킬 것이라는 가정 하에 기술구현과 정을 설명한 기존연구와는 달리 본 연구는 신뢰와 지배력이 기업간 전자거래시스템 구현 성공에 미치는 영향을 파악하기 위해 56개의 기업간 전자거래시스템 활용기업을 대상으로 하여 기업간 신뢰와 지배력을 감성적 신뢰, 시스템적 신뢰, 정보기술 지배력, 가치사슬 지배력으로 구분하여 조사하였다. 연구결과 기업간 전자거래시스템이 해당 산업 안에서 성공적으로 구현되기 위해서는 해당 산업영역에 대한 정보기술과 가치사슬 지배력 향상에 노력해야 함을 밝혔다.

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Customer Satisfaction, Trust and Loyalty in EC

  • Kwon Young-Guk;Park Hyun-Jee;Lee Sun-Ro
    • 한국정보시스템학회지:정보시스템연구
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    • 제14권3호
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    • pp.71-81
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    • 2005
  • The main purpose of this paper is to investigate the relationship between website environmental characteristics (website characteristics, user characteristics, and external environments), satisfaction, trust and loyalty in tourism e-business (EC). The following results were determined by verifying five hypotheses using LlSREL. Website environments partially support perceived satisfaction and also perceived trust. Satisfaction has a strong effect upon perceived trust while satisfaction doesn't affect perceived loyalty. Trust significantly impacts perceived loyalty in tourism e-business (EC).

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제로 트러스트 명문화를 통한 신 보안체계 강화 방안 연구 - 전자금융거래법상 법적 개선을 중심으로 - (A study on ways to strengthen the new security system through the stipulation of zero trust : legal improvement under the Electronic Financial Transactions Act)

  • 이민원;권헌영
    • 융합보안논문지
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    • 제23권1호
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    • pp.9-17
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    • 2023
  • 코로나19로 재택근무가 일상이 되면서 비대면 환경에서 안전한 보안인 제로 트러스트 개념이 주목받고 있다. 미국 바이든 대통령은 2021년 5월 국가 사이버보안 개선에 대한 행정명령에서 제로 트러스트 도입을 강조하였으며, 제로 트러스트는 글로벌 트렌드로 자리잡고 있다. 그러나 현재 우리나라에서 제로 트러스트와 같은 신기술 도입·활용에 가장 어려움이 있는 부분은 클라우드 및 망 분리의 과도한 규제로, 이에 대하여 전자금융거래법상 클라우드 및 망 분리 규제 개선이 2023년 시행을 앞두고 있으나 전통적 경계 보안 모델에 기반을 두며, 비대면 환경으로 인한 새로운 정보보호 통제를 모두 반영하지 못하는 한계점을 가지고 있다. 특히, 정부의 망 분리 완화 정책이 실효성이 있는 정책이 되기 위해서는 제로 트러스트 명문화가 필수적이라고 판단된다. 따라서 본 논문에서는 전자금융거래법상 제로 트러스트 개념을 반영하는 법적 개선을 연구하고자 한다.

The Effects of Multidimensional Customer Trust on Purchase and eWOM Intentions in Social Commerce based on WeChat in China

  • Min Qu;Jaejon Kim;Sujeong Choi
    • Asia pacific journal of information systems
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    • 제27권2호
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    • pp.77-98
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    • 2017
  • The development of mobile social networking service (SNS) triggers the growth of social commerce industry. Customers rely considerably on electronic word of mouth (eWOM) to make purchasing decisions. Thus, SNS is an important commercial platform that offers attractive opportunities and challenges to firms. This study sheds light on the role of SNS as a social commerce platform by focusing on WeChat, the most popular SNS in China. This study identifies three different types of trust based on SNS that customers perceive in the context of social commerce. These types of trust are contents trust, source trust, and platform trust. This study suggests the antecedents and consequences of each trust. Our results prove that eWOM intention relies on contents trust and source trust, whereas purchase intention depends on contents trust, source trust, and platform trust. This study also finds that contents trust is positively influenced by source trust and platform trust. Finally, the result verifies the key antecedents of each trust, namely, vividness and timeliness for contents trust, competence, benevolence, and integrity for source trust, and instrumental need and social need for platform trust. The discussion and implications on the findings are provided.

전자상점의 성과모형에 관한 실증적 분석 (An Empirical Analysis on Electronic - Store Success Model)

  • 윤철호;김상훈
    • 한국경영과학회지
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    • 제29권3호
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    • pp.23-39
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    • 2004
  • This paper focused on empirically testing the ESM(Electronic-Store Success Model). The model was developed by basing upon the ‘Updated D&M(DeLone and McLean) IS Success Model(2003)’ and reflecting the characteristics of marketing and e-business, and composed of the six dimensions including system quality, information quality, service quality, trust, customer loyalty and financial performance. The research model consisting of five dimensions, excluding financial performance, was proposed and empirically verified by structural equation model with respect to data from 224 customers on 69 Electronic-Stores. The results show that system quality and information quality significantly influence service quality, and that service quality also significantly influence trust and customer loyalty, and that trust has significant influence on customer loyalty.

기업간 거래에서 정보기술을 활용한 전자적 협력의 범위와 선행요인에 관한 연구 (A Study on the Scope and Determinants of Electronic Collaboration based on IT in Interorganizational Relationships)

  • 최수정
    • Journal of Information Technology Applications and Management
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    • 제15권4호
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    • pp.159-188
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    • 2008
  • This study suggests strategies which can enable to creation of new opportunities of competitive advantages while operating a long lasting and consistent business with major trading partners, based on interorganizational information systems (IOISs) specially established and installed for interorganizational transactions. Nowadays, IOISs based mechanism having been widely expanded as a conventional business infrastructure for the interorganizational transactions and/or exchanges, it is customary difficult to obtain any strongly sound advantage over the competitors who have adopted even the simplest deployment of the IOIS mechanisms. In this connection, this study intends to investigate the interorganizational collaborative activities conducted by under the auspicious of IOISs, focused on the prospect of the exploitation of IOISs rather than the implementation of the IOISs. In this study, we, firstly, suggest the concept of Electronic Collaboration which can be defined by the collaborative activities conducted by IOISs, compared to the ones conducted on off-line. In addition, we suggest the Electronic Collaboration as a multi-dimensional concept, constituted by three sub-constructs, the Electronic Information Sharing (EIS), the Electronic Joint Activity (EJA), and the construction of the Electronic Relational Knowledge Store (ERKS). Secondly, we empirically verify the effects of relational and environmental determinants on the Electronic Collaboration. In this study, the relational determinants relate to the variables created in interorganizational relationship like Trust, Influence, Relational Specific Asset-asset invested for the transaction-, and Continuity of the relationship. On the other hand, the environmental determinants relate to the variables surrounding the relationship which are difficult to control. We consider Product Complexity, Technological Uncertainty, and Market Variability as the domain of the environmental determinants. To test our hypotheses, we conducted both paper-based survey and online-based survey. After refining the data with missing responses, a total of 150 data was used for analysis. The results were as follows : Firstly, it is statistically significant that the Electronic Collaboration is composed of EIS, EJA, and ERKS. In particular, the results imply that the firms are able to accumulate relational knowledge base as well as to exchange information or knowledge, and to conduct joint activities through effort to further expand the Electronic Collaboration. Secondly, we have verified the individual effects of the relational and the environmental determinants on the Electronic Collaboration. Product Complexity has been revealed as the most influential variable affecting the Electronic Collaboration. Next, Interorganizational Trust and Technological Uncertainty, in that order, have been seen to have significant effects on the Electronic Collaboration. In other words, when products or services seem to be difficult to standardize, and the core technologies seem to rapidly change, the need for the Electronic Collaboration increase. In addition, the observation dictates that the interorganizational trust turns out to be a critical variable in building a relationship and in seeking further collaboration. The results, further, illustrate that the environmental determinants are relatively more effective than the relational determinants, which is not consistent with a few prior researches relational determinants emphasized. It is because this study doesn't consider the size of the firm. A few researchers have given an emphasis on the relational determinants like trust and influence, especially from the perspective of small firms in interorganizational relationship. However, in our study, where all the sizes of the firms are contained, electronic collaboration is considerably affected by the environmental determinants.

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인터넷쇼핑에 대한 소비자신뢰에 인터넷쇼핑몰의 지각된 특성과 소비자의 심리적 특성이 미치는 영향 (Perceived Trustworthiness of the Internet Merchant and Consumer자s Psychological Factors Influencing Consumer Trust in Internet Shopping)

  • 이용균
    • Journal of Information Technology Applications and Management
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    • 제11권2호
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    • pp.101-124
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    • 2004
  • The exponential growth of the Internet has been the advent of buying and selling products and services over the Internet. In Korea, electronic commerce including Internet commerce reached a ₩6,534 billion industry in the year 2002. This paper presents the importance of understanding and managing consumer trust to sellers succeed in Internet commerce. We tested a trust model that includes seller's trustworthiness-based factors and consumer's personality-based factors. We found that seller's trustworthiness-based factors lead to greater consumer trust in Internet shopping through the consumer's perceptions about integrity, benevolence, reputation, and size, but consumer's personality-based factors containing five traits, extraversion, agreeableness, conscientiousness, openness, and trust propensity, have not a significant effect on consumer trust. We also confirmed a positive relationship between consumer trust in Internet shopping and consumer intention to buy.

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The Relationship between the Perceived Mental Benefits, Online Trust, and Personal Information Disclosure in Online Shopping

  • NGUYEN, Ha Minh;KHOA, Bui Thanh
    • The Journal of Asian Finance, Economics and Business
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    • 제6권4호
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    • pp.261-270
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    • 2019
  • The study examines the relationship between perceived mental benefits, online trust, and personal information disclosure when shopping online in Vietnam. The e-commerce market has been booming in Vietnam since 2015. The number of online transactions and e-commerce sites has increased steadily in recent years. However, the number of online sales in Vietnam is still not high, and consumers are still limited in buying from websites when they have to provide too much information during and after the shopping process. The mix-method is used to ensure the scientific nature of the study. Qualitative research method (phenomenological research) along with the quantitative research method (survey) are applied to meet the research objectives. The data in the study was collected through the group discussion with eight experts and the survey with 917 respondents. Data processing result via SmartPLS software indicate the positive relationships between the factors in the research. The perceived mental benefits have the most potent influence on the online trust of Vietnamese customers; at the same time, both the perceived mental benefits and online trust affect customers personal information disclosure in electronic commerce. Some managerial implications relating increasing the perceived mental benefits, and customers' online trust are proposed for online businesses.